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Wijze Case: A/B testing
1.
A/B Testing
2.
Process
3.
Operate
4.
Operate Traffic
SEO, SEA, social advertising, affiliate marketing... Optimize analytics, A/B testing, continuous development... Engage social media, e-mail marketing... integrated approach!
5.
Optimize
6.
A/B testing
7.
Sector Ramen/deuren Target audience Belgium
8.
Situation Contactform: request price
offer. Analysing Google Analytics: important exit pages. Doel Increase conversions: quote requests.
10.
Actions ‣ Identify exit
points in Google Analytics ‣ Setup alternative page ‣ Setup A/B test ‣ Interpret the results
11.
Original page:
12.
Alternative page:
13.
A/B test
14.
A/B test
15.
Result ‣ Improved version
yields 34,32% extra conversions.
16.
Result ‣ If 3000
visitors/month: from 600 to 840 quote requests. ‣ New page = 240 more quote requests each month!
17.
Process
18.
We will make
you awesome in digital. We deliver strategy, execution and tools to help you score in digital.
19.
Questions?
20.
Wijs bvba Voorhavenlaan 31/3 9000
GENT 09 335 22 80 09 330 09 83 http://wijs.be info@wijs.be BE 0473.071.275
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