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10 Business
Models of
Our Time                                                beta


TREND RESEARCH BY trendwatching.com
BUSINESS MODEL DESIGN BY Business Models Inc.
THE BUSINESS MODEL CANVAS is part of the Business Model Generation methodology
10 Business Models of Our Time
1. Localized Low-Cost Business Model beta
2. One-Off Experience Business Model beta
3. Beyond Advertising Business Model        beta


4. Markets Are Conversations Business Model                beta


5. Low-Budget Innovation Business Model             beta


6. Community-Funded Business Model           beta


7. Sustainability-Focused Business Model            beta


8. Twisted Freemium Business Model     beta


9. Unlimited Niches Business Model   beta


10. In-Crowd Customers Business Model              beta
1
Localized Low-Cost

Business
Model
10 Business Models of Our Time (beta)
Localized Low-Cost Business Model
Localized Low-Cost Business Model
    The Business Model Canvas                                                                                  most relevant for fast moving consumer goods companies
4                                                                                                                                                                                                                                                                                                                                                                                                   Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                          No.




     Key                                                                Key                                                      Value                                                                                Customer                                                                                                  Customer
     Partners                                                           Activities                                               Proposition                                                                          Relationships                                                                                             Segments

      Who are our Key Partners?                                         What Key Activities do our Value Propositions require?   What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
                    Independent
      Who are our key suppliers?
      Which Key Resources are we acquiring from partners?
                                                                        Our Distribution Channels?
                                                                        Customer Relationships?
                                                                                                                                               Simple, small
                                                                                                                                 Which one of our customer’s problems are we helping to solve?
                                                                                                                                 What bundles of products and services are we offering to each Customer Segment?
                                                                                                                                                                                                                       Segments expect us to establish and maintain with them?
                                                                                                                                                                                                                       Which ones have we established?
                                                                                                                                                                                                                                                                                                                                                       Higher incomes
                                                                                                                                                                                                                                                                                                                                  Who are our most important customers?

      Which Key Activities do partners perform?                         Revenue streams? Cost efficient                           Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?
                   product/service                                                                                                              and cheap                                                              How costly are they?                                                                                                              in emerging
                                                                                         procurement
                      designers                                                                                                               product/service                                                                                                                                                                                              markets
                                                                                                                                                                                                                                         Lower
                                                                                                                                                                                                                                       customer
                                                                                                                                                                                                                                      expectations
                      Standardized                                                        Marketing                                                                                                                                                                                                                                                    Lower-incomes
                                                                                                                                                  Minimum
                       local micro                                                        and quality                                                                                                                                                                                                                                                   in emerging
                                                                                                                                                specifications
                        producers                                                        management                                                                                                                                                                                                                                                       markets



                                                                        KeyResources do ourCustomer Relationships?
                                                                        What Key
                                                                        Our Distribution Channels?
                                                                                                   Value Propositions require?                  Income                                                                Channelsour Customer Segments
                                                                                                                                                                                                                      Through which Channels do
                                                                                                                                                                                                                      want to be reached?
                                                                                                                                                                                                                                                                                                                                                       Metropolitan
                                                                        Resources
                                                                        Revenue Streams?
                                                                                                                                             generating/self-                                                          How are we reaching them now?
                                                                                                                                                                                                                       How are our Channels integrated?                                                                                                  areas in
                                                                                                                                                                                                                       Which ones work best?
                                                                                                                                               sustaining                                                              Which ones are most cost-efficient?
                                                                                                                                                                                                                       How are we integrating them with customer routines?                                                                            mature markets
                                                                                                                                                                                                                                  Energy efficient
                                                                                                    Brands                                                                                                                        distribution via
                                                                                                                                                                                                                                   local vendors
                                                                                                                                                                                                                                                                                                                                                      Other areas in
                                                                                                                                                                                                                                                                                                                                                      mature markets



     Cost                                                                                                                                                                  Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                               Streams pay? really willing to pay?
                                                                                                                                                                           For what value are our customers
                                                                                                                                                                           For what do they currently
      Which Key Activities are most expensive?                                                                                                                              How are they currently paying?
                                                                                                                                                                            How would they prefer to pay?
                                                                                                    Micro financed                                                           How much does each Revenue Stream contribute to overall revenues?
                                                                                                                                                                                                                             Low prices x
                                                            Low costs                                local banks/
                                                                                                                                                                                                                             High volumes
                                                                                                     foundations

    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                               This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                             To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                      or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
2
One-Off Experience

Business
Model
10 Business Models of Our Time (beta)
One-Off Experience Business Model
One-Off Experience Business Model
    The Business Model Canvas                                                                                         most relevant for social media companies
4                                                                                                                                                                                                                                                                                                                                                                                                Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                       No.




     Key                                                     Key                                                             Value                                                                                 Customer                                                                                                  Customer
     Partners                                                Activities                                                      Proposition                                                                           Relationships                                                                                             Segments

      Who are our Key Partners?                              What Key Activities do our Value Propositions require?           What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
      Who are our key suppliers?
      Which Key Resources are we acquiring from partners?
                                                             Our Distribution Channels?
                                                             Customer Relationships?                                                          3rd party
                                                                                                                              Which one of our customer’s problems are we helping to solve?
                                                                                                                              What bundles of products and services are we offering to each Customer Segment?
                                                                                                                                                                                                                    Segments expect us to establish and maintain with them?
                                                                                                                                                                                                                    Which ones have we established?                                                                                                         Customers in
                                                                                                                                                                                                                                                                                                                               Who are our most important customers?

      Which Key Activities do partners perform?
                     Offline event                            Revenue streams?
                                                                                  Software                                    Which customer needs are we satisfying?                                                                     Instant
                                                                                                                                                                                                                    How are they integrated with the rest of our business model?
                                                                                                                                            see-hear-buy                                                            How costly are they?                                                                                                                     markets of
                      organizers                                                development                                                                                                                                             consuming
                                                                                                                                           product/service                                                                                                                                                                                                   abundance



                                                                               Conversation                                                                                                                                                                                                                                                                      Experience
                   Offline pop-up                                                                                                                 One-off                                                                                 Instant
                                                                               engagement                                                                                                                                                                                                                                                                         seeking
                    commerce                                                                                                                   experiences                                                                             contributing
                                                                               and initiative                                                                                                                                                                                                                                                                    customers


                                                             KeyResources do ourCustomer Relationships?
                                                             What Key
                                                             Our Distribution Channels?
                                                                                        Value Propositions require?                                                                                                Channelsour Customer Segments
                                                                                                                                                                                                                   Through which Channels do
                                                                                                                                                                                                                   want to be reached?

                  Online retailers                           Resources
                                                             Revenue Streams?                                                                                                                                       How are we reaching them now?
                                                                                                                                                                                                                    How are our Channels integrated?
                                                                                                                                                                                                                    Which ones work best?
                                                                                                                                                                                                                    Which ones are most cost-efficient?
                                                                                                                                                                                                                    How are we integrating them with customer routines?




                                                                                      Software                                                                                                                                                Online
                                                                                      platform                                                                                                                                               channels




     Cost                                                                                                                                                               Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                            Streams pay? really willing to pay?
                                                                                                                                                                        For what value are our customers
                                                                                                                                                                        For what do they currently
      Which Key Activities are most expensive?                                                                                                                           How are they currently paying?
                                                                                                                                                                         How would they prefer to pay?
                                                                                Online                                                                                                                          Commissions
                                                                                                                                                                         How much does each Revenue Stream contribute to overall revenues?                                         Commissions
                                             Hosting costs                   presence and                                                                                                                         pop-up                                                           instant online
                                                                            findability costs                                                                                                                     commerce                                                               retail

    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                            This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                          To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                   or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
3
Beyond Advertising

Business
Model
10 Business Models of Our Time (beta)
Beyond Advertising Business Model
Beyond Advertising Business Model
    The Business Model Canvas                                                                            most relevant for traditional media and print companies
4                                                                                                                                                                                                                                                                                                                                                                                                       Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                              No.




     Key                                                       Key                                                                   Value                                                                                Customer                                                                                                  Customer
     Partners                                                  Activities                                                            Proposition                                                                          Relationships                                                                                             Segments

      Who are our Key Partners?                                What Key Activities do our Value Propositions require?                What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
      Who are our key suppliers?                               Our Distribution Channels?                                            Which one of our customer’s problems are we helping to solve?                         Segments expect us to establish and maintain with them?                                                    Who are our most important customers?
      Which Key Resources are we acquiring from partners?                         Facilitate
                                                               Customer Relationships?                                                               Trusted
                                                                                                                                     What bundles of products and services are we offering to each Customer Segment?                             Research,
                                                                                                                                                                                                                           Which ones have we established?                                                                                                           Customers in
                      Commercial
      Which Key Activities do partners perform?                Revenue streams?                                                      Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?
                                                                                                                                                                                                                           How costly are they?
                                                                                 sharing and                                                      product/service                                                                                compare,                                                                                                              mature
                       partners
                                                                                 contributing                                                         advice                                                                                      review                                                                                                               markets



                            Public                                                  Facilitate                                                        On-demand
                                                                                                                                                                                                                                                                                                                                                                            Individuals
                           partners                                                interacting                                                        interaction



                                                               KeyResources do ourCustomer Relationships?
                                                               What Key
                                                               Our Distribution Channels?
                                                                                          Value Propositions require?                                                                                                     Channelsour Customer Segments
                                                                                                                                                                                                                          Through which Channels do
                                                                                                                                                                                                                          want to be reached?
                                                                                                                                                                                                                                                                                                                                                                     Customers in
                  Review portals                               Resources
                                                               Revenue Streams?                                                                                                                                            How are we reaching them now?
                                                                                                                                                                                                                           How are our Channels integrated?                                                                                                           emerging
                                                                                                                                                                                                                           Which ones work best?
                                                                                                                                                                                                                           Which ones are most cost-efficient?
                                                                                                                                                                                                                           How are we integrating them with customer routines?
                                                                                                                                                                                                                                                                                                                                                                       markets

                                                                                  Facilitation                                                                                                                                                       Online
                                                                                    skills                                                                                                                                                          channels




     Cost                                                                                                                                                                      Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                                   Streams pay? really willing to pay?
                                                                                                                                                                               For what value are our customers
                                                                                                                                                                               For what do they currently
      Which Key Activities are most expensive?                                                                                                                                  How are they currently paying?
                                                                                                                                                                                How would they prefer to pay?
                                                                                                                                                                                How much does each Revenue Stream contribute to overall revenues?

                                                              Content                                                    Online
                 Facilitators                               management                                                  findability                                                      Facilitation fees                                                   Commissions
                                                               costs                                                      costs

    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                                   This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                                 To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                          or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
4
Markets Are Conversations

Business
Model
10 Business Models of Our Time (beta)
Markets Are Conversations Business Model
Markets Are Conversations Business Model
    The Business Model Canvas                                                                                        most relevant for professional services companies
4                                                                                                                                                                                                                                                                                                                                                                                                 Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                        No.




     Key                                                    Key                                                                Value                                                                                Customer                                                                                                  Customer
     Partners                                               Activities                                                         Proposition                                                                          Relationships                                                                                             Segments

      Who are our Key Partners?                             What Key Activities do our Value Propositions require?             What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
      Who are our key suppliers?                            Our Distribution Channels?                                         Which one of our customer’s problems are we helping to solve?                         Segments expect us to establish and maintain with them?                                                    Who are our most important customers?
      Which Key Resources are we acquiring from partners?                    Real-time
                                                            Customer Relationships?                                                           Modular and
                                                                                                                               What bundles of products and services are we offering to each Customer Segment?                        Find, follow,
                                                                                                                                                                                                                     Which ones have we established?
                         Media
      Which Key Activities do partners perform?             Revenue streams?                                                   Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?
                                                                                                                                                                                                                     How costly are they?                                                                                                                       Engaged
                                                                           tracking and                                                      beta products/                                                                           interact and
                       companies                                                                                                                                                                                                                                                                                                                               customers
                                                                            conversing                                                          services                                                                               collaborate


                                                                      Product/service
                                                                                                                                                                                                                                                                                                                                                       Non-engaged
                                                                       improvement
                                                                                                                                                                                                                                                                                                                                                        customers
                                                                      and innovation


                                                            KeyResources do ourCustomer Relationships?
                                                            What Key
                                                            Our Distribution Channels?
                                                                                       Value Propositions require?                                                                                                  Channelsour Customer Segments
                                                                                                                                                                                                                    Through which Channels do
                                                                                                                                                                                                                    want to be reached?
                                                            Resources
                                                            Revenue Streams?                                                                                                                                         How are we reaching them now?
                                                                                                                                                                                                                     How are our Channels integrated?
                                                                                                                                                                                                                     Which ones work best?
                                                                                                                                                                                                                     Which ones are most cost-efficient?
                                                                                                                                                                                                                     How are we integrating them with customer routines?



                                                                          Social media
                                                                                                                                                                                                                                     Online social
                                                                             skilled
                                                                                                                                                                                                                                      networks
                                                                           employees




     Cost                                                                                                                                                                Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                             Streams pay? really willing to pay?
                                                                                                                                                                         For what value are our customers
                                                                                                                                                                         For what do they currently
      Which Key Activities are most expensive?                                                                                                                            How are they currently paying?
                                                                                                                                                                          How would they prefer to pay?
                                                                       Lower product/                                                                                     How much does each Revenue Stream contribute to overall revenues?Higher
                                                                       service failure                                                                                                                                                    recurrent
                                                                           costs                                                                                                                                                          revenues


    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                             This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                           To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                    or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
5
Low-Budget Innovation

Business
Model
10 Business Models of Our Time (beta)
Low-Budget Innovation Business Model
Low-Budget Innovation Business Model
    The Business Model Canvas                                                                            most relevant for fast moving consumer goods companies
4                                                                                                                                                                                                                                                                                                                                                                                        Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                               No.




     Key                                                    Key                                                       Value                                                                                Customer                                                                                                  Customer
     Partners                                               Activities                                                Proposition                                                                          Relationships                                                                                             Segments

      Who are our Key Partners?                             What Key Activities do our Value Propositions require?    What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
      Who are our key suppliers?                            Our Distribution Channels?                                Which one of our customer’s problems are we helping to solve?                         Segments expect us to establish and maintain with them?                                                    Who are our most important customers?
      Which Key Resources are we acquiring from partners?   Customer Relationships?                                   What bundles of products and services are we offering to each Customer Segment?                           Free /
                                                                                                                                                                                                            Which ones have we established?
                  Local customer
      Which Key Activities do partners perform?             Revenue streams?
                                                                               Customer                                                  Co-created
                                                                                                                      Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?
                                                                                                                                                                                                            How costly are they?
                                                                                                                                                                                                                             personalized                                                                                                        Early adopters
                   communities                                                observation                                                 products
                                                                                                                                                                                                                               samples



                      Global trend                                            Customer
                                                                                                                                                                                                                                                                                                                                                            Followers
                        trackers                                             participation



                                                            KeyResources do ourCustomer Relationships?
                                                            What Key
                                                            Our Distribution Channels?
                                                                                       Value Propositions require?                                                                                         Channelsour Customer Segments
                                                                                                                                                                                                           Through which Channels do
                                                                                                                                                                                                           want to be reached?
                                                            Resources
                                                            Revenue Streams?                                                                                                                                How are we reaching them now?
                                                                                                                                                                                                            How are our Channels integrated?
                                                                                                                                                                                                            Which ones work best?
                                                                                                                                                                                                            Which ones are most cost-efficient?
                                                                                                                                                                                                            How are we integrating them with customer routines?


                                                                                Customer                                                                                                                                                                        Offline
                                                                                                                                                                                                    Online
                                                                                 behavior                                                                                                                                                                    development
                                                                                                                                                                                                   channels
                                                                               intelligence                                                                                                                                                                      labs




     Cost                                                                                                                                                       Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                    Streams pay? really willing to pay?
                                                                                                                                                                For what value are our customers
                                                                                                                                                                For what do they currently
      Which Key Activities are most expensive?                                                                                                                   How are they currently paying?
                                                                                                                                                                 How would they prefer to pay?
                                                                                                                                                                 How much does each Revenue Stream contribute to overall revenues?
                                                                        Lower product                                                                                                                                         Higher new
                                                                         development                                                                                                                                            product
                                                                            costs                                                                                                                                            success rate

    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                    This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                  To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                           or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
6
Community-Funded

Business
Model
10 Business Models of Our Time (beta)
Community-Funded Business Model
Community-Funded Business Model
    The Business Model Canvas                                                                           most relevant for entertainment and publishing companies
4                                                                                                                                                                                                                                                                                                                                                                                             Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                    No.




     Key                                                    Key                                                           Value                                                                                 Customer                                                                                                  Customer
     Partners                                               Activities                                                    Proposition                                                                           Relationships                                                                                             Segments

      Who are our Key Partners?                             What Key Activities do our Value Propositions require?         What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
      Who are our key suppliers?                            Our Distribution Channels?                                     Which one of our customer’s problems are we helping to solve?                         Segments expect us to establish and maintain with them?                                                    Who are our most important customers?
      Which Key Resources are we acquiring from partners?   Customer Relationships?                                                         Community-
                                                                                                                           What bundles of products and services are we offering to each Customer Segment?       Which ones have we established?
                          Media
      Which Key Activities do partners perform?             Revenue streams?
                                                                               Fund                                        Which customer needs are we satisfying?
                                                                                                                                                                                                                                   Community
                                                                                                                                                                                                                 How are they integrated with the rest of our business model?
                                                                                                                                                                                                                 How costly are they?
                                                                                                                                              funded                                                                                                                                                                                                               Believers
                        companies                                           management                                                                                                                                             membership
                                                                                                                                             products



                                                                            Community
                         Producers                                                                                                                                                                                                                                                                                                                               Suppliers
                                                                            management



                                                            KeyResources do ourCustomer Relationships?
                                                            What Key
                                                            Our Distribution Channels?
                                                                                       Value Propositions require?                                                                                              Channelsour Customer Segments
                                                                                                                                                                                                                Through which Channels do
                                                                                                                                                                                                                want to be reached?
                                                            Resources
                                                            Revenue Streams?                                                                                                                                     How are we reaching them now?                                                                                                                         Buyers
                       Distributors                                                                                                                                                                              How are our Channels integrated?
                                                                                                                                                                                                                 Which ones work best?
                                                                                                                                                                                                                 Which ones are most cost-efficient?
                                                                                                                                                                                                                 How are we integrating them with customer routines?




                                                                                                                                                                                                       Online
                                                                               Community
                                                                                                                                                                                                     community                                                    Retail stores
                                                                               intelligence
                                                                                                                                                                                                      platform



     Cost                                                                                                                                                            Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                         Streams pay? really willing to pay?
                                                                                                                                                                     For what value are our customers
                                                                                                                                                                     For what do they currently
      Which Key Activities are most expensive?                                                                                                                        How are they currently paying?
                                                                                                                                                                      How would they prefer to pay?
                                                                                                                                                                      How much does each Revenue Stream contribute to overall revenues?


                                       Marketing                     Production                                      Distribution                                                                                                                                                                                                                                             Supplier
                                                                                                                                                                                                       Product sales                                                            Interest
                                        costs                          costs                                            costs                                                                                                                                                                                                                                               subscriptions

    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                         This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                       To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
7
Sustainability-Focused

Business
Model
10 Business Models of Our Time (beta)
Sustainability-Focused Business Model
Sustainability-Focused Business Model
    The Business Model Canvas                                                                                       most relevant for fast moving consumer goods companies
4                                                                                                                                                                                                                                                                                                                                                                                                   Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                          No.




     Key                                                               Key                                                       Value                                                                                Customer                                                                                                  Customer
     Partners                                                          Activities                                                Proposition                                                                          Relationships                                                                                             Segments

      Who are our Key Partners?                                        What Key Activities do our Value Propositions require?    What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
      Who are our key suppliers?
      Which Key Resources are we acquiring from partners?
                                                                                             Ecological
                                                                       Our Distribution Channels?
                                                                       Customer Relationships?
                                                                                                                                                   Sustainable
                                                                                                                                 Which one of our customer’s problems are we helping to solve?
                                                                                                                                 What bundles of products and services are we offering to each Customer Segment?
                                                                                                                                                                                                                       Segments expect us to establish and maintain with them?
                                                                                                                                                                                                                       Which ones have we established?
                                                                                                                                                                                                                                                                                                                                  Who are our most important customers?
                       Ecological
      Which Key Activities do partners perform?                        Revenue streams?                                          Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?                                                                    Customers in
                                                                                               impact                                               products/                                                          How costly are they?
                      organizations                                                                                                                                                                                                                                                                                                                   mature markets
                                                                                              research                                              services
                                                                                                                                                                                                                                           Green
                                                                                                                                                                                                                                         storytelling
                                                                                                                                                                                                                                                                                                                                                            Customers in
                                                                                              Green
                     Governments                                                                                                                 Green status                                                                                                                                                                                                emerging
                                                                                             marketing
                                                                                                                                                                                                                                                                                                                                                              markets



                                                                       KeyResources do ourCustomer Relationships?
                                                                       What Key
                                                                       Our Distribution Channels?
                                                                                                  Value Propositions require?                                                                                         Channelsour Customer Segments
                                                                                                                                                                                                                      Through which Channels do
                                                                                                                                                                                                                      want to be reached?
                                                                       Resources
                                                                       Revenue Streams?                                                                                                                                How are we reaching them now?
                                                                                                                                                                                                                       How are our Channels integrated?
                                                                                                                                                                                                                       Which ones work best?
                                                                                                                                                                                                                       Which ones are most cost-efficient?
                                                                                                                                                                                                                       How are we integrating them with customer routines?




                                                               Brand defining                                       Product/service
                                                                                                                                                                                                                                      Retail stores
                                                                employees                                              design




     Cost                                                                                                                                                                  Revenue
     Structure costs inherent in our business model?
     What are the most important
     Which Key Resources are most expensive?                                                                                                                               Streams pay? really willing to pay?
                                                                                                                                                                           For what value are our customers
                                                                                                                                                                           For what do they currently
      Which Key Activities are most expensive?                                                                                                                              How are they currently paying?
                                                                                                                                                                            How would they prefer to pay?
                                                                                                                                                                            How much does each Revenue Stream contribute to overall revenues?
                                                            Research                                    Marketing                                                                                                              Sustainable                                                              Government
                                                             costs                                       costs                                                                                                                  premiums                                                                  grants


    Designer: Ouke Arts (ouke.arts@businessmodelsinc.com)
                                                                                                                                                                                                                                                                                               This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                             To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                      or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




                                                     Business Model Generation
                                          Hardcover and paperback edition available at Amazon.com
8
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Business
Model
10 Business Models of Our Time (beta)
Twisted Freemium Business Model
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)
10 Business Models of Our Time (beta)

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10 Business Models of Our Time (beta)

  • 1. 10 Business Models of Our Time beta TREND RESEARCH BY trendwatching.com BUSINESS MODEL DESIGN BY Business Models Inc. THE BUSINESS MODEL CANVAS is part of the Business Model Generation methodology
  • 2. 10 Business Models of Our Time 1. Localized Low-Cost Business Model beta 2. One-Off Experience Business Model beta 3. Beyond Advertising Business Model beta 4. Markets Are Conversations Business Model beta 5. Low-Budget Innovation Business Model beta 6. Community-Funded Business Model beta 7. Sustainability-Focused Business Model beta 8. Twisted Freemium Business Model beta 9. Unlimited Niches Business Model beta 10. In-Crowd Customers Business Model beta
  • 6. Localized Low-Cost Business Model The Business Model Canvas most relevant for fast moving consumer goods companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Independent Who are our key suppliers? Which Key Resources are we acquiring from partners? Our Distribution Channels? Customer Relationships? Simple, small Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Segments expect us to establish and maintain with them? Which ones have we established? Higher incomes Who are our most important customers? Which Key Activities do partners perform? Revenue streams? Cost efficient Which customer needs are we satisfying? How are they integrated with the rest of our business model? product/service and cheap How costly are they? in emerging procurement designers product/service markets Lower customer expectations Standardized Marketing Lower-incomes Minimum local micro and quality in emerging specifications producers management markets KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Income Channelsour Customer Segments Through which Channels do want to be reached? Metropolitan Resources Revenue Streams? generating/self- How are we reaching them now? How are our Channels integrated? areas in Which ones work best? sustaining Which ones are most cost-efficient? How are we integrating them with customer routines? mature markets Energy efficient Brands distribution via local vendors Other areas in mature markets Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? Micro financed How much does each Revenue Stream contribute to overall revenues? Low prices x Low costs local banks/ High volumes foundations Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com
  • 10. One-Off Experience Business Model The Business Model Canvas most relevant for social media companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Which Key Resources are we acquiring from partners? Our Distribution Channels? Customer Relationships? 3rd party Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Segments expect us to establish and maintain with them? Which ones have we established? Customers in Who are our most important customers? Which Key Activities do partners perform? Offline event Revenue streams? Software Which customer needs are we satisfying? Instant How are they integrated with the rest of our business model? see-hear-buy How costly are they? markets of organizers development consuming product/service abundance Conversation Experience Offline pop-up One-off Instant engagement seeking commerce experiences contributing and initiative customers KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Channelsour Customer Segments Through which Channels do want to be reached? Online retailers Resources Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Software Online platform channels Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? Online Commissions How much does each Revenue Stream contribute to overall revenues? Commissions Hosting costs presence and pop-up instant online findability costs commerce retail Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com
  • 14. Beyond Advertising Business Model The Business Model Canvas most relevant for traditional media and print companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Facilitate Customer Relationships? Trusted What bundles of products and services are we offering to each Customer Segment? Research, Which ones have we established? Customers in Commercial Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? sharing and product/service compare, mature partners contributing advice review markets Public Facilitate On-demand Individuals partners interacting interaction KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Channelsour Customer Segments Through which Channels do want to be reached? Customers in Review portals Resources Revenue Streams? How are we reaching them now? How are our Channels integrated? emerging Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? markets Facilitation Online skills channels Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Content Online Facilitators management findability Facilitation fees Commissions costs costs Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com
  • 17. Markets Are Conversations Business Model
  • 18. Markets Are Conversations Business Model The Business Model Canvas most relevant for professional services companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Real-time Customer Relationships? Modular and What bundles of products and services are we offering to each Customer Segment? Find, follow, Which ones have we established? Media Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? Engaged tracking and beta products/ interact and companies customers conversing services collaborate Product/service Non-engaged improvement customers and innovation KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Channelsour Customer Segments Through which Channels do want to be reached? Resources Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Social media Online social skilled networks employees Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? Lower product/ How much does each Revenue Stream contribute to overall revenues?Higher service failure recurrent costs revenues Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com
  • 22. Low-Budget Innovation Business Model The Business Model Canvas most relevant for fast moving consumer goods companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Free / Which ones have we established? Local customer Which Key Activities do partners perform? Revenue streams? Customer Co-created Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? personalized Early adopters communities observation products samples Global trend Customer Followers trackers participation KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Channelsour Customer Segments Through which Channels do want to be reached? Resources Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Customer Offline Online behavior development channels intelligence labs Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Lower product Higher new development product costs success rate Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com
  • 26. Community-Funded Business Model The Business Model Canvas most relevant for entertainment and publishing companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? Community- What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Media Which Key Activities do partners perform? Revenue streams? Fund Which customer needs are we satisfying? Community How are they integrated with the rest of our business model? How costly are they? funded Believers companies management membership products Community Producers Suppliers management KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Channelsour Customer Segments Through which Channels do want to be reached? Resources Revenue Streams? How are we reaching them now? Buyers Distributors How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Online Community community Retail stores intelligence platform Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Marketing Production Distribution Supplier Product sales Interest costs costs costs subscriptions Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com
  • 30. Sustainability-Focused Business Model The Business Model Canvas most relevant for fast moving consumer goods companies 4 Day Month Year No. Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Which Key Resources are we acquiring from partners? Ecological Our Distribution Channels? Customer Relationships? Sustainable Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Segments expect us to establish and maintain with them? Which ones have we established? Who are our most important customers? Ecological Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Customers in impact products/ How costly are they? organizations mature markets research services Green storytelling Customers in Green Governments Green status emerging marketing markets KeyResources do ourCustomer Relationships? What Key Our Distribution Channels? Value Propositions require? Channelsour Customer Segments Through which Channels do want to be reached? Resources Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Brand defining Product/service Retail stores employees design Cost Revenue Structure costs inherent in our business model? What are the most important Which Key Resources are most expensive? Streams pay? really willing to pay? For what value are our customers For what do they currently Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Research Marketing Sustainable Government costs costs premiums grants Designer: Ouke Arts (ouke.arts@businessmodelsinc.com) This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Business Model Generation Hardcover and paperback edition available at Amazon.com