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District 3 - IoT Event 
05 08 14 
Jeffrey Dungen 
@reelyActive
The Internet of 
Things 
Mainframes 
Servers 
PCs 
Smartphones 
Tablets 
?
What’s the Internet?
No, seriously 
The Internet is a global system of 
interconnected computer networks that 
link several billion devices worldwide. 
Any device can communicate with any 
other device. 
Through a series of tubes!
Thing to Thing 
Source: All my friends are still dead
Again, seriously 
“We need to [...] enable computers 
to observe, identify and understand 
the world—without the limitations of 
human-entered data.” 
- Kevin Ashton 
RFID Journal, June 2009
Procter & Gamble 
● owns and operates ~80 brands 
● $84 billion in revenue (2014) 
If computers understand the world, 
they can understand the supply chain, 
they can save P&G billions!
Internet of Things ‘99 
Automatically collect info on: 
● time/place of production 
● what gets put inside 
● when/how it gets to store shelf 
● when it is purchased & by whom 
● whose medicine cabinet it is in 
● handling during recycling/disposal
Internet of Things ‘14 
Computers understand the world? 
- or - 
Glorified remote controls?
The Internet of 
Things 
Human 
entered 
data 
User 
Interface 
Computers shouldn’t depend on humans in 
order to understand the real world!
Cut out all the humans! 
But then how do computers detect: 
● a product on a store shelf? 
● a wireless light bulb in a room? 
● a person’s presence in the room? 
to create smart, efficient, magical 
experiences?
Internet Of Things -- Reely Active
If spaces can detect who/what is 
present, that information can be shared 
wherever it’s needed. 
Through a series of tubes!
Smart Restaurant 
● detects client with peanut allergy 
● detects food containers labeled with 
peanut-allergy warning 
● detects that client’s waiter 
Computers alone can automatically do 
all the work for the waiter to present 
only safe menu items to the client.
Not nearly a novelty! 
China: 1.35 Billion people 
● turn off lights, A/C when any room is 
vacant: conserve energy 
● real-time transit scheduling and ride-sharing: 
reduce pollution 
● optimal recycling of all consumer 
goods: reduce waste
The IoT must happen 
Scarcity of resources means that 
human civilization can only continue to 
grow through optimisations and 
efficiencies. 
Until it expands beyond 
our planet, but honestly, 
IoT is more realistic 
today...
reelyActive + IoT 
Smart Space 
3rd 
Party 
Peanuts!!! 
3rd 
Party 
3rd 
Party 
Series of 
tubes!
Plenty to Detect 
Billions of things can already be 
detected: 
ID range: tens of metres 
1 Billion shipments in 2013 
Source: ABI Research 
Smartphones, smart things, everyday objects...
We’re moving from a world of 
Smart devices in dumb spaces 
to a world of 
dumb devices in Smart Spaces
Barriers 
Technology is no longer the barrier as 
it was back in ‘99. 
Ask any major corporation today, and 
they’ll say it’s privacy.
Recap 
Billions of Things “joining” the Internet 
Internet of Things allows computers to 
understand the world (without 
humans) 
Smart Spaces put Things in context 
Will the IoT save us from ourselves???
reelyactive.com | smartspac.es 
@reelyActive 
Jeffrey Dungen 
jeff@reelyactive.com

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Internet Of Things -- Reely Active

  • 1. District 3 - IoT Event 05 08 14 Jeffrey Dungen @reelyActive
  • 2. The Internet of Things Mainframes Servers PCs Smartphones Tablets ?
  • 4. No, seriously The Internet is a global system of interconnected computer networks that link several billion devices worldwide. Any device can communicate with any other device. Through a series of tubes!
  • 5. Thing to Thing Source: All my friends are still dead
  • 6. Again, seriously “We need to [...] enable computers to observe, identify and understand the world—without the limitations of human-entered data.” - Kevin Ashton RFID Journal, June 2009
  • 7. Procter & Gamble ● owns and operates ~80 brands ● $84 billion in revenue (2014) If computers understand the world, they can understand the supply chain, they can save P&G billions!
  • 8. Internet of Things ‘99 Automatically collect info on: ● time/place of production ● what gets put inside ● when/how it gets to store shelf ● when it is purchased & by whom ● whose medicine cabinet it is in ● handling during recycling/disposal
  • 9. Internet of Things ‘14 Computers understand the world? - or - Glorified remote controls?
  • 10. The Internet of Things Human entered data User Interface Computers shouldn’t depend on humans in order to understand the real world!
  • 11. Cut out all the humans! But then how do computers detect: ● a product on a store shelf? ● a wireless light bulb in a room? ● a person’s presence in the room? to create smart, efficient, magical experiences?
  • 13. If spaces can detect who/what is present, that information can be shared wherever it’s needed. Through a series of tubes!
  • 14. Smart Restaurant ● detects client with peanut allergy ● detects food containers labeled with peanut-allergy warning ● detects that client’s waiter Computers alone can automatically do all the work for the waiter to present only safe menu items to the client.
  • 15. Not nearly a novelty! China: 1.35 Billion people ● turn off lights, A/C when any room is vacant: conserve energy ● real-time transit scheduling and ride-sharing: reduce pollution ● optimal recycling of all consumer goods: reduce waste
  • 16. The IoT must happen Scarcity of resources means that human civilization can only continue to grow through optimisations and efficiencies. Until it expands beyond our planet, but honestly, IoT is more realistic today...
  • 17. reelyActive + IoT Smart Space 3rd Party Peanuts!!! 3rd Party 3rd Party Series of tubes!
  • 18. Plenty to Detect Billions of things can already be detected: ID range: tens of metres 1 Billion shipments in 2013 Source: ABI Research Smartphones, smart things, everyday objects...
  • 19. We’re moving from a world of Smart devices in dumb spaces to a world of dumb devices in Smart Spaces
  • 20. Barriers Technology is no longer the barrier as it was back in ‘99. Ask any major corporation today, and they’ll say it’s privacy.
  • 21. Recap Billions of Things “joining” the Internet Internet of Things allows computers to understand the world (without humans) Smart Spaces put Things in context Will the IoT save us from ourselves???
  • 22. reelyactive.com | smartspac.es @reelyActive Jeffrey Dungen jeff@reelyactive.com