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Delorean Launch Event 2015
WELCOME!
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
FUTURISTIC
FORWARD THINKING

FUTURISTIC
FORWARD THINKING

FUTURISTIC

INSPIRATIONAL
FORWARD THINKING
INSPIRATIONAL
FUTURISTIC
HANDCRAFTED
DISCONNECT
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
Team	
  Two	
  Seagulls	
  //	
  Brand	
  Strategy	
  2013
Brand Identity
OUR POSITIONING

DeLorean designs and delivers high-end bus travel experiences for
modern professionals.
By providing quality inter-city commuting services, including a
thoughtfully crafted transportation space, it delivers a seamless and
engaging journey.
WHY BUSES?
DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA
Under utilized resources

160,955 mi
Promising Market Potential
Promising Market Potential

$597

B
Promising Market Potential

$597

B

$259

B
numbers, facts, (pop up)
Infographic
Luxurious and comfortable

Domestic

International

Affordable and efficient
Luxurious and comfortable

Domestic

International

Affordable and efficient
Luxurious and comfortable

Domestic

International

Affordable and efficient
WONDER

VALIDATION

COMMUNITY

VALIDATION

WONDER
WONDER

VALIDATION

THE VALUE OF TIME
COMMUNITY

VALIDATION

WONDER
ASHLEY JOBE
Chief Design Officer, Delorean
Ashley starts...
with time at the core of our value

our bus is designed with this principle on purpose
High qual sketch of bus
Our buses are equiped with the state of the art...
2nd floor sleep and lounge
sketch of the outside of bus
Sleeping pods...
Explain features
Sketch of pod
Transitioning of pods..
Pic of chair animates into a full size bed
Transitioning of pods..
Pic of chair animates into a full size bed
zoom in to compartment in pod
Sound proof private phoneboth with videocomference options
2nd floor
Show sketch
Now we go downstairs..
Show floor map 3d
After beta tests..
Work and feel free..
show pic of people hanging out
Bar and coffeshop
sketch
Workstations (modular)
Show workstations.. animation of modular possibilities
Workstations (modular)
Show workstations.. pop up of function icons
Surprise suprise!
to hear it from a first person perspective let’s hear it for
Pablo!!
Pablo:
Introduces himself..
This is just one screen.. pablo speaks up to the point
where he shows the screenshots
www.delorean.com
Thank you!

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DeLorean Brand Strategy Presentation, by Team Two Seagulls, DMBA CCA