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Digital Storytelling
Narrative in Social Media
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Digital Storytelling
Storytelling as a
marketing tool
Storyteling for
brands?
Digital Storytelling
VS.
Then
Now
νιάου
Digital Storytelling
Digital Storytelling
1st element of storytelling: 
The Message
• Vision

 
 
 
 
 
• Mission
• Values
2nd element of storytelling: 
Conflict
”Telling	
  stories	
  is	
  the	
  only	
  way	
  	
  
we	
  can	
  create	
  meaning	
  in	
  our	
  lives	
  and	
  make	
  sense	
  of	
  the	
  world”	
  
Paul	
  Auster
3rd element of storytelling: 
Characters
3rd element of storytelling: 
Characters
What kind of hero Am I?
4rth element of storytelling: 
Plot
beginning	
  
middle	
  
end	
  
Exposi5on	
  
Rising	
  ac5on	
  
Climax	
  
Falling	
  ac5on	
  
Resolu5on	
  
Great Example!
Red Bull Stratos
Felix Baumgartner
Message:
Red Bull’s
adventure value :
Gives you wings
Conflict:
Will he be able to
do it?
Character: Our
hero, Felix
Plot: Be the first
human to break
the sound barrier
outside of a
vehicle.
Some final tips: 
• Keep it simple
• Use the right tools to tell your story. (eg
Photography, Audio, Video, Text and
Interactive Multimedia)
• Engage your audience
• Choose the right protagonist
• Be Authentic
Niki Sotiropoulou
o-ya.gr
nikisot.com
@nikisot
Thank you!

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