The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
10. 3. Getting Organized
Creating a Social Media Measurement spreadsheet to record any data
that you want to track, in accordance with your metrics.
By I Impact India Partners
11. 4. Creating Policies
• Crisis communications Plan
• Online Sharing Policy
• Staff training
By I Impact India Partners
12. 5. Choosing Channels
Things to consider while choosing channels:
• Where are your supporters?
• Where do they congregate?
By I Impact India Partners
13. Primary Social
Channels:
• Facebook
• Twitter
• Instagram
• Google+
• LinkedIn
• Tumblr
Secondary Social
Channels:
• Pinterest
• Flickr
• Stumble Upon
• Digg
By I Impact India Partners
14. 6. Listening
What people are saying ?
What are they sharing and retweeting?
What other organizations are posting?
By I Impact India Partners
15. 7. Working Smart
• Share others’ posts and tweets
• Acknowledge those who share your content
By I Impact India Partners
16. 8 . Creating
Content
Creating great
content that
your online
Community
would want to
share with
others. By I Impact India Partners
17. 9. Planning Visuals
It is found that visual posts are
94% more likely to get shared/
retweeted.
By I Impact India Partners
18. 10. Measuring
Measure the outreach,
engagement levels as
well as identify
patterns in the data.
By I Impact India Partners
19. 11. Improving
Bug fixes and changes according to the current
strategy.
By I Impact India Partners
20. THE TOP NON-PROFITS ON SOCIAL MEDIA
“We’re not looking for accolades or awards, but we
recognize that in order to be effective, we need to catch the
attention of others who share our vision, care about our
cause, and can make meaningful contributions to move our
efforts forward.”
Ritu Sharma, Digital Strategist for Non Profits
By I Impact India Partners
21. Rank
Organiza+on
Facebook
Likes
Twi5er
Followers
1
Ted
Talks
4609381
2580528
2
Na3onal
Public
Radio
-‐
NPR
3606813
2331434
3
United
Na3ons
Children«s
Fund
(UNICEF)
3168263
2645543
4
WikiLeaks
2425191
2217414
5
Public
Broadcas3ng
Service
1775342
1876259
6
Museum
of
Modern
Art
1568779
1688841
7
World
Wildlife
Fund
1488641
1313488
8
(RED)
1574075
1063618
9
United
States
Olympic
CommiWee
2591709
557801
10
Livestrong
1714770
616836
By I Impact India Partners
22. What it takes to be the
BEST
• Keeping up with Social Media
Trends
• Following the Rules of Social
Networking
• Time and Resources
By I Impact India Partners
23. Create an
Ice-Bucket challenge
for
your own cause!
Over $70 million dollars have been donated to the ALS
association till date, a colossal hike from the $2.5 million
that was donated during the same time period in the
previous year.
By I Impact India Partners
24. Know Recall Believe Join
Connecting
with New
Audience
Driving Traffic
Keeping
them
Updated
Engagement
IMPACT
Sample Online Campaign strategy
Creating True Fans
By I Impact India Partners
25. Know
The more shareable
content you produce on
social media, the more
people will see what
your organization is
doing and be motivated
to get behind it.
By I Impact India Partners
26. Recall
Most supporters would seldom check websites for updates;
Liking your page on Facebook or following you on Twitter
provides you an opportunity to appear on their feeds
and give them daily reminders of your
presence and mission.
By I Impact India Partners
27. Believe
Connect with far away
supporters and like-minded
organizations who can be
potential partners and can
boost your presence in the
public eye.
By I Impact India Partners
28. Join
Time to drive traffic to your website, and subsequently attract
donations and volunteers.
By I Impact India Partners
29. IMPACT
• Asking Questions
• Opening up
Discussions
Involving the
Audience
• Opening Dialogues
with followers
• Creating an online
community
Strengthening
Relationships • Creating a sense of
appreciation
• Extending Reach
Thanking
Supporters Publicly
By I Impact India Partners
30. Add
your
book
with
the
cause
marke3ng
quote
for
more
Available on
By I Impact India Partners
To Know more