smart marketing moves are indispensable for identifying, satisfying and anticipating market requirements positively for your cosmetic company to excel. The global cosmetic market is expected to garner a dollar 430 billion by 2022 More Details: https://pixelsutra.com/cosmetic-industry/

1. Marketing strategies to flourish your hold on
Cosmetic Industry

3. Did you know in 2011 archaeologists discovered possibly the earliest cosmetics in human history? In Blombos cave in
South Africa, a 1000 year old paint factory was unearthed, where colours were being mixed with specific recipes in shells,
possibly for cave art, but also with the potential to paint delicate patterns upon the skin. Colours were used to make
definitive strokes on bodies and also to camouflage. Cosmetics as a source of beautification or interest is not anew.
In this era of neck-bend competition, smart marketing moves are indispensable for identifying, satisfying and anticipating
market requirements positively for your cosmetic company to excel. The global cosmetic market is expected to garner a
dollar 430 billion by 2022. Hence, just as there are possibilities of huge business turnovers, so are there a number of
direct competitors to be researched upon to stay ahead of.
Website- The Abode
Global internet users have reached more than 2 billion and your potential buyers are probably already searching the web!
Having a website in any 21st century business is imperative. While traditional marketing is a one way street, a well-
drafted website establishes more than one-way connectivity and makes conversation happen between you and your
customer; building an involving, trustworthy relationship. Having a website also increases your credibility in present day
market, as most of your direct competitors are already having one. It is not only cost effective but also provides easy
access to information to your potential buyers with zilch effort.
Introduction
Marketing strategies to flourish your hold on Cosmetic Industry

4. 4
Create your own prototype
Your prototype is your very own special touch. start a Service integral to your own business growth; You can be a
beauty consultant or a makeup artist. Be around your customers and showcase your talent to enhance credibility of your
work.
Explainer Videos- Make your mark
Another brilliant way to engage and interest customers or potential buyers is to get them actively involved and
intimately informed about your products. Explainer videos serve as a visual website optimizer and is one of the best
ways to emphasize and showcase your work in a fun and interesting way. As important as reading is, watching videos is
more fun, as it combines visuals with audio, giving a more real life experience even though the customers have not
physically used them. Most people prefer watching videos that are short and sweet, while reading could be quite a work!
Watch the explainer video for Microdermabrasion Crystalsexplainer videos can augment the cosmetic industry.
h t t p s : / /
w w w . y o u t u
b e . c o m /

5. Interactive Presentations
Interactive Presentations are very useful to grab audience attention as you explain your products. Instead of clogging an
entire page or slide with all relevant information, PPTs help us build each slide, as you speak about it in a specific context
and reach a conclusion by the end. Animated PPTs are not just for embellishment, they have a stronghold over people
when they are short and informative.
Take a look at this cosmetic usage tutorial inviting great attraction.
Create Specifics
Create Specifics and help classify and understand what each products cater to, such as office wear cosmetics and
wedding cosmetics. For attracting potential buyers, makeup tutorial videos act as the most efficient tool. This single
handedly has helped to enhance the growth of cosmetic industry to a formidable extent. This cosmetic usage tutorial
guide by Lakme , beautifully shot and presented, with dialogues and music, inviting great attraction
https://
www.you
Marketing strategies to flourish your hold on Cosmetic Industry 5

6. Loreal Paris too enhanced their performance through their easy and crisp tutorial videos
https://
www.yout
https://
www.yout
6

7. Apps- Stay around your customers
Mobile apps aid promotion and offers great support as it reduces cost and increases customer engagement, giving them
more freedom of choice.
The Loreal Makeup Genius app is a wonder to watch. One no more has to visit makeup counters to try on countless
number of products—this app has a real-time camera that allows you to virtually try on any beauty product or shades.
The camera works as a mirror image and it moves as your face moves, giving customers a real-life experience at their
own ease.
Implementing VR and AR - Flagship
bearer of cosmetic industry
The smartest moves to grow a business is to sync in with the best of technological advancements that have come up.
The greatest technological innovations Augmented Reality and Virtual Reality has revolutionized the way consumers used
to try and buy their favourites. Surely what looks great on a model must be very alluring, but customers have always
had doubts about how they’d end up looking; this also requires store visits to find what they love. AR and VR
technologies have helped boost sales rapidly. Estee Lauder, a premium American cosmetic brand has launched a
conversational augmented reality lipstick advisor powered by Modiface. This Estee Lauder Chatbot enables users to
search, explore, virtually try on and even purchase lipsticks directly. In stores, VR and AR technological put ons have
increased sales by 31% because customers were more confident that they’ll love what they are buying. Now AR allows
customers to easily play with myriad beauty looks from the comfort of their own home before shelling out the big
bucks at a departmental store.
Marketing strategies to flourish your hold on Cosmetic Industry 7
https://www.facebook.com/
EsteeLauderLipArtist/ https://
www.facebook.com/

8. Implementing professional group
manufacturing teams -
BEAUTIPAK is one such group manufacturing solutions media helping with beauty product development and
manufacturing, offering you expert help and free feasibility plan on your project’s development. Watch this explainer
video of BEAUTIPAK used by premium cosmetic brands of France like Sephora to augment their sales.
Always Improvise because, to grow, one has to adapt. Free gifts, giveaways, holding contests have seen organic traffic
getting driven to more than 60% of the usual traffic. When it comes to bath and body care, the customer’s choice solely
depends on the fragrance, therefore for liquids keeping a product tester is imperative. Adaptations in industrial growth is
the smartest choice wherein you help yourself by helping others.
Pointing out the uniqueness of the products on the packaging is equally important. For instance, some cosmetic products
are vegan and some are vegetarian; mentioning that on every box, label, and catalog gives you an edge, such a style is
followed by the international cosmetic company Lulu Blossoms .
https://
www.yout
“ This was an analysis about various modern marketing techniques for your Cosmetic industry. if you would like to have a
detailed discussion, please get in touch with us at hello@pixelsutra.com. we would be glad to assist you”
8

9. Level 5, Diyasree, Plot #97, Gafoor Nagar,
Madhapur, Hyderabad, India, 500081.
www.pixelsutra.com
P I X E L S U T R A
Marketing strategies to flourish your hold on Cosmetic Industry
check us out on pixelsutra.com/blog