This document provides analytics on 99.9 The Hawk's Home Makeover marketing campaign. It summarizes metrics like website impressions, contest entries, pageviews, and advertising exposures for each sponsoring business. Overall, the 6-week campaign generated over 102,000 website impressions, 16,357 contest entries, and millions of advertising exposures across radio, online displays, and video for participating sponsors in the home improvement industry.

1. 99.9 The Hawk’s
Home Makeover
Marketing & Sponsorship Proposal

2. Reach Homeowners!
• Over 150,000 Adults
in the LehighValley
• #1 in the market

3. Our Audience… Where the $$$
is!
• Gender
• 51.7% Male
• 48.3% Female
• Education
• 50.4% have some college, a
degree or more
• Age
• 19.9% ages 35-44
• 32.3% ages 45-54
• 22.6% ages 55-64
• Homeowners
• 76.5% own a home
• High Household Income
• 28.9% earn $25k-$50k
• 25.4% earn $50k-$75k or more
• Employment
• 56.1% are employed
• 32.6% white collar
• 31.2% blue collar
• Households
• 58% are married
• 36.5% have children under 18

4. Did you know?
99.9The Hawk Listeners spend
$6,213,000
per month
In LehighValley Area HomeCenters
Keep your business top of mind and increase market
share withThe Hawk!

5. How it Works!
• On air and online, 99.9The Hawk will promote the Home Makeover Contest…
Listeners will go to www.2014homemakeover.com
(www.999thehawk.com/home-makeover.aspx) to check outThe Hawk’s house!
The microsite will feature a cross section of a home with a wide variety of home
improvement-related prizes. Visitors can register to win all the prizes in the
house, and everyone will be automatically entered to win a NEW CAR from
Chevy 21!
• From February 24 through April 2,The Hawk will promote the Home Makeover
promotion… and the chance to completely make over your garage or driveway
with a brand new car! Winners will be selected at random, and their names will
be announced on the air; they will have one hour to call backThe Hawk lines to
claim their prize and get in the running to score some new wheels!
• Participating businesses will benefit from SIX weeks of on-air and online
promotion, as well as a list of qualified leads from those that registered to win
their prize!

6. On Air Exposure
• Live and prerecorded promotional mentions
• February 24 through March 22
• A minimum of 25 shared promos per week for six weeks
• Sponsors will receive fair rotation in promos
• Live contest mentions
• Prize sponsors will be featured a minimum of four times
per day on the day of their prize giveaway
• Add a high frequency commercial schedule for
maximum impact!

7. Online Elements
• Logo and link to your website or landing page
featured on the Home Makeover microsite
• Ability to integrate social media, photo and video
elements on your prize sponsor page
• Drive foot traffic into your store with a coupon or
special offer available to all that register to win
your prize
• Database of all registrants who opted in to receive
more info from your business to use for direct
marketing and email lists
• Inclusion in email blasts toThe Hawk Workforce
(15,000+ members)
• Custom display ads featured throughout
www.999thehawk.com website (internal and hone
pages) for the entire duration of the promotion
• Posts on station social media pages to encourage
listeners to interact with the contest- andYOUR
brand

8. Make more MONEY this spring
with The Hawk’s Home Makeover!
• Your business receives:
• Fully integrated marketing solution
• Reach over 100,000 local homeowners on the market’s #1 radio
station
• Capture data and receive qualified leads
• Increase your online presence and boost organic search results
• Brand your business as the leader in your category to the
largest, most affluent audience inThe LehighValley
• Capitalize on the pent up demand and need for home
repairs after the rough winter!
• Make more money by partnering withThe Hawk!

9. 99.9 The Hawk’s
Home Makeover
Promotional Recap

10. On Air Exposure
• Live contest mentions
• 400+
• Sponsor Rotator Promos
• 356
• Generic Promo ("last chance to register")
• 34
• FinaleTease Promo
• 140

11. Online Exposure
• Over 102,000 website
impressions for Hawk
Home Makeover
Contest and Sponsors!
• 16,357 total contest
entries!

12. Chevy 21
• Logo, link, and vehicle
on all Home Makeover
website impressions!
• Over 102,000 website
impressions for Hawk
Home Makeover
Contest and Sponsors!
• 16,357 total contest
entries!

13. Valley National Bank
• Logo and link on all
Home Makeover pages!
• Display Ads
• Total Impressions:
68,226
• Click-thrus: 523

14. Cantelmi's Ace Hardware
• Total Contest Entries
• 1047
• Unique Contest Entries
• 380
• Total Pageviews
• 1537
• Unique Pageviews
• 1364

15. Dr. Feelgoode’s
• Total Contest Entries
• 1103
• Unique Contest Entries
• 398
• Total Pageviews
• 1641
• Unique Pageviews
• 1301

16. Hess Windows and Doors
• Total Contest Entries
• 1297
• Unique Contest Entries
• 476
• Display Ad Impressions
• 2941
• ClickThroughs (from display ads only)
• 24
• Total Pageviews
• 1816
• Unique Pageviews
• 1539
• Preroll Impressions
• 1529

17. Hobbytown USA
• Total Contest Entries
• 704
• Unique Contest Entries
• 284
• Total Pageviews
• 1104
• Unique Pageviews
• 1007

18. Kleckner and Sons Appliances
• Total Contest Entries
• 1707
• Unique Contest Entries
• 612
• Total Pageviews
• 4998
• Unique Pageviews
• 2378

19. Mealey's Furniture
• Total Contest Entries
• 1415
• Unique Contest Entries
• 558
• Display Ad Impressions
• 3718
• ClickThroughs (from display ads only)
• 30
• Total Pageviews
• 2281
• Unique Pageviews
• 1771
• Preroll Impressions
• 1545

20. Northampton Seafood
• Total Contest Entries
• 1046
• Unique Contest Entries
• 437
• Display Ad Impressions
• 797
• ClickThroughs (from display ads only)
• 8
• Total Pageviews
• 1635
• Unique Pageviews
• 1364
• Preroll Impressions
• 2040

21. Overhead Door Company of
Allentown
• Total Contest Entries
• 982
• Unique Contest Entries
• 370
• DisplayAd Impressions
• 3623
• ClickThroughs (from display ads
only)
• 32
• Total Pageviews
• 1755
• Unique Pageviews
• 1287

22. Paul Wright Roofing
• Total Contest Entries
• 827
• Unique Contest Entries
• 318
• DisplayAd Impressions
• 3485
• ClickThroughs (from display ads
only)
• 36
• Total Pageviews
• 1264
• Unique Pageviews
• 1070

23. Pelican (Pool)
• Total Contest Entries
• 1181
• Unique Contest Entries
• 418
• Total Pageviews
• 2008
• Unique Pageviews
• 1367

24. Pelican (Patio)
• Total Contest Entries
• 1697
• Unique Contest Entries
• 626
• Total Pageviews
• 3063
• Unique Pageviews
• 1986

25. People’s Building Supply
• Total Contest Entries
• 936
• Unique Contest Entries
• 372
• Display Ad Impressions
• 6598
• ClickThroughs (from display ads only)
• 59
• Total Pageviews
• 1344
• Unique Pageviews
• 1168
• Preroll Impressions
• 1454

26. Service Electric Cable TV
• Total Contest Entries
• 1340
• Unique Contest Entries
• 520
• Display Ad Impressions
• 2931
• ClickThroughs (from display ads only)
• 26
• Total Pageviews
• 2001
• Unique Pageviews
• 1700
• Preroll Impressions
• 1548

27. Storage Solutions
• Total Contest Entries
• 940
• Unique Contest Entries
• 341
• DisplayAd Impressions
• 2882
• ClickThroughs (from display ads
only)
• 19
• Total Pageviews
• 1259
• Unique Pageviews
• 1146

28. STS
• Total Contest Entries
• 940
• Unique Contest Entries
• 341
• Total Pageviews
• 1259
• Unique Pageviews
• 1146