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Engagementメモ ver2
1.
Contributor 貢献者 ■
Ladder of Engagement ( 例 ) オフラインイベントの主催 ブランドコミュニティの開設/管理 他者への助言/他者からの質問への回答 アイデアの投稿 友人・知人・家族への紹介 オフラインイベントへの参加 コンテンツの投稿・ブログへの埋め込み ブランドコミュニティへの書き込み ブログやツイッターでの他者への紹介 ツイッターでの会話のやり取り ブランドコミュニティへの登録 ツイッターのアイコン・壁紙変更、ブログパーツ貼付 ブランド・商品に関する質問の投稿 アイデアの評価 メールマガジン・ブログ購読 「いいね」ボタンクリック、お気に入り登録 リツイートによる情報伝播 ツイッターアカウントをフォローする コンテンツ接触 Web サイト訪問 Advocator 推奨者 Joiner 参加者 Watcher 閲覧者 様々な選択肢を用意し、はしごの下から上に徐々に引き上げる
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