SlideShare una empresa de Scribd logo
1 de 43
Descargar para leer sin conexión
From Authorship to Authority
        Why Claiming Your Identity Matters
                  By Chuck Price, Measurable SEO
Google+ is ...
Google Plus - Authorship to Authority - How to Boost your Rankings in Google
More importantly, Google+ is ...


A way to link content published to a Google+
profile. Search results include a head shot of
the author, a link to his/her Google+ profile,
the number of Google+ circles the author is in
and a link to more search results for the
author.
Why does it Matter
"Within search results, information
tied to verified online profiles will
be ranked higher than content
without such verification, which will
result in most users naturally
clicking on the top (verified) results.
The true cost of remaining
anonymous, then, might be                 ‘Twitter Can No More Produce
irrelevance."                             Analysis Than A Monkey Can
                      – Eric Schmidt      Type Out A Work of Shakespeare’
                                          c Schmidt
How long do I have to prepare?




When can we expect to see this
   Impacting the SERPs?
It’s happening now



 Google is piloting the
 display of author
Google is piloting thein search
 information display of author information in search results to help users discover great content
 results now to help users
 discover great content
Who can become an Author?




Anyone Can be an Author
Step 1: Setup a Google+ Profile




https://plus.google.com/
A Profile Tip




Your Profile Picture is Your Brand - Choose it wisely
It pays to test




      Cyrus Shepherd did some fascinating research on the effects of profile pictures on click
      through rates. In the end, he determined there was no magic formula for the perfect
      picture, but after testing a series of images, he was able to improve CTR by 35%. That
      is impressive



http://www.seomoz.org/blog/google-author-photos
You Look Where They Look

                        Ann Smarty used heat map testing in her quest for the perfect
                        profile picture. One surprising observation: “you look where they
                        look”.




http://bit.ly/WdGhM3
What are you looking at?



     Rich Brooks’ profile picture is a great example
     Of the Heat map Research could be deployed
Step 2: Link to your content




http://bit.ly/RZ7hbT
Step 3: Link your content to Google




You Have 3 Different Options Available
Option 1




http://bit.ly/vGZRbu
Option 2




http://bit.ly/vGZRbu
Option 3

                            If your CMS allows, Use a Plugin
   3 easy steps:
   1. Plugin Installation
   2. Enter Google Profile URL
   3. Post a link from your Google + Profile to Your
   Website
http://yoast.com/wordpress/seo/
Use the Structured Data Testing Tool to verify that it's
                       working




http://bit.ly/Pea703
Guest Blog Tip


When you guest blog, make sure that you give the host blog
the proper HTML with a link to your Google+ profile and
rel=author in the link. If they don’t add the markup, you
don’t get the rich snippet.
Next, add a link to the guest blog post itself in your
“Contributor to” links.
Pro Tip


Pro Tip


Claim Authorship for All of your
content on the Web - not just the
newly produced
Tip 1 for becoming Irrelevant


     If you don't want your authorship information to
     appear in search results, edit your profile.

     Uncheck Profile discovery option “Help others
     discover my profile in search results”


http://plus.google.com/me/about/edit
What about Persona’s & Ghost Writers?

This is a “Gray” Area

Pro: You maintain Full Ownership of written content –
no worries about an author embarrassing your brand at
some point

Con: This breaks with the intent of Authorship and
Author rank. Google's Matt Cutts has pointed to FTC
legislation against “sock puppet” accounts
Benefits of Authorship
Build your personal brand!
Increased CTR on search results



Ranking #1 isn’t
enough - images
are now
influencing CTR

Which result
stands out? ---->
Authorship Benefits & Takeaways

The key benefit for an author is visibility within the SERPs, which helps with
branding.

For webmasters, higher CTR and increased traffic are the most important
benefit.

Higher CTRs will become a fleeting benefit. The more sites and authors that
implement authorship markup, the less distinguishing the authorship markup
will become.

Searchmetrics reported that search results with authorship already exceeds >
17%. As soon as authorship markup is a common practice the impact on CTR
will flatten
Can my company get authorship?




REL=”PUBLISHER” is for businesses
Link Your Google+ Page to Your Website




http://bit.ly/z6tMHO
http://bit.ly/z6tMHO
There are plug-ins to simplify the process.
                        The latest version of the Yoast WordPress
                        SEO Plugin has a section to add the URL of
                        your G+ business page




http://yoast.com/wordpress/seo/
Benefits of using rel=”publisher”

Your Google+ page will be recognized as the "official" page for your brand, and give it search
preference over impostor pages.

Provides eligibility for Google Direct Connect, which takes searchers directly to a brand's
Google+ page when they search for the brand name with a "+" in front of it.

Provides increased +1s: all +1s done on the site, on the G+ page, in search results, and on
AdWords ads will be aggregated.

Begins to build a topical relevance and trust profile on that brand, it's web content, it's
Google+ activities, and other social media activity linked from its profile, that may influence
search results
Authorship is not the same as Author Rank




In 2005 Google first came out with an idea of tying a ‘rank’ to the authors of
articles on the internet, this idea was called ‘agent rank’. The problem Google had
was that they did not have enough data about social interactions to justify using it
to rank authors. That changed when Google created their own social network
called Google +. Now they can use the data from Google + to add a human element
to their rankings
Author Rank as a Quality Signal

    Google is counting on AuthorRank to provide a reliable signal for
    predicting the quality of new content. After all, past performance is
    the best predictor of future performance. The ultimate goal is to have
    content written by authoritative authors’ rank better than content
    that is written by less authoritative authors.

    “We know that great content comes from great authors, and we’re
    looking closely at ways this markup could help us highlight authors
    and rank search results.” - Google Webmaster Central Blog



http://bit.ly/l8k7eY
Possible Author Rank Metrics

Google+ Participation – Level and type of activity could impact Author Rank. Post original
work – not just re-shares. Like, comment & reply to comments. Do hangouts, Join
communities, create and populate circles

Influence — What’s the quality of your circles? Are you getting +1's, Likes and tweets?

Average PageRank of your published content

Citations: Mentions on authoritative websites could send a quality signal to Google

Links: Lots of links to your content from unique domains could be used to gauge quality
Benefits of Author Rank

Authors now get recognition & credit for being an authority in their field.
Whether you are a mechanic, doctor, lawyer, dentist or architect, you want to be
known as THE expert in your field. Author Rank builds this authority with every
great piece of content you create.

In the past, creating great content was a benefit for the website or blog that it
was published on – that's where it ended. With authorship, not only will that
website benefit, but you as an individual author will also benefit.

Authorship provides portability of your expertise. If you leave an employer, you
can take it with you!
Moving from authorship to authority


    It's a gradual, organic process




     There are NO shortcuts
Write Useful Content




            Content that people ”need” to read and share.
Monitor your content’s performance

When you login to Google
webmaster tools with the
account associated with
your Google+ profile, you
will find search stats for all
of the pages for which you
are the verified author.

It’ll show you which pages
are shown in the search
results, how many times,
how many clicks they
received, which CTR the
result has and the average
position.
Identify Authors with Authority - Interact with opinion leaders




            Give them a reason to follow you – Boost your own Authority
Trace your posts with Ripples - See who’s sharing
Why use Google+ Ripples?

Ripples visualizes sharing interaction data for
your posts over time. This makes it easy to
follow key influencers and learn what content
is most compelling to your audience.

   How to use Google+ Ripples

   Ripples provides a visual guide to who has publicly
   shared a post or URL and the comments they’ve
   made. Use it to spot trends and track the spread of
   posts over time, or see how a post was shared and
   in which languages

Try out Ripples: bit.ly/ZsqzKF
Author Rank Takeaway

Once you’ve established authorship, you need to start working on your authority. That starts with
publishing high quality, sharable content.

Other ways to increase authority include:

Getting published on authoritative websites
Stimulating conversation about your posts on Google+
Bringing your posts to the attention of other authoritative authors
Inviting authoritative authors to publish on your site
Increasing activity and connecting to authors on Google+

The key to building Author rank lies in usage of Google+ and interacting with other sites and
authors.
Chuck Price
                                                 Measurable SEO




                                                Chuck@MeasurableSEO.com

http://www.measurableseo.com/smx-toronto-2013

Más contenido relacionado

Destacado

Turismo accesible.
Turismo accesible.Turismo accesible.
Turismo accesible.José María
 
Nl HUG 2016 Feb Hadoop security from the trenches
Nl HUG 2016 Feb Hadoop security from the trenchesNl HUG 2016 Feb Hadoop security from the trenches
Nl HUG 2016 Feb Hadoop security from the trenchesBolke de Bruin
 
ΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜ
ΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜ
ΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜIason Yannis Schizas
 
Oportunidad de negocio cardi ventas por catalogo para ganar dinero
Oportunidad de negocio cardi ventas por catalogo para ganar dineroOportunidad de negocio cardi ventas por catalogo para ganar dinero
Oportunidad de negocio cardi ventas por catalogo para ganar dineroVenta por Catalogo
 
AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -
AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -
AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -Ryoya Kawai
 
ΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥ
ΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥ
ΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥkaratzid
 
Open pit mining
Open pit miningOpen pit mining
Open pit mininggereltuya
 
SEO + Content Marketing Best Practices
SEO + Content Marketing Best PracticesSEO + Content Marketing Best Practices
SEO + Content Marketing Best PracticesRyan Stewart
 
Beyond instructional design: how performance support is revolutionizng e-lear...
Beyond instructional design: how performance support is revolutionizng e-lear...Beyond instructional design: how performance support is revolutionizng e-lear...
Beyond instructional design: how performance support is revolutionizng e-lear...Jane Hart
 

Destacado (11)

Turismo accesible.
Turismo accesible.Turismo accesible.
Turismo accesible.
 
Apache Hadoop at 10
Apache Hadoop at 10Apache Hadoop at 10
Apache Hadoop at 10
 
Nl HUG 2016 Feb Hadoop security from the trenches
Nl HUG 2016 Feb Hadoop security from the trenchesNl HUG 2016 Feb Hadoop security from the trenches
Nl HUG 2016 Feb Hadoop security from the trenches
 
ΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜ
ΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜ
ΥΠΑΤΙΑ Η ΑΛΕΞΑΝΔΡΙΝΗ ΠΡΟΣΤΑΤΙΣ ΤΩΝ ΕΛΛΗΝΙΚΩΝ ΓΡΑΜΜ
 
Privasi dan keselamatan data
Privasi dan keselamatan dataPrivasi dan keselamatan data
Privasi dan keselamatan data
 
Oportunidad de negocio cardi ventas por catalogo para ganar dinero
Oportunidad de negocio cardi ventas por catalogo para ganar dineroOportunidad de negocio cardi ventas por catalogo para ganar dinero
Oportunidad de negocio cardi ventas por catalogo para ganar dinero
 
AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -
AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -
AudioとガジェットをWebで遊ぶ - Web Audio/MIDI Web Bluetooth -
 
ΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥ
ΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥ
ΠΑΡΟΥΣΙΑΣΗ ΑΠΟΤΕΛΕΣΜΑΤΩΝ ΕΡΕΥΝΑΣ ΔΗΜΟΤΙΚΟΥ ΣΧΟΛΕΙΟΥ ΓΑΛΛΙΚΟΥ
 
Open pit mining
Open pit miningOpen pit mining
Open pit mining
 
SEO + Content Marketing Best Practices
SEO + Content Marketing Best PracticesSEO + Content Marketing Best Practices
SEO + Content Marketing Best Practices
 
Beyond instructional design: how performance support is revolutionizng e-lear...
Beyond instructional design: how performance support is revolutionizng e-lear...Beyond instructional design: how performance support is revolutionizng e-lear...
Beyond instructional design: how performance support is revolutionizng e-lear...
 

Más de Chuck Price

Local Seo Overview and Proposal
Local Seo Overview and ProposalLocal Seo Overview and Proposal
Local Seo Overview and ProposalChuck Price
 
Achieving Top Rankings in Google when content is behind a Paywall
Achieving Top Rankings in Google when content is behind a PaywallAchieving Top Rankings in Google when content is behind a Paywall
Achieving Top Rankings in Google when content is behind a PaywallChuck Price
 
Google Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and RecoveryGoogle Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and RecoveryChuck Price
 
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYLinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
 
Penguin Proof Link Building
Penguin Proof Link Building Penguin Proof Link Building
Penguin Proof Link Building Chuck Price
 
Link Building the Right Way
Link Building the Right WayLink Building the Right Way
Link Building the Right WayChuck Price
 

Más de Chuck Price (7)

Local Seo Overview and Proposal
Local Seo Overview and ProposalLocal Seo Overview and Proposal
Local Seo Overview and Proposal
 
Seo Proposal
Seo ProposalSeo Proposal
Seo Proposal
 
Achieving Top Rankings in Google when content is behind a Paywall
Achieving Top Rankings in Google when content is behind a PaywallAchieving Top Rankings in Google when content is behind a Paywall
Achieving Top Rankings in Google when content is behind a Paywall
 
Google Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and RecoveryGoogle Penguin Penalty: Diagnosis and Recovery
Google Penguin Penalty: Diagnosis and Recovery
 
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYLinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
 
Penguin Proof Link Building
Penguin Proof Link Building Penguin Proof Link Building
Penguin Proof Link Building
 
Link Building the Right Way
Link Building the Right WayLink Building the Right Way
Link Building the Right Way
 

Último

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 

Último (20)

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 

Google Plus - Authorship to Authority - How to Boost your Rankings in Google

  • 1. From Authorship to Authority Why Claiming Your Identity Matters By Chuck Price, Measurable SEO
  • 4. More importantly, Google+ is ... A way to link content published to a Google+ profile. Search results include a head shot of the author, a link to his/her Google+ profile, the number of Google+ circles the author is in and a link to more search results for the author.
  • 5. Why does it Matter "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be ‘Twitter Can No More Produce irrelevance." Analysis Than A Monkey Can – Eric Schmidt Type Out A Work of Shakespeare’ c Schmidt
  • 6. How long do I have to prepare? When can we expect to see this Impacting the SERPs?
  • 7. It’s happening now Google is piloting the display of author Google is piloting thein search information display of author information in search results to help users discover great content results now to help users discover great content
  • 8. Who can become an Author? Anyone Can be an Author
  • 9. Step 1: Setup a Google+ Profile https://plus.google.com/
  • 10. A Profile Tip Your Profile Picture is Your Brand - Choose it wisely
  • 11. It pays to test Cyrus Shepherd did some fascinating research on the effects of profile pictures on click through rates. In the end, he determined there was no magic formula for the perfect picture, but after testing a series of images, he was able to improve CTR by 35%. That is impressive http://www.seomoz.org/blog/google-author-photos
  • 12. You Look Where They Look Ann Smarty used heat map testing in her quest for the perfect profile picture. One surprising observation: “you look where they look”. http://bit.ly/WdGhM3
  • 13. What are you looking at? Rich Brooks’ profile picture is a great example Of the Heat map Research could be deployed
  • 14. Step 2: Link to your content http://bit.ly/RZ7hbT
  • 15. Step 3: Link your content to Google You Have 3 Different Options Available
  • 18. Option 3 If your CMS allows, Use a Plugin 3 easy steps: 1. Plugin Installation 2. Enter Google Profile URL 3. Post a link from your Google + Profile to Your Website http://yoast.com/wordpress/seo/
  • 19. Use the Structured Data Testing Tool to verify that it's working http://bit.ly/Pea703
  • 20. Guest Blog Tip When you guest blog, make sure that you give the host blog the proper HTML with a link to your Google+ profile and rel=author in the link. If they don’t add the markup, you don’t get the rich snippet. Next, add a link to the guest blog post itself in your “Contributor to” links.
  • 21. Pro Tip Pro Tip Claim Authorship for All of your content on the Web - not just the newly produced
  • 22. Tip 1 for becoming Irrelevant If you don't want your authorship information to appear in search results, edit your profile. Uncheck Profile discovery option “Help others discover my profile in search results” http://plus.google.com/me/about/edit
  • 23. What about Persona’s & Ghost Writers? This is a “Gray” Area Pro: You maintain Full Ownership of written content – no worries about an author embarrassing your brand at some point Con: This breaks with the intent of Authorship and Author rank. Google's Matt Cutts has pointed to FTC legislation against “sock puppet” accounts
  • 26. Increased CTR on search results Ranking #1 isn’t enough - images are now influencing CTR Which result stands out? ---->
  • 27. Authorship Benefits & Takeaways The key benefit for an author is visibility within the SERPs, which helps with branding. For webmasters, higher CTR and increased traffic are the most important benefit. Higher CTRs will become a fleeting benefit. The more sites and authors that implement authorship markup, the less distinguishing the authorship markup will become. Searchmetrics reported that search results with authorship already exceeds > 17%. As soon as authorship markup is a common practice the impact on CTR will flatten
  • 28. Can my company get authorship? REL=”PUBLISHER” is for businesses
  • 29. Link Your Google+ Page to Your Website http://bit.ly/z6tMHO
  • 31. There are plug-ins to simplify the process. The latest version of the Yoast WordPress SEO Plugin has a section to add the URL of your G+ business page http://yoast.com/wordpress/seo/
  • 32. Benefits of using rel=”publisher” Your Google+ page will be recognized as the "official" page for your brand, and give it search preference over impostor pages. Provides eligibility for Google Direct Connect, which takes searchers directly to a brand's Google+ page when they search for the brand name with a "+" in front of it. Provides increased +1s: all +1s done on the site, on the G+ page, in search results, and on AdWords ads will be aggregated. Begins to build a topical relevance and trust profile on that brand, it's web content, it's Google+ activities, and other social media activity linked from its profile, that may influence search results
  • 33. Authorship is not the same as Author Rank In 2005 Google first came out with an idea of tying a ‘rank’ to the authors of articles on the internet, this idea was called ‘agent rank’. The problem Google had was that they did not have enough data about social interactions to justify using it to rank authors. That changed when Google created their own social network called Google +. Now they can use the data from Google + to add a human element to their rankings
  • 34. Author Rank as a Quality Signal Google is counting on AuthorRank to provide a reliable signal for predicting the quality of new content. After all, past performance is the best predictor of future performance. The ultimate goal is to have content written by authoritative authors’ rank better than content that is written by less authoritative authors. “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” - Google Webmaster Central Blog http://bit.ly/l8k7eY
  • 35. Possible Author Rank Metrics Google+ Participation – Level and type of activity could impact Author Rank. Post original work – not just re-shares. Like, comment & reply to comments. Do hangouts, Join communities, create and populate circles Influence — What’s the quality of your circles? Are you getting +1's, Likes and tweets? Average PageRank of your published content Citations: Mentions on authoritative websites could send a quality signal to Google Links: Lots of links to your content from unique domains could be used to gauge quality
  • 36. Benefits of Author Rank Authors now get recognition & credit for being an authority in their field. Whether you are a mechanic, doctor, lawyer, dentist or architect, you want to be known as THE expert in your field. Author Rank builds this authority with every great piece of content you create. In the past, creating great content was a benefit for the website or blog that it was published on – that's where it ended. With authorship, not only will that website benefit, but you as an individual author will also benefit. Authorship provides portability of your expertise. If you leave an employer, you can take it with you!
  • 37. Moving from authorship to authority It's a gradual, organic process There are NO shortcuts
  • 38. Write Useful Content Content that people ”need” to read and share.
  • 39. Monitor your content’s performance When you login to Google webmaster tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are the verified author. It’ll show you which pages are shown in the search results, how many times, how many clicks they received, which CTR the result has and the average position.
  • 40. Identify Authors with Authority - Interact with opinion leaders Give them a reason to follow you – Boost your own Authority
  • 41. Trace your posts with Ripples - See who’s sharing Why use Google+ Ripples? Ripples visualizes sharing interaction data for your posts over time. This makes it easy to follow key influencers and learn what content is most compelling to your audience. How to use Google+ Ripples Ripples provides a visual guide to who has publicly shared a post or URL and the comments they’ve made. Use it to spot trends and track the spread of posts over time, or see how a post was shared and in which languages Try out Ripples: bit.ly/ZsqzKF
  • 42. Author Rank Takeaway Once you’ve established authorship, you need to start working on your authority. That starts with publishing high quality, sharable content. Other ways to increase authority include: Getting published on authoritative websites Stimulating conversation about your posts on Google+ Bringing your posts to the attention of other authoritative authors Inviting authoritative authors to publish on your site Increasing activity and connecting to authors on Google+ The key to building Author rank lies in usage of Google+ and interacting with other sites and authors.
  • 43. Chuck Price Measurable SEO Chuck@MeasurableSEO.com http://www.measurableseo.com/smx-toronto-2013