4. 3 Million meals per month
$10 per meal
$30 Million monthly revenue
Financial Numbers
$135 Million in May 2015
Values the company at $2 Billion
$193 Million raised, including
10. Prediction - Succeed
Growing Meal-kit Service Market
$3 billion and$ 5 billion over the next 10 year
Venture capital are throwing money at the space
Blue apron raised $193 million
Plated has snagged more than 50 million
Hello Fresh recently closed a $126 million funding round.
Most importantly: Assisting us to live healthily and eco-
friendly with ease
Notas del editor
What: Meal kit service that delivers all the raw ingredients you need to cook in exact portion to your doorstep every week, making cooking fun and easy.
who:
Millennial urbanites with more expendable income who are looking for convenience of grocery shopping, meal planning and high quality ingredients.
People liked food but don’t know how to cook
Introduce Features :
Weekly Recipes
Pre portioned ingredients
Convenient delivery
How: Select the plan online and then all the ingredients to prepare a home-cooked meal come neatly packaged and delivered to your doorstep
With a video to show what’s the product works
It was like a mix of meal planning, grocery shopping, and recipe discovery apps all rolled into one.
Delivers 3 million meals each month, At $10 a meal, that translates to a monthly revenue of about $30 million
Blue apron has raised $193 million from investors including a new $135 million round that values the company at $2 billion. May 2015
In the summer of 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak tested the first Blue Apron recipes in their tiny New York City apartments.
Their goal was to make the experience of cooking with quality produce and specialty ingredients accessible to everyone, no matter where they live or how busy they are.
The three hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback.
Three years later, Blue Apron has expanded tremendously and as a team, we work every day to live and breath our mission. We send over 3 million meals per month to our home chefs nationwide, and we have thousands of employees that work across four offices to ensure each customer gets the highest quality product every week.
Simplicity:
Blue Apron provides a lifestyle upgrade, granting subscribers access to well-balanced meals without the stress of meal planning.
With Just the right amount of outsourcing, all you need to do is to:
Chop the provided ingredients, combine as directed, and enjoy your basically-homemade meal.
It's the joy of cooking distilled to its essence:
Disrupting food system: Current US food system is built around getting food to grocery stores, not people's dinner tables.
There are a lot of components in the chain along the way, with a lot of middlemen taking a cut at each step.
Beyond that, there's no end visibility into the customer, which ends up with lots of food waste
Blue apron is working hard on finding reliable local partners to supply ingredients( growers, family-run bakeries, pasta makers and farms), packaging ingredients with recycle materials and delivering it to customers with the right amount needed, “reducing waste from every part of the supply chain”
“transforming the way that people in this country eat,” “change the way fresh groceries are delivered.”
As the most flexible of the service, Plated lets subscribers choose how many weekly meals they want to receive
Blue apron emphasizes local produce in its two -person and family meal plans
Hello fresh offers either classic or vegetarian food boxes
Peach dish ships southern-infused recipes across the states
Din focus on cutting down meal preparation to 20 minutes
Cooking simplified offers a low cost meal kit that provides 9-10 meals for as little as $32 per week.
The purple carrot delivers plant-based meals
Green blender provides weekly supplies for smoothies
Growing market :
Technomic, a food- industry consulting firm, predicts the meal-kit service segment of the market will grow to between $3 billion and$ 5 billion over the next 10 year based on current adoption rates.
Lots of funding
Venture capital are throwing money at the space in spectacular fashion:
Blue apron has raised $193 million
Plated has snagged more than 50 million
Hello Fresh recently closed a $126 million funding round.
Lots of competitors in the market, there will only be room for only one or two main players.
limited working capital required for cooking, Low food waste, online ordering, centralized operations, and delivery to your doorstep, with all these advantages, blue apron would be successful in both being the major player in meal kit service and taking market share from traditional grocery shopping.