Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Customer lifetime value ppttt
Next
Download to read offline and view in fullscreen.

Share

Customer Lifetime Value

Download to read offline

Basic information on Customer Lifetime Value models.
- Demything frequent doubts with CLV.
- You can not calculate CLV in Google Analytics.
- First steps and outputs that you have to prepare when thinking about CLV.
- Presentation of possible outputs a CLV model can give you.
- Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.

The presentation was prepared in the pub White Swan for MeasureCamp London, March, 13, 2015.

Customer Lifetime Value

  1. 1. f U37 0/ME/ E L/ FCT/ M: VALUE Vi! Fl! MAN sol-rim PNEL Jpiex prcuhkb nears DKMEL mm»:
  2. 2. bulk rllfo IV? “ S no aw in Gk Rlfiwes, MNIS (dour cw E5'rlMA'i€$
  3. 3. Pflé)ZMT VALUE OF 1145 ‘F1/7!/ RE j/ ET CAI! -I flow Asset. I)-1 r. c wrru A Man cut»: vJ5'roM€R
  4. 4. FM)FQ'S M I11-H S i) F'0nM/ H10 LOOKIN C- (ONCE: T 1) Mos? t>rr-zecru; r¥PPl(fAEL€ MST) 3) «W57 NV 5_g'r. WA‘r/ ON ‘4)vmr2r«>us um trerg
  5. 5. (NON) (,0.'TRi. CiUAL $e'r'r’. J6$
  6. 6. Yo“ Kgw Q N9‘? OMQUE mkv - i N (3 7l1A: b: k§ T‘ t & ii i
  7. 7. ., .,, ' / (mg; ‘. ,l, {: I’ list’ ' . '.l 4'» '; in ‘ I ‘V “ V '4‘ i ' 'i V 1 . I 4 Al “I ' '2 A ‘i » r I -2
  8. 8. I u’. 1')‘
  9. 9. er/ :. 1 l "ch *4 1.14 ; i-W-i 2*" Lg’. - ‘
  10. 10. s I ‘I! ‘In 4'I. 'vl‘-I" . ".j. -l«r2.'4.rv. ,-3,r. ~ -. u_'i-1' r u» fix‘-; A ‘-4: ‘; ‘g 'N‘. '“‘' 5%‘ /9 A‘ i. _Aa 1‘ - 7-cs *9‘
  11. 11. j ‘R 1 i iii 19%’: 'lvI“i';
  12. 12. I. uf_‘«r. era .1-: 'l". f. ' , ‘. ‘If i Irwin
  13. 13. .. . '. r‘r'. 'Kid'-E%. ‘_n. ?
  14. 14. ». I . ‘it oz, ‘ " , '/' Ar rm’. 1 . D’ r 1 r_n I 1‘; 5,9, . "a M iii:
  15. 15. #5 am. .. imp km 3i ,7 / /*: r- T‘ b‘r'€1‘' '53
  16. 16. AVG M41» Me. » H¢. ‘ix'kc
  17. 17. dz! *‘ Mn
  18. 18. ‘- C ‘.7 _ ‘* : '|--. . : =,"“» _ '; ;' _" "’_; . I ' , iI"* . . I — - _: e.—_. as ’ - I "_—' r_‘ _, F _ _ ‘ — ‘ , 'L. '- 7,‘ I3. is ' *1 _ . '3. _ | ..__, i 1 k >T‘5:‘. I-’ _ . _| —4 _* _ . "' xi C -' _ ' _ H : -'r: F! ii . . , -‘*1 f -- . ; - . ._'. ', '1?‘ r —’ ‘L - — E I"- ‘*3 7 T‘ l’/ "7 , rx’r'ri1~rd F. rah‘? ““ ”‘ T ' <9 D. ~ri. ;i')'Tr««'«~v ’
  • basicsharp

    Mar. 16, 2015
  • guiogl

    Mar. 16, 2015
  • phildpearce

    Mar. 15, 2015
  • theantisofa

    Mar. 15, 2015
  • ukituki

    Mar. 14, 2015

Basic information on Customer Lifetime Value models. - Demything frequent doubts with CLV. - You can not calculate CLV in Google Analytics. - First steps and outputs that you have to prepare when thinking about CLV. - Presentation of possible outputs a CLV model can give you. - Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success. The presentation was prepared in the pub White Swan for MeasureCamp London, March, 13, 2015.

Views

Total views

10,567

On Slideshare

0

From embeds

0

Number of embeds

4,512

Actions

Downloads

55

Shares

0

Comments

0

Likes

5

×