The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but only a few of us use them to their full potential. In this short presentation you will learn how to triple your sales output, retain high end clientele and consistently out perform your competition.
3. Let Me Ask You Three Questions....
1. Have you ever struggled to close a sale?
2. Have you lost customers without
understanding why?
3. Do you want continuous sales growth for
yourself or your business?
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❏The Four Attributes 2014
4. The Four Attributes 2014
If yes, then its time to reboot your sales strategy!
5. What Are The Four Attributes?
The Four Attributes are four powerful qualities that
permeate in every successful sales transaction on
earth. Everyone possesses the Four Attributes, but
only a few of us use them to their full potential. Lets
learn how to harness that potential by examining
each attribute one at a time.
The Four Attributes 2014
9. Know And Master Your Product!
Create Your Personal Product Learning Plan:
❏ Select your learning materials, books & forums.
❏ Set a regular reading schedule and stick to it.
❏ Write or blog what you've learned weekly to
retain your knowledge.
❏ Share what you've learned with customers &
peers.
The Four Attributes 2014
11. The Secret To Learning Your Customer
The Four Attributes 2014
“90% of what you need to know about
your customer is based upon what they
value and pride most in life.”
- Khufere Qhamata, The Four Attributes of Sales
12. Questions Discover What They Value
❏ What means more, saving money, time, or
feeling comfortable?
❏ Do you value your time at work or home more?
❏ Why do you value this above everything else?
❏ How important is this product to you right now?
The Four Attributes 2014
14. How To Learn Your Competition
The Four Attributes 2014
❏ Google them. Visit their websites and social
media profiles to understand their brand.
❏ Call them. Call your competition and ask
buying questions to learn what they offer.
❏ Buy from them. Learn and understand why
people are buying their products.
15. Three Sure Ways To Beat Competition
The Four Attributes 2014
1. Provide more value and make it easier for
customers to buy from you.
2. Offer what your competitors don’t offer in
abundance.
3. Create the best buying experience on earth
and brag about it!
17. What You Should Know About Thy Self
Every sales professional should know three things
about their self.
❏ What they’re great at.
❏ What they’re least great at.
❏ What they need to be great at to win customers.
The Four Attributes 2014
18. How To Use Self Knowledge To Win
If what you’re great at naturally doesn’t match up
with what you need to be great at to win the sale.
Focus on what you’re great at and slowing integrate
everything else as you improve.
Build your sales delivery around your personality.
Authenticity sales, everything else fails!
The Four Attributes 2014
20. Assess Your Communication Style
❏ What is my greatest communication challenge
when interacting with customers?
❏ When am I most comfortable communicating
with customers?
❏ When I am least comfortable communicating
with customers?
The Four Attributes 2014
22. ❏ Write a step by step plan of how you plan to
achieve your communications goal.
❏ Define what you need to stop doing in order to
meet your goal and improve communication.
❏ State what outcomes you expect to see to help
you gauge whether you have achieve your goal or
not.
How To Write Your Plan
The Four Attributes 2014
24. Stop Thinking About Yourself
The Four Attributes 2014
“Humility is not thinking less of yourself,
it's thinking of yourself less.” - C.S. Lewis
Don’t just consider the customer’s view point, see it,
understand it and sympathize with it.
27. Confidence Is A Sales Requirement
“With confidence, you have won before
you have started.”
- Marcus Garvey
The Four Attributes 2014
28. What If You Don’t Have confidence?
Lets look at three simple and powerful steps you can
take to supercharge your confidence.
The Four Attributes 2014
32. Attribute 4# Self Determination
“Victory is always possible for the
person who refuses to stop fighting.”
- Napoleon Hill
The Four Attributes 2014
33. How To Unlock Your Determination
Self determination like anything else in life can be
learned and mastered by anyone who applies their
self. I am going to share with you three ways to
unlock the power of unrelenting determination.
The Four Attributes 2014
34. #1 Choose What Motivates You
The Four Attributes 2014
❏ Better lifestyle (i.e Wealth, Fame, Power,
Respect)
❏ Better opportunities (i.e Entrepreneurship,
Education, Promotions)
❏ Better well being (i.e Health, Spiritual Peace,
Self Fulfillment)
35. #2 Set Goals To Support Motivation
Partner goals with motivation. Here’s two examples:
❏ Goal: To double my sales and bonus next month.
Motivation for goal: To buy new house.
❏ Goal: To get 20 clients buy our new product.
Motivation for goal: Need capital for my
startup.
The Four Attributes 2014
36. #3 Set High Goals To Make It Rain
Rainmakers aren’t born, they’re made. If you set
small goals you’ll get small results. If you want
the moon then aim for the sun. Lest if you fail
you’ll still catch the moon. This is the secret to
becoming a rainmaker in any industry.
The Four Attributes 2014