7 Proven Ways To Success With Social Media For Your Business

7 Proven Ways to
Succeed With
Social Media For
Your Business
PRESENTED BY Nicole Kroese
VP, Marketing and Partnerships
Likeable Local
Nicole@likeablelocal.com
#LikeableWebinar | @NicoleKroese

1.44
billion
monthly active Facebook users
77%of consumers trust
recommendations from
both their families and
friends
71% of people
trust products and services they find on
Facebook
The average user logs onto social
networks 1.72 hours per day; that’s
28% of all online activity!
$8.5 billion was spent on social this year and it
reach nearly
$14 billion in 2018
23% of Facebook Users check their
accounts at least 5 times a day
A Few of My Favorite Stats…

TOP 5 REASONS YOUR CUSTOMERS
WANT TO FOLLOW YOU ON SOCIAL
1. To find out about your latest promotions and discounts
1. New product announcements and information
1. Customer service
1. Entertaining content
1. Ability to provide feedback

7 Proven Ways to
Succeed With Social
Media For Your
Business

The 7 Ways to Succeed with
Social Media
1. Prepare for
Facebook Reachageddon
3. Recycle great content
5. Join the Conversation
6. Educate Yourself and others
7. Practice gratitude the old
fashioned way
2. Inspire with stories
4. Incentivize referrals (You
can pay to play, too)

It used to be like…
If you build it, they will come!
2. Prepare
for Facebook Reachageddon

“Failure to plan is planning to fail.”
-Benjamin Franklin
o The internet became a
little cluttered
o Things like “Facebook
Reachageddon” made
us Pay-to-Play
Then…

A few years ago, it happened to big
brands
.008% of
their
following

Now it’s happening to SMBs
Only a small portion their
following reached organically!
Facebook Reachageddon = The End
of Organic Reach.
If you aren’t paying to boost your
posts, only 1-2% of your fans will see
your posts organically

It’s OK!
Marketers who know what they are doing on social
can blow away the competition with strategic ads.
You’ve never been
able to market
smarter!

① PLAN ahead.
② REACH the right people.
③ ENTICE with relevant creative.
④ CONVERT visitors to customers.
⑤ SCALE smarter.
The 5 Step Success Recipe
for Social Ads

Oh, the possibilities!

Perfect the Audience Reach
Who is your perfect new customer?
 Reach them with Facebook, Twitter, & LinkedIn Ads
• Boosted Posts
• Lookalike ads
• Email Lists
• Targeted “Like Ads”
• Twitter Cards
• Promoted
Tweets
• LinkedIn
Targeted Ads

Custom Targeting
Specify everything for gender, to income, to job title, to interests, to location!

Import a list of
contacts (email
addresses, phone
numbers, etc.) that
Facebook matches
with users to
specifically target.
Custom Audience

Facebook can generate a
similar audience (1% or 5%)
based on the custom audience
you provided!
Lookalike Audience

The Anatomy of A Facebook Ad

Track and report regularly
Double down on what is working
You may be sick of your Ad, your
prospects aren’t!
Adapt to current trends
Always-be-optimizing
SCALE
smarter.

Make it easy withTURBOPOST ™!

3. Inspire
With Stories

Why Storytelling?
• Storytelling is the most
powerful way to put
ideas into the world
• Hearing a story causes
an emotional connection
to that company
• Figure out what stories
will resonate with
customers/prospects
• #LikeableWebinar | @NicoleKroese

AND Use Your Unique Brand Voice

3. Recycle
Great Content.

Recycling Content Works

4. Incentivize Referrals
You can pay to play too.
o A referral is the best gift a customer can give you.
Make it easy for them!
o Reward loyalty and goodwill

@dens
Referrals:
Incentivize and Ask

Let’s Take a Look at an Example…

5. Join the Conversation
By Effectively Listening and Responding
When people interact, comment back!
This is your chance to showcase
your expertise!

…And Keep Listening and Responding
• Track keywords, #hashtags, and mentions
• Respond to everyone
#TSBetterBusiness @nicolekroese#LikeableWebinar | @NicoleKroese

Why Social Listening?
• Social media allows you to listen to conversations
that matter to you, in real time, for the first time in
history
“79 percent of users on Twitter will make a
positive recommendation after following a
brand”- PWC
• Customers/ prospects will recommend your brand
if you listen and respond appropriately!

Did You Know?
80% of Customer Service
inquiries go unanswered on
social media
By being in the top 20%, you can
establish your company as a leader

Responding on Social Media:
Rules of Thumb
• Respond to all customer
comments on social media
– Embrace ALL comments
• Respond quickly
and publically
• Remember your “thank
you’s” and “I’m sorry’s”

6.Educate
Yourself and Others
“Education is the most powerful weapon
which you can use to change the world.”
- Nelson Mandela

Get Ahead of those Harvard MBA’s
Webinars/ Podcasts
White papers
& Ebooks
Blogs
& articles

The More You Share The Better
Educating Others

EVERY Brand is a Publisher
Now, you can publish articles (your own or
others) online instantly.
Once you are connected on social, you can
share your content seamlessly!

Don’t Worry!
• No matter how
valuable people may
find your tips,
articles, etc.
• They are not experts!
• They’ll never know
your content areas
like you!

7. PRACTICE
Gratitude
"I would maintain that thanks are the highest
form of thought; and that gratitude is
happiness doubled by wonder."
- G.K. Chesterton

Say Thank You

PREPARE for Facebook Reachageddon.
RECYCLE Great Content.
JOIN THE CONVERSATION by listening and
responding
PRACTICE Gratitude the Old Fashioned Way.
INSPIRE Stories About Your Employees & Products.
INCENTIVIZE Referrals (You Can Pay to Play Too).
LET’S REGROUP
EDUCATE Yourself and Others.

HOW CAN
LIKEABLE
HELP?

Likeable Hub

Content Scheduled and Managed
For You
Thousands of content ideas at your
fingertips & a smart scheduling tool

TURBOPOST ™ Technology
Strategically
Repeated Tweets:
Reverb for Twitter
automatically
repeats your posts 5
times to maximize
reach and
engagement
Clicking “TurboPost” turns
your Facebook post into a
“boosted post on your
business’ page to increase
audience reach!
#TSBetterBusiness @nicolekroese#LikeableWebinar | @NicoleKroese

Likeable Hub Site

WANT TO
LEARN MORE?Today: Schedule a demo of Likeable Hub now or later!
Or visit:
www.likeabledemo.com or call 212-359-4347!
*Special Promotion: FREE MONTH for attending this webinar!
To dive in RIGHT NOW: visit LikeableHub.com and get a free trial
of our VIP Plan.

GRAND PRIZE!
CONTACT
Nicole Kroese
EMAIL
nicole@likeablelocal.com
TWITTER
@nicolekroese
PHONE
212-359-4347
QUESTIONS? Don’t forget to visit LikeableDemo.com to learn
more & visit LikeableHub.com for a free trial!

7 Proven Ways To Success With Social Media For Your Business

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7 Proven Ways To Success With Social Media For Your Business