This document discusses connecting a company's purpose, mission, and strategy. It provides examples of different companies' missions and strategies. The key points made are:
- Companies should clearly define their purpose for existing, who they serve, and how they will achieve their goals.
- Goals should be structured in a hierarchy from top-level to low-level objectives.
- Companies need to learn when to say no to opportunities that do not align with their core purpose and mission.
- Doing something differently from competitors can help a company distinguish itself in the market.
- Making abstract concepts like purpose and mission more tangible and concrete helps with implementation.
43. @nickgrossman
mission: bring emotional well-being to everyone.
Koko offers services that
help social networks manage
crisis, abuse, and bullying.
product vision: Koko is the empathy layer for products.
50. @nickgrossman
OUR MISSION:
create an open financial system for the world.
OUR STRATEGY:
be the most trusted, and the easiest to use.
if you’re working one of those, you’re doing the right thing.
58. @nickgrossman
MISSION
We believe the internet has
become humanity's most
important technology.
We build protocols,
systems, and tools to
improve how it works.
Filecoin
IPFS
59. @nickgrossman
MISSION
We believe the internet has
become humanity's most
important technology.
We build protocols,
systems, and tools to
improve how it works.
Today, we are focused on
how we store, locate, and
move information.
Filecoin
IPFS