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Enterprise 2.0
Knowledge Management
A Revolution of Knowledge in Three Parts.
Previously…
1. Sharing knowledge is always
   voluntary, no one can ever be
   forced.
2. We share knowledge when we
   have the right audience, that
   motivates us and creates the right
   context.
3. Social Software alone is not the
   solution to the old problems of
   knowledge management.
Is there a new
knowledge management?




http://www.flickr.com/photos/jam343/1703693/
NO
There is no new knowledge
       management.
YES
People are connected.
It is no longer about storing
knowledge…
…but about
knowledge




             Just In Time.
That happens in formal
networks…
…and even more with informal
networks.
*average ratio between formal and informal
networks in businesses.
"Liberating knowledge", Snowden, D., Introductory Chapter, 1999, CBI Business Guide
How can the boss connect the
       right people?
He doesn‘t.

 We focus on
daily business.
Just like Brad.
Brad works in
product
development
for a large
supplier of the
automotive
industry.
Brad and his collegues need to
quickly work up a small project.
Brad‘s team uses Social Software.




                              Wiki      Rate
                     Blog
                                                  Extensible

        Work Place

                                                       Office
                                                    Integration
              Discussion
                            Search     Access
                                     Management
Wiki
  They collect and prioritize
  requirements into a Wiki, …




+ Simple management of large stakeholder groups
+ Transparent process of prioritization
Wiki
  …post status reports and
  minutes on the Blog, …                               Blog



                   Jeff




+ Content can be classified into multiple categories
  (tags)- easier to find.
+ Status reports are summarized automatically.
Wiki
  ...communicate within the
  team via Microblog,...                           Blog

                                                   Microblog




+ International teams stay up to date.
+ Spontaneous ideas, advice and comments will be
  available to everyone.
Wiki
  … create and discuss content
  in their Wiki, …                                            Blog

                                                              Microblog

                                                              Forums




+ Content and discussion all in one place:
  less e-mail-traffic.
+ Easy intergration of other file formats (Excel, Visio, …)
  and simple export (PDF, Word).
Wiki
  … and remain up to date via
  RSS.                                               Blog

                                                     Microblog

                                                     Forums

                                                     RSS


+ Transparency of the current state of processing.
+ Less information flooding (e-mails).
+ I decide what‘s important to me!
Brad ist excited about
Social Software:




+ Improved team work and
  communication.
+ More transparency of the project
  progress.
+ Less e-mails and fewer meetings.
+ Projects become more efficient.
Word travels fast.
Social Software expands, …
…finds new domains…
                      Process Management
                Skill Management
                                       Team Organization
                                   Documentation
                            Project Management
            Requirement Management
    Reputation and Communication
                     Ideas and Innovations
               Learning and Change Management
                              …




   Customers                Employees                      Partners
…and calls for a new culture
of openness:
Culture 1.0
„Which information shall we make
accessible?“
Culture 2.0
„Which information has
to be secured?“
Social Software is now also a part of
Lisa‘s daily work-life.




                 She uses Wikis and
                  Blogs for her projects.
                 RSS keeps her updated
                  about project status.
                 She is active on the Staff
                  Blog.
In a discussion of…




                      … she finds…
…Brad!
… and Christie...
… and Bill.
And why is it
working now?
Because our daily business creates
context and audience automatically…
…and for this reason we are
motivated to share knowledge.
To share knowledge,
is a side effect of
our work!
While we work we
leave marks in the system…
Discussion           Documents
                Opinions
     Meetings
                Comments
   Links           Tags
…and Social
Software makes
those marks
completely
transparent.
Social Software links content.




                                 1
Social Software links content with
people.




                                     2
Social Software links people.




                                3
When Social Software is understood as a
comprehensive plattform used in daily
business…
…then out of a hierarchical viewpoint
comes…
…complete transparency…
…over experts, topics and…
…(informal) networks.
Example: Network visualisation
in a Confluence Enterprise Wiki
So the right people meet…
…and new ideas
are developed
together.
1. It is no longer about reading the best
   documents, but most of all finding the
   right contact person.
2. With Social Software we are able to
   build up and maintain networks and
   make them more transparent. However
   its successful implementation requires
   the right cultural, technological and
   organizational conditions.
3. This is where Web 2.0 ends and
   Enterprise 2.0 takes the spotlight: The
   right conditions have to be actively
   created.
How do I create
an Enterprise 2.0?
Visit us: http://www.besser20.de/english
Frank Wolf, Christoph Rauhut, Simone Happ,
Christopher Buschow, Katja Dräger, Christin Büttner
Thanks to:
Anne Glas, Holger Günzler, Dada Lin, Jana Frommhold, Ricarda Köckler
f.wolf@t-systems.com
             simone.happ@t-systems.com
http://www.t-systems-mms.com/mms/en
         http://www.besser20.de/english

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