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The Art of the Drip 

                   y
B y: Mathew Sweeze
This is Drip Nurt
                  uring
The dog is you
Buyers
C hanged
#S ocial
Mobile
T he Cloud?
12	
  
             Hours / Day



@msweezey
             - Study from the UK
2/3
@msweezey
     -Corporate Exec Board
The Art of the Drip
Rule #
Understand
Dig ital 

T ra cking


              Online
18x
@msweezey
    - Jupiter Research
Rule#
     	
  
Relevance
@msweezey
             9
             Seconds


                  - Sally Hogshead
18x
@msweezey
    - Jupiter Research
3-2-1
@msweezey
     - Demand Hack
300%
@msweezey
    - Pardot Client
Rule#
     	
  
Be Agile
-Jack
“Better not Best”           
@msweezey
   - Scott Armstrong
“Marketing is
        My Art”          
@msweezey
   - Repeat this to yourself
HTML

@msweezey
      - Rich Text is the key
@msweezey
             1
Habits
    ere st
Int
Hobbies
Questions
Yo u
Tha nk        
        eE nd
     Th
   Mathew Sweezey!
   Marketing Automation Evangelist"
   "
   mathew.sweezey@pardot.com"
   @msweezey
   "
Applause
Are 
Accepted

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The Art of the Drip