The Prescription For Pharmacy is a live webcast event for the launch of the book and training program. The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy. There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy. We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere. Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs. Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.

4. •Digital Leadership: How to be at the forefront of
digital transformation
•Entrepreneurship: How to grow a remarkable
online ecosystem, business and sales,
•Education: Learning the skills of Digital Strategy,
Business Planning & Entrepreneurship
Hello, I’m Doyle Buehler
#OwnOnline

6. Welcome!
• Admin Stuff
• Slide deck on Slideshare
http://bit.ly/doylebuehler22
Washrooms at the back?? 

7. I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance & Misinformation
Online”
For the BEST Question OR Your BIGGEST Challenge
of Online
Just Tweet! @doylebuehler #ownonline
The Book on Digital
Leadership for Businesses

10. Online Ain’t What It Used To Be

11. No Silver Bullets

14. What Am I Here To Talk About?
• Help you understand the babble of Online
• Help you find the focus with online for your
pharmacy
• Help you action what you need to do
• Help you implement

15. What You Will Find Out Today
• What may be holding you back with
digital/online
• What you can do differently than other
pharmacists
• How to build a blueprint for a strong
digital ecosystem for your pharmacy

16. Ready to Get Started?
#ownonline

17. How I spent $250,000+ on a website
#ownonline

18. The PAIN of Online Business
• No Real Community
• No Real Leads
• No Real Sales
• No Real Profit
• No KNOWN Results
• Just COST-COST-COST

19. What Happens When Nobody Likes You?

23. Online Is
Not Easy
#ownonline

24. So, What ABOUT Digital Leadership?
Are You Ready to #ownonline

25. Still Fighting Fires With
Online?

26. Get The Right Tools
#ownonline

27. Wake UP! Your Audience Awaits!

28. It’s Not Just About
The “Like”,
the “cool” Website,
the social profile;
It’s MORE About the
CONVERSATION
#ownonline

29. BUSINESS ONLINE?

32. “Just because they are not actively
shopping, doesn’t mean they will never
buy from you!”
The Problem With “Online” For Pharmacists?
Effective Digital Leadership is about being able to move
people into your own conversion/sales/lead funnels…
NOT just about a single transactional sale

34. It’s About Your Online Purpose
NOT JUST YOUR PROFILE
• To Deliver TRUE value to your audience
• To Create your “selling value”
• To move them into your OWN digital
ecosystem to continue the conversation
• To show your leadership, your authority
#ownonline

35. INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not just about “engagement”
• About INFLUENCE
• WIIFM?

37. HOT Seat
What Is Your
Experience With
“ONLINE”? What
Has Happened To
You With Your
Pharmacy?
Email doyle@thedigitaldelusion.com

38. Are YOU Ready To Build Your Digital
Leadership?

40. Authority & Awareness
Brand Credibility & Relevance
Does your audience know you exist?

41. Influence & Inspiration
Brand “active” audience
About “you”!

42. Knowledge & Expertise
Expertise in your industry/niche
Combining all the elements of digital
media

43. You Too Can Be ONE! Only $49.95

44. You Need TO DEMONSTRATE
Authority & Awareness
Influence & Inspiration
Knowledge & Expertise

45. No, You Don’t Need To Be A…
• Ninja
• Guru
• Yogi
• Supreme Leader
Just a Pharmacist that wants to grow their audience and sales, by
creating an environment
that your audience ENJOYS.

55. This Is Digital Leadership
How To Articulate & Organise Your
Value To Your Audience
“What’s In It For Me?”

56. WHAT VALUE Is Your Audience
Going to Receive?

57. What VALUE Are You Going To
Deliver?

58. • Your DIGITAL Strategy – The WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How does digital “fit” across your online ecosystem?
• Your Content Strategy – WHAT?
• Your Stories
• Your Value
• Conveying your value & stories
• Your Customer Personas
The ONLY 2 Things You
Need To START With

60. The Digital Reality
• Most pharmacy businesses do not have a
digital strategy.
• Most businesses do not use a digital strategy.
• Most businesses do not know how to create a
digital strategy.
• A strategy is relatively easy to decide upon and
put into place.
“Having a simple strategy, and utilising it,
will put you ahead of most pharmacists,
including your competitors”

61. Strategy Questions
• What are we “about”? __________________
• What do we do best? ___________________
• What makes it work? ___________________
• What VALUE are you going to Deliver – Today?
“Tomorrow”? Next Year? ________________
Email doyle@thedigitaldelusion.com

62. Next Steps
• “Distill” Your core
concepts from answers
• Create your three core
“themes” or Domains of
– Your brand value
– Your community value
– Your product & content
value

63. Case Study - RedBull
• What are they about?
– Excitement
– Entertainment
– “Energy”
• Value?
– Become a better person
– More motivated
– “Adrenalized”

64. Implementing Your Strategy
• People
– Understand your audience
– WIIFM
• Objectives
– What are you trying to achieve?
– Why? Create relevance to your audience
• Value
– What value are you ‘exchanging’
– What themes are you using to deliver your value?
– Deliver your value through your content

65. HOT Seat
• Where is your
brand with your
specific digital
strategy?
• Why?
• What is
happening?
Email doyle@thedigitaldelusion.com

67. What Are YOU Going To “TALK”
About?

68. WHO Are You Talking to?

69. What is Content?
• Not just a “blog”
– Ebooks, checklists, webinars, videos, web text, images,
infographics, stories, books, course, training…
• Educating Your Audience
• Creating awareness of ‘you’ (Profile)
• Informing about their “environment”
• Focused on YOUR keywords

70. Your CONTENT Drives
Your Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s In It For Me”
• Where is your Digital Leadership? Your
Strategy?

73. What About Keywords?
• Yes, research!
– https://www.google.com.au/trends/
– https://adwords.google.com/KeywordPlanner
– http://www.semrush.com/
More so, they distill out as PART of your VALUE
statements, Your digital strategy, and your specific
content!

75. How To Identify YOUR
Target Persona
Start by describing the ideal customer who might benefit most from the content you
create:
• WHO is the persona?
• WHAT traits characterize her?
• WHAT roles does she play?
• WHAT does her typical day look like?
• WHERE is there a gap in her needs/wants (beyond our products/services)?
• WHEN does she need to close this gap (i.e., where is she in the purchase funnel)?
• WHY would she care about us, as a company (aside from our product)?

76. Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ____________________________________________
Typical challenge: _________________________________________
Needs Gap: ______________________________________________
Funnel position: __________________________________________
What she cares about: _____________________________________
Place your persona’s picture here and give her
a name, to help your content team keep her
top-of-mind.

77. How to Grow you
Audience With Content?
• Reciprocity – SHARE LIKE COMMENT
– As ‘your’ business & personal profile
• Interest Followers & Leaders – Key People of Influence in Your Industry
• Add YOUR content to the mix
– Value from your strategy?
– WIIFM?
• Be proactive & Outgoing
– “ASK” to connect for personal pages
– 5 Minutes/day

79. What Tools Do You Need To
Build Your Digital Ecosystem?
• Digital is (just) a tool
• Digital leadership is your brand strategy
• It’s what you do with your tools that is
more important
• Align your content with your strategy as
“themes” to discuss and share

80. How TO EXPLODE Your Content
(Webinar Example)
1. Run your Webinar
2. Record screencast video as a prerecorded webinar (Camtasia)
3. Use the recorded video as part of your training program
4. Record (or separate) audio and post as a podcast/audio file on
soundcloud.com or itunes
5. Use your presentation and post to Slideshare.com
6. Write a blog post and embed the video, audio and slideshare presentation
onto your website
7. Use the individual slide images as branded images on your visual social
channels – instagram, Facebook, Twitter
#8 SHARE! SHARE! SHARE!

81. Better Than Sliced Bread?
Create 1% of your own Content
Copy & Share 9% [Content] of Your
Influencers
90%? Join the conversation – share
others, discuss, comment
The ‘Magical’ 90/9/1 Social Media Sharing Ratio

83. HOT Seat
• How are you
developing your
content?
• Do you have a
schedule?
• Have you defined
your channels?
• Do you have a
persona?
Email doyle@thedigitaldelusion.com

84. Trust The Process

85. Don’t just stand there staring…

88. Don’t Forget to Have fun.

89. #ownonline
• Start to Establish Your Online
Platform with the 7 Frames of Digital
Leadership (FRAME 1 & 2).
• Grow Your COMPLETE Digital
Platform – Augment it! Feed it!
• Be accountable to your business –
Continue to Learn!
• Now is the time to overcome the
problems and difficulties that are
slowing you down.
What Do I Need To Do NEXT?

90. A Few Last Words
• Consistently deliver your value across your entire
digital ecosystem
• DON’T HARD SELL – INFLUENCE TO ACTION
• Build AUTHORITY through LEADERSHIP
• Your industry influencers? WHO are they?
• Your Schedule? WHAT is it?
• Your Value & Your Content? HOW do you deliver it?
• Your strategy? What is it?
• Your ROI? WHERE is the Money? Move your fans to
your own lists and own pages.
• EXPERIMENT & GET ACTIVE
• LIKE & Share others
– It’s not ALL about you!

91. Don’t Forget To Practice…

92. Are You Ready For The Digital
Leadership Challenge?

94. The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make through your ENTIRE ONLINE PLATFORM.
The conversion is the result of having a
strategy, having a process, and having all of the
pieces in place for your audience to SEE.

95. Your Social Media Leadership Challenge
DIGITAL

96. Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me +61 413 106 880 (Australia)
• Call me +1 403 616 0273 (Canada/US) #OwnOnline

97. Seminar Resources
Slide Deck on Slideshare.net
bit.ly/doylebuehler22
Join The Online Inner Circle Facebook
Group:
https://www.facebook.com/groups/onlineinnercircl
e

98. Thank YOU for
Listening.
Questions?
Email doyle@thedigitaldelusion.com

100. I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance & Misinformation
Online”
For the BEST Question OR Your BIGGEST Challenge
of Online
Just Tweet! @doylebuehler #ownonline
The Book on Digital
Leadership for Businesses

101. http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://www.instagram.com/doylebuehler
http://www.youtube.com/user/doylebuehler
Please Find & Follow Me On Social