1. ONLINE TRENDS 2011

2. Good evening! My name is Bart.

3. This is my daughter Merel

4. I’m passionate about coffee

5. I work at web agency Netlash.
... and a few other companies:

6. @netlash

8. http://slideshare.net/netlash

9. ONLINE TRENDS
2011
Netlash Online Trendrapport

11. Read, download, print, order:
http://ntl.sh/trendrapport2011

12. 35 online experts, trying to predict the
trends for next year.

13. My personal predictions...

14. @netlash

15. My personal predictions...

16. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

17. 1. Mobile

18. Finally...

19. Mobile
‣ data
‣ smartphones
‣ social is driver
‣ huge!

20. @netlash

21. Mobile
‣ war for mobile payments
‣ location is the new context

22. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

23. 2. Social

24. @netlash

25. Social becomes an
adjective.

26. Social
‣ social commerce
‣ social credits
‣ social CRM
‣ social enterprise
‣ ...

27. @netlash

28. The ‘Second Life money’ is gone.

29. Now HR is moving into Social...

30. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

31. 3. iPad

32. iPad
‣ touch
‣ consumption vs. production

33. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

34. 4. Appiffication

35. Appiffication
‣ TV
‣ Car
‣ Everything with embedded software...

36. All hardware will virtualise into
a platform.

37. @netlash

38. The ‘Second Life money’ is gone.

39. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

40. 5. HTML 5

41. Trend in software/online:
move to cloud computing.

42. Trend in software/online:
move to cloud computing.
Mobile/iPad WILL follow.

43. @netlash

44. The ‘Second Life money’ is gone.

45. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

46. 6. Mobile first

47. Websites: designed for interaction on
touch devices first.

48. Test: does your website work on iPad?
(hover...)

49. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

50. 7. Quantified self

51. Quantified self
Sensors everywhere.
‣ Runkeeper
‣ Sleep Cycle
‣ ...

52. @netlash

53. @netlash

54. (We love infographics.)

55. Outsource your willpower.

56. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

57. 8. QR codes

58. QR codes are
dead.

59. QR codes are
dead.
(They were never alive anyway.)

60. 8
mobile html5
social mobile first
ipad quantified self
appiffication QR codes

61. More:
http://ntl.sh/trendrapport2011

62. Questions?

63. twitter.com/netlash
bart@netlash.com
www.netlash.com