The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.
8. REASON #1
BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
9. REASON #2
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
10. REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
photo by Bruno Girinon flickr.com
11. REASON #4
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009