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Social Media World Presentation:
Social Media Nightmare
Or: Everything you wanted to ask about emerged platforms but were afraid to ask

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Snapchat, Tumblr and Vine!

  1. 1. ®ub| i(iS Social Media Nightmare Or: Everything you wanted to ask about emerged platforms but were afraid to ask Niki Sotiropoulou Digital Group Account Director, Publicis Greece
  2. 2. Some people talk about them
  3. 3. Some people even use -I-hmrw
  4. 4. People saythat no one will V use them in Greece
  5. 5. So, why bother? ’
  6. 6. Snapchat More Popular Than Twitter Among Millennials Most popular social media apps among Americans agL= <l i8—34 (‘ll of smartphore uselsl facebook ' 75.6% ‘lndngrmm, ' 43.1% . , snapchat : ‘ 32.9% 23.3% C0 8lC+ ' ' 18.0% f; )1,m-ea ' ‘ 173% 9(ne T ’ 10.7% tun-lb]; -, T 6.3% - 77 ll . A ’air: limz1£l 6 ’’Dllh| il’i$ ‘
  7. 7. lfl l‘»'7lT ‘ ' Social and Messaging Apps: Growth in Last Six Months Snapchat Facebook Messenger ' I‘ , _ _. lnstagram l ‘ [ A Line 7 7 7 7 Plnterest L 4 e U‘ _ y_ , ‘V f—— i rill/ ' IA -; *aka°; n': ‘ ' . all , “ll _l_ _l, l , l ‘ a. t*_l. / Klk Messenger i 7 7 L J l L Googleo E Vlber % 7 T T 7‘ 7 Whamipp l Twitter ; YouTube Skvpe Facebook Foursquare Tumblr 0'1. 10", . 20". ‘. 30'». 140'’. 50‘; 60”». 7 . igfe! .)uhlic: _i§‘
  8. 8. Facebook users are starting to lose interest and turning to other platforms
  9. 9. r ‘We no longer need to fear them
  10. 10. |t’s time to embrace them
  11. 11. A small intro to. ..
  12. 12. SNAPCHAT Who of you uses fl Snapchat? & . ..on a daily basis? ‘I’
  13. 13. WHAT IS SNAPCHAT? Snapchat is a mobile app that allows users to send and receive photos and videos that “self destruct” after 1-10 seconds. Then it disappears from the recipient's device. Photos and videos taken with Snapchat are called Snaps.
  14. 14. WHY SHOULD I USE IT? Stats: 100 million active monthly users 1 pi"iOI1 Stories viewed per day 400 million snaps sent per day 71 % Of Snappers are under 25 years old (USA) 77% of college kids use Snapchat daily (USA)
  15. 15. 7‘. -_4.g‘, ,.-‘, ,._; g4L, _a_<»; ,—. -.«. . )— 'fi'~v'n‘>‘.4 . -ears. - EL-OYVVIE IEIfi"U‘I’7.ttl| Il*4 nu Username nlklsot@gmall. com gr} Your username is your unique identity on Snapchat! Q brandnamd SIGN UP CONTINUE <1 O D
  16. 16. Tasos Hatzle 2? EIl*kI1OllJ| l.‘tI Kostas Killallllx : ll? lt-rlstlylllln Dtmltrts Kulugeropoulos Apzts . llt, *x. Ik: l;i1:. l198 Twain Slmpclml M. ... ..». ..n, l.l wmtll. 1 »-. Dtmllrls Kalugvropolllcs 7» 11"‘ lnsos H. '1IIr« % SLIIJ-‘rCIlll>Ill', u 1 Ap. ls 16 ’puI)| iri
  17. 17. o I My Story l . . ~ 1 TJISU3» Hnlxm 22 W , : Eleklron Just it i Kostns Knrarntx ‘ » . «I .1 atl»~lv. l)yttltt—~ "‘ ’< ~ ii 3,, Dtmltrls Kalogeropoulos (1 it Apzls l ; slex. 'lkll; t!5;l198 I/ I . ~ Team Snapchat . r * ~ g . fl 5 ‘R I c ‘ *'“ _I. Gwurgv All2lglV()‘1I0[)OtlIf)! » 17 ’ptlI)| iri
  18. 18. CREATE W STEIE , ‘ x draw me like one of ur french girts May the force be with you. . .
  19. 19. BRANDS AND NGOS ARE USING IT
  20. 20. EESTIVALS CREATE WONDERFUL STORIES @ @/ @ Over 40 million (°A(”“” Take '“°t° Ch h people viewed _ Coachella Festival Snapchat Story
  21. 21. TUMBLR Who of you has a tumblr blog? And who of you visits it daily?
  22. 22. WHAT IS TUMBLR “TumbIr is so eas to use that it’s hard 0 explain. ” Blog with stories pho os, _GlFs, TV shows, llnks, qulps, dumb Jokes, smart Jokes, Spotlfy track_s, mp3s, videos fashion, art, dee stuf .
  23. 23. WHY SHOULD I USE IT? Stats: 420 million users 254 million blogs 113.6 million tumblr posts/ day
  24. 24. ETTING STARTE we - i ‘i )ir1": " ‘ K, , D ‘T: -"". _«e, ‘/e i . Faitzgle play 3
  25. 25. YOU CAN FIND GREAT coyrenr
  26. 26. ’if A* f A JFLL TV‘ L T‘ EUGENIA'S COLLAGES ABOUT PORTFOLIO STORE FACEBOOK INSTAGRAM ARCHIVE RSS 25 ”pllI)lifi$
  27. 27. MCD’S. WELCOME TO OUR WHOPP= R PROPOSAL i <—l§ 27 ii: i’f, iii: lii: Efi
  28. 28. 0 non: - AIKHIVES Rx rm: 2:: RANDOM 7 As! we ANYTHING I SUBMIT Q SEAIIU1 28 mo BELL new Me : i i need Tam Bell prom Ideas
  29. 29. Vine What is Vine? Vine is 6 seconds video that loops. “Vine is to video what a tweet is_ to text. Can you convey your message in SIX seconds ? ” — Stephen Waddington
  30. 30. General Electric C What happens when you combine milk, food coloring and dish soap? ithowto #6secondscience 30 .4. L / “ii ix. iflvfl’ iirfi‘~i
  31. 31. m , A _r’f A _ I. I. e ( e itssecondscience 't'. l‘-at happens / ihen ‘. CLl comlrirte fccci cciizrlng rnilt. and dish soap‘! =‘Esecol'l-dsclence ‘Te lo DL»(‘JlE ‘Jcrl ai", :lla"s! o ; :i l’ll’J bat H; , asr, rm l/ I 31 "pllI)lifi
  32. 32. Coca-Cola 9 Atlanta GA 1,970 ND 126 M 1 Loans Follnweis Following + Folio Celebrating 46,602 days of friendship between Coca- Cola and ice. #UltimateRefreshment #HowDldTheyDoThat 32 A rpuhiigig A
  33. 33. Zach King sometimes i mare videos i l in CH Snafitrlzl gzamriiigsiiaus Business Za: l'lklYlQvzl'l9@‘QiV'atl com l. osAngeles Callrarnli ¢‘2DB-195403 36M 5‘ LGDDS Followers Fullnwlrifl + = oiio «. Ins’ ‘ . My salsa dancing kitten Celebrating National Tortilla Chip Day! r¥DiinglesAirDip 33 Loom
  34. 34. 34 "#9? -’D"h"‘. -E5 4
  35. 35. cgynlimmii E~'nr= .l1t: 35 5;; rpuhlirifi
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Social Media World Presentation: Social Media Nightmare Or: Everything you wanted to ask about emerged platforms but were afraid to ask

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