1. Giants Win the World Series!!!

2. NEXT: The Giants World Series
Merchandise Wars – Who Wins?
A study at a San Francisco Shopping Mall

3. Common Among the stores
• Open Doors (except Sports Authority)
• Big Signage
• Crowded with Merchandise
• Giants Gear Prominent (Except Footlocker)

4. GIANTS DUGOUT
Official SF Giants Merchandise outlet
• Crazy! – 25 minute wait - long lines.
Security limits access to store. People want in and will wait! Including lines
45 -50 minutes avg. shopping time. Cramped atmosphere. Merchandise
going fast. People on a mission. 95% of customers are buying . They have
to take what is available. Only customer service is people being told that
another shipment arrives next week and the people working the cash
register.

5. SF SPORTS
• Just downstairs from Giants Dugout.
• Easy Access – Quick!
• Customers on Mission
• Service is lacking
• Lots of Giants Gear!
• $20 dollar table
• Mom and Pop store
• 60% shoppers buying
• Impulse! Giants Dolls near the cash register.

6. Champs
• Friendly Helpful Employees
• Small Giants Display up front
• Customers Browse
• Chance to get new customers
• 35% customers make purchase
• See you next time!

7. SPORTS AUTHORITY
• Giants Table just inside Door! Huge Store!
• Philosophy high margin items in front of store
• Promoting Rewards Cards with purchase
• Easy to make a quick purchase
• Immediate 5% discount.
• Using Giants to get you
• On their mailing list.

8. Fully Laced
• Original Giants Designs
• Fashion Angle
• Cool California Fusion Vibe
• Appeals to Hipsters
• Fashion Conscious
• Acknowledging Hometown Heroes
• Keeping their Edge
• New unique Licensed Giants shirts

9. Foot Locker
• No Giants Gear
• Champs is a sister store and they get all the
Giants swag to sell