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A/B Testing
Process
Operate
Operate

Traffic   SEO, SEA, social advertising, affiliate marketing...


Optimize    analytics, A/B testing, continuous development...


Engage   social media, e-mail marketing...




integrated approach!
Optimize
A/B testing
Sector
Ramen/deuren



Target audience
Belgium
Situation
Contactform: request price offer.
Analysing Google Analytics: important exit pages.


Doel
Increase conversions: quote requests.
Wijze Case: A/B testing
Actions
‣ Identify exit points in Google Analytics
‣ Setup alternative page
‣ Setup A/B test
‣ Interpret the results
Original page:
Alternative page:
A/B test
A/B test
Result
‣ Improved version yields 34,32% extra conversions.
Result
‣ If 3000 visitors/month: from 600 to 840 quote requests.
‣ New page = 240 more quote requests each month!
Process
We will make you awesome in
digital.
We deliver strategy, execution and
tools to help you score in digital.
Questions?
Wijs bvba

Voorhavenlaan 31/3
9000 GENT

09 335 22 80
09 330 09 83

http://wijs.be
info@wijs.be

BE 0473.071.275

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Wijze Case: A/B testing