COMPRENDER LA PROBLEMÁTICA DEL SECTOR EMPRESARIAL DENTRO Y FUERA DE MEXICO ANTE LA PANDEMIA COVID-19. IDENTIFICAR PRINCIPALES TENDENCIAS, ASÍ COMO RIESGOS Y OPORTUNIDADES. TO UNDERSTAND THE PROBLEMS OF THE BUSINESS SECTOR IN AND OUTSIDE MEXICO CAUSED BY THE COVID-19 PANDEMIC. IDENTIFY THE MAIN TRENDS, RISKS AND OPPORTUNITIES.

1. ENCUESTA GLOBAL DE RESILIENCIA DE NEGOCIOS
BUSINESS RESILIENCE GLOBAL SURVEY
DICIEMBRE / DECEMBER
2020

2. ENCUESTA ELABORADA POR / SURVEY PREPARED BY
EN ALIANZA CON / IN PARTNERSHIP WITH

3. OBJETIVO
COMPRENDER LA PROBLEMÁTICA DEL SECTOR
EMPRESARIAL DENTRO Y FUERA DE MÉXICO
ANTE LA PANDEMIA COVID-19. IDENTIFICAR
PRINCIPALES TENDENCIAS, ASÍ COMO RIESGOS Y
OPORTUNIDADES.
NÚMERO DE EMPRESAS QUE CONTESTARON LA
ENCUESTA
314
SEGMENTACIÓN POR TAMAÑO DE EMPRESA
62% PEQUEÑA
22% MEDIANA
16% GRANDE
PERFIL DE LA ENCUESTA
SURVEY PROFILE
OBJECTIVE
TO UNDERSTAND THE PROBLEMS OF THE
BUSINESS SECTOR IN AND OUTSIDE MEXICO
CAUSED BY THE COVID-19 PANDEMIC. IDENTIFY
THE MAIN TRENDS, RISKS AND OPPORTUNITIES.
NUMBER OF COMPANIES THAT RESPONDED THE
SURVEY
314
SEGMENTATION BY COMPANY SIZE
62% SMALL
22% MEDIUM
16% LARGE

4. EN DÓNDE OPERAN LAS EMPRESAS QUE
CONTESTARON LA ENCUESTA
22% NORTE, CENTRO Y SUDAMÉRICA
12% OPERACIONES GLOBALES
60% SOLO MÉXICO
2% EUROPA
2% ASIA
2% ÁFRICA
SECTORES ECONÓMICOS
31% SERVICIOS PROFESIONALES
12% COMERCIO
11% FINANCIERO
7% MANUFACTURA
6% BIENES RAÍCES
6% TECNOLOGÍAS DE LA INFORMACIÓN
5% SALUD
4% ENERGÍA
3% AGRICULTURA
2% TURISMO
2% EDUCACIÓN
11% OTROS
PERFIL DE LA ENCUESTA
SURVEY PROFILE
WHERE DO THE COMPANIES THAT RESPONDED
OUR SURVEY OPERATE
22% AMERICAS
12% GLOBAL OPERATIONS
60% MEXICO ONLY
2% EUROPE
2% ASIA
2% AFRICA
ECONOMIC SECTORS
31% PROFESSIONAL SERVICES
12% TRADE
11% FINANCIAL
7% MANUFACTURING
6% REAL ESTATE
6% INFORMATION TECHNOLOGY
5% HEALTH
4% ENERGY
3% AGRICULTURE
2% TOURISM
2% EDUCATION
11% OTHER

5. RESULTADOS
RESULTS

6. 1: ¿Cómo calificaría el entorno comercial
ACTUAL en el que opera su empresa?
1: How would you rate the CURRENT business
environment in which your company operates?
41% de las empresas encuestadas
encuentran las condiciones
ACTUALES de negocio como
MALAS o MUY MALAS. Este
indicador MEJORA en este mes,
pasando de 45% el mes pasado.
41% of surveyed companies find
the CURRENT business conditions
as BAD or VERY BAD. This
indicator IMPROVED this month,
moving from 45% in the last
month.

7. 2: ¿Cómo calificaría el entorno de negocios
PROSPECTIVO hacia los próximos
seis a doce meses?
2: How would you rate the PROSPECTIVE
business environment towards the next six
to twelve months?
39% de las empresas encuestadas
encuentran las condiciones de los
PRÓXIMOS 6 a 12 MESES como
MALAS o MUY MALAS. Este
indicador MEJORÓ, pasando de
45% en el mes anterior.
39% of surveyed companies find
the conditions of the NEXT 6 TO
12 MONTHS as BAD or VERY BAD.
This indicator IMPROVED, moving
from 45% in the previous month.

8. 3: En comparación con el MES ANTERIOR, la
condición general de su empresa es:
3: Compared to the PREVIOUS MONTH, the
overall condition of your company is:
33% de las empresas encuestadas
reportan condiciones de negocio
PEORES que el mes anterior.
33% of surveyed companies report
WORSE business conditions than the
previous month.
28% de las empresas encuestadas
reportan condiciones de negocio
MEJORES que el mes anterior.
28% of surveyed companies report
BETTER business conditions than the
previous month.

9. 4: ¿Cuál es el MAYOR RETO para su empresa
en los próximos seis a doce meses?
4: What is the BIGGEST CHALLENGE for your
company in the next six to twelve months?
Tres principales riesgos
reportados por las empresas
encuestadas:
• Falta de demanda
• Falta de liquidez
• Falta de rentabilidad
(empatado con Disrupción en
Cadenas de Suministro).
Three main risks reported by
surveyed companies:
• Lack of liquidity
• Lack of demand
• Lack of profitability (tied with
Supply Chain Disruption).

10. 5: ¿Cuál es la MAYOR OPORTUNIDAD para su
empresa en los próximos seis a doce meses?
5: What is the BIGGEST OPPORTUNITY for your
company in the next six to twelve months?
Tres principales oportunidades reportadas
por las empresas encuestadas:
• Nuevos Mercados / Nuevos Productos
• Menor Competencia a Causa de la Crisis
• Mejoras en capacidades digitales y de IT
Three main opportunities reported by
surveyed companies:
• New Markets / New Products
• Less Competition Due to the Crisis
• Improvement in digital and IT capabilities

11. 6: ¿Qué tan probable es que su compañía
considere ADQUIRIR un negocio o entrar en
una ALIANZA ESTRATÉGICA en los próximos
seis a doce meses?
6: How likely is that your company will
consider ACQUIRING a business or entering
into a JOINT VENTURE in the next six to
twelve months?
34% de las empresas encuestadas
reportan que SÍ ESPERAN ENTRAR en
alguna transacción de M&A o Joint
Venture en los próximos 6 a 12 meses.
Este indicador EMPEORÓ pasando de
38% en el mes anterior.
34% of surveyed companies report
that they DO EXPECT TO ENTER into
some M&A or Joint Venture
transaction in the next 6 to 12 months.
This indicator WORSENED, moving
from 38% in the previous month.

12. 7: ¿Cuánto tiempo cree que pasará hasta que
regresemos a la normalidad?
7: How much time do you think will pass until
we go BACK TO NORMAL?
44% de las empresas
encuestadas piensan que el
regreso a la normalidad tardará
ENTRE UNO Y DOS AÑOS.
15% de las empresas
encuestadas piensan que el
regreso a la normalidad tardará
MÁS DE DOS AÑOS. Este es el
porcentaje más pequeño desde
que comenzamos la encuesta.
44% of surveyed companies
think that the return to normality
will take BETWEEN ONE AND
TWO YEARS.
15% of the companies surveyed
think that the return to normality
will take MORE THAN TWO
YEARS. This is the smallest
percentage since the beginning
of this survey.
38% de las empresas encuestadas piensan que el regreso a la
normalidad tardará SEIS A DOCE MESES.
38% of surveyed companies think that the return to normality will take
BETWEEN SIX AND TWELVE MONTHS.

13. 8: ¿Cómo calificaría la gestión de esta crisis por
parte de AUTORIDADES GUBERNAMENTALES?
(Promedie su respuesta para considerar niveles
federales, estatales y municipales)
8: How would you rate the management of this
crisis by your GOVERNMENT OFFICIALS?
(Average your answer to consider federal, state
and city levels)
78% de las empresas
encuestadas piensan que el
desempeño de las autoridades
federales, estatales y municipales
ha sido MALO o MUY MALO. Es
el primer mes en que este
indicador registra una mejora,
bajando de 85%.
78% of surveyed companies
think that the performance of
federal, state and city authorities
has been BAD or VERY BAD. This
is the first month in which this
indicator improves, moving from
85%.

14. 9: ¿Qué posibilidades hay de que su empresa no
cumpla con algunas obligaciones contractuales en
el futuro cercano debido a la crisis pandémica (por
ejemplo, no pague el alquiler, no pague un
préstamo o no entregue ciertos productos o
servicios)?
9: How likely is it that your company will fail to
comply with some contractual obligations in the
near future because of the pandemic crisis (for
example, miss a rent payment, default on a loan,
or fail to deliver certain products or services)?
36% de las empresas encuestadas
estiman caer en incumplimiento de
obligaciones contractuales debido a
la pandemia. Este indicador LLEVA
CUATRO MESES por encima de 35%.
36% of surveyed companies
estimate that they will breach some
contractual obligations due to the
pandemic. This indicator has been
above 35% for FOUR CONSECUTIVE
MONTHS.

15. 10: ¿Tiene Ud. suficiente confianza en la vacuna
COVID-19 como para permitir aplicarla
inmediatamente en su familia o empresa?
10: Do you have enough confidence in the
COVID-19 vaccine as to allow it to be
immediately used in your family or company?
24% de las empresas
encuestadas reportan NINGUNA
O POCA CONFIANZA en las
vacunas contra COVID-19.
44% reportan tener ALGO DE
CONFIANZA, mientras que 32%
reportan CONFIANZA ABSOLUTA
en las vacunas.
24% of surveyed companies
report NONE OR LOW
CONFIDENCE in COVID-19
vaccines.
44% report having SOME
CONFIDENCE, while 32% report
ABSOLUTE CONFIDENCE in
vaccines.

16. NURICUMBO + PARTNERS

17. WE SUPPORT SENIOR MANAGEMENT IN THE
RESOLUTION OF SPECIAL OR CONFIDENTIAL
PROJECTS.
 Ideal to tackle those projects that are crucial
but sometimes difficult to deliver internally.
 Teams of highly experienced consultants.
 Our consultants have on average 20/25
years of professional experience.
 Reduced learning curve / More productivity.
 High degree of flexibility.
 Solid specialization in Finance, Audit, Tax and
Accounting.
 Big Four / Big Consulting background.
Who are we?

18. Managing Partner of Nuricumbo + Partners.
His career started as Audit Manager with PWC Mexico. After a few years, he moved into the
advertising industry where he held Internal Audit positions with Y&R and IPG, two international
advertising groups, working in New York City for five years. He returned to Mexico as CFO for
the New Business division of McCann Group Worldwide. Started his career as independent
consultant delivering audit work for several multinationals in Latam and leading several fraud
investigations in Mexico. Won a contract with Bombardier Transportation to work for three years
in Canada and Europe on a financial transformation initiative. Worked with the American Consultancy RGP as their Country
Manager.
Today, Nuricumbo + Partners is specialized on subjects such as financial due diligence for M&A, internal and external audit,
independent process assessments, debt/equity solutions, on-demand financial talent, anti-corruption initiatives, enterprise risk
management, and corporate governance. Nuricumbo + Partners have become trusted business advisors for companies of all
sizes, providing direct support to CEOs and CFOs in special or confidential projects.
Armando has held different positions at the Mexican Institute of Public Accountants, including Vice President of the Business
Sector, President of the International Affairs Committee, and Member of the Audit Quality Control Committee. He is member of
Editorial Committees at Mundo Ejecutivo and AAPAUNAM. He is Treasurer and Board Member at the British Chamber of
Commerce, as well as the Anglo-Mexican Foundation. He was President of the charity Amistad Británico-Mexicana. He is
member of the Mexican Institute of Financial Executives. He has been Board Member or Comisario at many companies. His
opinions have been referenced by El Financiero, Reforma and Canal 40.
Armando graduated as a public accountant, Summa Cum Laude, from the National University of Mexico (UNAM). He is certified
in Mexico by the Mexican Institute of Public Accountants and in the U.S. by the Illinois Accountancy Board. He has a Masters
Degree in Asian Studies by the University of Tamkang in Taiwan. He recently completed the program “Leading Professional
Service Firms” at Harvard Business School.
Armando Nuricumbo
Managing Partner

19. WHAT WE THINK
What to Expect from 2021
Winning an election does not resolve our problems
The reinvention of big global cities
North America: From shared prosperity to failed state
Who will win the U.S. elections?
Will we avoid another lost decade?
Inequality is not a good business
The Lebanese mirror
Wirecard, external audit and the public interest
OUR YOUTUBE CHANNEL
Book Review: Why Nations Fail
Walter Buchanan: US Elections 2020
Vestiga Consultores: Información y pandemia
Historic Lessons of the 1918 Pandemic
Willingness to Pay & Value Stick
James Francum – Perspective from Germany
Toshiyuki Yasui: Chief Happiness Officer
Antonio Prida: Mediación
Oscar Becerril: Cómo superar COVID-19
OTHER
Riesgo Global: Relación Estados Unidos - China
Ranking Empresas Zombies Mexico: Q2 2020
Mexico’s Top 25 CFO’s of 2017
¿Por qué medir la confianza económica?
Nuricumbo + Partners in the Media

20. Estamos a la orden para profundizar
sobre cualquier aspecto relacionado con
la encuesta.
We are at your service in case you require
more information about any aspect of the survey.
contacto@nuricumbo.com
Muchas gracias
Thank you very much