SlideShare una empresa de Scribd logo
1 de 52
Descargar para leer sin conexión
Unit 2
Role of Government in Tourism
Tourism in India Since 1947
Establishment of Ministry of Tourism
Organizational structure and functions
I.T.D.C. -Role and Functions
Tourism at state level – Study of U.P. Tourism
Tourism in India Since 1947
(Introduction)
India can always boast of its rich cultural heritage. Travel and Tourism
in India is an integral part of Indian tradition and culture. In ancient
times, travel was primarily for pilgrimage – as the holy places dotting
the country attracted people from different parts of the world.
People also travelled to participate in large scale feasts, fairs and
festivals in different parts of the country. In such a background,
cultural tradition was developed where ‘Athithi Devo Bhava’ (the
guest is god) and ‘Vasudhaiva Kutumbakam’ (the world is one family)
became bywords of Indian social behaviour.
Pandit Jawaharlal Nehru often remarked, “Welcome a Tourist and
send back a friend”. That was the essence of India’s approach to
tourism in the post-Independence era. Tourism was seen as an
important instrument for national integration and international
understanding.
Tourism in India Since 1947
The first conscious and organized efforts to promote tourism in
India were made in 1945 when a committee was set up by the
government under the chairmanship of Sir John Sargent, the
then Educational Advisor to the government of India (Krishna,
A.G., 1993). Thereafter, the development of tourism was taken
up in a planned manner in 1956 coinciding with the second five
year plan. The approach has evolved from isolated planning of
single unit facilities in the second and third five year plan. The
sixth plan marked the beginning of a new era when tourism
began to be considered as a major instrument for social
integration and economic development. But it was only after
the 80s that tourism activity gained momentum.
Tourism in India Since 1947
India Tourism Development Corporation Ltd. (ITDC)
India Tourism Development Corporation Ltd. (ITDC) came
into existence in October 1966 with the sole objective of
developing and expending tourism infrastructure in the
country and thereby promoting India as a tourist
destination. Working on the philosophy of public sector,
ITDC succeeded in achieving its objectives by promoting
the largest hotel chain in India and providing all tourist
services i.e. Accommodation, Catering, Transport, in-
house Travel Agency, Duty Fee Shopping, Entertainment
Publicity etc. under a single window. It also offers
consultancy services from concept to commissioning in
the tourism field both for private as well as public sector.
Tourism in India Since 1947
The National Tourism Policy 1982
In November 1982, a tourism policy was formulated and presented to
the Parliament. The objective of the policy was to so develop tourism
that it:
• Becomes a unifying force nationally and internationally fostering a
better understanding.
• Helps preserving Indian Heritage and culture and projecting the
same to the world.
• Brings socio-economic benefits in terms of employment, income
generation, revenue generation, foreign exchange etc.
• Gives direction and opportunity to the youth of the country to
understand the aspirations and view point of others and helps in
developing national integration.
• Offers opportunities to the youth of the country, not only for
employment but also for taking up activities for nation-building
and character-building like sports, adventure activities etc.
Tourism in India Since 1947
The National Tourism Policy 1982 (Continued)
The national policy highlighted the need for coordination and appropriately
referred to tourism as a „common endeavour‟. A national committee on
tourism which was constituted soon after submitted its report in 1988. The
report covered all the important issues relating to the role of tourism, the need
for infrastructure and development, etc. Some of the crucial recommendations
in the report were:
• The need for re-arranging the existing organizational structure of the
Department of Tourism and the need for an apex body called the National
Tourism Board.
• The setting up of a standing committee of Tourism Ministers for an
integrated approach to tourism development and also to effectively
associate the state governments.
• To ensure implementation of the recommendation, a National Policy needs
to be evolved, supported by a comprehensive legislation.
• Tourism needs to be integrated into overall plans of the country and into
area development plans.
Tourism in India Since 1947
Indian Institute of Tourism and Travel Management
(IITTM)
• IITTM was set up in January 1983.
• Registered office at New Delhi.
• Offers different level academic courses in tourism
and travel management and related areas.
• It has embarked upon a series of alternative
educational courses for supervisory and grass root
level workers of the industry.
Tourism in India Since 1947
National Council for Hotel Management and
Catering Technology (1984)
• It acts as an apex body to coordinate training and
research in hotel and catering management.
• Its head office is in New Delhi.
• It is the main agency for planning and monitoring
the activities of 15 institutes of Hotel Management
and 15 food craft institutes.
• Ensures uniformity in academic standards and
procedures for selection and admission of
candidates for various courses conducted by these
institutes.
Tourism in India Since 1947
Tourism Finance Corporation of India Ltd.(TFCI)
• TFCI is sponsored by IFCI (Industrial Finance Corporation of India).
• TFCI was set up in April 1988.
• TFCI is set up with a view to provide institutional assistance to
tourism projects other than those in the accommodation sector.
• In addition to the above mentioned organizations at the central
level, the state government and union territories have their own
Department of Tourism, Tourism Development Corporations and
other institutions or organizations formed for the purpose of
helping the development of tourism industry in their areas.
• Besides these, various agencies such as Department of
Archaeology, International Airport Authority of India, Indian
Airlines, Vayudoot, Indian Railways, Custom Department, Reserve
Bank of India, Forest Departments, Handloom and Handicrafts
Boards and Corporations and Individual level agents , hotel and
tour operators are engaged in the promotion of tourism in India.
Tourism in India Since 1947
The National Action Plan 1992
• In 1992 a National Action Plan 1992 was announced.
• Improvement of tourism infrastructure.
• Developing areas on a selective basis for integrated growth
along with marketing of destinations to ensure optimal use of
existing infrastructure.
• Restructuring and strengthening of the institutions for
development of human resources.
• Evolving a suitable policy for increasing foreign tourist arrivals
and foreign exchange earnings.
Tourism in India Since 1947
The National Action Plan 1992
The National action plan also mentioned area of
action which were important for tourism
development but which fall under the control of
different ministries of the government of India like
improvement in facilities at international airports,
liberalized chartered flights and open sky policy for
routes on which Air India does not operate or
operates in a limited fashion. These were important
issues and most of them still need to be addressed.
Tourism in India Since 1947
The New Tourism Policy (2002)
• In 2002, the action plan was finally translated into a tourism policy and it
officially became a joint central-state government concern.
• The policy document attempted to establish tourism's great contribution in
national development and its role as an engine of growth.
• It suggested that tourism not only generates government revenue, foreign
currency, but also provides an optimal use of India's scarce resources,
sustainable development, high quality employment(especially to
youngsters, women and disabled people), and finally peace, understanding,
national unity and stability.
• The policy aimed at increasing the number of domestic and international
tourists. In order to do this, the government proposed to diversify the
Indian tourism products and substantially improve the quality of tourism
infrastructure, marketing, visa arrangements and air travel.
Tourism in India Since 1947
Incredible India Campaign
• In 2002, Government of India launched an international
marketing campaign named as Incredible India
• Launched to promote tourism in India to global audience.
• The Incredible India campaign projected India as an attractive
tourist destination by showcasing different aspects of Indian
culture and history like yoga, spirituality, etc.
• The campaign was conducted globally and received
appreciation from tourism industry observers and travellers.
• The campaign was substantially criticized from some quarters.
Some experts criticized it on its failure to cover several
aspects of India which could have been attractive to the
average tourist
Tourism in India Since 1947
Atithi Devo Bhava
• In 2009, the Ministry of Tourism launched a campaign titled
“Atithi Devo Bhava”
• To educate local population regarding good behaviour and
etiquettes while dealing with foreign tourists.
• Atithi Devo Bhava aimed at creating awareness about the
effects of tourism and sensitizing the local population about
preservation of India's heritage, culture, cleanliness and
hospitality.
• It also attempted to re-instill a sense of responsibility towards
tourists and re-enforce the confidence of foreign tourists
towards India as a preferred holiday destination.
• The concept was designed to complement the “Incredible
India” Campaign.
Major Tourism Promotion Campaigns and
Initiatives at a Glance
• 1946 Sir John Sargent Committee on Tourism
• 1949 Sir John Committee Suggestions, Govt. started branches of Tourism in Delhi, Calcutta, Bombay and
Madras
• 1951-55 First Five Year Plan, No allotment for tourism development
• 1957 Establishment of Department of Tourism
• 1966 Establishment of Indian Tourism Development Corporation (ITDC)
• 1966 Establishment of Department of Aviation and Tourism
• 1967 Establishment of Ministry of Tourism and civil Aviation
• 1982 Declared First time Tourism Policy
• 1986 Establishment of National Committee on Tourism
• 1986 Separate Department of Tourism
• 1986 Tourism as a industry declared by Government
• 1986 Separate department with cabinet minister
• 1988 Establishment of Ministry of civil Aviation Tourism
• 1992 Nation action plan for tourism
• 1992 Tourism Year
• 1995 Establishment of Tourism cell
• 1999-2000 Visit India Year
• 2002 The concept of highway tourism, agricultural tourism, and rural tourism A campaign titled as Incredible
India was launched.
• 2009 Another campaign titled as Atithi Devo Bhava was introduced.
Tourism in India Since 1947
Growth of Tourism
Domestic Tourism: Domestic tourism is as old as the
Indian society. According to available statistics, domestic
tourism has grown substantially during the last one
decade. It increased to 167 million in 1998 from just 64
million in 1990, thus registering a compound annual
growth of 12.8 per cent.
Inbound Tourism: The growth of inbound tourism since
Independence has been quite impressive. It was just
around 17 thousand in 1951. From this level it rose to
2.36 million in 1998. Tourism receipts on the other hand
have grown at a phenomenal rate of 17 per cent to
Rs.11,540 crore in 1998 from Rs.7.7 crore in 1951.
Tourism in India Since 1947
Important Facts About Tourism, 2014
● No. of Foreign Tourist Arrivals in India 7.68 Million
Annual Growth Rate 10.2%
● No. of Indian Nationals departures from India 18.33 Million
Annual Growth Rate 10.3%
● No. of Domestic Tourist Visits to all States/UTs 1282 Million
Annual Growth Rate 11.9%
● Foreign Exchange Earnings from Tourism in INR 1,23,320 Crore
Annual Growth Rate 14.5%
● Foreign Exchange Earnings from Tourism in US $ 20.24 Billion
Annual Growth Rate 9.7%
Tourism in India Since 1947
Important Facts About Tourism, 2014
India's Position in World
• Share of India in International Tourist Arrivals is 0.68%
• India's rank in World Tourist Arrivals is 41
• Share of India in International Tourism Receipts (US$ terms) is
1.58%
• India's rank in World Tourism Receipts is 15
India's Position in Asia & the Pacific Region
• Share of India in International Tourist Arrivals is 2.92%
• India's rank in International Tourist Arrivals is 12
• Share of India in International Tourism Receipts (US $ terms) is
5.22%
• India's rank in International Tourism Receipts is 7
Tourism in India Since 1947
Economic Impact
Tourism has emerged as an instrument of employment
generation, poverty alleviation and sustainable human
development. During 1998-99, employment generation
through tourism was estimated at 14.79 million.
Foreign exchange earnings from the tourism sector during
1998-99 were estimated at Rs.12,011 crore. Tourism has
thus become the second largest net foreign exchange
earner for the country.
Tourism also contributed Rs.24,241 crore during 1998-99
towards the country’s Gross Domestic Product (GDP).
Tourism in India Since 1947
Economic Impact
Travel & Tourism generated 23,024,000 jobs directly in 2014
(5.5% of total employment) and this is forecast to
grow by 1.9% in 2015 to 23,455,500 (5.5% of total
employment).
This includes employment by hotels, travel agents, airlines and
other passenger transportation services
(excluding commuter services). It also includes, for example, the
activities of the restaurant and leisure industries
directly supported by tourists.
By 2025, Travel & Tourism will account for 29,020,000 jobs
directly, an increase of 2.2% pa over the next ten years
Tourism in India Since 1947
Economic Impact
The total contribution of Travel & Tourism to GDP (including
wider effects from investment, the supply chain and induced
income impacts) was INR7,642.5bn in 2014 (6.7% of GDP) and
is expected to grow by 7.5% to INR8,218.0bn (6.8% of GDP) in
2015. It is forecast to rise by 7.3% pa toINR16,587.2bn by 2025
(7.6% of GDP).
Travel & Tourism is expected to have attracted capital
investment of INR2,107.2bn in 2014. This is expected to rise by
9.3% in 2015, and rise by 6.5% pa over the next ten years to
INR4,337.8bn in 2025.
Travel & Tourism’s share of total national investment will rise
from 6.6% in 2015 to 6.9% in 2025.
Tourism in India Since 1947
Thrust Areas
In order to speed up the development of tourism in
the country several thrust areas have been identified
for accomplishment during the Ninth Five Year Plan
(1997-2002). The important ones are development of
infrastructure, products, trekking, winter sports,
wildlife and beach resorts and streamlining of
facilitation procedures at airports, human resource
development and facilitating private sector
participation in the growth of infrastructure.
Tourism in India Since 1947
Organisation
The organisations involved in the development of
tourism in India are the Ministry of Tourism with its
21 field offices within the country and 18 abroad,
Indian Institute of Tourism and Travel Management,
National Council for Hotel Management and Catering
Technology, India Tourism Development Corporation,
Indian Institute of Skiing and Mountaineering and the
National Institute of Water Sports.
Tourism in India Since 1947
Boosting Tourism
Some of the recent initiatives taken by the Government
to boost tourism include grant of export house status to
the tourism sector and incentives for promoting private
investment in the form of Income Tax exemptions,
interest subsidy and reduced import duty. The hotel and
tourism-related industry has been declared a high priority
industry for foreign investment which entails automatic
approval of direct investment up to 51 per cent of foreign
equity and allowing 100 per cent non-resident Indian
investment and simplifying rules regarding the grant of
approval to travel agents, tour operators and tourist
transport operators.
Tourism in India Since 1947
Boosting Tourism
• The first-ever Indian Tourism Day was celebrated on January 25,
1998.
• Bauddha Mahotsav was organised from 24th October to 8th
November 1998.
• The Year 1999 was celebrated as Explore India Millennium Year by
presenting a spectacular tableau on the cultural heritage of India
at the Republic Day Parade and organising India Tourism Expo in
New Delhi and Khajuraho.
• The Wong La Millennium was held from April 1999 to January
2001.
• A special calendar of events has been formulated for highlighting
contributions to Millennium events by various places in all the
States.
• An official website of the Ministry of Tourism has also been
created for facilitating dissemination of information on tourism.
Tourism in India Since 1947
Constraints
The major constraint in the expansion of international
tourist traffic to India is non-availability of adequate
infrastructure including adequate air seat capacity,
accessibility to tourist destinations, accommodation and
trained manpower in sufficient number.
Poor visitor experience, particularly, due to inadequate
infrastructural facilities, poor hygienic conditions and
incidents of touting and harassment of tourists in some
places are factors that contribute to poor visitor
experience.
Tourism in India Since 1947
• To sum up, Indian tourism has vast potential for generating employment
and earning large sums of foreign exchange besides giving a fillip to the
country’s overall economic and social development.
• Much has been achieved by way of increasing air seat capacity, increasing
trains and railway connectivity to important tourist destinations, four-laning
of roads connecting important tourist centers and increasing availability of
accommodation by adding heritage hotels to the hotel industry and
encouraging paying guest accommodation.
• But much more remains to be done. Since tourism is a multi-dimensional
activity, and basically a service industry, it would be necessary that all wings
of the Central and State governments, private sector and voluntary
organisations become active partners in the endeavor to attain sustainable
growth in tourism if India is to become a world player in the tourist industry.
Establishment of Ministry of Tourism
The Ministry of tourism headed by the „Union Minister for Tourism‟ is the
nodal agency for the formation of national policies and programs related to
tourism. It also coordinates all the activities of the central government
agencies, state government undertakings and the private sector for the
development and promotion of tourism. The administrative head of the
ministry is the secretary (tourism) who also acts as the Directorate General
(DG) tourism. Directorate General of tourism has 20 offices within India and 13
offices overseas.
The work of the ministry is divided into 10 divisions which are headed by
either a Director or Deputy Secretary level officer. These include
Administration, public sector undertakings (PSU) planning & coordination
division, publicity, international cooperation and IT & Events divisions, market
research division, overseas marketing division, hotels and restaurants division,
travel & trade division, integrated finance ,e-governance division, official
language division, human resource development and domestic tourism division
and parliament vigilance, administration & public grievances divisions.
Establishment of Ministry of Tourism
(Aims)
• To promote India as a competent and credible MICE
destination.
• To encourage growth of professionalism and evolve an
industry code of ethics.
• To promote India as a desirable travel destination to
international travellers.
• To give emphasis on the success of the brand incredible India.
• To provide good and services in a cost effective manner.
Organizational Structure of Ministry of
Tourism (Objectives)
• To upgrade the standard, quality and effectiveness of tourism marketing to
reach the goal of increased tourist arrivals and receipts.
• To Facilitate the development and modernisation of the capitol city in order
to attract tourism and investments.
• To improve the standard and quality of human resources and provide
quality training in the tourism on sustainable basis.
• To ensure the upgrading and expansion of the stock of tourism attractions,
facilities and supporting basic infrastructure on sustainable basis.
• To promote domestic tourism in order to foster cultural cohesion and
national integration as well as the re - distribution of income.
• To improve tourism management information system to ensure tourism
development and promotion, particularly in the rural areas.
• To improve the standard and quality of tourism services particularly on
small and medium scale enterprises towards wealth creation.
Organizational Structure of Ministry of
Tourism
• The administrative head of the Ministry is the Secretary (Tourism).
• The Secretary also acts as the Director General (DG) Tourism. The
office of the Director General of Tourism {now merged with the
office of Secretary (Tourism)} provides executive directions for the
implementation of various policies and programs.
• Directorate General of Tourism has a field formation of 20 offices
within the country and 14 offices abroad and one sub-ordinate
office/project i.e. Indian Institute of Skiing and Mountaineering
(IISM) / Gulmarg Winter Sports Project.
• The overseas offices are primarily responsible for tourism
promotion and marketing in their respective areas and the field
offices in India are responsible for providing information service to
tourists and to monitor the progress of field projects.
Organizational Structure of Ministry of
Tourism
Functions of Ministry of Tourism
• Assistance in the formulation of policies by
providing feedback from the field offices.
• Monitoring of Plan Projects and assisting in the
Plan formulation.
• Coordinating the activities of field offices and their
supervision.
• Assistance for Parliamentary work.
• Establishment matters of Directorate General of
Tourism
.
Functions of Ministry of Tourism
Regulation:
• Approval and classification of hotels and restaurants.
• Approval of travel agents, Inbound tour operators and tourist
transport operators, etc.
Inspection & Quality Control:
• Guide service
• Complaints and redressal.
Infrastructure Development:
• Release of incentives.
• Tourist facilitation and information.
• Field publicity, promotion & marketing.
• Hospitality programmes.
• Conventions & conferences
India Tourism Development Corporation
(ITDC)
• India Tourism Development Corporation Ltd. (ITDC)
came into existence in October 1966.
• The sole objective is developing and expending tourism
infrastructure in the country and thereby promoting
India as a tourist destination.
• Working on the philosophy of public sector, ITDC
succeeded in achieving its objectives by promoting the
largest hotel chain in India and providing all tourist
services i.e. Accommodation, Catering, Transport, in-
house Travel Agency, Duty Fee Shopping, Entertainment
Publicity etc. under a single window.
• It also offers consultancy services from concept to
commissioning in the tourism field both for private as
well as public sector.
India Tourism Development Corporation
(ITDC)
• India Tourism Development Corporation is running hotels, restaurants at various places for
tourists, besides providing transport facilities.
• The Corporation is engaged in production, distribution and sale of tourist publicity literature
and providing entertainment and duty free shopping facilities to the tourists.
• The Corporation has diversified into new avenues/innovative services like Full-Fledged
Money Changer (FFMC) services, engineering related consultancy services etc.
• The Ashok Institute of Hospitality & Tourism Management of the Corporation imparts
training and education in the field of tourism and hospitality.
• Presently, ITDC has a network of eight Ashok Group of Hotels, five Joint Venture Hotels, 1
Restaurant, 11 Transport Units, 9 Duty Free Shop at airport and seaports and two Sound &
Light Shows.
• Besides, ITDC is also managing a hotel at Bharatpur and a restaurant at Kosi on behalf of the
Department of Tourism.
• It is also managing catering services at Western Court, Vigyan Bhawan and Hyderabad
House, New Delhi.
Functions of India Tourism Development
Corporation (ITDC)
• To construct, take over and manage existing hotels and
market hotels, Beach Resorts, Travellers' Lodges/Restaurants
• To provide transport, entertainment, shopping and
conventional services;
• To produce, distribute, tourist publicity material;
• To render consultancy-cum-managerial services in India and
abroad;
• To carry on the business as Full-Fledged Money Changers
(FFMC), restricted money changers etc;
• To provide innovating, dependable and value for money
solutions to the needs of tourism development and
engineering industry including providing consultancy and
project implementation.
Uttar Pradesh Tourism
• Uttar Pradesh is the fourth largest state in India with an
approximate area of 2,40,928 sqkm.
• It is the most populous state in the country with a population
of 199.5 million (2011).1 Uttar Pradesh is one of the most
favoured state for tourists in India with a consistent ranking
amongst the top states in terms of tourist arrivals.
• In 2014 it was ranked 2nd in terms of total tourist arrivals,
2nd in terms of domestic tourist arrivals and 3rd in terms of
foreign tourist arrivals amongst Indian states.
• The Tourism industry in Uttar Pradesh has a significant
contribution to the state’s economic growth. The contribution
of tourism to employment generation both direct and indirect
is of immense importance to the state.
Uttar Pradesh Tourism
Uniqueness of Uttar Pradesh
• U.P. is the only state which is abode of one of the wonders of the world “Taj
Mahal” which is also a UNESCO world heritage site
• U.P. is home to some very important Hindu pilgrim centres of India viz.
Krishna Janmabhoomi (Mathura), Ram Janmabhoomi (Ayodhya), Sangam
(Allahabad), Baba Vishwanath (Varanasi), Maa Vindhyavasani (Vindhyachal)
etc.
• Some important destinations related to the life of Lord Buddha viz.
Kapilvastu, Sarnath, Shravasti, Kaushambi, Sankisa and Kushinagar are
located in U.P.
• Uttar Pradesh has a plethora of unique wildlife especially in the Terai region
of Dudhwa National Park and Pilibhit Tiger Reserve, which is endowed with
unique floral and faunal biodiversity .
• Dudhwa National Park of U.P. is the only protected area (other than
Kaziranga National Park, Assam) where one can see one horned rhinoceros
along with national animal tiger. It is also the only place in India where one
can see 5 species of deer viz. sambhar deer, swamp deer, spotted deer,
barking deer and hog deer.
Uttar Pradesh Tourism
Initiatives Taken By Uttar Pradesh Tourism Department
• Department of Tourism has recently introduced the Uttar Pradesh Heritage
Arc which is gaining all round appreciation. It connects three most
important tourism hubs of U.P. i.e. Agra, Lucknow and Varanasi. It is bound
to boost tourism as it covers the true essence of Uttar Pradesh, by offering
a gamut of cultural, religious and heritage tourism assets.
• Apart from Heritage Arc Circuit, UP has some very interesting and potential
tourism circuits and trails, such as Buddhist Circuit, Pilgrimage Circuit –
Kashi - Sangam, Mathura – Vrindavan, Allahabad – Vindhyachal, Ayodhya
Trail, Sufi Trail – Lucknow - Deva Sharif; Ittra Trail – Kannauj, The Great
Awadh Circuit – Lucknow, Heritage Trail – Lucknow, Cycling Trail – Lucknow,
Taj Nature Tour, Agra Heritage Tour, Agra – Braj Tour; Rhino – Tiger Circuit –
Dudhwa National Park, Awadh Bird Trail, Mango Trail, etc.
• The cuisine of Uttar Pradesh is just as diverse as its geography. The main
genre of U.P is Awadhi, famed for its Dumpukht (food cooked on slow fire) .
• Uttar Pradesh is also home to rich textiles, crafts, dance/drama, and legacy
of musicians adding to the exquisiteness of tourism offerings in the state
Uttar Pradesh Tourism
Inbound Tourism trends
• The total tourist arrival in Uttar Pradesh in 2014 has been
1857.3 lakhs.
• In 2014, International visitor arrivals reached 29.09 lakh.
• Agra, Varanasi and Lucknow are the top 3 destinations
attracting foreign tourist in U.P.
• Domestic visitors account for 98.4 percent of total tourist
visits in U.P.
• There was an additional 786.7 lakh tourists (devotees) visiting
the Prayag at Allahabad for Kumbh Mela in 2013.
• Fresh impetus given to print & electronic media, marketing
activities and strategies of UP Tourism Department in 2015 is
having a positive impact in capturing tourist’s mindshare.
Uttar Pradesh Tourism
Challenges faced by Uttar Pradesh Tourism
• Inadequate support infrastructure at tourist destinations.
• Inadequate road, rail and air connectivity to various tourist
destinations 15.
• Inadequate availability of hotel rooms iv. Inadequate availability of
skilled labor.
• Limited availability of hygienic and quality food outlets,
restaurants at destinations.
• Inadequate cleanliness at tourist destinations and surroundings
including lack of clean public toilets.
• Poor visitor management at site especially religious destinations
viii. Lack of conservation of Heritage Sites.
• Limited availability of certified tourist guides.
• Harassment of tourists from miscreants & notorious elements.
• Safety of tourists
Strategies for Strengthening of
tourism(U.P)
Air Transport
• At present air connectivity is available only for Agra,
Lucknow, Varanasi and other places. Uttar Pradesh
Tourism Policy Perspective & Tourism Policy 2016.
• International Airports will be constructed in Agra and
Kushinagar.
• Civil Airports will be established at Allahabad,
Gorakhpur, Jhansi, Muradabad.
• Air taxi and helicopter services will be encouraged to
facilitate travel of tourists.
• Private entrepreneurs will be encouraged for operating
the air transport services through the State’s Intra-State
Regional Connectivity policy.
Strategies for Strengthening of
tourism(U.P)
Road Transport
• All major tourist destinations which lack good connectivity will be
connected through good quality roads.
• All major destinations will be connected through 4 lane highways
and where needed the existing 4 lanes will be upgraded to 6 lane
highways.
• The quality of all the main roads connecting the tourist places in
the State will be significantly improved with the help of the Public
Works Department.
• Traffic Signages of International and National standards will be
placed along major roads leading to tourist destinations iv. Public
amenities like eateries, toilets, washrooms, ATMs, repair shops,
petrol pumps etc. will be created at strategic locations.
• Police and Highway Patrol to be ensured on all major state and
national highways connecting major tourism destinations in co-
ordination with Home department and Highway Authorities.
Strategies for Strengthening of
tourism(U.P)
Bus service
• Department of Tourism will increase its offerings in
terms of Tourists Coaches/Luxury Buses by creating
tourism packages to major tourism destinations
with the help of UPSTDC & private sector.
• Hop-on and Hop-off bus services will be introduced
at tourist places
Strategies for Strengthening of
tourism(U.P)
Rail Transport
• At present only a few major tourist destinations are
connected to the National capital by superfast express
trains. Efforts will be made in close co-ordination with
Indian Railways to connect all major tourist
destinations with the National Capital Region with high-
speed rail services.
• Efforts will be made to extend Shatabdi connectivity to
Varanasi on the Heritage Arc (Agra – Lucknow –
Varanasi).
• Arrangements for special tourist trains will be made for
important tourist destinations/festivals in close co-
ordination with Indian Railways
Strategies for Strengthening of
tourism(U.P)
Development of New Tourist Destinations
New tourist destinations and new circuits shall be identified and
presented to tourists ii. In the Tourism Policy of 1998;
• Braj Circuit (Mathura, Vrindavan, Agra and other places
connected to Lord Shri Krishna’s life)
• Bundelkhand Circuit (Jhansi, Lalitpur, Deogarh, Kalinjar,
Chitrakoot and nearby areas) 33
• Buddha Circuit (pilgrimage sites connected with Lord Buddha)
• Vindhya Circuit (areas connected to Vindhyachal and
Sonbhadra)
• Awadh Circuit (Lucknow and Allahabad and areas in between)
• Forest, Eco Tourism and Adventure Tourism Circuit (Wildlife
sanctuaries, forests and ecotourism spots in the State)
• Water Sports Circuit (places with possibilities of water sports)
Strategies for Strengthening of
tourism(U.P)
Seven new circuits added to this series of 1998
• Heritage Arc (Agra-Lucknow-Varanasi) region.
• Mahabharata Circuit (areas connected to the
Mahabharata era)
• Ramayana Circuit (areas connected to the Ramayana
era)
• Jain Circuit (areas connected to the Jain faith)
• Sufi Circuit (prominent areas connected to Sufism)
• Freedom Struggle Circuit (areas connected to the
independence movement)
• Craft, Cuisine and Culture trail (cultural centers
connected to handicrafts, cuisine and special cultural
activities)
Strategies for Strengthening of
tourism(U.P)
Human Resource Development
• Special efforts are made towards Human Resource Development. Special provisions
shall be made in the budget to increase availability of skilled manpower to the
tourism sector.
• Local communities will be sensitized about employment opportunities available in
the tourism industry, so that they can adopt skill development for the same.
• To maximize benefits to the community, capacity building and training in the
tourism sector will be provided to the communities at tourist destinations. This will
be ensured with the help of experienced NGOs/ CBOs/SHGs and District Industries
Centre (DICs)/Industries Department.
• To enhance and support entrepreneurship in the backward regions of the state,
special trainings and capacity building will be provided amongst local communities.
• The State Govt. will upgrade The Institute of Tourism Management into the nodal
agency for tourism training. Technical experts will be invited from the world’s
renowned tourism institutes to take their help in human resources development in
the tourism sector.
• The State of Uttar Pradesh will establish four new training centres in collaboration
with the private sector in Awadh, Varanasi, Bundelkhand and Ruhelkhand regions
in the Statee Development
Strategies for Strengthening of
tourism(U.P)
Encouragement to Hotel Industry
The conversion of land in urban and rural areas for establishing tourism activities will be done
without any cost and no development charges will be payable. The concerned department will
have to finalise all the proceedings on such applications within 60 days in urban areas and in 45
days in rural areas. If after the passing of the above period no proceedings are done by the
concerned department then the conversion plan will be considered as approved
Plans submitted with all formalities by the entrepreneurs for construction of hotels in the urban
area shall be mandatorily approved within 90 days by the authorities
Tourism shall be accorded industry status. Facilities applicable to industries shall be also be
available to tourism industry such as:
o Sanction of electricity load on priority
o To establish their units land will be made available to private entrepreneurs in Tourism
industry like the other industries in the state
o Taxes of Nagar Nigam and Jal Sansthan as levied on industries, to be applicable on hotels
also.
o Hotel construction to be permitted in industrial areas also
o Rebate of 30 percent in VAT will be provided on the purchase of plants and machinery or
equipments coming under tourism units/tourism industry
o All other facilities available to industries
Strategies for Strengthening of
tourism(U.P)
Augmenting the Brand Image of the State
• A four-digit 24X7 Tourism Helpline number has been set up to provide
instant help to tourists. This service will be made available and run in Hindi,
English and other prominent foreign languages.
• The number of Tourist Police will be increased and will be deployed at all
prominent tourism spots.
• Ensuring presence of State Tourism in international and national tourism
events/marts etc.
• Ensuring presence of State Tourism in international and national tourism
roadshows.
• Conducting cleanliness drives at important tourist destinations with the
help of schools, NGO’s, CBO’s, corporate etc .
• Special emphasis shall be given to the security of female tourists. Tourist
police will be deployed at important tourist places.
• The image of the state shall be improved through extensive promotional
and marketing activities
THE END
Thank You
Made By:
Naresh Tanwar
Research Scholar (Tourism Management)
History of Art
Faculty of Arts
Banaras Hindu University
Varanasi

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Tourism scope in India
Tourism scope in IndiaTourism scope in India
Tourism scope in India
 
The seven golden principals of tour guiding
The seven golden principals of tour guidingThe seven golden principals of tour guiding
The seven golden principals of tour guiding
 
Significance of tourism
Significance of tourismSignificance of tourism
Significance of tourism
 
Difference between tour operator and travel agent
Difference between tour operator and travel agentDifference between tour operator and travel agent
Difference between tour operator and travel agent
 
ICCA
ICCAICCA
ICCA
 
Leipers model
Leipers modelLeipers model
Leipers model
 
Tourism products
Tourism productsTourism products
Tourism products
 
NOTES ON TAAI ,TAFI AND IATO
NOTES ON TAAI ,TAFI AND IATONOTES ON TAAI ,TAFI AND IATO
NOTES ON TAAI ,TAFI AND IATO
 
ITDC - INDIA TOURISM DEVELOPMENT CORPORATION
ITDC - INDIA TOURISM DEVELOPMENT CORPORATION ITDC - INDIA TOURISM DEVELOPMENT CORPORATION
ITDC - INDIA TOURISM DEVELOPMENT CORPORATION
 
Tourism planning
Tourism planningTourism planning
Tourism planning
 
Tourism System
Tourism SystemTourism System
Tourism System
 
Tour package
Tour packageTour package
Tour package
 
Presentation on tourism industry
Presentation on tourism industryPresentation on tourism industry
Presentation on tourism industry
 
Types of Tourism
Types of TourismTypes of Tourism
Types of Tourism
 
National tourism policy
National tourism policyNational tourism policy
National tourism policy
 
National action plan, 1992
National action plan, 1992National action plan, 1992
National action plan, 1992
 
Tour Operations Management
Tour Operations ManagementTour Operations Management
Tour Operations Management
 
Basic nature of tourism
Basic nature of tourismBasic nature of tourism
Basic nature of tourism
 
Objectives and functions of unwto
Objectives and functions of unwtoObjectives and functions of unwto
Objectives and functions of unwto
 
Components of tourism
Components of tourismComponents of tourism
Components of tourism
 

Destacado

Bangkok Thailand
Bangkok ThailandBangkok Thailand
Bangkok ThailandCory Plough
 
Bangkok Tourism Master Plan 2011-2015
Bangkok Tourism Master Plan 2011-2015Bangkok Tourism Master Plan 2011-2015
Bangkok Tourism Master Plan 2011-2015Panakrit Udomkitti
 
Chapter 4 the economics of tourism
Chapter 4 the economics of tourismChapter 4 the economics of tourism
Chapter 4 the economics of tourismJC
 
การท่องเที่ยวกับธุรกิจ
การท่องเที่ยวกับธุรกิจการท่องเที่ยวกับธุรกิจ
การท่องเที่ยวกับธุรกิจa
 
การท่องเที่ยวแห่งประเทศไทย
การท่องเที่ยวแห่งประเทศไทยการท่องเที่ยวแห่งประเทศไทย
การท่องเที่ยวแห่งประเทศไทยNuttz Kasemmussu
 
Public sector reforms
Public sector reformsPublic sector reforms
Public sector reforms1999gaurav
 

Destacado (10)

Unit1lo2
Unit1lo2Unit1lo2
Unit1lo2
 
U1lo2ppt
U1lo2pptU1lo2ppt
U1lo2ppt
 
Bangkok Thailand
Bangkok ThailandBangkok Thailand
Bangkok Thailand
 
Bangkok Tourism Master Plan 2011-2015
Bangkok Tourism Master Plan 2011-2015Bangkok Tourism Master Plan 2011-2015
Bangkok Tourism Master Plan 2011-2015
 
Chapter 4 the economics of tourism
Chapter 4 the economics of tourismChapter 4 the economics of tourism
Chapter 4 the economics of tourism
 
การท่องเที่ยวกับธุรกิจ
การท่องเที่ยวกับธุรกิจการท่องเที่ยวกับธุรกิจ
การท่องเที่ยวกับธุรกิจ
 
The economics of tourism development 2012 part 1
The economics of tourism development 2012 part 1The economics of tourism development 2012 part 1
The economics of tourism development 2012 part 1
 
การท่องเที่ยวแห่งประเทศไทย
การท่องเที่ยวแห่งประเทศไทยการท่องเที่ยวแห่งประเทศไทย
การท่องเที่ยวแห่งประเทศไทย
 
Public sector reforms
Public sector reformsPublic sector reforms
Public sector reforms
 
Thailand Presentation
Thailand PresentationThailand Presentation
Thailand Presentation
 

Similar a Role of Government in Tourism

Assignment I-National Tourism Policy, Abinash.pptx
Assignment I-National Tourism Policy, Abinash.pptxAssignment I-National Tourism Policy, Abinash.pptx
Assignment I-National Tourism Policy, Abinash.pptxAbinashPandit9
 
Evolution of India's Tourism Policy
Evolution of India's Tourism Policy Evolution of India's Tourism Policy
Evolution of India's Tourism Policy Namrata Ganneri
 
UNIT-3 NATIONAL TOURISM POLICY part 2.pptx
UNIT-3 NATIONAL TOURISM POLICY part 2.pptxUNIT-3 NATIONAL TOURISM POLICY part 2.pptx
UNIT-3 NATIONAL TOURISM POLICY part 2.pptxDrSurabhiBharti
 
nationaltourismpolicy-1902110746sq15.pptx
nationaltourismpolicy-1902110746sq15.pptxnationaltourismpolicy-1902110746sq15.pptx
nationaltourismpolicy-1902110746sq15.pptxDrSurabhiBharti
 
Incredible india campaign in marketing context
Incredible india campaign in marketing contextIncredible india campaign in marketing context
Incredible india campaign in marketing contextsavvyavarma
 
Itft - National Tourism Organization in India
Itft - National Tourism Organization in IndiaItft - National Tourism Organization in India
Itft - National Tourism Organization in IndiaSwati Sood
 
Travel and tourism in India
Travel and tourism in IndiaTravel and tourism in India
Travel and tourism in Indiaclunkiersalt817
 
12th year plan of india related with tourism
12th year plan of india related with tourism12th year plan of india related with tourism
12th year plan of india related with tourismjyoti chandani
 
Evolution of Tourism Policy in India: An overview
Evolution of Tourism Policy in India: An overviewEvolution of Tourism Policy in India: An overview
Evolution of Tourism Policy in India: An overviewIRJET Journal
 
Tourism policy & planning of India.pptx
Tourism policy & planning of India.pptxTourism policy & planning of India.pptx
Tourism policy & planning of India.pptxankurmittal88
 
Tourism circuits of india
Tourism circuits of indiaTourism circuits of india
Tourism circuits of indiaRekha Maitra
 
Tourism orginasation
Tourism orginasationTourism orginasation
Tourism orginasationRonit Kharade
 
Chapter_5 Tourism and Hospitality
Chapter_5 Tourism and HospitalityChapter_5 Tourism and Hospitality
Chapter_5 Tourism and HospitalityJsandoy415
 
Chapter_5.pptx.pdf
Chapter_5.pptx.pdfChapter_5.pptx.pdf
Chapter_5.pptx.pdfJsandoy415
 
Chapter_5.pptx.pdf
Chapter_5.pptx.pdfChapter_5.pptx.pdf
Chapter_5.pptx.pdfJsandoy415
 
Japan's Inbound Tourism History
Japan's Inbound Tourism HistoryJapan's Inbound Tourism History
Japan's Inbound Tourism HistorySaki Kitai
 
Draft_National_Tourism_Policy_2015
Draft_National_Tourism_Policy_2015Draft_National_Tourism_Policy_2015
Draft_National_Tourism_Policy_2015Amit Koshta
 

Similar a Role of Government in Tourism (20)

Assignment I-National Tourism Policy, Abinash.pptx
Assignment I-National Tourism Policy, Abinash.pptxAssignment I-National Tourism Policy, Abinash.pptx
Assignment I-National Tourism Policy, Abinash.pptx
 
Evolution of India's Tourism Policy
Evolution of India's Tourism Policy Evolution of India's Tourism Policy
Evolution of India's Tourism Policy
 
UNIT-3 NATIONAL TOURISM POLICY part 2.pptx
UNIT-3 NATIONAL TOURISM POLICY part 2.pptxUNIT-3 NATIONAL TOURISM POLICY part 2.pptx
UNIT-3 NATIONAL TOURISM POLICY part 2.pptx
 
TOURISM.pptx
TOURISM.pptxTOURISM.pptx
TOURISM.pptx
 
nationaltourismpolicy-1902110746sq15.pptx
nationaltourismpolicy-1902110746sq15.pptxnationaltourismpolicy-1902110746sq15.pptx
nationaltourismpolicy-1902110746sq15.pptx
 
Incredible india campaign in marketing context
Incredible india campaign in marketing contextIncredible india campaign in marketing context
Incredible india campaign in marketing context
 
BTTTM-708-NTO-ITDC.pptx
BTTTM-708-NTO-ITDC.pptxBTTTM-708-NTO-ITDC.pptx
BTTTM-708-NTO-ITDC.pptx
 
Itft - National Tourism Organization in India
Itft - National Tourism Organization in IndiaItft - National Tourism Organization in India
Itft - National Tourism Organization in India
 
Travel and tourism in India
Travel and tourism in IndiaTravel and tourism in India
Travel and tourism in India
 
12th year plan of india related with tourism
12th year plan of india related with tourism12th year plan of india related with tourism
12th year plan of india related with tourism
 
Evolution of Tourism Policy in India: An overview
Evolution of Tourism Policy in India: An overviewEvolution of Tourism Policy in India: An overview
Evolution of Tourism Policy in India: An overview
 
Tourism policy & planning of India.pptx
Tourism policy & planning of India.pptxTourism policy & planning of India.pptx
Tourism policy & planning of India.pptx
 
Tourism circuits of india
Tourism circuits of indiaTourism circuits of india
Tourism circuits of india
 
incredible india.docx
incredible india.docxincredible india.docx
incredible india.docx
 
Tourism orginasation
Tourism orginasationTourism orginasation
Tourism orginasation
 
Chapter_5 Tourism and Hospitality
Chapter_5 Tourism and HospitalityChapter_5 Tourism and Hospitality
Chapter_5 Tourism and Hospitality
 
Chapter_5.pptx.pdf
Chapter_5.pptx.pdfChapter_5.pptx.pdf
Chapter_5.pptx.pdf
 
Chapter_5.pptx.pdf
Chapter_5.pptx.pdfChapter_5.pptx.pdf
Chapter_5.pptx.pdf
 
Japan's Inbound Tourism History
Japan's Inbound Tourism HistoryJapan's Inbound Tourism History
Japan's Inbound Tourism History
 
Draft_National_Tourism_Policy_2015
Draft_National_Tourism_Policy_2015Draft_National_Tourism_Policy_2015
Draft_National_Tourism_Policy_2015
 

Último

2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfOfficial Mark Daniels
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdfGlenna Glenna
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersCrazy Sister Marina
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 

Último (19)

2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdfCOMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
COMPLETE BENEFITS OF RELOCATING TO CANADA 1.pdf
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
Mathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo TravellerMathura to Ayodhya Tour by Tempo Traveller
Mathura to Ayodhya Tour by Tempo Traveller
 
The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't  at Turkish Airlines Mogadishu Office Address.pdfDo's & Don't  at Turkish Airlines Mogadishu Office Address.pdf
Do's & Don't at Turkish Airlines Mogadishu Office Address.pdf
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing ChartersPlanning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
Planning a Memorable Day What to Look For In Murrells Inlet Fishing Charters
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 

Role of Government in Tourism

  • 1. Unit 2 Role of Government in Tourism Tourism in India Since 1947 Establishment of Ministry of Tourism Organizational structure and functions I.T.D.C. -Role and Functions Tourism at state level – Study of U.P. Tourism
  • 2. Tourism in India Since 1947 (Introduction) India can always boast of its rich cultural heritage. Travel and Tourism in India is an integral part of Indian tradition and culture. In ancient times, travel was primarily for pilgrimage – as the holy places dotting the country attracted people from different parts of the world. People also travelled to participate in large scale feasts, fairs and festivals in different parts of the country. In such a background, cultural tradition was developed where ‘Athithi Devo Bhava’ (the guest is god) and ‘Vasudhaiva Kutumbakam’ (the world is one family) became bywords of Indian social behaviour. Pandit Jawaharlal Nehru often remarked, “Welcome a Tourist and send back a friend”. That was the essence of India’s approach to tourism in the post-Independence era. Tourism was seen as an important instrument for national integration and international understanding.
  • 3. Tourism in India Since 1947 The first conscious and organized efforts to promote tourism in India were made in 1945 when a committee was set up by the government under the chairmanship of Sir John Sargent, the then Educational Advisor to the government of India (Krishna, A.G., 1993). Thereafter, the development of tourism was taken up in a planned manner in 1956 coinciding with the second five year plan. The approach has evolved from isolated planning of single unit facilities in the second and third five year plan. The sixth plan marked the beginning of a new era when tourism began to be considered as a major instrument for social integration and economic development. But it was only after the 80s that tourism activity gained momentum.
  • 4. Tourism in India Since 1947 India Tourism Development Corporation Ltd. (ITDC) India Tourism Development Corporation Ltd. (ITDC) came into existence in October 1966 with the sole objective of developing and expending tourism infrastructure in the country and thereby promoting India as a tourist destination. Working on the philosophy of public sector, ITDC succeeded in achieving its objectives by promoting the largest hotel chain in India and providing all tourist services i.e. Accommodation, Catering, Transport, in- house Travel Agency, Duty Fee Shopping, Entertainment Publicity etc. under a single window. It also offers consultancy services from concept to commissioning in the tourism field both for private as well as public sector.
  • 5. Tourism in India Since 1947 The National Tourism Policy 1982 In November 1982, a tourism policy was formulated and presented to the Parliament. The objective of the policy was to so develop tourism that it: • Becomes a unifying force nationally and internationally fostering a better understanding. • Helps preserving Indian Heritage and culture and projecting the same to the world. • Brings socio-economic benefits in terms of employment, income generation, revenue generation, foreign exchange etc. • Gives direction and opportunity to the youth of the country to understand the aspirations and view point of others and helps in developing national integration. • Offers opportunities to the youth of the country, not only for employment but also for taking up activities for nation-building and character-building like sports, adventure activities etc.
  • 6. Tourism in India Since 1947 The National Tourism Policy 1982 (Continued) The national policy highlighted the need for coordination and appropriately referred to tourism as a „common endeavour‟. A national committee on tourism which was constituted soon after submitted its report in 1988. The report covered all the important issues relating to the role of tourism, the need for infrastructure and development, etc. Some of the crucial recommendations in the report were: • The need for re-arranging the existing organizational structure of the Department of Tourism and the need for an apex body called the National Tourism Board. • The setting up of a standing committee of Tourism Ministers for an integrated approach to tourism development and also to effectively associate the state governments. • To ensure implementation of the recommendation, a National Policy needs to be evolved, supported by a comprehensive legislation. • Tourism needs to be integrated into overall plans of the country and into area development plans.
  • 7. Tourism in India Since 1947 Indian Institute of Tourism and Travel Management (IITTM) • IITTM was set up in January 1983. • Registered office at New Delhi. • Offers different level academic courses in tourism and travel management and related areas. • It has embarked upon a series of alternative educational courses for supervisory and grass root level workers of the industry.
  • 8. Tourism in India Since 1947 National Council for Hotel Management and Catering Technology (1984) • It acts as an apex body to coordinate training and research in hotel and catering management. • Its head office is in New Delhi. • It is the main agency for planning and monitoring the activities of 15 institutes of Hotel Management and 15 food craft institutes. • Ensures uniformity in academic standards and procedures for selection and admission of candidates for various courses conducted by these institutes.
  • 9. Tourism in India Since 1947 Tourism Finance Corporation of India Ltd.(TFCI) • TFCI is sponsored by IFCI (Industrial Finance Corporation of India). • TFCI was set up in April 1988. • TFCI is set up with a view to provide institutional assistance to tourism projects other than those in the accommodation sector. • In addition to the above mentioned organizations at the central level, the state government and union territories have their own Department of Tourism, Tourism Development Corporations and other institutions or organizations formed for the purpose of helping the development of tourism industry in their areas. • Besides these, various agencies such as Department of Archaeology, International Airport Authority of India, Indian Airlines, Vayudoot, Indian Railways, Custom Department, Reserve Bank of India, Forest Departments, Handloom and Handicrafts Boards and Corporations and Individual level agents , hotel and tour operators are engaged in the promotion of tourism in India.
  • 10. Tourism in India Since 1947 The National Action Plan 1992 • In 1992 a National Action Plan 1992 was announced. • Improvement of tourism infrastructure. • Developing areas on a selective basis for integrated growth along with marketing of destinations to ensure optimal use of existing infrastructure. • Restructuring and strengthening of the institutions for development of human resources. • Evolving a suitable policy for increasing foreign tourist arrivals and foreign exchange earnings.
  • 11. Tourism in India Since 1947 The National Action Plan 1992 The National action plan also mentioned area of action which were important for tourism development but which fall under the control of different ministries of the government of India like improvement in facilities at international airports, liberalized chartered flights and open sky policy for routes on which Air India does not operate or operates in a limited fashion. These were important issues and most of them still need to be addressed.
  • 12. Tourism in India Since 1947 The New Tourism Policy (2002) • In 2002, the action plan was finally translated into a tourism policy and it officially became a joint central-state government concern. • The policy document attempted to establish tourism's great contribution in national development and its role as an engine of growth. • It suggested that tourism not only generates government revenue, foreign currency, but also provides an optimal use of India's scarce resources, sustainable development, high quality employment(especially to youngsters, women and disabled people), and finally peace, understanding, national unity and stability. • The policy aimed at increasing the number of domestic and international tourists. In order to do this, the government proposed to diversify the Indian tourism products and substantially improve the quality of tourism infrastructure, marketing, visa arrangements and air travel.
  • 13. Tourism in India Since 1947 Incredible India Campaign • In 2002, Government of India launched an international marketing campaign named as Incredible India • Launched to promote tourism in India to global audience. • The Incredible India campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc. • The campaign was conducted globally and received appreciation from tourism industry observers and travellers. • The campaign was substantially criticized from some quarters. Some experts criticized it on its failure to cover several aspects of India which could have been attractive to the average tourist
  • 14. Tourism in India Since 1947 Atithi Devo Bhava • In 2009, the Ministry of Tourism launched a campaign titled “Atithi Devo Bhava” • To educate local population regarding good behaviour and etiquettes while dealing with foreign tourists. • Atithi Devo Bhava aimed at creating awareness about the effects of tourism and sensitizing the local population about preservation of India's heritage, culture, cleanliness and hospitality. • It also attempted to re-instill a sense of responsibility towards tourists and re-enforce the confidence of foreign tourists towards India as a preferred holiday destination. • The concept was designed to complement the “Incredible India” Campaign.
  • 15. Major Tourism Promotion Campaigns and Initiatives at a Glance • 1946 Sir John Sargent Committee on Tourism • 1949 Sir John Committee Suggestions, Govt. started branches of Tourism in Delhi, Calcutta, Bombay and Madras • 1951-55 First Five Year Plan, No allotment for tourism development • 1957 Establishment of Department of Tourism • 1966 Establishment of Indian Tourism Development Corporation (ITDC) • 1966 Establishment of Department of Aviation and Tourism • 1967 Establishment of Ministry of Tourism and civil Aviation • 1982 Declared First time Tourism Policy • 1986 Establishment of National Committee on Tourism • 1986 Separate Department of Tourism • 1986 Tourism as a industry declared by Government • 1986 Separate department with cabinet minister • 1988 Establishment of Ministry of civil Aviation Tourism • 1992 Nation action plan for tourism • 1992 Tourism Year • 1995 Establishment of Tourism cell • 1999-2000 Visit India Year • 2002 The concept of highway tourism, agricultural tourism, and rural tourism A campaign titled as Incredible India was launched. • 2009 Another campaign titled as Atithi Devo Bhava was introduced.
  • 16. Tourism in India Since 1947 Growth of Tourism Domestic Tourism: Domestic tourism is as old as the Indian society. According to available statistics, domestic tourism has grown substantially during the last one decade. It increased to 167 million in 1998 from just 64 million in 1990, thus registering a compound annual growth of 12.8 per cent. Inbound Tourism: The growth of inbound tourism since Independence has been quite impressive. It was just around 17 thousand in 1951. From this level it rose to 2.36 million in 1998. Tourism receipts on the other hand have grown at a phenomenal rate of 17 per cent to Rs.11,540 crore in 1998 from Rs.7.7 crore in 1951.
  • 17. Tourism in India Since 1947 Important Facts About Tourism, 2014 ● No. of Foreign Tourist Arrivals in India 7.68 Million Annual Growth Rate 10.2% ● No. of Indian Nationals departures from India 18.33 Million Annual Growth Rate 10.3% ● No. of Domestic Tourist Visits to all States/UTs 1282 Million Annual Growth Rate 11.9% ● Foreign Exchange Earnings from Tourism in INR 1,23,320 Crore Annual Growth Rate 14.5% ● Foreign Exchange Earnings from Tourism in US $ 20.24 Billion Annual Growth Rate 9.7%
  • 18. Tourism in India Since 1947 Important Facts About Tourism, 2014 India's Position in World • Share of India in International Tourist Arrivals is 0.68% • India's rank in World Tourist Arrivals is 41 • Share of India in International Tourism Receipts (US$ terms) is 1.58% • India's rank in World Tourism Receipts is 15 India's Position in Asia & the Pacific Region • Share of India in International Tourist Arrivals is 2.92% • India's rank in International Tourist Arrivals is 12 • Share of India in International Tourism Receipts (US $ terms) is 5.22% • India's rank in International Tourism Receipts is 7
  • 19. Tourism in India Since 1947 Economic Impact Tourism has emerged as an instrument of employment generation, poverty alleviation and sustainable human development. During 1998-99, employment generation through tourism was estimated at 14.79 million. Foreign exchange earnings from the tourism sector during 1998-99 were estimated at Rs.12,011 crore. Tourism has thus become the second largest net foreign exchange earner for the country. Tourism also contributed Rs.24,241 crore during 1998-99 towards the country’s Gross Domestic Product (GDP).
  • 20. Tourism in India Since 1947 Economic Impact Travel & Tourism generated 23,024,000 jobs directly in 2014 (5.5% of total employment) and this is forecast to grow by 1.9% in 2015 to 23,455,500 (5.5% of total employment). This includes employment by hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists. By 2025, Travel & Tourism will account for 29,020,000 jobs directly, an increase of 2.2% pa over the next ten years
  • 21. Tourism in India Since 1947 Economic Impact The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and induced income impacts) was INR7,642.5bn in 2014 (6.7% of GDP) and is expected to grow by 7.5% to INR8,218.0bn (6.8% of GDP) in 2015. It is forecast to rise by 7.3% pa toINR16,587.2bn by 2025 (7.6% of GDP). Travel & Tourism is expected to have attracted capital investment of INR2,107.2bn in 2014. This is expected to rise by 9.3% in 2015, and rise by 6.5% pa over the next ten years to INR4,337.8bn in 2025. Travel & Tourism’s share of total national investment will rise from 6.6% in 2015 to 6.9% in 2025.
  • 22. Tourism in India Since 1947 Thrust Areas In order to speed up the development of tourism in the country several thrust areas have been identified for accomplishment during the Ninth Five Year Plan (1997-2002). The important ones are development of infrastructure, products, trekking, winter sports, wildlife and beach resorts and streamlining of facilitation procedures at airports, human resource development and facilitating private sector participation in the growth of infrastructure.
  • 23. Tourism in India Since 1947 Organisation The organisations involved in the development of tourism in India are the Ministry of Tourism with its 21 field offices within the country and 18 abroad, Indian Institute of Tourism and Travel Management, National Council for Hotel Management and Catering Technology, India Tourism Development Corporation, Indian Institute of Skiing and Mountaineering and the National Institute of Water Sports.
  • 24. Tourism in India Since 1947 Boosting Tourism Some of the recent initiatives taken by the Government to boost tourism include grant of export house status to the tourism sector and incentives for promoting private investment in the form of Income Tax exemptions, interest subsidy and reduced import duty. The hotel and tourism-related industry has been declared a high priority industry for foreign investment which entails automatic approval of direct investment up to 51 per cent of foreign equity and allowing 100 per cent non-resident Indian investment and simplifying rules regarding the grant of approval to travel agents, tour operators and tourist transport operators.
  • 25. Tourism in India Since 1947 Boosting Tourism • The first-ever Indian Tourism Day was celebrated on January 25, 1998. • Bauddha Mahotsav was organised from 24th October to 8th November 1998. • The Year 1999 was celebrated as Explore India Millennium Year by presenting a spectacular tableau on the cultural heritage of India at the Republic Day Parade and organising India Tourism Expo in New Delhi and Khajuraho. • The Wong La Millennium was held from April 1999 to January 2001. • A special calendar of events has been formulated for highlighting contributions to Millennium events by various places in all the States. • An official website of the Ministry of Tourism has also been created for facilitating dissemination of information on tourism.
  • 26. Tourism in India Since 1947 Constraints The major constraint in the expansion of international tourist traffic to India is non-availability of adequate infrastructure including adequate air seat capacity, accessibility to tourist destinations, accommodation and trained manpower in sufficient number. Poor visitor experience, particularly, due to inadequate infrastructural facilities, poor hygienic conditions and incidents of touting and harassment of tourists in some places are factors that contribute to poor visitor experience.
  • 27. Tourism in India Since 1947 • To sum up, Indian tourism has vast potential for generating employment and earning large sums of foreign exchange besides giving a fillip to the country’s overall economic and social development. • Much has been achieved by way of increasing air seat capacity, increasing trains and railway connectivity to important tourist destinations, four-laning of roads connecting important tourist centers and increasing availability of accommodation by adding heritage hotels to the hotel industry and encouraging paying guest accommodation. • But much more remains to be done. Since tourism is a multi-dimensional activity, and basically a service industry, it would be necessary that all wings of the Central and State governments, private sector and voluntary organisations become active partners in the endeavor to attain sustainable growth in tourism if India is to become a world player in the tourist industry.
  • 28. Establishment of Ministry of Tourism The Ministry of tourism headed by the „Union Minister for Tourism‟ is the nodal agency for the formation of national policies and programs related to tourism. It also coordinates all the activities of the central government agencies, state government undertakings and the private sector for the development and promotion of tourism. The administrative head of the ministry is the secretary (tourism) who also acts as the Directorate General (DG) tourism. Directorate General of tourism has 20 offices within India and 13 offices overseas. The work of the ministry is divided into 10 divisions which are headed by either a Director or Deputy Secretary level officer. These include Administration, public sector undertakings (PSU) planning & coordination division, publicity, international cooperation and IT & Events divisions, market research division, overseas marketing division, hotels and restaurants division, travel & trade division, integrated finance ,e-governance division, official language division, human resource development and domestic tourism division and parliament vigilance, administration & public grievances divisions.
  • 29. Establishment of Ministry of Tourism (Aims) • To promote India as a competent and credible MICE destination. • To encourage growth of professionalism and evolve an industry code of ethics. • To promote India as a desirable travel destination to international travellers. • To give emphasis on the success of the brand incredible India. • To provide good and services in a cost effective manner.
  • 30. Organizational Structure of Ministry of Tourism (Objectives) • To upgrade the standard, quality and effectiveness of tourism marketing to reach the goal of increased tourist arrivals and receipts. • To Facilitate the development and modernisation of the capitol city in order to attract tourism and investments. • To improve the standard and quality of human resources and provide quality training in the tourism on sustainable basis. • To ensure the upgrading and expansion of the stock of tourism attractions, facilities and supporting basic infrastructure on sustainable basis. • To promote domestic tourism in order to foster cultural cohesion and national integration as well as the re - distribution of income. • To improve tourism management information system to ensure tourism development and promotion, particularly in the rural areas. • To improve the standard and quality of tourism services particularly on small and medium scale enterprises towards wealth creation.
  • 31. Organizational Structure of Ministry of Tourism • The administrative head of the Ministry is the Secretary (Tourism). • The Secretary also acts as the Director General (DG) Tourism. The office of the Director General of Tourism {now merged with the office of Secretary (Tourism)} provides executive directions for the implementation of various policies and programs. • Directorate General of Tourism has a field formation of 20 offices within the country and 14 offices abroad and one sub-ordinate office/project i.e. Indian Institute of Skiing and Mountaineering (IISM) / Gulmarg Winter Sports Project. • The overseas offices are primarily responsible for tourism promotion and marketing in their respective areas and the field offices in India are responsible for providing information service to tourists and to monitor the progress of field projects.
  • 32. Organizational Structure of Ministry of Tourism
  • 33. Functions of Ministry of Tourism • Assistance in the formulation of policies by providing feedback from the field offices. • Monitoring of Plan Projects and assisting in the Plan formulation. • Coordinating the activities of field offices and their supervision. • Assistance for Parliamentary work. • Establishment matters of Directorate General of Tourism .
  • 34. Functions of Ministry of Tourism Regulation: • Approval and classification of hotels and restaurants. • Approval of travel agents, Inbound tour operators and tourist transport operators, etc. Inspection & Quality Control: • Guide service • Complaints and redressal. Infrastructure Development: • Release of incentives. • Tourist facilitation and information. • Field publicity, promotion & marketing. • Hospitality programmes. • Conventions & conferences
  • 35. India Tourism Development Corporation (ITDC) • India Tourism Development Corporation Ltd. (ITDC) came into existence in October 1966. • The sole objective is developing and expending tourism infrastructure in the country and thereby promoting India as a tourist destination. • Working on the philosophy of public sector, ITDC succeeded in achieving its objectives by promoting the largest hotel chain in India and providing all tourist services i.e. Accommodation, Catering, Transport, in- house Travel Agency, Duty Fee Shopping, Entertainment Publicity etc. under a single window. • It also offers consultancy services from concept to commissioning in the tourism field both for private as well as public sector.
  • 36. India Tourism Development Corporation (ITDC) • India Tourism Development Corporation is running hotels, restaurants at various places for tourists, besides providing transport facilities. • The Corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists. • The Corporation has diversified into new avenues/innovative services like Full-Fledged Money Changer (FFMC) services, engineering related consultancy services etc. • The Ashok Institute of Hospitality & Tourism Management of the Corporation imparts training and education in the field of tourism and hospitality. • Presently, ITDC has a network of eight Ashok Group of Hotels, five Joint Venture Hotels, 1 Restaurant, 11 Transport Units, 9 Duty Free Shop at airport and seaports and two Sound & Light Shows. • Besides, ITDC is also managing a hotel at Bharatpur and a restaurant at Kosi on behalf of the Department of Tourism. • It is also managing catering services at Western Court, Vigyan Bhawan and Hyderabad House, New Delhi.
  • 37. Functions of India Tourism Development Corporation (ITDC) • To construct, take over and manage existing hotels and market hotels, Beach Resorts, Travellers' Lodges/Restaurants • To provide transport, entertainment, shopping and conventional services; • To produce, distribute, tourist publicity material; • To render consultancy-cum-managerial services in India and abroad; • To carry on the business as Full-Fledged Money Changers (FFMC), restricted money changers etc; • To provide innovating, dependable and value for money solutions to the needs of tourism development and engineering industry including providing consultancy and project implementation.
  • 38. Uttar Pradesh Tourism • Uttar Pradesh is the fourth largest state in India with an approximate area of 2,40,928 sqkm. • It is the most populous state in the country with a population of 199.5 million (2011).1 Uttar Pradesh is one of the most favoured state for tourists in India with a consistent ranking amongst the top states in terms of tourist arrivals. • In 2014 it was ranked 2nd in terms of total tourist arrivals, 2nd in terms of domestic tourist arrivals and 3rd in terms of foreign tourist arrivals amongst Indian states. • The Tourism industry in Uttar Pradesh has a significant contribution to the state’s economic growth. The contribution of tourism to employment generation both direct and indirect is of immense importance to the state.
  • 39. Uttar Pradesh Tourism Uniqueness of Uttar Pradesh • U.P. is the only state which is abode of one of the wonders of the world “Taj Mahal” which is also a UNESCO world heritage site • U.P. is home to some very important Hindu pilgrim centres of India viz. Krishna Janmabhoomi (Mathura), Ram Janmabhoomi (Ayodhya), Sangam (Allahabad), Baba Vishwanath (Varanasi), Maa Vindhyavasani (Vindhyachal) etc. • Some important destinations related to the life of Lord Buddha viz. Kapilvastu, Sarnath, Shravasti, Kaushambi, Sankisa and Kushinagar are located in U.P. • Uttar Pradesh has a plethora of unique wildlife especially in the Terai region of Dudhwa National Park and Pilibhit Tiger Reserve, which is endowed with unique floral and faunal biodiversity . • Dudhwa National Park of U.P. is the only protected area (other than Kaziranga National Park, Assam) where one can see one horned rhinoceros along with national animal tiger. It is also the only place in India where one can see 5 species of deer viz. sambhar deer, swamp deer, spotted deer, barking deer and hog deer.
  • 40. Uttar Pradesh Tourism Initiatives Taken By Uttar Pradesh Tourism Department • Department of Tourism has recently introduced the Uttar Pradesh Heritage Arc which is gaining all round appreciation. It connects three most important tourism hubs of U.P. i.e. Agra, Lucknow and Varanasi. It is bound to boost tourism as it covers the true essence of Uttar Pradesh, by offering a gamut of cultural, religious and heritage tourism assets. • Apart from Heritage Arc Circuit, UP has some very interesting and potential tourism circuits and trails, such as Buddhist Circuit, Pilgrimage Circuit – Kashi - Sangam, Mathura – Vrindavan, Allahabad – Vindhyachal, Ayodhya Trail, Sufi Trail – Lucknow - Deva Sharif; Ittra Trail – Kannauj, The Great Awadh Circuit – Lucknow, Heritage Trail – Lucknow, Cycling Trail – Lucknow, Taj Nature Tour, Agra Heritage Tour, Agra – Braj Tour; Rhino – Tiger Circuit – Dudhwa National Park, Awadh Bird Trail, Mango Trail, etc. • The cuisine of Uttar Pradesh is just as diverse as its geography. The main genre of U.P is Awadhi, famed for its Dumpukht (food cooked on slow fire) . • Uttar Pradesh is also home to rich textiles, crafts, dance/drama, and legacy of musicians adding to the exquisiteness of tourism offerings in the state
  • 41. Uttar Pradesh Tourism Inbound Tourism trends • The total tourist arrival in Uttar Pradesh in 2014 has been 1857.3 lakhs. • In 2014, International visitor arrivals reached 29.09 lakh. • Agra, Varanasi and Lucknow are the top 3 destinations attracting foreign tourist in U.P. • Domestic visitors account for 98.4 percent of total tourist visits in U.P. • There was an additional 786.7 lakh tourists (devotees) visiting the Prayag at Allahabad for Kumbh Mela in 2013. • Fresh impetus given to print & electronic media, marketing activities and strategies of UP Tourism Department in 2015 is having a positive impact in capturing tourist’s mindshare.
  • 42. Uttar Pradesh Tourism Challenges faced by Uttar Pradesh Tourism • Inadequate support infrastructure at tourist destinations. • Inadequate road, rail and air connectivity to various tourist destinations 15. • Inadequate availability of hotel rooms iv. Inadequate availability of skilled labor. • Limited availability of hygienic and quality food outlets, restaurants at destinations. • Inadequate cleanliness at tourist destinations and surroundings including lack of clean public toilets. • Poor visitor management at site especially religious destinations viii. Lack of conservation of Heritage Sites. • Limited availability of certified tourist guides. • Harassment of tourists from miscreants & notorious elements. • Safety of tourists
  • 43. Strategies for Strengthening of tourism(U.P) Air Transport • At present air connectivity is available only for Agra, Lucknow, Varanasi and other places. Uttar Pradesh Tourism Policy Perspective & Tourism Policy 2016. • International Airports will be constructed in Agra and Kushinagar. • Civil Airports will be established at Allahabad, Gorakhpur, Jhansi, Muradabad. • Air taxi and helicopter services will be encouraged to facilitate travel of tourists. • Private entrepreneurs will be encouraged for operating the air transport services through the State’s Intra-State Regional Connectivity policy.
  • 44. Strategies for Strengthening of tourism(U.P) Road Transport • All major tourist destinations which lack good connectivity will be connected through good quality roads. • All major destinations will be connected through 4 lane highways and where needed the existing 4 lanes will be upgraded to 6 lane highways. • The quality of all the main roads connecting the tourist places in the State will be significantly improved with the help of the Public Works Department. • Traffic Signages of International and National standards will be placed along major roads leading to tourist destinations iv. Public amenities like eateries, toilets, washrooms, ATMs, repair shops, petrol pumps etc. will be created at strategic locations. • Police and Highway Patrol to be ensured on all major state and national highways connecting major tourism destinations in co- ordination with Home department and Highway Authorities.
  • 45. Strategies for Strengthening of tourism(U.P) Bus service • Department of Tourism will increase its offerings in terms of Tourists Coaches/Luxury Buses by creating tourism packages to major tourism destinations with the help of UPSTDC & private sector. • Hop-on and Hop-off bus services will be introduced at tourist places
  • 46. Strategies for Strengthening of tourism(U.P) Rail Transport • At present only a few major tourist destinations are connected to the National capital by superfast express trains. Efforts will be made in close co-ordination with Indian Railways to connect all major tourist destinations with the National Capital Region with high- speed rail services. • Efforts will be made to extend Shatabdi connectivity to Varanasi on the Heritage Arc (Agra – Lucknow – Varanasi). • Arrangements for special tourist trains will be made for important tourist destinations/festivals in close co- ordination with Indian Railways
  • 47. Strategies for Strengthening of tourism(U.P) Development of New Tourist Destinations New tourist destinations and new circuits shall be identified and presented to tourists ii. In the Tourism Policy of 1998; • Braj Circuit (Mathura, Vrindavan, Agra and other places connected to Lord Shri Krishna’s life) • Bundelkhand Circuit (Jhansi, Lalitpur, Deogarh, Kalinjar, Chitrakoot and nearby areas) 33 • Buddha Circuit (pilgrimage sites connected with Lord Buddha) • Vindhya Circuit (areas connected to Vindhyachal and Sonbhadra) • Awadh Circuit (Lucknow and Allahabad and areas in between) • Forest, Eco Tourism and Adventure Tourism Circuit (Wildlife sanctuaries, forests and ecotourism spots in the State) • Water Sports Circuit (places with possibilities of water sports)
  • 48. Strategies for Strengthening of tourism(U.P) Seven new circuits added to this series of 1998 • Heritage Arc (Agra-Lucknow-Varanasi) region. • Mahabharata Circuit (areas connected to the Mahabharata era) • Ramayana Circuit (areas connected to the Ramayana era) • Jain Circuit (areas connected to the Jain faith) • Sufi Circuit (prominent areas connected to Sufism) • Freedom Struggle Circuit (areas connected to the independence movement) • Craft, Cuisine and Culture trail (cultural centers connected to handicrafts, cuisine and special cultural activities)
  • 49. Strategies for Strengthening of tourism(U.P) Human Resource Development • Special efforts are made towards Human Resource Development. Special provisions shall be made in the budget to increase availability of skilled manpower to the tourism sector. • Local communities will be sensitized about employment opportunities available in the tourism industry, so that they can adopt skill development for the same. • To maximize benefits to the community, capacity building and training in the tourism sector will be provided to the communities at tourist destinations. This will be ensured with the help of experienced NGOs/ CBOs/SHGs and District Industries Centre (DICs)/Industries Department. • To enhance and support entrepreneurship in the backward regions of the state, special trainings and capacity building will be provided amongst local communities. • The State Govt. will upgrade The Institute of Tourism Management into the nodal agency for tourism training. Technical experts will be invited from the world’s renowned tourism institutes to take their help in human resources development in the tourism sector. • The State of Uttar Pradesh will establish four new training centres in collaboration with the private sector in Awadh, Varanasi, Bundelkhand and Ruhelkhand regions in the Statee Development
  • 50. Strategies for Strengthening of tourism(U.P) Encouragement to Hotel Industry The conversion of land in urban and rural areas for establishing tourism activities will be done without any cost and no development charges will be payable. The concerned department will have to finalise all the proceedings on such applications within 60 days in urban areas and in 45 days in rural areas. If after the passing of the above period no proceedings are done by the concerned department then the conversion plan will be considered as approved Plans submitted with all formalities by the entrepreneurs for construction of hotels in the urban area shall be mandatorily approved within 90 days by the authorities Tourism shall be accorded industry status. Facilities applicable to industries shall be also be available to tourism industry such as: o Sanction of electricity load on priority o To establish their units land will be made available to private entrepreneurs in Tourism industry like the other industries in the state o Taxes of Nagar Nigam and Jal Sansthan as levied on industries, to be applicable on hotels also. o Hotel construction to be permitted in industrial areas also o Rebate of 30 percent in VAT will be provided on the purchase of plants and machinery or equipments coming under tourism units/tourism industry o All other facilities available to industries
  • 51. Strategies for Strengthening of tourism(U.P) Augmenting the Brand Image of the State • A four-digit 24X7 Tourism Helpline number has been set up to provide instant help to tourists. This service will be made available and run in Hindi, English and other prominent foreign languages. • The number of Tourist Police will be increased and will be deployed at all prominent tourism spots. • Ensuring presence of State Tourism in international and national tourism events/marts etc. • Ensuring presence of State Tourism in international and national tourism roadshows. • Conducting cleanliness drives at important tourist destinations with the help of schools, NGO’s, CBO’s, corporate etc . • Special emphasis shall be given to the security of female tourists. Tourist police will be deployed at important tourist places. • The image of the state shall be improved through extensive promotional and marketing activities
  • 52. THE END Thank You Made By: Naresh Tanwar Research Scholar (Tourism Management) History of Art Faculty of Arts Banaras Hindu University Varanasi