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Hello
I’m Panos Kontopoulos
CEO
Sales + Marketing
SMarketing
short flashback
2010 2011 2012 2013
2010
2011
2012
2013
2014
moving on
CONSIDERATION
AWARENESS
DECISION
CONSIDERATION
AWARENESS
DECISION
Advertising
Friends & Family
PR
Direct Mail
Sales people
INFLUENCERS
SALES
MARKETING
CONSIDERATION
AWARENESS
DECISION
Advertising
Friends & Family
PR
Direct Mail
Sales people
INFLUENCERS
SALES
MARKETING
NO MAN'S LAND
CONSIDERATION
AWARENESS
DECISION
Social Media
Search Engines
Price Comparison
Online Reviews
Mobile Marketing
Advertising
Friends & Family
PR
Direct Mail
Sales people
INFLUENCERS
MARKETING
NO MAN'S LAND
Online Commerce
Social Media
Search Engines
Price Comparison
Online Reviews
Mobile Marketing
Advertising
Friends & Family
PR
Direct Mail
Sales people
CONSIDERATION
AWARENESS
DECISION
INFLUENCERS
Content Marketing
Social Media
SEO
Newsletters
Advertising
Marketing
Automation
Leads CustomersVisitorsStrangers
Attract Convert Close
Blog
Social Media
Keywords
Pages
Email
Workflows
Lead Scoring
CRM
Calls to action
Forms
Landing Pages
Contacts
Promoters
Delight
Social Media
Smart CTAs
Email
Workflows
MARKETING AUTOMATION
Turning visitors to Leads and Customers
setting up
SMarketing
@wedia
Web Site
Personas
Web Site
Campaigns
Personas
Web Site
Campaigns
Personas
Web Site
Conversion
Points
Conversion
Points
Campaigns
Blog Posts
Personas
Web Site
Conversion
Points
Campaigns
Social Media
Blog Posts
Personas
Web Site
smarketing in action
summing up
2017201620152014
SMarketing
Buyer wants from us
Listen to specific needs
Provide relevant information
Respond in a timely manner
Provide a range of options
Marketing & Sales
need to provide
Personalisation
Automation
Self-service
Growth Stack
Platform
grow.wedia.gr
Thank you
and see you soon!

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