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Creating  An Effective  Marketing Plan
You can download this presentation at: www.studyMarketing.org Visit  www.studyMarketing.org   for more presentations on Marketing, Strategy, Innovation, and Branding
Key Elements of  Marketing Plan Outline or Table of Contents Executive Summary Situation Analysis Objectives Strategies Tactics  Budget
The outline is the headings of each section with page numbers (remember to include page num­bers—without them, anybody reading your plan is lost). Outline or Table of Contents
Begin your marketing plan with  a one-page summary  of the circumstances and principal recommendations contained in the plan.  Executive Summary
Summary allows everyone to  grasp quickly the main thrust of the plan  and then lets them read further in search of the information most critical to his or her part in it. Executive Summary
[object Object],[object Object],Situation Analysis
[object Object],Situation Analysis
[object Object],Objectives
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object]
Strategies Strategies are the things you need to do to accomplish your objectives. If your objective is where you want your company to be, the strategy is the route you need to take to get there.
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object]
Budget ,[object Object]
Marketing Plan: An Example PlasticMaker Inc.
Executive Summary ,[object Object],[object Object],[object Object]
Situation Analysis ,[object Object]
[object Object],[object Object],Situation Analysis
[object Object],Situation Analysis
Objectives ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object]
Tactics ,[object Object],[object Object]
Tactics ,[object Object],[object Object]
Tactics ,[object Object]
Source of Reference ,[object Object]

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Marketing Plan

  • 1. Creating An Effective Marketing Plan
  • 2. You can download this presentation at: www.studyMarketing.org Visit www.studyMarketing.org for more presentations on Marketing, Strategy, Innovation, and Branding
  • 3. Key Elements of Marketing Plan Outline or Table of Contents Executive Summary Situation Analysis Objectives Strategies Tactics Budget
  • 4. The outline is the headings of each section with page numbers (remember to include page num­bers—without them, anybody reading your plan is lost). Outline or Table of Contents
  • 5. Begin your marketing plan with a one-page summary of the circumstances and principal recommendations contained in the plan. Executive Summary
  • 6. Summary allows everyone to grasp quickly the main thrust of the plan and then lets them read further in search of the information most critical to his or her part in it. Executive Summary
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Strategies Strategies are the things you need to do to accomplish your objectives. If your objective is where you want your company to be, the strategy is the route you need to take to get there.
  • 13.
  • 14.
  • 15.
  • 16. Marketing Plan: An Example PlasticMaker Inc.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.