Social media marketing 2015
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Presentation on best practice for lawyers using social media, including ethical issues.
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Social media marketing 2015
- 1. PRESENTED BY: Nicole Black Co-author | Social Media for Lawyers--The Next Frontier Co-author | Criminal Law in New York Author | Cloud Computing for Lawyers Legal Technology Evangelist | MyCase.com | web-based law practice management The Ethics of Using Social Media For Marketing
- 2. SOCIAL MEDIA It’s not a fad
- 3. SOCIAL MEDIA FACTOID #1: Social Media has overtaken porn as the #1 activity on the Web porn Source: Socialnomics.com
- 4. SOCIAL MEDIA FACTOID #2: If Facebook were a country it would be the world’s largestworld’s largest
- 6. SOCIAL MEDIA FACTOID #3: Every second 2 new members join LinkedIn2
- 7. Lawyers cannot afford to be left out of the loop
- 8. HOW DO YOU GET STARTED? BE CURIOUS AND LEARN
- 9. TWITTER FACEBOOK LINKEDIN THE PLATFORMS ! " #
- 10. The power of SEO
- 12. Your competitors are using social media: •39% of lawyers have obtained clients from blogging •24% of all lawyers maintain law firm blogs •96% of lawyers have LinkedIn profiles •52% of law firms maintain a Facebook page •19% of law firms have a Twitter presence * ABA Tech Report 2015
- 13. * Social media is useless without goals
- 14. DETERMINE YOUR GOALS • Network and build relationships • Locate information to support your practice • Showcase your expertise • Find clients • Make it easy for people to find you (SEO) • Obtain speaking engagements and media mentions
- 15. Multi-task •Keep up to date on news & generate web presence at the same time •Meet Feedly, your new best friend
- 16. Text Catch up on news relevant to you in a magazine-like, easy to read format
- 17. Easily read and share articles and blog posts on your social networks
- 18. * Social and professional networking are not mutually exclusive
- 19. Stand out from the crowd
- 20. 50% - links to online content 30% - conversation with others 10% - self-promotional The Social Media Formula
- 21. Take off your lawyer hat
- 23. Think before you act
- 24. Remember: Don’t drink and tweet!
- 25. * The Ethics of Social Media
- 26. Sometimes the online world will feel like a maze
- 27. A lot of people will tell you what you can’t do.
- 30. Social media simply changes the medium, not the message
- 31. Avoid false or misleading information information ______________ [ABA Model Rule 7.1]
- 32. • Lawyer Advertising [ABA Model Rule 7.1]
- 33. Lawyer Advertising: Is it or isn’t it? Is it advertising? If so, a disclaimer may be required. Distinction: Informational v. Promotional
- 34. DON’T Unintentionally create an attorney-client relationship (ABA Model Rules 1.2, 1.4, 1.16, 4.4) (New York State Bar Association Committee on Professional Ethics Opinion 899 (12/21/11)) Best practices: Keep responses general Provide information rather than advice Use disclaimers
- 35. NO Disclosing confidential information [ABA Model Rules 1.6(ABA Model Rules 1.6, 8.3)]
- 36. NO Improper contact with parties [ABA Model Rule 3.5 (b) & (c)]
- 37. NO Improper client solicitation [ABA Model Rule 7.3]
- 38. ? Stating a “specialization” (ABA Model Rule 7.4)
- 39. • Stating a “specialization” [ABA Model Rule 7.4]
- 40. DON’T BE THAT GUY YOUR OPPONENTS ARE USING IT. SO SHOULD YOU. SOCIAL MEDIA IS FOR KIDS!
- 44. IMPRESS YOUR COLLEAGUES. IMPRESS YOUR CLIENTS. IMPRESS YOUR KIDS! BE PREPARED. $ $ $ The more you learn, the more you know.
- 46. Thanks for listening! Nicole Black Legal Technology Evangelist MyCase.com | web-based law practice management www.nicoleblackesq.com @nikiblack on Twitter Author and co-author of: