What's Content Marketing without kick-ass content? Boring, that's what! There’s a lot to be learned from fiction writers on what makes great copy and how to tell a long story in short chapters. Think of your brand story as a page-turner of a novel and you’ll be on your way to creating content that works—while staying true to your company’s messaging and sales goals. A mash up of story craft, neuroscience, and thinking big, Feeding the Beast will lay out new ways to link your content over time to develop a bigger, stronger, more resonant story. We'll look at storytellers who are succeeding at engaging an audience over the long term, and we'll investigate some unique approaches to thinking big. You'll leave with: refreshed enthusiasm for your stories examples of what works, and what doesn't techniques for creating truly compelling copy