35. Intrigue
“The light bulb emits Anions which are ions similar to those emitted in nature by
waterfalls. The Anions cancel out ions that cause odors, smoke, germs and allergens in
the air. It is an LED light and lasts over 20 years under normal conditions.
FreshLite carries a wide variety of filtration products based on this technology. Our
retailers have been successful with the product in a number of environments.
Hardware stores have historically been our best outlets. They find they fit nicely in
both the lighting section as well as air filtration. Customers are excited about the
product because it has the benefits of an air purifier at a much lower cost- about half
that of an average filtration system. Plus, it fits in an ordinary light socket saving
space.”
37. Intrigue
“Absolutely, it creates an effect similar to what you might experience standing next to a
waterfall. The clean air is created by the same reaction. We have a number of videos
on our web site showing the bulbs clear out a smoke-filled room. It’s amazing.”
*pause*
I’d love to get some additional information out to you, do you have a minute to answer
a few questions about your store?”
43. Mike Moye
rSamurai ACE Hardware
mmoyer@samurace.com 773 426 6353
1210 Forest Ave
Lake Forest IL 60044
www.samurace.com
X
X
X
X
X
X
X X
X
X
X
44. X
These guys have a special allergy section in the
store which is right next to the air filtration
section. They have 11 stores in California that do
high volume in air filtration.
X
X
X
X
X
X
X X
79. Hi Mr. Prospect, I’m Frank Lewis.
Mike Moyer gave me your name.
He said he met you in Boston and
you mentioned that you were
looking for a new strategy to
approach trade shows.
Mike and I talked a little about your
needs are we think that you might
find our service interesting….
80. Plant the Seed: “Familiar Face”
Capture the Lead: “Four Core Arts”
Solidify Your Brand:“Flags”
Cultivate Prospects:“In the Loop”
Harvest the Sales:“Joe Schmoe gave me your name…”
81. Resources
• Consulting & Training
• TradeShowSamurai.com Virtual Dojo
– Online training
– Lead card templates
– Script samples
– Online help
83. NVL
• New Venture & Small Enterprise Lab
• Fall 2014 & Winter 2015
• 10-week project with a team of 4-6 MBA
students
• Covers any business topics
• Action-oriented deliverables
• Structured class (meets weekly)
• Client review important part of grade