2. Study of Marketing Mix of
“APPLE iPhone”
in Solapur
Submitted to:Miss Rajni Kshirsagar
Presentation By:1.
2.
3.
4.
Name
Mr. Akshay Karwa
Mr. Anshul Raka
Mr. Pratik Shah
Mr. Ankit Sharma
Roll No.
2019
2037
2041
2042
3. About Apple…
Started on April 1, 1976
Incorporated - Apple Computer, Inc.
January 3, 1977.
Renamed - Apple Inc.
January 9, 2007
Headquartered
Cupertino, California
4. Founder of Apple Co.
RONALD WAYNE
STEVE JOBS
(Former CEO)
STEVE WOZNIAK
5. Key Points:
Apple Inc. deals in computer hardware, computer
software, consumer electronics and digital
distribution type of industries.
Area served worldwide with 406 retail stores.
Great employee support of 80000 employees.
Own website - www.apple.com
20. Product Form:Size:iPhone 4s
iPhone 5s & 5C
- 4.54 x 2.31 x 0.37 inch
- 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:Product Mix