SlideShare una empresa de Scribd logo
1 de 25
Descargar para leer sin conexión
1
This ebook is brought to you by

                                       Kenny Couling

                               http://www.onlinecashempires.com

                                  From Passion to Profit

                                              Day 1

We want to help you make money online with a passion of yours. The old saying goes do
something you love and the money will follow. Let’s turn something you love into an internet
business you love. Now we made this course to EXPLAIN IN DETAIL how to create a Profitable
Online Business. I keep saying business because I want you to treat it like one. My Goal is to help
as many people as possible create job replacing income. How much money per month do you
need to replace your current income? If you could do “internet marketing” full time how cool
would that be? What would you do month in month out with extra money and time. Now this is
going to take time because our system is a sustainable business model that will take care of you
forever. If you’re going to give up after one stumbling block then leave now but if you’re ready to
change your life let’s get started.

      Welcome to the wonderful world of Internet Marketing. So many ways make money online
now a days that it can be confusing where to even start. There is a lot of hype in this industry
people promising you can make millions overnight with push button software but that simply isn’t
true and luckily the FTC is cracking down on such claims. With this training you are going to

                                                 2
become an online marketer and gain specific skillsets. A reason to start online could be to
promote an existing business or product or for many it will making money from scratch. You can
promote your own products or get paid to promote someone else’s product. In the later scenario
this would make you an affiliate. To simplify making money online you would send
leads/traffic/prospects/visitor whichever you want to call it to an offer where if a sale is made you
make money.

      The offers you promote can be digital information products such as ebooks, online courses,
video tutorials, membership sites or anything digital. You could also promote physical goods such
as items sold on amazon where you get paid for referral traffic as well but they take care of
shipping the items out there are smaller commissions paid on physical goods due to its nature
since digital product costs nearly nothing to duplicate.

     You want to build an online presence around your passion, send traffic there, and then
monetize the traffic as in convert it into sales immediately or via follow up. And this course is
going to show you how to do that. If you don’t take action on what we teach you, then you won’t
get any results. And because of that no one can guarantee your success online, only you can.
Don’t be afraid to take action and fail, failure is still a result in which you can learn and improve
from. Every time I reach a new level in my business it is because I failed multiple times to get
there and it is worth it every time.

     I don’t want you to miss an important piece of the puzzle so be sure to sign up free for our
video version of this ebook and check your e-mail inbox each day over the week for an e-mail
from us Cash Empires and click the link inside to access each lesson.




                                                  3
It’s time to help you discover your profitable passion. I want you to answer the following
questions.

     What specialized knowledge do you have?
     What is my purpose?
     What do you love talking about and sharing?
     What do you love to learn about? Think online articles you read, videos you learn from,
      books and magazines you read.
     What are you passionate about, what just gets you excited?
     What comes easy to you? Think of your talents
     What hobbies do you have?
     When you feel your best what are you doing?
     What ways do you enjoy helping others?
     What would you like to teach others about?

  Write the answers to these down. You should have some ideas of what you’re passionate
  about. Which passion do you see yourself creating a business around? The one you
  choose will be the niche you focus on. It’s good to focus on a sub-niche like if you have a
  passion for health and fitness your goal isn’t to focus on that as a whole you want to pick
  a sub niche like nutrition or exercising or weight training or dieting. Which passion has a
  community that is willing to spend money in that niche? If lots of people have problems
  in that niche, you can make money solving those problems. If you wouldn’t spend money
  in that niche why would other people? Is there a community? Google your niche idea +
  forum are there forums in your niche. When you Google your niche idea are there a good
  amount of ads. Are there affiliate programs? Google niche idea + affiliate program.
  VIDEO EXAMPLE 3:13

                                            4
You can make a full time income in just one niche. Is there competition , yes then good. I
am very sure that if you chose a niche and there is no competition then there is no money
in that niche. Competition is a good thing. And your competition could be your partner in
cross promotions.

I want you now to learn from other marketers in your niche. Find the big players in your
niche opt in to join the email list. See what type of content they have, see what you like
about what they are doing and what you dislike as well. Here is what you want to take
note of, what are they doing to make you take action. What are they offering or giving
away. What products are they promoting to you and can you be an affiliate for those
products. Video Example 7:16




Todays Action Steps

1. Answer the finding your passion questions
2. Do your niche research on your final few niche choices


                                         5
3. Eliminate least profitable niches
        4. Opt in to the big players email lists in your final niche decision and take note of how
           they market.

Tomorrow were going to show you how to monetize all of your efforts to pull in sales and make
money.

                                               DAY 2

      Welcome Back to Day 2, the big question you are probably wondering is how am I going to
make money online? In the beginning it can be difficult to create your own product line, sales
pages and affiliate programs so we recommend you start as an affiliate. By that I mean promote
other peoples products to earn commission. When you refer traffic to an offer as an affiliate, if a
sale is made you make money and the product owner now is responsible for customer support for
his/her product. You should be promoting something that has helped you and are you’re familiar
with. In our industry there are product launches every day and affiliates such as yourself jump on
board promoting a product before it goes live if you do this make sure you trust the person
launching the product and they put out quality products or you will be known for promoting bad
products…not good.

      Okay lets find something to promote, the easiest place to find digital products is
ClickBank.com, paydotcom.com, jvzoo.com, digiresults.com.

     Another method is to search your keyword plus affiliate programs and find offers to promote
that way.



                                                  6
You can find CPA cost per action offers to promote where you can paid if a certain action is
taken usually generating a lead if that is trial offers, free offers where your visitors fill our their
details and submit.

     You can get paid to promote products on amazon through amazon associates program

     You can make money letting Google AdSense run on your content and you can let people
advertise on your web property for extra money. VIDEO EXAMPLES




      So you have something to promote now here is 5 ways to get people to your offer

  1. Hyperlink text in your content, so highlight the text and insert your affiliate link
  2. Banners – Have your banners link to your offer you can include them in your header, footer
     or your sidebar
  3. E-mail Marketing – My favorite you can broadcast a message to your list anytime promoting
     your offer or add an email promotion to your follow up sequence so on a set day after
     joining your list they will get an email linking to your offer.
  4. Product Review – Review a product you have purchased listing the pros and cons. It can be
     a blog post or YouTube video and you just link to it using your affiliate link. Some people
     create online business completely around doing reviews



                                                    7
5. Pay-Per-Click – Create a PPC ad that links to your product. Facebook has PPC and allows for
     super targeting your audience based on likes…which is what I like. The goal here is to make
     more money than you’re spending.

  Important things to know when promoting a product, you shouldn’t overlook these.

      Conversion Rate – What does your product sales page convert at? If you send 1000
       targeted visitors to the sales page how many of them purchase the product. Typically it
       ranges from 0.5%-4%.
      EPC (Earnings Per Click) if you know what the sales page converts at and you know how
       much commission you get per sale you will know your EPC. Example. If you send 1000
       visitors to a sales page and you make 10 sales that’s a 1% conversion rate. If you get
       50% commissions on a $50 product that’s $25 per sale x 10 sales is $250. Your EPC
       would be 1000 clicks divided by dollars earned $250 which is $4 EPC. Now you know how
       much you could spend per click to stay in profit. If a product owner claims you can get $7
       EPC don’t always trust that number because traffic isn’t created equally that could be
       his/her EPC with their subscriber list where they have built a solid relationship with and
       that offer specifically caters to his/her subscribers needs.
      Just Remember traffic isn’t created equal.

Todays Action Steps:

  1. Register for an affiliate program such as Jvzoo.com, ClickBank.com
  2. Pick a product to promote and get your affiliate link
  3. Create a list of affiliate programs in your niche


                                                8
Tomorrow were going to show you our screen how to set up the technical stuff so you can just do
exactly as we do. We will help you setup your blog which is your central hub, Help you get a
domain which is your website and hosting account to host all your files, Run through how to use
WordPress to install a theme, plugins, post content, customize WP makes it easy to create a
website and post regular content. And we are going to show you how to mask your links so people
can’t bypass your link to get to where you’re sending them to ensure you get affiliate
commissions.

                                              DAY 3

      Welcome Back to Day 3 my friends Mr. Kenny Couling here and today were going to show
you how to setup your website and blog. What is blogging? Blogging is a web log where you post
regular entries. We are going to install our blog to be our primary website because it’s easy to
create posts as well as web pages with Wordpress. Why do you need a website? You need a home
for your content because if you post content on other websites it belongs to them and could be
cut off at any time. In order to build a brand you should have a central hub you call home. It will
be hard to position yourself as an expert in your niche without a website.

      Before you can have a website you need hosting. Hosting stores all the files for your
website. You can have multiple websites running off the same hosting account. When getting a
hosting account you want one that provides you unlimited domain hosting, unlimited hosting
space, e-mail accounts and an easy to use control panel. We Recommend Bluehost they have
everything I just mentioned plus you get a free domain when you get started. I really like
Bluehost because you can live chat with them whenever you’re stuck doing something technical
they have always been able to help me.


                                                 9
What is a Domain? A domain is your website example www.nhl.com is a domain. Easiest way
to get a domain is through your hosting don’t waste your time purchasing a domain from third
party domain sellers to save $2 it’s a hassle to link your domain to your hosting. You’re looking at
$10 per year for a domain. Choose a domain relevant to your niche and one that will help your
brand.

     Once we have a domain and hosting account were going to want to get our website going
and the way I do that is using Wordpress. Wordpress is a blogging tool and content management
system. This is an easy way to build a site without knowing any coding. You want to install
Wordpress to a domain which I am about to show you. Video Example




     Cool now it’s time to pick a theme for Wordpress this is what your website will look like.

Go to Woothemes to grab a theme. Were about to show you how to install your theme on
WordPress, install plugins inside wordpress, and how to add content to your blog. Each blog post
gets its own page. Video Example

     The last thing I want to show you how to do today is masking affiliate links. If you mask
your affiliate links people it will be less easy to tell you’re an affiliate because it shows a different
domain than your affiliate code. This also makes it so people can’t get around your affiliate link.
What we do is setup a redirect inside our hosting account where set a page to redirect them to the


                                                   10
offer still giving you credit as the affiliate. In todays video lesson we included an attachment
called index.php this text file has the proper redirect code so you can just copy and paste your
affiliate link into the file and upload it. Video Example

       Todays Action Steps

  1.   Get a Hosting Account – go to Bluehost
  2.   Choose a Domain for the niche you wish to enter, your first is free with Bluehost
  3.   Install Wordpress on the domain in your hosting account
  4.   Choose and Install a theme to your wordpress
  5.   Familiarize yourself with plugins and posting
  6.   Setup a redirect to a product you want to promote

Tomorrow were going to show you how to setup your automated income stream by getting the
most out of your traffic using an auto-responder. This is the best way to capture leads for your
business.

                                               DAY 4

Welcome to Day 4 of From Passion to Profit. Todays lesson is very important because you want to
implement what you learn today sooner than later. If you have heard the money is in the list this
is what todays lesson refers to.

      To get the most out of your traffic you want to capture them as a lead so you can create
repeat traffic. In a sense this is now traffic you own. As you capture leads your building an asset
for your business which is a list of people who have expressed an interest in your niche.

                                                  11
In order for you to capture leads and build a list you are going to need an auto responder.
An auto responder can automatically add contacts to your email campaign which can be an
automated sequence of emails you have already written. At any time you can mail your entire list
no matter where any person is at in your follow up sequence. The auto responder service we use
is GetResponse which when I show you how to setup this will be the service in example. The only
other one I would take a look at is Aweber, these are the top 2 services. You want to use one of
these to ensure email deliverability. To start building your list you want to offer your visitors a
free gift with lots of value in exchange for their name and email. Once a visitor opts in to your list
they are added into your marketing funnel where you give them the gift they opted in for. Place
high importance on all initial emails you want to build a solid relationship with your email
subscribers right away.

     In order to capture a lead you will need to create an opt in box from your auto responder
account which I will show you how to create. We also recommend a Wordpress plugin pop-up
domination that creates excellent opt in box for your blog with proven increased conversion rates
from visitor to subscriber. Video Examples

      Let me give you an example of just how profitable email marketing can be and why you
should be building a list immediately. Lets say you have a product you promote to your list that
gives you a $50 commission every sale you refer. If you have a list of 1000 subscribers and 10
people which is only 1% of your list, buys the product through the link in your email you just
made $500. If your list had 10,000 people on it and only 1% buys the product, that’s $5000 from
just one email! This is why you don’t want to just send people to an offer; you want to capture
their email.




                                                  12
Maintaining a relationship with your list will keep your subscribers from opting out of
your list, continue opening emails and clicking links in your email. So treat your subscribers like
gold, provide value often and offer products as a solution not just for the sake of promoting
something. Now this next video shows you how to add a follow up email. You can split test which
templates and emails work best for you. Video Example




           When creating your freebie you want to over deliver to your audience. Always give it to
them right away Day 0 in your auto responder or once they opt in they can be taken to the
product page. You can create your own freebie in the format of an ebook, ecourse, a report, a list,
videos, audios it’s up to you.

     Todays Action Steps

        1. Sign up for your autoresponder service GetResponse (used in all our examples) or
           Aweber
        2. Brainstorm ideas for your freebie
        3. Create an opt in box for your sidebar on your blog and or a pop-up domination box
        4. Create a newsletter template and save it so you can reuse it with every email

        Tomorrow were going to go over coming up with content and writing effectively so your
        visitors will take your desired action.


                                                 13
DAY 5

       Day 5 of From Passion to Profit were going to uncover another puzzle piece today vital to
your success online. Today were going to cover Content and Copywriting there go hand in hand
you need to remember copywriting when creating content. I am going to cover content first. The
content you make can be written articles, blog post, ebooks, or video content can be used on
blogs, squeeze pages, or youtube. Maybe your content consists of audios such as a podcasts but
no matter which type of content the content itself needs to be top of the line. There is so much
content out there to sort through, only the best content will rise above the rest and in turn drive
traffic for you, retain visitors at your blog, keep people opening emails from you essentially
content is king. Always choose quality over quantity. You want to create content that your niche is
interested in so stay away from unrelated things that your followers won’t care about.

     Your content could solve a problem, teach how to do something, be an interview with an
expert in your industry, it could be a review of a product or service, it could demonstrate a
technique, answer your subscribers questions, be a top list like top 10 best…,or be a reflection of
something. Your content can come from an outsourcer or guest poster if you really choose to do it
that way but again here it has to be top quality.

      Ok so what is copywriting and what does it have to do with content. Copywriting shouldn’t
be confused with copyright in the sense of legal rights, copywriting is the use of words and ideas
to promote a person, business, opinion or idea. The purpose of marketing copy is to persuade a
reader/listener/viewer to act – for example buy a product, subscribe to your list, open your email
or read past the headline of your content.

                                                14
Here are some scenarios where good copywriting comes in play in your online business.
Writing Headlines, writing sales copy, bullet points and copy on a squeeze page (which is a page
dedicated to getting people to join your email list), A forum signature that links back to your
website you want someone to click right? When I talked about gaining skillsets in this business
copywriting is one of them, always work on improving this.

      Headlines, the job of a good headline is to compel the reader to check out your content. The
goal here is to get your first sentence read. In your opening text you should cut to the chase don’t
waste time here or goodbye reader. If you write a bad headline you greatly decrease the chance
of a person opening an email, checking out your blog post, clicking on your ads, or reading your
sales pages. Your headline should clearly communicate the benefit the reader will get in exchange
for their time.

           A few examples of headlines that work;

              A “how” or “how to” followed by “benefit” work really well. How to Save Money on
               your electricity bill. Or How I saved 10% on my electricity bill.
              A headline that lists a number of reasons or ways will work well. Example would
               be 10 Fitness Facts that Everyone Gets Wrong.
              Starting with “why” at the beginning of a statement (not a question) is an easy to
               focus on the benefit of continued reading. Example: Why 2013 is going to be your
               best year.
              Being really direct in your headline like; 50% off my Best Selling Course
              Ask a question that involves the reader and makes them want to know more.
               Example: Do You Make These 6 Blogging Mistakes?


                                                 15
 To improve your headline writing skills, become more aware of headlines being
               used on top content on the web, headlines being used on magazines and
               newspapers.
              Try to include a keyword in your title, for search purposes it will help people find
               you.

     Creating Your Call to Action

     Why would you have the reader go through your content in the first place? Yes to be helpful
     but what action do you want them to take? At the end of your content include a call to
     action. In your call to action you want to tell them exactly what they need to do now. If they
     want the benefit of whatever it is you are offering them then they need to take the action
     you want them to now. Include a benefit button they can click on with the benefit written on
     the button like give me access now, or teach me how to play. Clicking the button will take
     them to the desired action. I wanted to create awareness in you to use copywriting
     whenever you create content because it is often overlooked.

     Todays Action Steps

        1. Write out 5 headlines for content you are going to create
        2. Choose one of them and create a blog post

Tomorrow we talk about the lifeblood of your online business which is Traffic. We go over free and
paid traffic methods.

                                              DAY 6

                                                16
Welcome back my friend to Day 6, Traffic Tactics. Traffic is what makes making money
possible without any you can’t convert sales. You can have your website monetized, your
marketing funnel all set up, good content but without traffic you won’t be able to generate any
leads for your business or make sales. I recommend you do have everything in place so you have
something to send traffic to. In your online business you want your conversions to be in place so
when you do send traffic to your website you can convert it to subscribers or buyers.

        If you are generating traffic where do you send them? First importance is to get them to
join your email list. This is your biggest asset. If you send traffic directly to an offer you could
profit but then they are gone. If you send traffic to your product you could build a list of buyers
and test your sales page conversions. I just don’t recommend spending time getting one time
traffic to an affiliate offer if they don’t buy they are gone and you lost your chance to get them on
your list where you can continually market to them. If you have reoccurring traffic methods in
place you will have fresh leads daily coming in to the front end of your marketing funnel making
you money automatically.

            Free Vs. Paid Traffic. Free traffic you pay with time, it takes time to generate free
traffic while paid traffic can be almost instant. If you don’t know the dollar value of every new
visitor you could easily overspend. You can also spend money paying for someone else to
generate traffic via free traffic sources. Paid traffic can be good to test out your new offer, how
responsive people are to your freebie, finding out what your opt in rate is, and finding out the
value of your visitors. Once you have a result you can pause your paid traffic campaigns. If you
have a healthy budget getting good at paid traffic could be worth any initial losses while you get
better. If you have a very little budget and a lot of time then free traffic methods could be worth
your time getting good at.


                                                  17
I will briefly go over different traffic tactics to aid in your decision on which tactic you
are going to focus on. You only want to work on one way at most two until you really have that
method down pact and can generate consistent traffic. I will show you examples of 1 free method
and 1 paid method. Here are the most common traffic sources.

FREE TRAFFIC METHODS

  1. Article Marketing – with article marketing basically you write quality articles and submit
     them to article directories and since the directories have authority and traffic there is a
     chance people will find your article and they will go through your article and you can link
     back to your website in the content or the authors box and get traffic that way. People could
     re post your article on their website as long as they leave the author box in tact this could
     expose your article to their audience and send you traffic that way. If you decide to submit a
     blog post of yours to an article directory you want to make sure your blog post on your
     website gets indexed first so the search engines know of its existence and don’t filter it out
     as duplicate content. There is one way to reuse the same content and avoid duplication by
     using an article spinner which re words it and changes it so it’s not duplicate content.
  2. Forum Marketing – You want to sign up for a forum in your niche and add value to the
     forum. Get yourself involved in the conversations and start new threads. With forum
     marketing you just edit your signature to include a link back to your website; with every
     post you make your signature will be below it allowing a chance for people to visit you.
     Video Example
  3. Video Marketing – Create videos and submit them to video directories such as YouTube,
     there is a lot of traffic on YouTube. They will host your video for you and you could embed
     them on your blog as blog posts. You can include a visual link in your video and brand it.


                                                   18
Always include a link back to your website under the video so they can click it and visit you.
     Include keyword tags in your video so people can find your video searching those tags.
4.   Blog Commenting – If done correctly and with good intentions can drive targeted traffic. Too
     many people try to spam this tactic with meaningless comments. Most moderators won’t
     approve your comment this way. Add in your own perspective and opinions; just make sure
     your adding value to the blog post. Usually you can link to a website in your name so people
     who enjoy your comment can visit you this way.
5.   SEO (Search Engine Optimization) – this is optimizing your posts to rank in the search
     engines, so when people search relevant keywords in your niche in Google for example your
     website shows up as close to the number one spot as possible. The higher your rankings the
     more traffic you will get. Obviously this traffic is very targeted because they have to type in
     a certain keyword to reach your website. This tactic involves on page optimization and off
     page optimization.
6.   E-mail Marketing – If you have been capturing your leads and building a list this is repeat
     traffic. Every time you have a new blog post you can email your list and send them back to
     your website. I talked about this in day 4.
7.   Social Media – There are many different social media sites where you can drive traffic from.
     You could create a twitter account and tweet every time you have a new post, something to
     say, a nice little tip. You could create a Facebook fan page around your business and get
     people to like you there and share content with them there and of course getting them on
     your email list or back to your website. Do NOT come off spammy on social media sites.
8.   Yahoo Answers – go answer peoples questions related to your niche, help solve people’s
     problems and elaborate on your blog post linking back to your blog post for further help.
9.   Joint Ventures – this is when your partner with other people, one example would be to email
     your list to promote one another. You can leverage the traffic other people create.


                                                 19
10.    Guest Posting – You be the poster on someone else’s website. You create unique
    content that would be useful to their audience and link back to your website.

Paid Traffic Methods

  11.      Search Engine Pay Per Click – with Google for example the have advertisements on the
    top or the side and you pay for your ad to show up when people type in a certain keyword.
    It becomes a bidding war when people are bidding on the same keyword. So you want to bid
    on keywords less general than say Health. Big companies can afford to pay a lot more on
    such a broad term. Be more specific with key phrases which are deeper targeting.
  12.      Facebook Pay Per Click - If you’re on Facebook which everyone is you have seen the
    ads on the side. It is small picture, a headline and a little description box. Where you can
    link back to your website or your fan page. You can bid on certain demographics and
    interests making it easy to target a specific audience. You can target the fan base of other
    popular people or brands in your niche.
  13.      Media Buys – when you’re browsing the internet you see banner ads all over the place.
    You can contact website owners to put your banner on their website. If they generate a good
    amount of traffic but are not very good at making money with it you could get a good
    placement deal. Obviously make sure the website is really targeted so you’re driving
    relevant traffic.
  14.      Solo Ads – Solo ads is where you pay someone to email their list. It’s not really a joint
    venture partnership they are selling you an email blast and you can build your email list this
    way giving away a freebie.
  15.      PPV Pay Per View – this is a traffic source where the traffic has agreed to being
    advertised to on occasion in order to get something for free like a screensaver or a game. It
    will install a toolbar or something like that and trigger your ad when they visit a website you

                                                20
are targeting. You could target NHL.com and have your ad pop up when these users visit
    that website. These PPV Networks usually have an entry fee anywhere from $50-$200 or
    more, which goes towards your advertising.
  16.     Mobile Marketing – If you have a mobile optimized page or app you could run your ads
    on a mobile advertising network. This may not be the best traffic source for an online
    business but this is where the future is headed.
  17.     Offline Classifieds – any type of offline advertising could fall under this category. You
          could have an ad run in a relevant magazine promoting an offer and having them visit
          your website to get it.




Todays Action Steps

   Choose a traffic tactic that you want to master and get started with it. If you’re doing
    Facebook PPC go create an ad, set a small budget it’s okay to lose a few dollars to get
    familiar with it. If you’re going to do video marketing create a video upload it to YouTube
    add some tags.
   E-mail us back letting us know which traffic source you want to master.

Tomorrow is the last day of From Passion to Profit. We are going to talk about tracking elements
of your business, scaling up your business and outsourcing things that maybe you don’t want to
do or would rather pay someone to do for you.



                                                21
DAY 7

     Alright you made it to day 7 of from passion to profit, high five! We have covered a lot of
ground for creating an online cash empire especially if you’re just getting started and a lot of this
is new to you. Let’s dive in to today’s lesson.

     The first element in taking your business to the next level is tracking. If you don’t track
anything in your business it is difficult to determine what is working and what is not. What can
you track in your business?

           Website Traffic and Traffic Sources
           The amount of traffic you are sending to an offer
           Earnings Per Click
           Opt-In Rates
           Sales
           Dollar Per Lead (the value of your subscribers in your marketing funnel)

Let’s take a look at how to do this. Video Example




     The second element in taking your business to the next level is outsourcing. Outsourcing is
     paying someone else to do a certain aspect of your business. Before you outsource any work


                                                  22
I recommend you do the task yourself so you can set the expectations. If you’re really
     struggling with something it might worth your time to just outsource it and save the
     headache. Here are some common things you can outsource.

           Graphics Design
           Programming
           Writing
           Research
           Email or customer support
           SEO

You find people with the skills to do these tasks for you at these websites.

www.elance.com, www.odesk.com, www.fiverr.com Video Example

     The third element in taking your business to the next level is Scaling. If you’re taking action
     and generating results it’s time to scale up. Reinvest the money you make into your
     business and into yourself. Work on your conversions to get more out of the traffic you’re
     getting. Reinvest the money into paid traffic building your list bigger. Promote more
     products and extend your sales funnel. Add a onetime offer following your opt in. Create
     your own products to promote so you keep all the money or have joint ventures promote it
     for you and split the money made. Consistently create more content for your marketing to
     expand your brand presence and drive more traffic. If you have gone really deep sub niche
     and have time you can consider branching into another passion creating a separate website
     and duplicate what has proven to work for you.


                                                 23
Today’s Action Steps

  1. Install Google Analytics
  2. Outsource something – Be the Boss!
  3. Grab the Video Version of this course, it’s Free




   All of this can seem overwhelming but if you take consistent action you will results and you can
grow a profitable business that fits your lifestyle. Your short term struggles will be rewarded in the
long run, don’t give up! Have integrity in your business don’t spam or do unethical things. Treat
your internet marketing like a $1,000,000 business because there a lot of people out there who
have reached that level, if you treat it like a hobby you will get hobby like results. If you’re stuck
and tried to find a solution, then ask us for help just reply to our email. Most importantly have fun
you can do whatever you want in your business you’re the boss.

   THANKS! For being here, we appreciate your time going through our lessons. I hope we have
helped you turn your passion to profits. We appreciate you being a subscriber and until next time
take care.

FROM PASSION TO PROFIT ACTION STEPS

        1. Answer the finding your passion questions
        2. Do your niche research on your final few niche choices


                                                  24
3. Eliminate least profitable niches
4. Opt in to the big players email lists in your final niche decision and take note of how
   they market.
5. Register for an affiliate program such as ClickBank
6. Pick a product to promote and get your affiliate link
7. Create a list of affiliate programs in your niche
8. Get a Hosting Account – go to Bluehost
9. Choose a Domain for the niche you wish to enter, your first is free with Bluehost
10.      Install Wordpress on the domain in your hosting account
11.      Choose and Install a theme to your wordpress
12.      Familiarize yourself with plugins and posting
13.      Setup a redirect to a product you want to promote
14.      Sign up for your autoresponder service GetResponse or Aweber
15.      Brainstorm ideas for your freebie
16.      Create an opt in box for your sidebar on your blog and or a pop-up domination
   box
17.      Create a newsletter template and save it so you can reuse it with every email
18.      Write out 5 headlines for content you are going to create
19.      Choose one of them and create a blog post
20.      Choose a traffic tactic that you want to master and get started with it. Be
   consistent.




                                         25

Más contenido relacionado

Destacado

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 

Destacado (20)

Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 

Make Money Online - From Passion to Profit

  • 1. 1
  • 2. This ebook is brought to you by Kenny Couling http://www.onlinecashempires.com From Passion to Profit Day 1 We want to help you make money online with a passion of yours. The old saying goes do something you love and the money will follow. Let’s turn something you love into an internet business you love. Now we made this course to EXPLAIN IN DETAIL how to create a Profitable Online Business. I keep saying business because I want you to treat it like one. My Goal is to help as many people as possible create job replacing income. How much money per month do you need to replace your current income? If you could do “internet marketing” full time how cool would that be? What would you do month in month out with extra money and time. Now this is going to take time because our system is a sustainable business model that will take care of you forever. If you’re going to give up after one stumbling block then leave now but if you’re ready to change your life let’s get started. Welcome to the wonderful world of Internet Marketing. So many ways make money online now a days that it can be confusing where to even start. There is a lot of hype in this industry people promising you can make millions overnight with push button software but that simply isn’t true and luckily the FTC is cracking down on such claims. With this training you are going to 2
  • 3. become an online marketer and gain specific skillsets. A reason to start online could be to promote an existing business or product or for many it will making money from scratch. You can promote your own products or get paid to promote someone else’s product. In the later scenario this would make you an affiliate. To simplify making money online you would send leads/traffic/prospects/visitor whichever you want to call it to an offer where if a sale is made you make money. The offers you promote can be digital information products such as ebooks, online courses, video tutorials, membership sites or anything digital. You could also promote physical goods such as items sold on amazon where you get paid for referral traffic as well but they take care of shipping the items out there are smaller commissions paid on physical goods due to its nature since digital product costs nearly nothing to duplicate. You want to build an online presence around your passion, send traffic there, and then monetize the traffic as in convert it into sales immediately or via follow up. And this course is going to show you how to do that. If you don’t take action on what we teach you, then you won’t get any results. And because of that no one can guarantee your success online, only you can. Don’t be afraid to take action and fail, failure is still a result in which you can learn and improve from. Every time I reach a new level in my business it is because I failed multiple times to get there and it is worth it every time. I don’t want you to miss an important piece of the puzzle so be sure to sign up free for our video version of this ebook and check your e-mail inbox each day over the week for an e-mail from us Cash Empires and click the link inside to access each lesson. 3
  • 4. It’s time to help you discover your profitable passion. I want you to answer the following questions.  What specialized knowledge do you have?  What is my purpose?  What do you love talking about and sharing?  What do you love to learn about? Think online articles you read, videos you learn from, books and magazines you read.  What are you passionate about, what just gets you excited?  What comes easy to you? Think of your talents  What hobbies do you have?  When you feel your best what are you doing?  What ways do you enjoy helping others?  What would you like to teach others about? Write the answers to these down. You should have some ideas of what you’re passionate about. Which passion do you see yourself creating a business around? The one you choose will be the niche you focus on. It’s good to focus on a sub-niche like if you have a passion for health and fitness your goal isn’t to focus on that as a whole you want to pick a sub niche like nutrition or exercising or weight training or dieting. Which passion has a community that is willing to spend money in that niche? If lots of people have problems in that niche, you can make money solving those problems. If you wouldn’t spend money in that niche why would other people? Is there a community? Google your niche idea + forum are there forums in your niche. When you Google your niche idea are there a good amount of ads. Are there affiliate programs? Google niche idea + affiliate program. VIDEO EXAMPLE 3:13 4
  • 5. You can make a full time income in just one niche. Is there competition , yes then good. I am very sure that if you chose a niche and there is no competition then there is no money in that niche. Competition is a good thing. And your competition could be your partner in cross promotions. I want you now to learn from other marketers in your niche. Find the big players in your niche opt in to join the email list. See what type of content they have, see what you like about what they are doing and what you dislike as well. Here is what you want to take note of, what are they doing to make you take action. What are they offering or giving away. What products are they promoting to you and can you be an affiliate for those products. Video Example 7:16 Todays Action Steps 1. Answer the finding your passion questions 2. Do your niche research on your final few niche choices 5
  • 6. 3. Eliminate least profitable niches 4. Opt in to the big players email lists in your final niche decision and take note of how they market. Tomorrow were going to show you how to monetize all of your efforts to pull in sales and make money. DAY 2 Welcome Back to Day 2, the big question you are probably wondering is how am I going to make money online? In the beginning it can be difficult to create your own product line, sales pages and affiliate programs so we recommend you start as an affiliate. By that I mean promote other peoples products to earn commission. When you refer traffic to an offer as an affiliate, if a sale is made you make money and the product owner now is responsible for customer support for his/her product. You should be promoting something that has helped you and are you’re familiar with. In our industry there are product launches every day and affiliates such as yourself jump on board promoting a product before it goes live if you do this make sure you trust the person launching the product and they put out quality products or you will be known for promoting bad products…not good. Okay lets find something to promote, the easiest place to find digital products is ClickBank.com, paydotcom.com, jvzoo.com, digiresults.com. Another method is to search your keyword plus affiliate programs and find offers to promote that way. 6
  • 7. You can find CPA cost per action offers to promote where you can paid if a certain action is taken usually generating a lead if that is trial offers, free offers where your visitors fill our their details and submit. You can get paid to promote products on amazon through amazon associates program You can make money letting Google AdSense run on your content and you can let people advertise on your web property for extra money. VIDEO EXAMPLES So you have something to promote now here is 5 ways to get people to your offer 1. Hyperlink text in your content, so highlight the text and insert your affiliate link 2. Banners – Have your banners link to your offer you can include them in your header, footer or your sidebar 3. E-mail Marketing – My favorite you can broadcast a message to your list anytime promoting your offer or add an email promotion to your follow up sequence so on a set day after joining your list they will get an email linking to your offer. 4. Product Review – Review a product you have purchased listing the pros and cons. It can be a blog post or YouTube video and you just link to it using your affiliate link. Some people create online business completely around doing reviews 7
  • 8. 5. Pay-Per-Click – Create a PPC ad that links to your product. Facebook has PPC and allows for super targeting your audience based on likes…which is what I like. The goal here is to make more money than you’re spending. Important things to know when promoting a product, you shouldn’t overlook these.  Conversion Rate – What does your product sales page convert at? If you send 1000 targeted visitors to the sales page how many of them purchase the product. Typically it ranges from 0.5%-4%.  EPC (Earnings Per Click) if you know what the sales page converts at and you know how much commission you get per sale you will know your EPC. Example. If you send 1000 visitors to a sales page and you make 10 sales that’s a 1% conversion rate. If you get 50% commissions on a $50 product that’s $25 per sale x 10 sales is $250. Your EPC would be 1000 clicks divided by dollars earned $250 which is $4 EPC. Now you know how much you could spend per click to stay in profit. If a product owner claims you can get $7 EPC don’t always trust that number because traffic isn’t created equally that could be his/her EPC with their subscriber list where they have built a solid relationship with and that offer specifically caters to his/her subscribers needs.  Just Remember traffic isn’t created equal. Todays Action Steps: 1. Register for an affiliate program such as Jvzoo.com, ClickBank.com 2. Pick a product to promote and get your affiliate link 3. Create a list of affiliate programs in your niche 8
  • 9. Tomorrow were going to show you our screen how to set up the technical stuff so you can just do exactly as we do. We will help you setup your blog which is your central hub, Help you get a domain which is your website and hosting account to host all your files, Run through how to use WordPress to install a theme, plugins, post content, customize WP makes it easy to create a website and post regular content. And we are going to show you how to mask your links so people can’t bypass your link to get to where you’re sending them to ensure you get affiliate commissions. DAY 3 Welcome Back to Day 3 my friends Mr. Kenny Couling here and today were going to show you how to setup your website and blog. What is blogging? Blogging is a web log where you post regular entries. We are going to install our blog to be our primary website because it’s easy to create posts as well as web pages with Wordpress. Why do you need a website? You need a home for your content because if you post content on other websites it belongs to them and could be cut off at any time. In order to build a brand you should have a central hub you call home. It will be hard to position yourself as an expert in your niche without a website. Before you can have a website you need hosting. Hosting stores all the files for your website. You can have multiple websites running off the same hosting account. When getting a hosting account you want one that provides you unlimited domain hosting, unlimited hosting space, e-mail accounts and an easy to use control panel. We Recommend Bluehost they have everything I just mentioned plus you get a free domain when you get started. I really like Bluehost because you can live chat with them whenever you’re stuck doing something technical they have always been able to help me. 9
  • 10. What is a Domain? A domain is your website example www.nhl.com is a domain. Easiest way to get a domain is through your hosting don’t waste your time purchasing a domain from third party domain sellers to save $2 it’s a hassle to link your domain to your hosting. You’re looking at $10 per year for a domain. Choose a domain relevant to your niche and one that will help your brand. Once we have a domain and hosting account were going to want to get our website going and the way I do that is using Wordpress. Wordpress is a blogging tool and content management system. This is an easy way to build a site without knowing any coding. You want to install Wordpress to a domain which I am about to show you. Video Example Cool now it’s time to pick a theme for Wordpress this is what your website will look like. Go to Woothemes to grab a theme. Were about to show you how to install your theme on WordPress, install plugins inside wordpress, and how to add content to your blog. Each blog post gets its own page. Video Example The last thing I want to show you how to do today is masking affiliate links. If you mask your affiliate links people it will be less easy to tell you’re an affiliate because it shows a different domain than your affiliate code. This also makes it so people can’t get around your affiliate link. What we do is setup a redirect inside our hosting account where set a page to redirect them to the 10
  • 11. offer still giving you credit as the affiliate. In todays video lesson we included an attachment called index.php this text file has the proper redirect code so you can just copy and paste your affiliate link into the file and upload it. Video Example Todays Action Steps 1. Get a Hosting Account – go to Bluehost 2. Choose a Domain for the niche you wish to enter, your first is free with Bluehost 3. Install Wordpress on the domain in your hosting account 4. Choose and Install a theme to your wordpress 5. Familiarize yourself with plugins and posting 6. Setup a redirect to a product you want to promote Tomorrow were going to show you how to setup your automated income stream by getting the most out of your traffic using an auto-responder. This is the best way to capture leads for your business. DAY 4 Welcome to Day 4 of From Passion to Profit. Todays lesson is very important because you want to implement what you learn today sooner than later. If you have heard the money is in the list this is what todays lesson refers to. To get the most out of your traffic you want to capture them as a lead so you can create repeat traffic. In a sense this is now traffic you own. As you capture leads your building an asset for your business which is a list of people who have expressed an interest in your niche. 11
  • 12. In order for you to capture leads and build a list you are going to need an auto responder. An auto responder can automatically add contacts to your email campaign which can be an automated sequence of emails you have already written. At any time you can mail your entire list no matter where any person is at in your follow up sequence. The auto responder service we use is GetResponse which when I show you how to setup this will be the service in example. The only other one I would take a look at is Aweber, these are the top 2 services. You want to use one of these to ensure email deliverability. To start building your list you want to offer your visitors a free gift with lots of value in exchange for their name and email. Once a visitor opts in to your list they are added into your marketing funnel where you give them the gift they opted in for. Place high importance on all initial emails you want to build a solid relationship with your email subscribers right away. In order to capture a lead you will need to create an opt in box from your auto responder account which I will show you how to create. We also recommend a Wordpress plugin pop-up domination that creates excellent opt in box for your blog with proven increased conversion rates from visitor to subscriber. Video Examples Let me give you an example of just how profitable email marketing can be and why you should be building a list immediately. Lets say you have a product you promote to your list that gives you a $50 commission every sale you refer. If you have a list of 1000 subscribers and 10 people which is only 1% of your list, buys the product through the link in your email you just made $500. If your list had 10,000 people on it and only 1% buys the product, that’s $5000 from just one email! This is why you don’t want to just send people to an offer; you want to capture their email. 12
  • 13. Maintaining a relationship with your list will keep your subscribers from opting out of your list, continue opening emails and clicking links in your email. So treat your subscribers like gold, provide value often and offer products as a solution not just for the sake of promoting something. Now this next video shows you how to add a follow up email. You can split test which templates and emails work best for you. Video Example When creating your freebie you want to over deliver to your audience. Always give it to them right away Day 0 in your auto responder or once they opt in they can be taken to the product page. You can create your own freebie in the format of an ebook, ecourse, a report, a list, videos, audios it’s up to you. Todays Action Steps 1. Sign up for your autoresponder service GetResponse (used in all our examples) or Aweber 2. Brainstorm ideas for your freebie 3. Create an opt in box for your sidebar on your blog and or a pop-up domination box 4. Create a newsletter template and save it so you can reuse it with every email Tomorrow were going to go over coming up with content and writing effectively so your visitors will take your desired action. 13
  • 14. DAY 5 Day 5 of From Passion to Profit were going to uncover another puzzle piece today vital to your success online. Today were going to cover Content and Copywriting there go hand in hand you need to remember copywriting when creating content. I am going to cover content first. The content you make can be written articles, blog post, ebooks, or video content can be used on blogs, squeeze pages, or youtube. Maybe your content consists of audios such as a podcasts but no matter which type of content the content itself needs to be top of the line. There is so much content out there to sort through, only the best content will rise above the rest and in turn drive traffic for you, retain visitors at your blog, keep people opening emails from you essentially content is king. Always choose quality over quantity. You want to create content that your niche is interested in so stay away from unrelated things that your followers won’t care about. Your content could solve a problem, teach how to do something, be an interview with an expert in your industry, it could be a review of a product or service, it could demonstrate a technique, answer your subscribers questions, be a top list like top 10 best…,or be a reflection of something. Your content can come from an outsourcer or guest poster if you really choose to do it that way but again here it has to be top quality. Ok so what is copywriting and what does it have to do with content. Copywriting shouldn’t be confused with copyright in the sense of legal rights, copywriting is the use of words and ideas to promote a person, business, opinion or idea. The purpose of marketing copy is to persuade a reader/listener/viewer to act – for example buy a product, subscribe to your list, open your email or read past the headline of your content. 14
  • 15. Here are some scenarios where good copywriting comes in play in your online business. Writing Headlines, writing sales copy, bullet points and copy on a squeeze page (which is a page dedicated to getting people to join your email list), A forum signature that links back to your website you want someone to click right? When I talked about gaining skillsets in this business copywriting is one of them, always work on improving this. Headlines, the job of a good headline is to compel the reader to check out your content. The goal here is to get your first sentence read. In your opening text you should cut to the chase don’t waste time here or goodbye reader. If you write a bad headline you greatly decrease the chance of a person opening an email, checking out your blog post, clicking on your ads, or reading your sales pages. Your headline should clearly communicate the benefit the reader will get in exchange for their time. A few examples of headlines that work;  A “how” or “how to” followed by “benefit” work really well. How to Save Money on your electricity bill. Or How I saved 10% on my electricity bill.  A headline that lists a number of reasons or ways will work well. Example would be 10 Fitness Facts that Everyone Gets Wrong.  Starting with “why” at the beginning of a statement (not a question) is an easy to focus on the benefit of continued reading. Example: Why 2013 is going to be your best year.  Being really direct in your headline like; 50% off my Best Selling Course  Ask a question that involves the reader and makes them want to know more. Example: Do You Make These 6 Blogging Mistakes? 15
  • 16.  To improve your headline writing skills, become more aware of headlines being used on top content on the web, headlines being used on magazines and newspapers.  Try to include a keyword in your title, for search purposes it will help people find you. Creating Your Call to Action Why would you have the reader go through your content in the first place? Yes to be helpful but what action do you want them to take? At the end of your content include a call to action. In your call to action you want to tell them exactly what they need to do now. If they want the benefit of whatever it is you are offering them then they need to take the action you want them to now. Include a benefit button they can click on with the benefit written on the button like give me access now, or teach me how to play. Clicking the button will take them to the desired action. I wanted to create awareness in you to use copywriting whenever you create content because it is often overlooked. Todays Action Steps 1. Write out 5 headlines for content you are going to create 2. Choose one of them and create a blog post Tomorrow we talk about the lifeblood of your online business which is Traffic. We go over free and paid traffic methods. DAY 6 16
  • 17. Welcome back my friend to Day 6, Traffic Tactics. Traffic is what makes making money possible without any you can’t convert sales. You can have your website monetized, your marketing funnel all set up, good content but without traffic you won’t be able to generate any leads for your business or make sales. I recommend you do have everything in place so you have something to send traffic to. In your online business you want your conversions to be in place so when you do send traffic to your website you can convert it to subscribers or buyers. If you are generating traffic where do you send them? First importance is to get them to join your email list. This is your biggest asset. If you send traffic directly to an offer you could profit but then they are gone. If you send traffic to your product you could build a list of buyers and test your sales page conversions. I just don’t recommend spending time getting one time traffic to an affiliate offer if they don’t buy they are gone and you lost your chance to get them on your list where you can continually market to them. If you have reoccurring traffic methods in place you will have fresh leads daily coming in to the front end of your marketing funnel making you money automatically. Free Vs. Paid Traffic. Free traffic you pay with time, it takes time to generate free traffic while paid traffic can be almost instant. If you don’t know the dollar value of every new visitor you could easily overspend. You can also spend money paying for someone else to generate traffic via free traffic sources. Paid traffic can be good to test out your new offer, how responsive people are to your freebie, finding out what your opt in rate is, and finding out the value of your visitors. Once you have a result you can pause your paid traffic campaigns. If you have a healthy budget getting good at paid traffic could be worth any initial losses while you get better. If you have a very little budget and a lot of time then free traffic methods could be worth your time getting good at. 17
  • 18. I will briefly go over different traffic tactics to aid in your decision on which tactic you are going to focus on. You only want to work on one way at most two until you really have that method down pact and can generate consistent traffic. I will show you examples of 1 free method and 1 paid method. Here are the most common traffic sources. FREE TRAFFIC METHODS 1. Article Marketing – with article marketing basically you write quality articles and submit them to article directories and since the directories have authority and traffic there is a chance people will find your article and they will go through your article and you can link back to your website in the content or the authors box and get traffic that way. People could re post your article on their website as long as they leave the author box in tact this could expose your article to their audience and send you traffic that way. If you decide to submit a blog post of yours to an article directory you want to make sure your blog post on your website gets indexed first so the search engines know of its existence and don’t filter it out as duplicate content. There is one way to reuse the same content and avoid duplication by using an article spinner which re words it and changes it so it’s not duplicate content. 2. Forum Marketing – You want to sign up for a forum in your niche and add value to the forum. Get yourself involved in the conversations and start new threads. With forum marketing you just edit your signature to include a link back to your website; with every post you make your signature will be below it allowing a chance for people to visit you. Video Example 3. Video Marketing – Create videos and submit them to video directories such as YouTube, there is a lot of traffic on YouTube. They will host your video for you and you could embed them on your blog as blog posts. You can include a visual link in your video and brand it. 18
  • 19. Always include a link back to your website under the video so they can click it and visit you. Include keyword tags in your video so people can find your video searching those tags. 4. Blog Commenting – If done correctly and with good intentions can drive targeted traffic. Too many people try to spam this tactic with meaningless comments. Most moderators won’t approve your comment this way. Add in your own perspective and opinions; just make sure your adding value to the blog post. Usually you can link to a website in your name so people who enjoy your comment can visit you this way. 5. SEO (Search Engine Optimization) – this is optimizing your posts to rank in the search engines, so when people search relevant keywords in your niche in Google for example your website shows up as close to the number one spot as possible. The higher your rankings the more traffic you will get. Obviously this traffic is very targeted because they have to type in a certain keyword to reach your website. This tactic involves on page optimization and off page optimization. 6. E-mail Marketing – If you have been capturing your leads and building a list this is repeat traffic. Every time you have a new blog post you can email your list and send them back to your website. I talked about this in day 4. 7. Social Media – There are many different social media sites where you can drive traffic from. You could create a twitter account and tweet every time you have a new post, something to say, a nice little tip. You could create a Facebook fan page around your business and get people to like you there and share content with them there and of course getting them on your email list or back to your website. Do NOT come off spammy on social media sites. 8. Yahoo Answers – go answer peoples questions related to your niche, help solve people’s problems and elaborate on your blog post linking back to your blog post for further help. 9. Joint Ventures – this is when your partner with other people, one example would be to email your list to promote one another. You can leverage the traffic other people create. 19
  • 20. 10. Guest Posting – You be the poster on someone else’s website. You create unique content that would be useful to their audience and link back to your website. Paid Traffic Methods 11. Search Engine Pay Per Click – with Google for example the have advertisements on the top or the side and you pay for your ad to show up when people type in a certain keyword. It becomes a bidding war when people are bidding on the same keyword. So you want to bid on keywords less general than say Health. Big companies can afford to pay a lot more on such a broad term. Be more specific with key phrases which are deeper targeting. 12. Facebook Pay Per Click - If you’re on Facebook which everyone is you have seen the ads on the side. It is small picture, a headline and a little description box. Where you can link back to your website or your fan page. You can bid on certain demographics and interests making it easy to target a specific audience. You can target the fan base of other popular people or brands in your niche. 13. Media Buys – when you’re browsing the internet you see banner ads all over the place. You can contact website owners to put your banner on their website. If they generate a good amount of traffic but are not very good at making money with it you could get a good placement deal. Obviously make sure the website is really targeted so you’re driving relevant traffic. 14. Solo Ads – Solo ads is where you pay someone to email their list. It’s not really a joint venture partnership they are selling you an email blast and you can build your email list this way giving away a freebie. 15. PPV Pay Per View – this is a traffic source where the traffic has agreed to being advertised to on occasion in order to get something for free like a screensaver or a game. It will install a toolbar or something like that and trigger your ad when they visit a website you 20
  • 21. are targeting. You could target NHL.com and have your ad pop up when these users visit that website. These PPV Networks usually have an entry fee anywhere from $50-$200 or more, which goes towards your advertising. 16. Mobile Marketing – If you have a mobile optimized page or app you could run your ads on a mobile advertising network. This may not be the best traffic source for an online business but this is where the future is headed. 17. Offline Classifieds – any type of offline advertising could fall under this category. You could have an ad run in a relevant magazine promoting an offer and having them visit your website to get it. Todays Action Steps  Choose a traffic tactic that you want to master and get started with it. If you’re doing Facebook PPC go create an ad, set a small budget it’s okay to lose a few dollars to get familiar with it. If you’re going to do video marketing create a video upload it to YouTube add some tags.  E-mail us back letting us know which traffic source you want to master. Tomorrow is the last day of From Passion to Profit. We are going to talk about tracking elements of your business, scaling up your business and outsourcing things that maybe you don’t want to do or would rather pay someone to do for you. 21
  • 22. DAY 7 Alright you made it to day 7 of from passion to profit, high five! We have covered a lot of ground for creating an online cash empire especially if you’re just getting started and a lot of this is new to you. Let’s dive in to today’s lesson. The first element in taking your business to the next level is tracking. If you don’t track anything in your business it is difficult to determine what is working and what is not. What can you track in your business?  Website Traffic and Traffic Sources  The amount of traffic you are sending to an offer  Earnings Per Click  Opt-In Rates  Sales  Dollar Per Lead (the value of your subscribers in your marketing funnel) Let’s take a look at how to do this. Video Example The second element in taking your business to the next level is outsourcing. Outsourcing is paying someone else to do a certain aspect of your business. Before you outsource any work 22
  • 23. I recommend you do the task yourself so you can set the expectations. If you’re really struggling with something it might worth your time to just outsource it and save the headache. Here are some common things you can outsource.  Graphics Design  Programming  Writing  Research  Email or customer support  SEO You find people with the skills to do these tasks for you at these websites. www.elance.com, www.odesk.com, www.fiverr.com Video Example The third element in taking your business to the next level is Scaling. If you’re taking action and generating results it’s time to scale up. Reinvest the money you make into your business and into yourself. Work on your conversions to get more out of the traffic you’re getting. Reinvest the money into paid traffic building your list bigger. Promote more products and extend your sales funnel. Add a onetime offer following your opt in. Create your own products to promote so you keep all the money or have joint ventures promote it for you and split the money made. Consistently create more content for your marketing to expand your brand presence and drive more traffic. If you have gone really deep sub niche and have time you can consider branching into another passion creating a separate website and duplicate what has proven to work for you. 23
  • 24. Today’s Action Steps 1. Install Google Analytics 2. Outsource something – Be the Boss! 3. Grab the Video Version of this course, it’s Free All of this can seem overwhelming but if you take consistent action you will results and you can grow a profitable business that fits your lifestyle. Your short term struggles will be rewarded in the long run, don’t give up! Have integrity in your business don’t spam or do unethical things. Treat your internet marketing like a $1,000,000 business because there a lot of people out there who have reached that level, if you treat it like a hobby you will get hobby like results. If you’re stuck and tried to find a solution, then ask us for help just reply to our email. Most importantly have fun you can do whatever you want in your business you’re the boss. THANKS! For being here, we appreciate your time going through our lessons. I hope we have helped you turn your passion to profits. We appreciate you being a subscriber and until next time take care. FROM PASSION TO PROFIT ACTION STEPS 1. Answer the finding your passion questions 2. Do your niche research on your final few niche choices 24
  • 25. 3. Eliminate least profitable niches 4. Opt in to the big players email lists in your final niche decision and take note of how they market. 5. Register for an affiliate program such as ClickBank 6. Pick a product to promote and get your affiliate link 7. Create a list of affiliate programs in your niche 8. Get a Hosting Account – go to Bluehost 9. Choose a Domain for the niche you wish to enter, your first is free with Bluehost 10. Install Wordpress on the domain in your hosting account 11. Choose and Install a theme to your wordpress 12. Familiarize yourself with plugins and posting 13. Setup a redirect to a product you want to promote 14. Sign up for your autoresponder service GetResponse or Aweber 15. Brainstorm ideas for your freebie 16. Create an opt in box for your sidebar on your blog and or a pop-up domination box 17. Create a newsletter template and save it so you can reuse it with every email 18. Write out 5 headlines for content you are going to create 19. Choose one of them and create a blog post 20. Choose a traffic tactic that you want to master and get started with it. Be consistent. 25