Neil Patel's guide to growing your traffic and increasing your conversion rates.

1. HOW I GENERATED
195,013 VISITORS PER MONTH
WITHOUT SPENDING A DIME ON ADS.

2. At the end of the webinar…
“I’m going to give you a cheat sheet on how
I ranked #1 for online marketing”

3. Who This Is For
Solo entrepreneur. (Freelancer, lawyer, accountant, designer, consultant, etc.).
People with established online businesses who feel like they’ve plateaued.
People who just want to get better at marketing.
People who are just starting off and aren’t sure what exactly to do.
People who are looking to dominate their marketplace.

4. My Unemployed
Mama and I

5. “…Without It, I Can't Help”

6. The Co-Founder of
Crazy Egg, KISSmetrics, Quick
Sprout & Hello Bar
I’ve helped companies like
Amazon, NBC, GM, HP and Viacom
grow their revenue.
I’ve driven over 800,000,000
“wallet-out, ready-to-buy”
visitors to my clients’ websites
I’ve also worked with Facebook,
Microsoft, eBay, Yahoo, Sales
Force and Intuit.
I was recognised as a top 100
entrepreneur under the age
of 30 by President Obama.
I also helped Cheezburger
Media reach 500 million page
views a month

7. But it wasn't always this way…

9. Neil is one of the top
entrepreneurs in the nation
Neil is one of the top 10
online marketers.
Neil Patel is one of the top
influencers on the web.
Neil knows his marketing,
like I know my wine.
One of the best online
marketers out there.
Neil helped us to get to 500
million pageviews.
Guy Kawasaki Ben Hun

10. See How Quick Neil Got
11%More Page
Views
24%More Search
Traffic
Increased page views per month by 5 Million

11. See How Quick Neil Got
$15Million in
Revenue
26%More Traffic
Generated

12. So would you like to learn what I learned?

13. There are 7 Vital Transformations
That Need to Happen If You Want
to Get to the Next Level

14. Think Like a Detective

15. SEMrush

16. SEMrush

17. What Runs Where

18. Built With

19. Ahrefs

20. Wayback Machine

21. Wayback Machine

22. Open Site Explorer

23. Think Like a Journalist

24. You don’t have to increase rankings
to get more search traffic.

25. Nutritionsecrets.com

26. Sign Up for Google Search Console

27. Find the Top Pages

28. Find the Top Keywords

29. Tips
Look for keywords that have less than a 5%
click-through rate
Look for pages that have less than a 4%
click-through rate
Make sure that the keywords that you rank
for are in the title tag
Once you make changes in your title tag,
have Google re-crawl your site
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30. 10 Keywords To Skyrocket CTR
How to
[List-related
numbers]
Free
You
Tips
Blog Post
Why
Best
Tricks
Great
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7
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31. Fetch as Google

32. Fetch as Google

33. Fetch as Google

34. You have to give it 30 days
to see results.

35. Think Like a Monk

36. Less is more.

37. Guest Blogging Email Template

38. Guest Blogging Email Template

39. Guest Blogging Email Template

40. Domain Hunter +
Free Chrome extension to
help find broken links

41. Broken Link Email Template

42. Broken Link Email Template

43. Local Link Building

44. Local Link Building

45. Tips
Make your emails relevant
DO NOT use mailing tools to blast out emails
in quantity
You can increase your response rates by
striking up a conversation first
Roughly 5 to 10% of the people that you
email should link to you
DO NOT pay for links. It’s too risky
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46. Nutritionsecrets.com

47. Nutritionsecrets.com

48. Think Like a Circus Trainer

49. What’s a Lead Magnet?

50. Why Do You Need One?

51. Your highest converting
traffic channel will be your
email list!

52. Do Emails Really Generate Sales?

53. Examples

54. Examples

55. Examples

56. Examples

57. Examples

58. Examples

59. Examples

60. Examples

61. Tools To Create a Lead Magnet
Hello Bar (it’s free)
Click Funnels / Lead Pages
Bounce Exchange (enterprise
solution)
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62. Tips
If you ask a “yes or no” question first, you will
typically generate 20% to 30% more leads.
Journeys and courses convert better than
eBooks by 16%.
You should have multiple lead magnet offerings
throughout your website (homepage, blog,
header, exit pop-up)
A good lead magnet will generate 5 emails for
every 100 unique visitors.
NeilPatel.com generates roughly 7.4 emails for
every 100 unique visitors.
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63. How Do You Figure Out What
Lead Magnet To Offer?
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Survey your visitors using Survey Monkey. Ask
them “What can I help you with” - It’s free
Use Buzzsumo to see what’s hot in your space

64. Buzzsumo

65. Tripwire

66. A tripwire is an irresistible offer that people
can’t say no to.

67. Example of a Tripwire

68. How Well Did it Work For Orabrush?

69. How Well Did it Work For Orabrush?

70. Example

71. Example

72. How Well Do Tripwires Work?

73. How Well Do Tripwires Work?

74. How Do You Figure Out What
Tripwire to Offer?
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Survey your visitors using Survey Monkey. Ask
them “What is one problem that I can help you
solve?”
Look at popular affiliate networks to see what’s
doing well in your space.

75. Tools to Create a Tripwire
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SamCart (free trial)
Click Funnels

76. Tips
Make your tripwire an irresistible offer
Don’t charge more than $47 for it. Ideally it
should be cheaper.
At checkout, you can offer a more expensive
product for purchase.
At least 30% of your people should buy your
higher-end product.
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77. Core offer and profit maximizer

79. Don’t Be Afraid to Upsell

80. Unleash Your Thin Case Study

81. How Unleash Your Thin Doubled
Their Revenue
3 upsells/downsells at checkout.
First upsell at 2x price (should offer
speed).
Second upsell at 1.5x price (should offer
automation).
Third downsell at 2/3 price (should be a
complimentary product).
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82. How I Profit Maximized a Consulting Business
Sell the base product at $10,000
a month.
Offered a kick-start program where I
go to a business for 1 day for
$20,000.
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Offered an implementation team for
$15,000 a month.
Offered conversion optimization
services for $6600 a month.
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83. Tools
Clickfunnels (premium)
SamCart (free trial)
UpWork (paying a developer
a few hundred bucks)
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84. What Should Your Profit
Maximizers Be?
Anything that provides speed and
automation.
Hot products… use Google Trends
to see what’s hot.
Products with a high profit margin.
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86. Think Like a Scientist

87. Conversion Optimization is Like Dating

88. This is What Most Funnels Look Like…
Visited site Signed up
0
4,721
9,442
9,442
2,207
997
10.3%23.4% 44.3%
Used any awesome
app feature

89. Engage With Visitors

90. Engage With Visitors First

91. 52.11% increase in sign-ups

93. Interactive Quizzes

94. 281% increase in leads

95. Quiz Tips
Start with 5 questions.
No more than 4 options per
question.
Use images when possible.
Tools like leadquizzes.com can help.
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96. Make Signing-up Easy
Do you really want to
register again?

97. Make Signing-up Easy

98. Make Signing-up Easy

99. 59.4% increase in sign-ups

100. Make Signing-up Easy

101. 22% increase in sign-ups

102. Integrate Psychology Into Your Marketing

103. 16% increase in sales

104. Leverage a 2-step Checkout

105. 10% increase in sales

106. Prequalify Your Customers

107. Personalize the Experience

108. 31% increase in sales

109. Personalization Tips
Insert the user's city using
Maxmind.com.
It’s ok that it won’t be 100% accurate.
Use personalization throughout your
text.

110. Think Like a Winner

111. What Do All Winners Have
In Common?

112. Invest in Mentorship & Learn From The Best
If you wanted to climb Mt. Everest, would you just fly over to
Nepal with no training and start climbing without a Sherpa?
So, why would you try to take your business to the next level all
by yourself?
In the last year alone, I’ve spent over $100,000 on business
mentors to help me with every aspect of my company.

113. My husband and I just bought a new home, and we
owe it all to Neil Patel’s Advanced Marketing
Program. Since joining, we have learned how to
increase our traffic and sales in ways we never knew
existed, increase them by over 30%.
Alana Mitchell
Founder of
SkincareByAlana.com

114. Working with Neil & Mike has been nothing short
of amazing. We’ve worked on awesome projects
together and heled clients increase revenues over
8-figures. I’ve talked to market leaders, celebrities
and learned so much in the last year and a half.
Above all, they treat me like family, which is the
most important point of all.
Vignesh Kumar
Chief Marketing Officer

115. The Reality Is…
I can’t cover everything that you need in an hour webinar (even if
we had all day!).
You may even feel overwhelmed by what I’ve covered…and I’ve
only scratched the surface…

116. The Reality Is…
Would you like to keep this experience going?
Special offer so you CAN get everything you need to know…
And, if you act fast, I’m going to make you a very special
proposition.

117. You Have Two Options

118. Option #1
Go it alone and spend tens of thousands, maybe hundreds of
thousands of hours and/or dollars figuring this stuff out, getting
frustrated and wasting 3-10 years of your life.

119. Option #2
Learn the proven system from somebody who has not just
done it, but mastered it and is pretty darn good at it.

120. Lets talk!

121. Here’s how it works…
Book a time for us to talk
We talk within 48 hours of today
We talk for 45 minutes
We figure out your goals
We create a game plan
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122. And did I mention, it’s free?

123. This is Not For You, If
If you expect results tomorrow
You expect results without effort
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124. What’s the catch?
Neil can’t be doing this for free, right?
…well…
I really enjoy helping others…

125. Here's What You Need to Do Next
Click the Get Started button right now
Schedule your call with me
And lets figure out how to grow your business!

126. Friendly Warning
I’m only taking calls over
the next 48 hours
All of the time slots will get booked fast!

127. Three Types Of People
Those that make things happen, those that
watch things happen and those that are
wondering what just happened.

128. Thank you!
I look forward to
talking with you