This is a business idea which helps to empower women through entrepreneurship.

1. Entrepreneurship ideas developed
exclusively by women
PREPARED BY :
Najneen Rejwana

2. Roof Top Agro Business
THE IDEA ITSELF
Women can easily build entrepreneurship by the proper use of roof top.
Bangladesh is a densely populated country and there has a lot of scope
to use roof top properly by cultivating seasonal fresh crops like fruits,
vegetables, potted plant (like ornamental plant), mushroom, traditional
& rare varieties, plant in our country, according to the choices of women
in a building. Besides cultivating food, they can also initiate an integrated
culture program like fish farming, poultry farming etc. Here all women in
a building are engaged to complete the whole works.
The total floor of the roof should be covered by the dense polythene
sheet for the protection of floor against water and soil. Then the total
space of the roof should be subdivided into required plots for integrated
production.
Harvested crop can be packaged by using a jute bag or modified papers.
The next step of marketing can be done through online or selling them by
opening a shop which can be placed under the building or other market.
Here garage can be used. A handsome benefit can be given to the
building owner and other benefit can be distributed among the women
based on activity.

3. THE IDEA ITSELF
Long term vision
Green revolution in Bangladesh
Women empowerment
Best use of free and unused space of building
Quality and nutritive food production
Earning revenue by exporting
Growing up more agricultural entrepreneurs
Beautification and reduce environment
pollution
Reduction of unemployment problem in
country

4. #Decreasing cultivation land gradually#High population growth in Bangladesh
RELEVANCE TO THE REGION
It is perfectly relevant to Bangladesh because of some reasons:
#Agro based country
#Availability of good fertile soil
#Women can involve themselves easily
#Almost known method, need not much more training

5. HOW IT WILL BE BENEFICIAL FOR WOMEN
Positive aspects
a)No land cost
b)Economic solvency
c)Easy to do
d)Cheap
e)Easy to maintain
f)Environment friendly
g)Women security
establishes
h)Nutrient scarcity
reduces.
i)no transportation cost
j)Minimum labour cost
Social advantages
a) Relation bond develops.
b)Mutual understanding increases
c)Social respect increases
Will the benefit ripple over the society?
Yes, of course, because:
a) Women empowerment increases
b) The unemployment percentage decreases.
c) social initiation of new organization
d) change of social & family views upon women.

6. Current problems
CURRENT SITUATION
a)Motivation problem
b) Lack of co-operation
c)Initiation cost problem
d) Infrastructure problem
e) Stiff competition with
old company
Different Perspectives
From social perspective : It increases the relation bond among neighbours and between
building owner and renter develops. Social respect also increase
From economic perspective: Economic solvency established and unemployment problem
reduces.
From environment perspective: Green revolution starts ,keep environment safe.
Target market
a) Supermarkets
b) Industry work with
food processing
c) urban consumers
d) wholesalers
User friendly or Not?
Obviously roof top gardening is
user friendly because:
a) Low cost of production
B) Minimizes risk of injury
c) Easy to maintain for women
d) High quality production can be
possible

7. Main model
Main model
Stair model
EXECUTION PLAN
The total roof is subdivided into some bed. Each bed represents one type of crop like flower
bed, fruit bed, vegetable bed, etc. For producing much production in a small place, we may use
stair model and vertical model . In stair model, light loving plant is cultivated on the stair and a
shade loving plant is placed under it.
In starting business, 10,000 taka may invest for 10,000 sq foot roof area. First the whole roof is
covered by polythene sheet so that water cannot hamper to the roof, Then beds are formed by
using soil with mixing of organic fertilizers. In this bed, we may use the stair model for much
production.
Water tank and fish pond are placed at a center and poultry house is placed in a corner. We use
poultry residues as fertilizer. The solar panel can be set for light availability.
Vertical model

8. REVENUE MODEL
Creating
customer
value
• Satisfying their needs .
• Fulfilling customer demand by
producing new product
Marketing
• Creating products
brand
• Making publicity
Selling • Online(Through website)
• Offline(Direct sell)
Revenue projection/Earning
product 1st year 2nd year 3rd year 4th year
Vegetabl
e
X Y Z A
Flower a b c d
Fruit e f g h
poultry i j k l
Fish m n o p
poultry q r s tCost
Item 1st year 2nd year 3rd year 4th year
Employee
salaries
* * * *
Land rent * * * *
Cultivation cost * * * *
promotion * * * *
utilities * * * *
miscellaneous
Total revenue
Total revenue
=Earning-cost

9. FUNDING STRATEGY
All the women of the building should contribute as it is a team
work. They can also arrange/get a 50 % share of investment
from government or non profitable GO's or NGO's. They should
make a plan & fix an amount each so that they can arrange the
primary investment .
They can also manage this investment by taking loans from
banks. Nowadays, many bank offers loans with small interest,
especially for women entrepreneurs. In single project, a
woman should start with small investment & after running the
project she needs to seek financial help from banks/family. By
first profit she has to increase her project & make sure about
project running.
Funding can also manage by sharing project with
nursery/vegetables farm which is done on roof top.

10. Market/Sub-market Characteristics Needs
Local market
Within 10 km.
Production area
No concern about
quality, Buyers are
very power full
Whole Sell
Seller have the
power, buyer have
no power, seller
decided the price,
the capacity of
storage
Small amount of
product, little
concern about
quality
Retailer Shop
Little concern about
the quality
Quality full products,
want to buy in less
price
Super Market
Concern about the
quality, choose only
good products
High quality product,
Hygienic products
Online Shop
High price, Very
concern about
Home delivery,
From production house, products are directly sell to the market place after packaging.
Packaging:
The food products are
packaged by jute and
paper bag as it is
cheap, environment
friendly and available
in our region.
Our products:
a)Flower
b)Fruit
c)Vegetable
d)Poultry
e)Fish
Quality:
Fresh, Chemical
free, organic, pure
agro products are
provided from roof
top agro business.
MARKETING STRATEGY

11. THANKS