1. Designed by
Divya Arun
(MSc in Food Service Management & Dietetics
Master of Business Administration in Human Resources)

2. WHAT IS CORPORATE WELLNESS(CW)?
 Workplace wellness or CW is any workplace health promotion activity or
organizational policy designed to support healthy behavior in the
workplace and to improve health outcomes.
 CW consists of activities such as health fairs, health education, medical
screenings, health coaching, weight management programs, wellness
newsletters, on-site fitness programs and/or facilities and educational
programs.

3. WHY DO WE NEED CW?
 To reduce healthcare expenses companies compensate for employees.
 To make the work space a more inviting and relaxing environment for
their employees.
 To reduce employee absenteeism.
 Better employee morale and productivity.

4. WHY DO WE NEED CW?
 To encourage healthy lifestyle management.
 To take preventive measures for overall employee health.
 Healthy employee can strike a better work-life balance.
 To improve employee branding.
 To increase employee recruitment potential.

5. HOW TO BUILD A CW PROGRAM?
 Identify the need for Corporate Wellness Programs.
 Advantages of the CW program , if implemented.
 Establish a Wellness Committee/Team.
 Assess Employee Needs and Interests.
 Design a Wellness Program – Goals and Objectives.

6. HOW TO BUILD A CW PROGRAM?
 Develop a Wellness Program Timeline and Wellness Budget.
 Select Wellness Program Incentives.
 Acquire Support for the Wellness Program.
 Market the Wellness Program.
 Implement the Wellness Program.
 Evaluate the Success of the Wellness Program.

7. TAKE AN EXAMPLE….
 According to 2011 Census reports, people from Kerala have the highest
cholesterol levels in India that ranges from 197 to 229mg/dl compared to
157 to 180mg/dl nationally. The new generation job patterns involving
sedentary lifestyle and unhealthy diet practices are found to be some of
the causes for the same.
 Identify few companies or State organisations interested in a employee
wellness overhaul in the above mentioned domain.
 Figure out the benefits of implementing a CW program , on an employer-
employee basis as well as for the organization as a whole on affordable
budget.

8. EXAMPLE(Continued)………
Once the CW program implementation is on , decide on a Wellness Team comprising both
external and internal members. Internally , the HR team should play a vital role in enhancing
the workforce participation for the program.
Major roles of the Wellness Team
 Set objective of the program( Eg: To improve the employee activity levels from 20 percent to
35 percent by the end of the next fiscal year.)
 Employee Interest Survey to find out what the employees are looking forward in the
program.( Eg: Do the employees prefer work outs to walking?)
 Realistic Budget Preparation by an internal member based on a Convenient Timeline.( Eg: 30
min Fitness & Nutrition sessions X 15 days,incentives,15 min workout sessions by trainers etc
are a few aspects)

9. EXAMPLE(Continued)……..
 Wellness incentives for participants of the program.(Eg:Best Walker’, ‘Best
Overall Participation’ etc).
 Financial and Emotional Support from the Management for the
participants and Government support for State organisations are essential.
 Wellness team members, Company Management and the participants can
market the program concept through free sources like
newsletters, emails, word-of-mouth and bulletin boards.

10. EXAMPLE(Continued)……..
 Implement the program with maximum participation from the
Management side . The more employees see Management participating
, the more likely they are to participate. (E.g. Managers who do workouts
or walking do influence their peers/subordinates in following the same.)
 Finally , the Wellness team should check periodically to see how well the
program is working and whether the program is nearing their initial
objective.(Eg: Employee reviews and feedback could help modify the
program objectives, if required.)

11. TO CONCLUDE…..
The right professional guidance and a congenial environment combined
with one’s active participation and proactive mindset is all that is
needed to make such programs a success.
A 24/7 career does not have to be a obstacle to healthy living!