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IBM SPSS Social Media Analytics
1.
I Romeo Kienzler –
IBM Innovation Center Siddhartha Arora – IBM Innovation Center IBM SPSS SocialMedia Analytics based on BigInsights, SPSS, Cognos © 2013 IBM Corporation
2.
Data Ingest ● ● ● ● Customizable WebCrawler BoardReader
Adapter Custom Plugins ... 2 © 2013 IBM Corporation
3.
Feature Extraction ● ● ● ● SystemT Text
Extractor & Semantic Annotator Dictionaries Rules Grammar 3 © 2013 IBM Corporation
4.
Sentiment Classification ● Learning
Models based on IBM SystemML Naïve Bayes Logistic Regression Neuronal Networks SVM's 4 © 2013 IBM Corporation
5.
Expanded Analytics ● Influencer
Analysis ● Demographic & Geographic recognition ● Behavioural pattern recognition 5 © 2013 IBM Corporation
6.
Visualization ● Predefined and
Adjustable Cognos Reports 6 © 2013 IBM Corporation
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