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20 Best Tactics to
Boost Ecommerce
Sales
Intelligent
Advertising
Advertising does not always mean
spending a huge amount of money
across as much channels as you
can think of.
Social media can be leveraged for
targeted audiences with reduced
costs. Also, SEO friendly content
on your site, re
A growing number of websites use
structured data to get better
scores when indexed by search
engines like Google, Bing etc.
Key
Elements
Brand
Awareness
Like any other modern day business, an ecommerce site may need funding
after a period of time.
It’s important to convert an ecommerce site into a brand that people can find
relatable, while discussing certain products and/or purchases.
Companies can sponsor and organize events, and participate in tech meetups,
intending to reach out to the larger crowd.
Improving
product
descriptions
While making a purchase (offline or online), a detailed information about the
product is required.
If the information fails to appease customers, they can move to a different
website or a store outlet.
This can be improved by having better item descriptions and details so that a
customer binded with interest and information. Including product images,
and short videos can prove useful in several folds.
Public
Relations
PR team is a must-have for brand building.
The team needs to have a constant check on any content that is posted online
pertaining to the company or the industry, focus on managing untoward
incidents and scenarios that can taint the brand image.
Disgruntled customers often take to social media to express against brands and
can post images and other proofs supporting their opinions.
Finding amiable solutions to such instances would be the prime job of a PR
team.
Become
industry
specific
“Move fast and break things.” is a credo to thrive in a fast pace digital world
and e-commerce marketplaces are no exception.
As an e-commerce platform, you need to focus on niche products, to
generate a sense of faith that for a specific line of products among
customers.
Making the
checkout
process
easier
Some other issues include:
Some of the common issues faced during checkout
are:
Item is unavailable.
Item cannot be delivered to the location that you
have chosen.
Extra delivery fee added to the final bill.
Extra tax/other charges added to the final bill.
Higher shipping time is shown in the final checkout
page
A 2017 study infers that
nearly 70% of all online
cards are abandoned. Of
the remaining 30%, half
gets abandoned during
checkout stage; that can be
attributed to bad checkout
experience.
When customers find crucial information at the end, they feel cheated and hence
leave the cart abandoned immediately.
These can be mitigated by making the customers aware of the extra charges,
shipping charges, and other information even before they ends up in the checkout
page.
Increase
customer
trust
Increasing customer trust is a never-ending process.
E-commerce platforms should listen to every query, and make sure
that no untoward issue gets overlooked without the customer
receiving a proper compensation.
This creates a bond of trust with customers, for which customers
will be ready to pay an extra amount, as a token of appreciation for
your services.
Highlight top
products
It is better to sell 1000
cellphones of the
same model than 5 of
50.
Having more products
means more
warehouse space,
more advertisements
and costs.
Therefore, it is better
for e-commerce sites
to focus on the most
popular and choosing
quality over quantity.
This can help in
bringing down
operational costs and
making it easier for
customers to find the
products they are
looking for.
Cross selling
When customers add a product to their shopping
carts, e-commerce platforms display some other
products that go well with the first product.
For example, when a customer adds a mobile phone
to a shopping cart, he/she is suggested products like
phone cases and screen guards, which is like a
secondary utility. This is called cross selling.
Such a technique can increase per order value and
lower down operational costs considerably.
Make faster
functioning
websites
Searching for a product
and loading of the product
page, can take a lot of time.
It further gets more time
consuming for the product
image and description to
load. Such instances cause
deterrence for the buyers.
Transitional animations
can be used so that
customers can remain
engaged while the product
pages loads with all the
text and images.
Discounts on
bundles or
bulk
purchase
People like better discounts when
they buy in bulk. In fact, it is also
cheaper for ecommerce sites to
buy items in bulk.
In case when someone is making a
bulk purchase, they can be offered
discounts. Many ecommerce sites
maintain a separate email to
inquire about bulk orders.
This helps companies in providing
customized approach when a
customer needs to place a bulk
order.
Such extra features not only help
you build a better customer base
but could increase your revenue
and market share considerably.
Live chat and
intelligent
customer
care
While simple search and track functionalities can be taken care of by
an AI chat engine, you would also need human chat-help for people
with more complex problems which trained bots can’t answer.
E-commerce platforms should make automated scripts to take care of
people facing nominal problems like product or money returns,
shipment tracking, and more.
Human customer care officials on the other hand, should take over
the circumstances in case of complex scenarios.
Referral
Discounts
Referrals help bring more customers to websites without spending more
amount of money for acquisition.
It is a scheme that can help companies get exponential growth, by using
its existing customers.
The existing customers are prompted of conveying an app/service among
their acquaintances for which they are rewarded on/by the platform.
Rewarding
verified
reviewers
Verified reviews are as important as product descriptions.
Keeping a reward system in place that gives users a point for every 10 verified
reviews or something like that, can encourage more people who buy products
on your website, to write honest reviews.
Also, people who come searching for goods will get a better picture of what
they are about to buy, triggering a direct boost to the sales.
Maintaining
and
displaying
inventory
records
Inventory records are important for ecommerce websites. Also,
they are not only meant for internal use. These metrics should be
displayed on product pages, for two main reasons:
• Customers should know when a product is out of stock, not at
the time he is checking out.
• Displaying the number of inventory item in the stock can create a
sense of urgency among buyers to make faster purchases.
Partnering
with other
businesses
E-commerce businesses can partner with different types of
existing sites to boost sales- such as affiliate marketing websites,
advertising websites, review websites, blogs, coupon websites, and
more!
Optimizing
mobile
experience
Smartphones are becoming
faster and producing a better
user experience than earlier.
As per Statista’s 2018 report,
almost 53% of the web traffic
was through mobile phones.
The figure will continue to grow
as smartphones and internet
data become cheaper.
Therefore, to increase sales for
ecommerce website,
businesses need to optimize
mobile viewing experience to
take forward all the features
that are available when
accessing it from a desktop to
handy devices.
Avoiding fake
products by
verifying
suppliers
Fake products from obscure
sellers spoil the brand name of
big ecommerce companies.
In order to keep customers’
trust intact and increase sales
ecommerce businesses should
maintain a robust onboarding
system for sellers.
Keeping
shipping
costs
transparent
If shipping costs are added at the end of the checkout process, all of
a sudden, customers tend to feel dissatisfied.
It is therefore advised to display the shipping cost for every
product below the price so that customers do not feel surprised in
the final stage and end up abandoning the cart.
Studying
points of cart
abandonment
Cart abandonment plagues ecommerce businesses the most.
Companies should invest in understanding customer patterns and
know the points where customers abandon the cart and leave your
website.
This could decrease cart abandonment percentages and increase
overall sales.
It is not such a task that
can be done in a day. It
requires considerable
data, human and machine
intelligence to analyze.
If anything in the website
can indeed be changed to
make fewer people leave
suddenly after adding
items to their cart.
A pioneer is custom and large-scale web data extraction.
www.promptcloud.com | sales@promptcloud.com

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20 Best Tactics to Boost your eCommerce Sales

  • 1. 20 Best Tactics to Boost Ecommerce Sales
  • 3. Advertising does not always mean spending a huge amount of money across as much channels as you can think of. Social media can be leveraged for targeted audiences with reduced costs. Also, SEO friendly content on your site, re A growing number of websites use structured data to get better scores when indexed by search engines like Google, Bing etc. Key Elements
  • 5. Like any other modern day business, an ecommerce site may need funding after a period of time. It’s important to convert an ecommerce site into a brand that people can find relatable, while discussing certain products and/or purchases. Companies can sponsor and organize events, and participate in tech meetups, intending to reach out to the larger crowd.
  • 7. While making a purchase (offline or online), a detailed information about the product is required. If the information fails to appease customers, they can move to a different website or a store outlet. This can be improved by having better item descriptions and details so that a customer binded with interest and information. Including product images, and short videos can prove useful in several folds.
  • 9. PR team is a must-have for brand building. The team needs to have a constant check on any content that is posted online pertaining to the company or the industry, focus on managing untoward incidents and scenarios that can taint the brand image. Disgruntled customers often take to social media to express against brands and can post images and other proofs supporting their opinions. Finding amiable solutions to such instances would be the prime job of a PR team.
  • 11. “Move fast and break things.” is a credo to thrive in a fast pace digital world and e-commerce marketplaces are no exception. As an e-commerce platform, you need to focus on niche products, to generate a sense of faith that for a specific line of products among customers.
  • 13. Some other issues include: Some of the common issues faced during checkout are: Item is unavailable. Item cannot be delivered to the location that you have chosen. Extra delivery fee added to the final bill. Extra tax/other charges added to the final bill. Higher shipping time is shown in the final checkout page A 2017 study infers that nearly 70% of all online cards are abandoned. Of the remaining 30%, half gets abandoned during checkout stage; that can be attributed to bad checkout experience.
  • 14. When customers find crucial information at the end, they feel cheated and hence leave the cart abandoned immediately. These can be mitigated by making the customers aware of the extra charges, shipping charges, and other information even before they ends up in the checkout page.
  • 16. Increasing customer trust is a never-ending process. E-commerce platforms should listen to every query, and make sure that no untoward issue gets overlooked without the customer receiving a proper compensation. This creates a bond of trust with customers, for which customers will be ready to pay an extra amount, as a token of appreciation for your services.
  • 18. It is better to sell 1000 cellphones of the same model than 5 of 50. Having more products means more warehouse space, more advertisements and costs. Therefore, it is better for e-commerce sites to focus on the most popular and choosing quality over quantity. This can help in bringing down operational costs and making it easier for customers to find the products they are looking for.
  • 20. When customers add a product to their shopping carts, e-commerce platforms display some other products that go well with the first product. For example, when a customer adds a mobile phone to a shopping cart, he/she is suggested products like phone cases and screen guards, which is like a secondary utility. This is called cross selling. Such a technique can increase per order value and lower down operational costs considerably.
  • 22. Searching for a product and loading of the product page, can take a lot of time. It further gets more time consuming for the product image and description to load. Such instances cause deterrence for the buyers. Transitional animations can be used so that customers can remain engaged while the product pages loads with all the text and images.
  • 24. People like better discounts when they buy in bulk. In fact, it is also cheaper for ecommerce sites to buy items in bulk. In case when someone is making a bulk purchase, they can be offered discounts. Many ecommerce sites maintain a separate email to inquire about bulk orders. This helps companies in providing customized approach when a customer needs to place a bulk order. Such extra features not only help you build a better customer base but could increase your revenue and market share considerably.
  • 26. While simple search and track functionalities can be taken care of by an AI chat engine, you would also need human chat-help for people with more complex problems which trained bots can’t answer. E-commerce platforms should make automated scripts to take care of people facing nominal problems like product or money returns, shipment tracking, and more. Human customer care officials on the other hand, should take over the circumstances in case of complex scenarios.
  • 28. Referrals help bring more customers to websites without spending more amount of money for acquisition. It is a scheme that can help companies get exponential growth, by using its existing customers. The existing customers are prompted of conveying an app/service among their acquaintances for which they are rewarded on/by the platform.
  • 30. Verified reviews are as important as product descriptions. Keeping a reward system in place that gives users a point for every 10 verified reviews or something like that, can encourage more people who buy products on your website, to write honest reviews. Also, people who come searching for goods will get a better picture of what they are about to buy, triggering a direct boost to the sales.
  • 32. Inventory records are important for ecommerce websites. Also, they are not only meant for internal use. These metrics should be displayed on product pages, for two main reasons: • Customers should know when a product is out of stock, not at the time he is checking out. • Displaying the number of inventory item in the stock can create a sense of urgency among buyers to make faster purchases.
  • 34. E-commerce businesses can partner with different types of existing sites to boost sales- such as affiliate marketing websites, advertising websites, review websites, blogs, coupon websites, and more!
  • 36. Smartphones are becoming faster and producing a better user experience than earlier. As per Statista’s 2018 report, almost 53% of the web traffic was through mobile phones. The figure will continue to grow as smartphones and internet data become cheaper. Therefore, to increase sales for ecommerce website, businesses need to optimize mobile viewing experience to take forward all the features that are available when accessing it from a desktop to handy devices.
  • 38. Fake products from obscure sellers spoil the brand name of big ecommerce companies. In order to keep customers’ trust intact and increase sales ecommerce businesses should maintain a robust onboarding system for sellers.
  • 40. If shipping costs are added at the end of the checkout process, all of a sudden, customers tend to feel dissatisfied. It is therefore advised to display the shipping cost for every product below the price so that customers do not feel surprised in the final stage and end up abandoning the cart.
  • 42. Cart abandonment plagues ecommerce businesses the most. Companies should invest in understanding customer patterns and know the points where customers abandon the cart and leave your website. This could decrease cart abandonment percentages and increase overall sales.
  • 43. It is not such a task that can be done in a day. It requires considerable data, human and machine intelligence to analyze. If anything in the website can indeed be changed to make fewer people leave suddenly after adding items to their cart.
  • 44. A pioneer is custom and large-scale web data extraction. www.promptcloud.com | sales@promptcloud.com