Branded Content - Old / New Possibilities? a presentation from 2013 edition of Filmteractive Conference (www.filmteractive.eu).

1. Branded Content
Old / New Possibilities?
2013.09.25 Filmteractive, Łódź
Olgierd Cygan, CEO @ Digital One

2. Branded Content - Old / New Possibilities
>
Branded
Content
is popular.

3. Branded Content - Old / New Possibilities
How the various trends performed in Google Trends over the past years
Source: Content Marketing Institute
ADAGE.COM: GOING NATIVE: CONTENT MARKETING STRATEGIES

4. Branded Content - Old / New Possibilities
>
but... what
exactly is
branded
content?

5. Toshiba
Brand:
Toshiba
Prize:
Grand Prix

6. Toshiba / The Power Inside
Website: http://www.insidefilms.com/en/
YouTube: http://www.youtube.com/user/TheBeautyInsideFilm

7. Branded Content - Old / New Possibilities
>
we know
branded
content from...
Cannes

8. Secret Place
Brand:
Perrier
Prize:
Gold

9. Perrier / Secret Place
Website: http://www.perriersecretplace.com/
http://youtu.be/0BU4voYeheQ

10. Fashion Star
Brand:
various
Agency:
Electus

11. Websiter: http://www.electus.com/projects/fashion-star
Trailer: http://youtu.be/JLfYWgMJhvY

12. Branded Content - Old / New Possibilities
>
so... you need
to have $$$

13. Branded Content - Old / New Possibilities
>
so... you need
to have $$$
Why not?

14. Branded Content - Old / New Possibilities
yes, but...
Branded Content has
been present in
various forms for
many years
and can
be affordable :)

15. Branded Content - Old / New Possibilities
+
and now, thanks to the
technology...

16. Branded Content - Old / New Possibilities
Is engaging

17. Branded Content - Old / New Possibilities
ADAGE.COM: GOING NATIVE: CONTENT MARKETING STRATEGIES

18. Branded Content - Old / New Possibilities
ADAGE.COM: GOING NATIVE: CONTENT MARKETING STRATEGIES

19. Branded Content - Old / New Possibilities

20. AdBuster – Wyzwanie smaku
http://www.youtube.com/watch?v=wvSVZ5F7PXg&feature=share&list=UUXoBDsK4B75au2YTC1aLVpg

21. Branded Content - Old / New Possibilities
>
Challenges

22. Branded Content - Old / New Possibilities
ADAGE.COM: GOING NATIVE: CONTENT MARKETING STRATEGIES

23. Branded Content - Old / New Possibilities
>
5 Hints
for creating
Branded
Content

24. Branded Content - Old / New Possibilities
1. Mind the strategy

25. Branded Content - Old / New Possibilities
1. Mind the strategy
2. Deliver quality content

26. Branded Content - Old / New Possibilities
1. Mind the strategy
2. Deliver quality content
3. Act quickly

27. Branded Content - Old / New Possibilities
1.
2.
3.
4.
Mind the strategy
Deliver quality content
Act quickly
Be transparent

28. Branded Content - Old / New Possibilities
1.
2.
3.
4.
5.
Mind the strategy
Deliver quality content
Act quickly
Be transparent
Don’t be afraid of failures

29. Branded Content - Old / New Possibilities
6.
visit Filmteractive
every year :)

30. Branded Content - Old / New Possibilities
Thank you for
your attention!
Olgierd Cygan
o.cygan@ digitalone.pl
www.digitalone.pl