TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
Role of Government in Tourism
1. Unit 2
Role of Government in Tourism
Tourism in India Since 1947
Establishment of Ministry of Tourism
Organizational structure and functions
I.T.D.C. -Role and Functions
Tourism at state level – Study of U.P. Tourism
2. Tourism in India Since 1947
(Introduction)
India can always boast of its rich cultural heritage. Travel and Tourism
in India is an integral part of Indian tradition and culture. In ancient
times, travel was primarily for pilgrimage – as the holy places dotting
the country attracted people from different parts of the world.
People also travelled to participate in large scale feasts, fairs and
festivals in different parts of the country. In such a background,
cultural tradition was developed where ‘Athithi Devo Bhava’ (the
guest is god) and ‘Vasudhaiva Kutumbakam’ (the world is one family)
became bywords of Indian social behaviour.
Pandit Jawaharlal Nehru often remarked, “Welcome a Tourist and
send back a friend”. That was the essence of India’s approach to
tourism in the post-Independence era. Tourism was seen as an
important instrument for national integration and international
understanding.
3. Tourism in India Since 1947
The first conscious and organized efforts to promote tourism in
India were made in 1945 when a committee was set up by the
government under the chairmanship of Sir John Sargent, the
then Educational Advisor to the government of India (Krishna,
A.G., 1993). Thereafter, the development of tourism was taken
up in a planned manner in 1956 coinciding with the second five
year plan. The approach has evolved from isolated planning of
single unit facilities in the second and third five year plan. The
sixth plan marked the beginning of a new era when tourism
began to be considered as a major instrument for social
integration and economic development. But it was only after
the 80s that tourism activity gained momentum.
4. Tourism in India Since 1947
India Tourism Development Corporation Ltd. (ITDC)
India Tourism Development Corporation Ltd. (ITDC) came
into existence in October 1966 with the sole objective of
developing and expending tourism infrastructure in the
country and thereby promoting India as a tourist
destination. Working on the philosophy of public sector,
ITDC succeeded in achieving its objectives by promoting
the largest hotel chain in India and providing all tourist
services i.e. Accommodation, Catering, Transport, in-
house Travel Agency, Duty Fee Shopping, Entertainment
Publicity etc. under a single window. It also offers
consultancy services from concept to commissioning in
the tourism field both for private as well as public sector.
5. Tourism in India Since 1947
The National Tourism Policy 1982
In November 1982, a tourism policy was formulated and presented to
the Parliament. The objective of the policy was to so develop tourism
that it:
• Becomes a unifying force nationally and internationally fostering a
better understanding.
• Helps preserving Indian Heritage and culture and projecting the
same to the world.
• Brings socio-economic benefits in terms of employment, income
generation, revenue generation, foreign exchange etc.
• Gives direction and opportunity to the youth of the country to
understand the aspirations and view point of others and helps in
developing national integration.
• Offers opportunities to the youth of the country, not only for
employment but also for taking up activities for nation-building
and character-building like sports, adventure activities etc.
6. Tourism in India Since 1947
The National Tourism Policy 1982 (Continued)
The national policy highlighted the need for coordination and appropriately
referred to tourism as a „common endeavour‟. A national committee on
tourism which was constituted soon after submitted its report in 1988. The
report covered all the important issues relating to the role of tourism, the need
for infrastructure and development, etc. Some of the crucial recommendations
in the report were:
• The need for re-arranging the existing organizational structure of the
Department of Tourism and the need for an apex body called the National
Tourism Board.
• The setting up of a standing committee of Tourism Ministers for an
integrated approach to tourism development and also to effectively
associate the state governments.
• To ensure implementation of the recommendation, a National Policy needs
to be evolved, supported by a comprehensive legislation.
• Tourism needs to be integrated into overall plans of the country and into
area development plans.
7. Tourism in India Since 1947
Indian Institute of Tourism and Travel Management
(IITTM)
• IITTM was set up in January 1983.
• Registered office at New Delhi.
• Offers different level academic courses in tourism
and travel management and related areas.
• It has embarked upon a series of alternative
educational courses for supervisory and grass root
level workers of the industry.
8. Tourism in India Since 1947
National Council for Hotel Management and
Catering Technology (1984)
• It acts as an apex body to coordinate training and
research in hotel and catering management.
• Its head office is in New Delhi.
• It is the main agency for planning and monitoring
the activities of 15 institutes of Hotel Management
and 15 food craft institutes.
• Ensures uniformity in academic standards and
procedures for selection and admission of
candidates for various courses conducted by these
institutes.
9. Tourism in India Since 1947
Tourism Finance Corporation of India Ltd.(TFCI)
• TFCI is sponsored by IFCI (Industrial Finance Corporation of India).
• TFCI was set up in April 1988.
• TFCI is set up with a view to provide institutional assistance to
tourism projects other than those in the accommodation sector.
• In addition to the above mentioned organizations at the central
level, the state government and union territories have their own
Department of Tourism, Tourism Development Corporations and
other institutions or organizations formed for the purpose of
helping the development of tourism industry in their areas.
• Besides these, various agencies such as Department of
Archaeology, International Airport Authority of India, Indian
Airlines, Vayudoot, Indian Railways, Custom Department, Reserve
Bank of India, Forest Departments, Handloom and Handicrafts
Boards and Corporations and Individual level agents , hotel and
tour operators are engaged in the promotion of tourism in India.
10. Tourism in India Since 1947
The National Action Plan 1992
• In 1992 a National Action Plan 1992 was announced.
• Improvement of tourism infrastructure.
• Developing areas on a selective basis for integrated growth
along with marketing of destinations to ensure optimal use of
existing infrastructure.
• Restructuring and strengthening of the institutions for
development of human resources.
• Evolving a suitable policy for increasing foreign tourist arrivals
and foreign exchange earnings.
11. Tourism in India Since 1947
The National Action Plan 1992
The National action plan also mentioned area of
action which were important for tourism
development but which fall under the control of
different ministries of the government of India like
improvement in facilities at international airports,
liberalized chartered flights and open sky policy for
routes on which Air India does not operate or
operates in a limited fashion. These were important
issues and most of them still need to be addressed.
12. Tourism in India Since 1947
The New Tourism Policy (2002)
• In 2002, the action plan was finally translated into a tourism policy and it
officially became a joint central-state government concern.
• The policy document attempted to establish tourism's great contribution in
national development and its role as an engine of growth.
• It suggested that tourism not only generates government revenue, foreign
currency, but also provides an optimal use of India's scarce resources,
sustainable development, high quality employment(especially to
youngsters, women and disabled people), and finally peace, understanding,
national unity and stability.
• The policy aimed at increasing the number of domestic and international
tourists. In order to do this, the government proposed to diversify the
Indian tourism products and substantially improve the quality of tourism
infrastructure, marketing, visa arrangements and air travel.
13. Tourism in India Since 1947
Incredible India Campaign
• In 2002, Government of India launched an international
marketing campaign named as Incredible India
• Launched to promote tourism in India to global audience.
• The Incredible India campaign projected India as an attractive
tourist destination by showcasing different aspects of Indian
culture and history like yoga, spirituality, etc.
• The campaign was conducted globally and received
appreciation from tourism industry observers and travellers.
• The campaign was substantially criticized from some quarters.
Some experts criticized it on its failure to cover several
aspects of India which could have been attractive to the
average tourist
14. Tourism in India Since 1947
Atithi Devo Bhava
• In 2009, the Ministry of Tourism launched a campaign titled
“Atithi Devo Bhava”
• To educate local population regarding good behaviour and
etiquettes while dealing with foreign tourists.
• Atithi Devo Bhava aimed at creating awareness about the
effects of tourism and sensitizing the local population about
preservation of India's heritage, culture, cleanliness and
hospitality.
• It also attempted to re-instill a sense of responsibility towards
tourists and re-enforce the confidence of foreign tourists
towards India as a preferred holiday destination.
• The concept was designed to complement the “Incredible
India” Campaign.
15. Major Tourism Promotion Campaigns and
Initiatives at a Glance
• 1946 Sir John Sargent Committee on Tourism
• 1949 Sir John Committee Suggestions, Govt. started branches of Tourism in Delhi, Calcutta, Bombay and
Madras
• 1951-55 First Five Year Plan, No allotment for tourism development
• 1957 Establishment of Department of Tourism
• 1966 Establishment of Indian Tourism Development Corporation (ITDC)
• 1966 Establishment of Department of Aviation and Tourism
• 1967 Establishment of Ministry of Tourism and civil Aviation
• 1982 Declared First time Tourism Policy
• 1986 Establishment of National Committee on Tourism
• 1986 Separate Department of Tourism
• 1986 Tourism as a industry declared by Government
• 1986 Separate department with cabinet minister
• 1988 Establishment of Ministry of civil Aviation Tourism
• 1992 Nation action plan for tourism
• 1992 Tourism Year
• 1995 Establishment of Tourism cell
• 1999-2000 Visit India Year
• 2002 The concept of highway tourism, agricultural tourism, and rural tourism A campaign titled as Incredible
India was launched.
• 2009 Another campaign titled as Atithi Devo Bhava was introduced.
16. Tourism in India Since 1947
Growth of Tourism
Domestic Tourism: Domestic tourism is as old as the
Indian society. According to available statistics, domestic
tourism has grown substantially during the last one
decade. It increased to 167 million in 1998 from just 64
million in 1990, thus registering a compound annual
growth of 12.8 per cent.
Inbound Tourism: The growth of inbound tourism since
Independence has been quite impressive. It was just
around 17 thousand in 1951. From this level it rose to
2.36 million in 1998. Tourism receipts on the other hand
have grown at a phenomenal rate of 17 per cent to
Rs.11,540 crore in 1998 from Rs.7.7 crore in 1951.
17. Tourism in India Since 1947
Important Facts About Tourism, 2014
● No. of Foreign Tourist Arrivals in India 7.68 Million
Annual Growth Rate 10.2%
● No. of Indian Nationals departures from India 18.33 Million
Annual Growth Rate 10.3%
● No. of Domestic Tourist Visits to all States/UTs 1282 Million
Annual Growth Rate 11.9%
● Foreign Exchange Earnings from Tourism in INR 1,23,320 Crore
Annual Growth Rate 14.5%
● Foreign Exchange Earnings from Tourism in US $ 20.24 Billion
Annual Growth Rate 9.7%
18. Tourism in India Since 1947
Important Facts About Tourism, 2014
India's Position in World
• Share of India in International Tourist Arrivals is 0.68%
• India's rank in World Tourist Arrivals is 41
• Share of India in International Tourism Receipts (US$ terms) is
1.58%
• India's rank in World Tourism Receipts is 15
India's Position in Asia & the Pacific Region
• Share of India in International Tourist Arrivals is 2.92%
• India's rank in International Tourist Arrivals is 12
• Share of India in International Tourism Receipts (US $ terms) is
5.22%
• India's rank in International Tourism Receipts is 7
19. Tourism in India Since 1947
Economic Impact
Tourism has emerged as an instrument of employment
generation, poverty alleviation and sustainable human
development. During 1998-99, employment generation
through tourism was estimated at 14.79 million.
Foreign exchange earnings from the tourism sector during
1998-99 were estimated at Rs.12,011 crore. Tourism has
thus become the second largest net foreign exchange
earner for the country.
Tourism also contributed Rs.24,241 crore during 1998-99
towards the country’s Gross Domestic Product (GDP).
20. Tourism in India Since 1947
Economic Impact
Travel & Tourism generated 23,024,000 jobs directly in 2014
(5.5% of total employment) and this is forecast to
grow by 1.9% in 2015 to 23,455,500 (5.5% of total
employment).
This includes employment by hotels, travel agents, airlines and
other passenger transportation services
(excluding commuter services). It also includes, for example, the
activities of the restaurant and leisure industries
directly supported by tourists.
By 2025, Travel & Tourism will account for 29,020,000 jobs
directly, an increase of 2.2% pa over the next ten years
21. Tourism in India Since 1947
Economic Impact
The total contribution of Travel & Tourism to GDP (including
wider effects from investment, the supply chain and induced
income impacts) was INR7,642.5bn in 2014 (6.7% of GDP) and
is expected to grow by 7.5% to INR8,218.0bn (6.8% of GDP) in
2015. It is forecast to rise by 7.3% pa toINR16,587.2bn by 2025
(7.6% of GDP).
Travel & Tourism is expected to have attracted capital
investment of INR2,107.2bn in 2014. This is expected to rise by
9.3% in 2015, and rise by 6.5% pa over the next ten years to
INR4,337.8bn in 2025.
Travel & Tourism’s share of total national investment will rise
from 6.6% in 2015 to 6.9% in 2025.
22. Tourism in India Since 1947
Thrust Areas
In order to speed up the development of tourism in
the country several thrust areas have been identified
for accomplishment during the Ninth Five Year Plan
(1997-2002). The important ones are development of
infrastructure, products, trekking, winter sports,
wildlife and beach resorts and streamlining of
facilitation procedures at airports, human resource
development and facilitating private sector
participation in the growth of infrastructure.
23. Tourism in India Since 1947
Organisation
The organisations involved in the development of
tourism in India are the Ministry of Tourism with its
21 field offices within the country and 18 abroad,
Indian Institute of Tourism and Travel Management,
National Council for Hotel Management and Catering
Technology, India Tourism Development Corporation,
Indian Institute of Skiing and Mountaineering and the
National Institute of Water Sports.
24. Tourism in India Since 1947
Boosting Tourism
Some of the recent initiatives taken by the Government
to boost tourism include grant of export house status to
the tourism sector and incentives for promoting private
investment in the form of Income Tax exemptions,
interest subsidy and reduced import duty. The hotel and
tourism-related industry has been declared a high priority
industry for foreign investment which entails automatic
approval of direct investment up to 51 per cent of foreign
equity and allowing 100 per cent non-resident Indian
investment and simplifying rules regarding the grant of
approval to travel agents, tour operators and tourist
transport operators.
25. Tourism in India Since 1947
Boosting Tourism
• The first-ever Indian Tourism Day was celebrated on January 25,
1998.
• Bauddha Mahotsav was organised from 24th October to 8th
November 1998.
• The Year 1999 was celebrated as Explore India Millennium Year by
presenting a spectacular tableau on the cultural heritage of India
at the Republic Day Parade and organising India Tourism Expo in
New Delhi and Khajuraho.
• The Wong La Millennium was held from April 1999 to January
2001.
• A special calendar of events has been formulated for highlighting
contributions to Millennium events by various places in all the
States.
• An official website of the Ministry of Tourism has also been
created for facilitating dissemination of information on tourism.
26. Tourism in India Since 1947
Constraints
The major constraint in the expansion of international
tourist traffic to India is non-availability of adequate
infrastructure including adequate air seat capacity,
accessibility to tourist destinations, accommodation and
trained manpower in sufficient number.
Poor visitor experience, particularly, due to inadequate
infrastructural facilities, poor hygienic conditions and
incidents of touting and harassment of tourists in some
places are factors that contribute to poor visitor
experience.
27. Tourism in India Since 1947
• To sum up, Indian tourism has vast potential for generating employment
and earning large sums of foreign exchange besides giving a fillip to the
country’s overall economic and social development.
• Much has been achieved by way of increasing air seat capacity, increasing
trains and railway connectivity to important tourist destinations, four-laning
of roads connecting important tourist centers and increasing availability of
accommodation by adding heritage hotels to the hotel industry and
encouraging paying guest accommodation.
• But much more remains to be done. Since tourism is a multi-dimensional
activity, and basically a service industry, it would be necessary that all wings
of the Central and State governments, private sector and voluntary
organisations become active partners in the endeavor to attain sustainable
growth in tourism if India is to become a world player in the tourist industry.
28. Establishment of Ministry of Tourism
The Ministry of tourism headed by the „Union Minister for Tourism‟ is the
nodal agency for the formation of national policies and programs related to
tourism. It also coordinates all the activities of the central government
agencies, state government undertakings and the private sector for the
development and promotion of tourism. The administrative head of the
ministry is the secretary (tourism) who also acts as the Directorate General
(DG) tourism. Directorate General of tourism has 20 offices within India and 13
offices overseas.
The work of the ministry is divided into 10 divisions which are headed by
either a Director or Deputy Secretary level officer. These include
Administration, public sector undertakings (PSU) planning & coordination
division, publicity, international cooperation and IT & Events divisions, market
research division, overseas marketing division, hotels and restaurants division,
travel & trade division, integrated finance ,e-governance division, official
language division, human resource development and domestic tourism division
and parliament vigilance, administration & public grievances divisions.
29. Establishment of Ministry of Tourism
(Aims)
• To promote India as a competent and credible MICE
destination.
• To encourage growth of professionalism and evolve an
industry code of ethics.
• To promote India as a desirable travel destination to
international travellers.
• To give emphasis on the success of the brand incredible India.
• To provide good and services in a cost effective manner.
30. Organizational Structure of Ministry of
Tourism (Objectives)
• To upgrade the standard, quality and effectiveness of tourism marketing to
reach the goal of increased tourist arrivals and receipts.
• To Facilitate the development and modernisation of the capitol city in order
to attract tourism and investments.
• To improve the standard and quality of human resources and provide
quality training in the tourism on sustainable basis.
• To ensure the upgrading and expansion of the stock of tourism attractions,
facilities and supporting basic infrastructure on sustainable basis.
• To promote domestic tourism in order to foster cultural cohesion and
national integration as well as the re - distribution of income.
• To improve tourism management information system to ensure tourism
development and promotion, particularly in the rural areas.
• To improve the standard and quality of tourism services particularly on
small and medium scale enterprises towards wealth creation.
31. Organizational Structure of Ministry of
Tourism
• The administrative head of the Ministry is the Secretary (Tourism).
• The Secretary also acts as the Director General (DG) Tourism. The
office of the Director General of Tourism {now merged with the
office of Secretary (Tourism)} provides executive directions for the
implementation of various policies and programs.
• Directorate General of Tourism has a field formation of 20 offices
within the country and 14 offices abroad and one sub-ordinate
office/project i.e. Indian Institute of Skiing and Mountaineering
(IISM) / Gulmarg Winter Sports Project.
• The overseas offices are primarily responsible for tourism
promotion and marketing in their respective areas and the field
offices in India are responsible for providing information service to
tourists and to monitor the progress of field projects.
33. Functions of Ministry of Tourism
• Assistance in the formulation of policies by
providing feedback from the field offices.
• Monitoring of Plan Projects and assisting in the
Plan formulation.
• Coordinating the activities of field offices and their
supervision.
• Assistance for Parliamentary work.
• Establishment matters of Directorate General of
Tourism
.
34. Functions of Ministry of Tourism
Regulation:
• Approval and classification of hotels and restaurants.
• Approval of travel agents, Inbound tour operators and tourist
transport operators, etc.
Inspection & Quality Control:
• Guide service
• Complaints and redressal.
Infrastructure Development:
• Release of incentives.
• Tourist facilitation and information.
• Field publicity, promotion & marketing.
• Hospitality programmes.
• Conventions & conferences
35. India Tourism Development Corporation
(ITDC)
• India Tourism Development Corporation Ltd. (ITDC)
came into existence in October 1966.
• The sole objective is developing and expending tourism
infrastructure in the country and thereby promoting
India as a tourist destination.
• Working on the philosophy of public sector, ITDC
succeeded in achieving its objectives by promoting the
largest hotel chain in India and providing all tourist
services i.e. Accommodation, Catering, Transport, in-
house Travel Agency, Duty Fee Shopping, Entertainment
Publicity etc. under a single window.
• It also offers consultancy services from concept to
commissioning in the tourism field both for private as
well as public sector.
36. India Tourism Development Corporation
(ITDC)
• India Tourism Development Corporation is running hotels, restaurants at various places for
tourists, besides providing transport facilities.
• The Corporation is engaged in production, distribution and sale of tourist publicity literature
and providing entertainment and duty free shopping facilities to the tourists.
• The Corporation has diversified into new avenues/innovative services like Full-Fledged
Money Changer (FFMC) services, engineering related consultancy services etc.
• The Ashok Institute of Hospitality & Tourism Management of the Corporation imparts
training and education in the field of tourism and hospitality.
• Presently, ITDC has a network of eight Ashok Group of Hotels, five Joint Venture Hotels, 1
Restaurant, 11 Transport Units, 9 Duty Free Shop at airport and seaports and two Sound &
Light Shows.
• Besides, ITDC is also managing a hotel at Bharatpur and a restaurant at Kosi on behalf of the
Department of Tourism.
• It is also managing catering services at Western Court, Vigyan Bhawan and Hyderabad
House, New Delhi.
37. Functions of India Tourism Development
Corporation (ITDC)
• To construct, take over and manage existing hotels and
market hotels, Beach Resorts, Travellers' Lodges/Restaurants
• To provide transport, entertainment, shopping and
conventional services;
• To produce, distribute, tourist publicity material;
• To render consultancy-cum-managerial services in India and
abroad;
• To carry on the business as Full-Fledged Money Changers
(FFMC), restricted money changers etc;
• To provide innovating, dependable and value for money
solutions to the needs of tourism development and
engineering industry including providing consultancy and
project implementation.
38. Uttar Pradesh Tourism
• Uttar Pradesh is the fourth largest state in India with an
approximate area of 2,40,928 sqkm.
• It is the most populous state in the country with a population
of 199.5 million (2011).1 Uttar Pradesh is one of the most
favoured state for tourists in India with a consistent ranking
amongst the top states in terms of tourist arrivals.
• In 2014 it was ranked 2nd in terms of total tourist arrivals,
2nd in terms of domestic tourist arrivals and 3rd in terms of
foreign tourist arrivals amongst Indian states.
• The Tourism industry in Uttar Pradesh has a significant
contribution to the state’s economic growth. The contribution
of tourism to employment generation both direct and indirect
is of immense importance to the state.
39. Uttar Pradesh Tourism
Uniqueness of Uttar Pradesh
• U.P. is the only state which is abode of one of the wonders of the world “Taj
Mahal” which is also a UNESCO world heritage site
• U.P. is home to some very important Hindu pilgrim centres of India viz.
Krishna Janmabhoomi (Mathura), Ram Janmabhoomi (Ayodhya), Sangam
(Allahabad), Baba Vishwanath (Varanasi), Maa Vindhyavasani (Vindhyachal)
etc.
• Some important destinations related to the life of Lord Buddha viz.
Kapilvastu, Sarnath, Shravasti, Kaushambi, Sankisa and Kushinagar are
located in U.P.
• Uttar Pradesh has a plethora of unique wildlife especially in the Terai region
of Dudhwa National Park and Pilibhit Tiger Reserve, which is endowed with
unique floral and faunal biodiversity .
• Dudhwa National Park of U.P. is the only protected area (other than
Kaziranga National Park, Assam) where one can see one horned rhinoceros
along with national animal tiger. It is also the only place in India where one
can see 5 species of deer viz. sambhar deer, swamp deer, spotted deer,
barking deer and hog deer.
40. Uttar Pradesh Tourism
Initiatives Taken By Uttar Pradesh Tourism Department
• Department of Tourism has recently introduced the Uttar Pradesh Heritage
Arc which is gaining all round appreciation. It connects three most
important tourism hubs of U.P. i.e. Agra, Lucknow and Varanasi. It is bound
to boost tourism as it covers the true essence of Uttar Pradesh, by offering
a gamut of cultural, religious and heritage tourism assets.
• Apart from Heritage Arc Circuit, UP has some very interesting and potential
tourism circuits and trails, such as Buddhist Circuit, Pilgrimage Circuit –
Kashi - Sangam, Mathura – Vrindavan, Allahabad – Vindhyachal, Ayodhya
Trail, Sufi Trail – Lucknow - Deva Sharif; Ittra Trail – Kannauj, The Great
Awadh Circuit – Lucknow, Heritage Trail – Lucknow, Cycling Trail – Lucknow,
Taj Nature Tour, Agra Heritage Tour, Agra – Braj Tour; Rhino – Tiger Circuit –
Dudhwa National Park, Awadh Bird Trail, Mango Trail, etc.
• The cuisine of Uttar Pradesh is just as diverse as its geography. The main
genre of U.P is Awadhi, famed for its Dumpukht (food cooked on slow fire) .
• Uttar Pradesh is also home to rich textiles, crafts, dance/drama, and legacy
of musicians adding to the exquisiteness of tourism offerings in the state
41. Uttar Pradesh Tourism
Inbound Tourism trends
• The total tourist arrival in Uttar Pradesh in 2014 has been
1857.3 lakhs.
• In 2014, International visitor arrivals reached 29.09 lakh.
• Agra, Varanasi and Lucknow are the top 3 destinations
attracting foreign tourist in U.P.
• Domestic visitors account for 98.4 percent of total tourist
visits in U.P.
• There was an additional 786.7 lakh tourists (devotees) visiting
the Prayag at Allahabad for Kumbh Mela in 2013.
• Fresh impetus given to print & electronic media, marketing
activities and strategies of UP Tourism Department in 2015 is
having a positive impact in capturing tourist’s mindshare.
42. Uttar Pradesh Tourism
Challenges faced by Uttar Pradesh Tourism
• Inadequate support infrastructure at tourist destinations.
• Inadequate road, rail and air connectivity to various tourist
destinations 15.
• Inadequate availability of hotel rooms iv. Inadequate availability of
skilled labor.
• Limited availability of hygienic and quality food outlets,
restaurants at destinations.
• Inadequate cleanliness at tourist destinations and surroundings
including lack of clean public toilets.
• Poor visitor management at site especially religious destinations
viii. Lack of conservation of Heritage Sites.
• Limited availability of certified tourist guides.
• Harassment of tourists from miscreants & notorious elements.
• Safety of tourists
43. Strategies for Strengthening of
tourism(U.P)
Air Transport
• At present air connectivity is available only for Agra,
Lucknow, Varanasi and other places. Uttar Pradesh
Tourism Policy Perspective & Tourism Policy 2016.
• International Airports will be constructed in Agra and
Kushinagar.
• Civil Airports will be established at Allahabad,
Gorakhpur, Jhansi, Muradabad.
• Air taxi and helicopter services will be encouraged to
facilitate travel of tourists.
• Private entrepreneurs will be encouraged for operating
the air transport services through the State’s Intra-State
Regional Connectivity policy.
44. Strategies for Strengthening of
tourism(U.P)
Road Transport
• All major tourist destinations which lack good connectivity will be
connected through good quality roads.
• All major destinations will be connected through 4 lane highways
and where needed the existing 4 lanes will be upgraded to 6 lane
highways.
• The quality of all the main roads connecting the tourist places in
the State will be significantly improved with the help of the Public
Works Department.
• Traffic Signages of International and National standards will be
placed along major roads leading to tourist destinations iv. Public
amenities like eateries, toilets, washrooms, ATMs, repair shops,
petrol pumps etc. will be created at strategic locations.
• Police and Highway Patrol to be ensured on all major state and
national highways connecting major tourism destinations in co-
ordination with Home department and Highway Authorities.
45. Strategies for Strengthening of
tourism(U.P)
Bus service
• Department of Tourism will increase its offerings in
terms of Tourists Coaches/Luxury Buses by creating
tourism packages to major tourism destinations
with the help of UPSTDC & private sector.
• Hop-on and Hop-off bus services will be introduced
at tourist places
46. Strategies for Strengthening of
tourism(U.P)
Rail Transport
• At present only a few major tourist destinations are
connected to the National capital by superfast express
trains. Efforts will be made in close co-ordination with
Indian Railways to connect all major tourist
destinations with the National Capital Region with high-
speed rail services.
• Efforts will be made to extend Shatabdi connectivity to
Varanasi on the Heritage Arc (Agra – Lucknow –
Varanasi).
• Arrangements for special tourist trains will be made for
important tourist destinations/festivals in close co-
ordination with Indian Railways
47. Strategies for Strengthening of
tourism(U.P)
Development of New Tourist Destinations
New tourist destinations and new circuits shall be identified and
presented to tourists ii. In the Tourism Policy of 1998;
• Braj Circuit (Mathura, Vrindavan, Agra and other places
connected to Lord Shri Krishna’s life)
• Bundelkhand Circuit (Jhansi, Lalitpur, Deogarh, Kalinjar,
Chitrakoot and nearby areas) 33
• Buddha Circuit (pilgrimage sites connected with Lord Buddha)
• Vindhya Circuit (areas connected to Vindhyachal and
Sonbhadra)
• Awadh Circuit (Lucknow and Allahabad and areas in between)
• Forest, Eco Tourism and Adventure Tourism Circuit (Wildlife
sanctuaries, forests and ecotourism spots in the State)
• Water Sports Circuit (places with possibilities of water sports)
48. Strategies for Strengthening of
tourism(U.P)
Seven new circuits added to this series of 1998
• Heritage Arc (Agra-Lucknow-Varanasi) region.
• Mahabharata Circuit (areas connected to the
Mahabharata era)
• Ramayana Circuit (areas connected to the Ramayana
era)
• Jain Circuit (areas connected to the Jain faith)
• Sufi Circuit (prominent areas connected to Sufism)
• Freedom Struggle Circuit (areas connected to the
independence movement)
• Craft, Cuisine and Culture trail (cultural centers
connected to handicrafts, cuisine and special cultural
activities)
49. Strategies for Strengthening of
tourism(U.P)
Human Resource Development
• Special efforts are made towards Human Resource Development. Special provisions
shall be made in the budget to increase availability of skilled manpower to the
tourism sector.
• Local communities will be sensitized about employment opportunities available in
the tourism industry, so that they can adopt skill development for the same.
• To maximize benefits to the community, capacity building and training in the
tourism sector will be provided to the communities at tourist destinations. This will
be ensured with the help of experienced NGOs/ CBOs/SHGs and District Industries
Centre (DICs)/Industries Department.
• To enhance and support entrepreneurship in the backward regions of the state,
special trainings and capacity building will be provided amongst local communities.
• The State Govt. will upgrade The Institute of Tourism Management into the nodal
agency for tourism training. Technical experts will be invited from the world’s
renowned tourism institutes to take their help in human resources development in
the tourism sector.
• The State of Uttar Pradesh will establish four new training centres in collaboration
with the private sector in Awadh, Varanasi, Bundelkhand and Ruhelkhand regions
in the Statee Development
50. Strategies for Strengthening of
tourism(U.P)
Encouragement to Hotel Industry
The conversion of land in urban and rural areas for establishing tourism activities will be done
without any cost and no development charges will be payable. The concerned department will
have to finalise all the proceedings on such applications within 60 days in urban areas and in 45
days in rural areas. If after the passing of the above period no proceedings are done by the
concerned department then the conversion plan will be considered as approved
Plans submitted with all formalities by the entrepreneurs for construction of hotels in the urban
area shall be mandatorily approved within 90 days by the authorities
Tourism shall be accorded industry status. Facilities applicable to industries shall be also be
available to tourism industry such as:
o Sanction of electricity load on priority
o To establish their units land will be made available to private entrepreneurs in Tourism
industry like the other industries in the state
o Taxes of Nagar Nigam and Jal Sansthan as levied on industries, to be applicable on hotels
also.
o Hotel construction to be permitted in industrial areas also
o Rebate of 30 percent in VAT will be provided on the purchase of plants and machinery or
equipments coming under tourism units/tourism industry
o All other facilities available to industries
51. Strategies for Strengthening of
tourism(U.P)
Augmenting the Brand Image of the State
• A four-digit 24X7 Tourism Helpline number has been set up to provide
instant help to tourists. This service will be made available and run in Hindi,
English and other prominent foreign languages.
• The number of Tourist Police will be increased and will be deployed at all
prominent tourism spots.
• Ensuring presence of State Tourism in international and national tourism
events/marts etc.
• Ensuring presence of State Tourism in international and national tourism
roadshows.
• Conducting cleanliness drives at important tourist destinations with the
help of schools, NGO’s, CBO’s, corporate etc .
• Special emphasis shall be given to the security of female tourists. Tourist
police will be deployed at important tourist places.
• The image of the state shall be improved through extensive promotional
and marketing activities
52. THE END
Thank You
Made By:
Naresh Tanwar
Research Scholar (Tourism Management)
History of Art
Faculty of Arts
Banaras Hindu University
Varanasi