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Digital Storytelling
Narrative in Social Media
Storytelling as a
marketing tool
Storyteling for
brands?
VS.
Then
Now
νιάου
1st element of storytelling: 
The Message
• Vision

 
 
 
 
 
• Mission
• Values
2nd element of storytelling: 
Conflict
”Telling	
  stories	
  is	
  the	
  only	
  way	
  	
  
we	
  can	
  create	
  meaning	
  in	
  our	
  lives	
  and	
  mak...
3rd element of storytelling: 
Characters
3rd element of storytelling: 
Characters
What kind of hero Am I?
4rth element of storytelling: 
Plot
beginning	
  
middle	
  
end	
  
Exposi5on	
  
Rising	
  ac5on	
  
Climax	
  
Falling	...
Great Example!
Red Bull Stratos
Felix Baumgartner
Message:
Red Bull’s
adventure value :
Gives you wings
Conflict:
Will he b...
Some final tips: 
• Keep it simple
• Use the right tools to tell your story. (eg
Photography, Audio, Video, Text and
Intera...
Niki Sotiropoulou
o-ya.gr
nikisot.com
@nikisot
Thank you!
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
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Digital Storytelling

  1. 1. Digital Storytelling Narrative in Social Media
  2. 2. Storytelling as a marketing tool
  3. 3. Storyteling for brands?
  4. 4. VS.
  5. 5. Then Now νιάου
  6. 6. 1st element of storytelling: The Message • Vision • Mission • Values
  7. 7. 2nd element of storytelling: Conflict
  8. 8. ”Telling  stories  is  the  only  way     we  can  create  meaning  in  our  lives  and  make  sense  of  the  world”   Paul  Auster
  9. 9. 3rd element of storytelling: Characters
  10. 10. 3rd element of storytelling: Characters What kind of hero Am I?
  11. 11. 4rth element of storytelling: Plot beginning   middle   end   Exposi5on   Rising  ac5on   Climax   Falling  ac5on   Resolu5on  
  12. 12. Great Example! Red Bull Stratos Felix Baumgartner Message: Red Bull’s adventure value : Gives you wings Conflict: Will he be able to do it? Character: Our hero, Felix Plot: Be the first human to break the sound barrier outside of a vehicle.
  13. 13. Some final tips: • Keep it simple • Use the right tools to tell your story. (eg Photography, Audio, Video, Text and Interactive Multimedia) • Engage your audience • Choose the right protagonist • Be Authentic
  14. 14. Niki Sotiropoulou o-ya.gr nikisot.com @nikisot Thank you!
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Narrative in Social Media

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