COMPRENDER LA PROBLEMÁTICA DEL SECTOR EMPRESARIAL DENTRO Y FUERA DE MEXICO ANTE LA PANDEMIA COVID-19. IDENTIFICAR PRINCIPALES TENDENCIAS, ASÍ COMO RIESGOS Y OPORTUNIDADES. TO UNDERSTAND THE PROBLEMS OF THE BUSINESS SECTOR IN AND OUTSIDE MEXICO CAUSED BY THE COVID-19 PANDEMIC. IDENTIFY THE MAIN TRENDS, RISKS AND OPPORTUNITIES.

1. ENCUESTA GLOBAL DE RESILIENCIA DE NEGOCIOS
BUSINESS RESILIENCE GLOBAL SURVEY
ENERO / JANUARY
2021

2. ENCUESTA ELABORADA POR / SURVEY PREPARED BY
EN ALIANZA CON / IN PARTNERSHIP WITH

3. OBJETIVO
COMPRENDER LA PROBLEMÁTICA DEL SECTOR
EMPRESARIAL DENTRO Y FUERA DE MÉXICO
ANTE LA PANDEMIA COVID-19. IDENTIFICAR
PRINCIPALES TENDENCIAS, ASÍ COMO RIESGOS Y
OPORTUNIDADES.
NÚMERO DE EMPRESAS QUE CONTESTARON LA
ENCUESTA
170
SEGMENTACIÓN POR TAMAÑO DE EMPRESA
56% PEQUEÑA
26% MEDIANA
18% GRANDE
PERFIL DE LA ENCUESTA
SURVEY PROFILE
OBJECTIVE
TO UNDERSTAND THE PROBLEMS OF THE
BUSINESS SECTOR IN AND OUTSIDE MEXICO
CAUSED BY THE COVID-19 PANDEMIC. IDENTIFY
THE MAIN TRENDS, RISKS AND OPPORTUNITIES.
NUMBER OF COMPANIES THAT RESPONDED THE
SURVEY
170
SEGMENTATION BY COMPANY SIZE
56% SMALL
26% MEDIUM
18% LARGE

4. EN DÓNDE OPERAN LAS EMPRESAS QUE
CONTESTARON LA ENCUESTA
22% NORTE, CENTRO Y SUDAMÉRICA
20% OPERACIONES GLOBALES
54% SOLO MÉXICO
2% EUROPA
1% ASIA
1% ÁFRICA
SECTORES ECONÓMICOS
33% SERVICIOS PROFESIONALES
19% FINANCIERO
12% COMERCIO
7% MANUFACTURA
6% BIENES RAÍCES
6% TECNOLOGÍAS DE LA INFORMACIÓN
4% SALUD
3% EDUCACIÓN
2% ENERGÍA
2% AGRICULTURA
2% TURISMO
4% OTROS
PERFIL DE LA ENCUESTA
SURVEY PROFILE
WHERE DO THE COMPANIES THAT RESPONDED
OUR SURVEY OPERATE
22% AMERICAS
20% GLOBAL OPERATIONS
54% MEXICO ONLY
2% EUROPE
1% ASIA
1% AFRICA
ECONOMIC SECTORS
33% PROFESSIONAL SERVICES
19% FINANCIAL
12% TRADE
7% MANUFACTURING
6% REAL ESTATE
6% INFORMATION TECHNOLOGY
4% HEALTH
3% EDUCATION
2% ENERGY
2% AGRICULTURE
2% TOURISM
4% OTHER

5. RESULTADOS
RESULTS

6. 1: ¿Cómo calificaría el entorno comercial
ACTUAL en el que opera su empresa?
1: How would you rate the CURRENT business
environment in which your company operates?
42% de las empresas encuestadas
encuentran las condiciones
ACTUALES de negocio como
MALAS o MUY MALAS. Este
indicador PERMANECE
prácticamente sin cambio.
42% of surveyed companies find
the CURRENT business conditions
as BAD or VERY BAD. This
indicator practically REMAINS
without change.

7. 2: ¿Cómo calificaría el entorno de negocios
PROSPECTIVO hacia los próximos
seis a doce meses?
2: How would you rate the PROSPECTIVE
business environment towards the next six
to twelve months?
31% de las empresas encuestadas
encuentran las condiciones de los
PRÓXIMOS 6 a 12 MESES como
MALAS o MUY MALAS. Este
indicador ACUMULA CUATRO
MESES DE MEJORA, pasando de
53% en octubre.
31% of surveyed companies find
the conditions of the NEXT 6 TO
12 MONTHS as BAD or VERY BAD.
This indicator HAS BEEN
IMPROVING FOR THE PAST FOUR
MONTHS, moving from 53% in
October.

8. 3: En comparación con el MES ANTERIOR, la
condición general de su empresa es:
3: Compared to the PREVIOUS MONTH, the
overall condition of your company is:
28% de las empresas encuestadas
reportan condiciones de negocio
PEORES que el mes anterior. Este
indicador ha ido MEJORANDO
lentamente en los últimos cuatro
meses.
28% of surveyed companies report
WORSE business conditions than the
previous month. This indicator has
been IMPROVING in the past four
months.
27% de las empresas encuestadas
reportan condiciones de negocio
MEJORES que el mes anterior. Este
indicador ha permanecido ESTABLE en
los últimos cuatro meses.
27% of surveyed companies report
BETTER business conditions than the
previous month. This indicator has
remained STABLE in the past four
months.

9. 4: ¿Cuál es el MAYOR RETO para su empresa
en los próximos seis a doce meses?
4: What is the BIGGEST CHALLENGE for your
company in the next six to twelve months?
Tres principales riesgos
reportados por las empresas
encuestadas:
• Falta de demanda
• Falta de liquidez
• Falta de rentabilidad
Three main risks reported by
surveyed companies:
• Lack of demand
• Lack of liquidity
• Lack of profitability

10. 5: ¿Cuál es la MAYOR OPORTUNIDAD para su
empresa en los próximos seis a doce meses?
5: What is the BIGGEST OPPORTUNITY for your
company in the next six to twelve months?
Tres principales oportunidades reportadas
por las empresas encuestadas:
• Nuevos Mercados / Nuevos Productos
• Trabajo remoto / Home Office
• Mejoras en capacidades digitales y de IT
Three main opportunities reported by
surveyed companies:
• New Markets / New Products
• Remote working / Home Office
• Improvement in digital and IT capabilities

11. 6: ¿Qué tan probable es que su compañía
considere ADQUIRIR un negocio o entrar en
una ALIANZA ESTRATÉGICA en los próximos
seis a doce meses?
6: How likely is that your company will
consider ACQUIRING a business or entering
into a JOINT VENTURE in the next six to
twelve months?
38% de las empresas encuestadas
reportan que SÍ ESPERAN ENTRAR en
alguna transacción de M&A o Joint
Venture en los próximos 6 a 12 meses.
Este indicador HA PERMANECIDO por
encima de 33% en los últimos cuatro
meses.
38% of surveyed companies report
that they DO EXPECT TO ENTER into
some M&A or Joint Venture
transaction in the next 6 to 12 months.
This indicator HAS REMAINED above
33% for the past four months.

12. 7: ¿Cuánto tiempo cree que pasará hasta que
regresemos a la normalidad?
7: How much time do you think will pass until
we go BACK TO NORMAL?
53% de las empresas
encuestadas piensan que el
regreso a la normalidad tardará
ENTRE UNO Y DOS AÑOS.
Por segundo mes consecutivo,
solo 15% de las empresas
encuestadas piensan que el
regreso a la normalidad tardará
MÁS DE DOS AÑOS.
53% of surveyed companies
think that the return to normality
will take BETWEEN ONE AND
TWO YEARS.
For the second month in a row,
only 15% of the companies
surveyed think that the return to
normality will take MORE THAN
TWO YEARS.
31% de las empresas encuestadas piensan que el regreso a la
normalidad tardará SEIS A DOCE MESES.
31% of surveyed companies think that the return to normality will take
BETWEEN SIX AND TWELVE MONTHS.

13. 8: ¿Cómo calificaría la gestión de esta crisis por
parte de AUTORIDADES GUBERNAMENTALES?
(Promedie su respuesta para considerar niveles
federales, estatales y municipales)
8: How would you rate the management of this
crisis by your GOVERNMENT OFFICIALS?
(Average your answer to consider federal, state
and city levels)
88% de las empresas
encuestadas piensan que el
desempeño de las autoridades
federales, estatales y municipales
ha sido MALO o MUY MALO.
Este indicador repunta en enero,
después de haber observado una
mejoría a 78% en diciembre.
88% of surveyed companies
think that the performance of
federal, state and city authorities
has been BAD or VERY BAD. This
indicator worsened in January,
after a slight improvement to
78% in December.

14. 9: ¿Qué posibilidades hay de que su empresa no
cumpla con algunas obligaciones contractuales en
el futuro cercano debido a la crisis pandémica (por
ejemplo, no pague el alquiler, no pague un
préstamo o no entregue ciertos productos o
servicios)?
9: How likely is it that your company will fail to
comply with some contractual obligations in the
near future because of the pandemic crisis (for
example, miss a rent payment, default on a loan,
or fail to deliver certain products or services)?
27% de las empresas encuestadas
estiman caer en incumplimiento de
obligaciones contractuales debido a
la pandemia. Este indicador
MEJORA, cerrando por primera vez
por debajo de 30%
27% of surveyed companies
estimate that they will breach some
contractual obligations due to the
pandemic. This indicator
IMPROVES, closing for the first time
below 30%.

15. 10: ¿Conoce usted a alguien en su entorno
familiar o profesional que ya haya recibido
alguna vacuna contra COVID?
10: Do you know anyone in your family
or professional circle that has already received
a COVID vaccine?
74% de las empresas encuestadas reportan NO CONOCER A NADIE que ya haya recibido la vacuna COVID.
74% of surveyed companies report NOT KNOWING ANYONE who has already received the COVID vaccine.

16. NURICUMBO + PARTNERS

17.  Internal and External Audit.
 Special reviews (financial, process,
operational, compliance, forensic, etc.)
 Financial Due Diligence for M&A.
 Tax Compliance.
 Comisarios. Board Members. Advisory Board.
 Interim C-Level Executives (CEOs, CFOs, etc.)
 Interim Project Teams.
 Specialized Training Programs.
 Debt/Equity Solutions.
 Fintech Trusts (Fideicomisos).
How do we help some of our clients?

18. Managing Partner of Nuricumbo + Partners.
His career started as Audit Manager with PWC Mexico. After a few years, he moved into the
advertising industry where he held Internal Audit positions with Y&R and IPG, two international
advertising groups, working in New York City for five years. He returned to Mexico as CFO for
the New Business division of McCann Group Worldwide. Started his career as independent
consultant delivering audit work for several multinationals in Latam and leading several fraud
investigations in Mexico. Won a contract with Bombardier Transportation to work for three years
in Canada and Europe on a financial transformation initiative. Worked with the American Consultancy RGP as their Country
Manager.
Today, Nuricumbo + Partners is specialized on subjects such as financial due diligence for M&A, internal and external audit,
independent process assessments, debt/equity solutions, on-demand financial talent, anti-corruption initiatives, enterprise risk
management, and corporate governance. Nuricumbo + Partners have become trusted business advisors for companies of all
sizes, providing direct support to CEOs and CFOs in special or confidential projects.
Armando has held different positions at the Mexican Institute of Public Accountants, including Vice President of the Business
Sector, President of the International Affairs Committee, and Member of the Audit Quality Control Committee. He is member of
Editorial Committees at Mundo Ejecutivo and AAPAUNAM. He is Treasurer and Board Member at the British Chamber of
Commerce, as well as the Anglo-Mexican Foundation. He was President of the charity Amistad Británico-Mexicana. He is
member of the Mexican Institute of Financial Executives. He has been Board Member or Comisario at many companies. His
opinions have been referenced by El Financiero, Reforma and Canal 40.
Armando graduated as a public accountant, Summa Cum Laude, from the National University of Mexico (UNAM). He is certified
in Mexico by the Mexican Institute of Public Accountants and in the U.S. by the Illinois Accountancy Board. He has a Masters
Degree in Asian Studies by the University of Tamkang in Taiwan. He recently completed the program “Leading Professional
Service Firms” at Harvard Business School.
Armando Nuricumbo
Managing Partner

19. WHAT WE THINK
What to Expect from 2021
Winning an election does not resolve our problems
The reinvention of big global cities
North America: From shared prosperity to failed state
Who will win the U.S. elections?
Will we avoid another lost decade?
Inequality is not a good business
The Lebanese mirror
Wirecard, external audit and the public interest
OUR YOUTUBE CHANNEL
Book Review: Why Nations Fail
Walter Buchanan: US Elections 2020
Vestiga Consultores: Información y pandemia
Historic Lessons of the 1918 Pandemic
Willingness to Pay & Value Stick
James Francum – Perspective from Germany
Toshiyuki Yasui: Chief Happiness Officer
Antonio Prida: Mediación
Oscar Becerril: Cómo superar COVID-19
OTHER
Riesgo Global: Relación Estados Unidos - China
Ranking Empresas Zombies Mexico: Q2 2020
Mexico’s Top 25 CFO’s of 2017
¿Por qué medir la confianza económica?
Nuricumbo + Partners in the Media

20. Estamos a la orden para profundizar
sobre cualquier aspecto relacionado con
la encuesta.
We are at your service in case you require
more information about any aspect of the survey.
contacto@nuricumbo.com
Muchas gracias
Thank you very much