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Slide #1
Meet and Greet
Use for Intro Slide
ACE the PITCH!
FOCUS
@mzkagan
Things I
Things I HATE
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
to MAR-TA-FY:
to make something 

as simple 

& memorable
as possible.
30 MILLIONpresentations per day.
Most presentations
are boring.
what they actually remember vs what u think
they remember —
Assumption:
presenter audience
what they actually remember vs what u think
they remember —
Truth:
presenter audience
can only hold
three to four 

chunks of new 

information 

at one time.
Working memory“
“
FOCUS
FOCUS
2008
ACE the PITCH!
#6#4
>5 Million
VIEWS
3-part
formula
my simple
perfect
presentation
sandwich
the
“ “
STATS
facts
data
details
examples
testimonials
etc. STATS[
STORY
STORY
the 

MOST 

IMPORTANT

part!
SLIDES
OPTIONAL!
(in most cases)
SLIDES
STATS
STORY
SLIDES
25%
ideally…
50%
25%
STATS
STORY
SLIDES
20%
5%
75%
most of the time…
STORY.
STATS.
SLIDES.
1
2
3
the 3-part formula:
STORY.
STATS.
SLIDES.
1
2
3
the 3-part formula:
ACE the PITCH!
ACE the PITCH!
relate
connect
understand
REMEMBER
go back to that “what
we see model”
understand, relate
Stories help us to
& REMEMBER.
Stories have STRUCTURE.
BEGINNING.
MIDDLE.
END.
1
2
3
This is NOT a story.
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
Don’t give a presentation.
Tell a STORY.
tip #1
a great story?
how do you craft
Begin with the end in mind.
tip #2
+ =
what do you
want them
to FEEL?
+ =
+ =
what do you
want them
to THINK?
what do you
want them
to DO?
+ =
+ =
what do you
want them
to DO?
what do you
want them
to THINK?
what do you
want them
to FEEL?
Tell it before you create it.
(& record it or have someone take notes)
tip #3
ACE the PITCH!
ACE the PITCH!
ACE the PITCH!
Tell it before you create it.
(& record it or have someone take notes)
tip #3
Give it structure.
tip #4
Classic 3-Act Storythe
Classic 3-Act Storythe
(as a presentation)
5-Minute Presentationthe
15-Minute Presentationthe
STORY.
STATS.
SLIDES.
1
2
3
the 3-part formula:
STORY.
STATS.
SLIDES.
1
2
3
what?
why?
who?
when?
where?
confused mind says NO.a“ “
A set of points in a plane
equidistant from a given point.
ACE the PITCH!
A set of points in a plane
equidistant from a given point.
vs.
faster
60,000x
CIRCLE vs.
easier recall
6x
Remember:
a picture is worth
1000 WORDS.
tip #5
BIGGER.
make the logo
“
“
ACE the PITCH!
simplicity is
the ultimate
sophistication.
“
“
Minimize noise.
tip #6
“Today we’re introducing a new, 

portable music player that weighs 

a mere 6.5 ounces, is about the size 

of a sardine can, and boasts 

voluminous capacity, long battery life,
and lightning-fast transfer speeds.”
ACE the PITCH!
1:7:140
the
rule
1:7:140idea
per
slide
1
1:7:1407words
per
slide
no more than
1:7:140140characters 

or less
Offer meaning, 

instead of data.
tip #7
Number	of	Bikes	Sold	2002	-	2007
the
0"
1000"
2000"
3000"
4000"
5000"
6000"
2002" 2003" 2004" 2005" 2006" 2007"
Over 5000 Bikes Sold in 2007
500
1500
2009
3577
4007
5035
2002 2003 2004 2005 2006 2007
907% 

increase in sales 

since 2002
500
1500
2009
3577
4007
5035
2002 2003 2004 2005 2006 2007
STORY.
STATS.
SLIDES.
the 3-part formula:
1
2
3
a book
by its cover.
don’t judge“
“
a book
by its cover.
don’t judge“
“
BULLSH*T!
You only get one chance
to make a first impression.
ACE the PITCH!
Have a killer 

cover slide.
tip #8
>


how you made them FEEL.
people will forget what you said,
people will forget what you did,
but people will never forget
“
“


how you made them FEEL.
people will forget what you said,
people will forget what you did,
but people will never forget
“
“EVEN IF 

YOUR SLIDES 

ARE STUNNING!!!
Iceland:	the	land	of	fire	&	ice
• Located	between	the	North	Atlan>c	&	the	Arc>c	Oceans,	
Iceland	is	the	most	sparsely	populated	country	in	Europe.	
• It’s	volcanically	&	geologically	ac>ve,	with	an	interior	that	
is	characterized	by	sand	&	lava	fields	(“fire”),	as	well	as	
mountains	&	glaciers	(“ice”).	
• Despite	its	high	al>tude	just	outside	the	Arc>c	Circle,	
Iceland	is	warmed	by	the	Gulf	Stream	&	has	a	temperate	
climate
ICELAND
land of fire & ice
Focus on 

the feeling.
tip #9
ACE the PITCH!
CRAP.
tip #10
CRAP.
tip #10
Alignment
Repetition
Consistency
Proximity
CRAP.
1 Don’t give a presentation. Tell a story.
2 Tell it before you create it.
3 Give it structure.
4 Remember that a picture = 1000 words.
5 Minimize noise.
to sum up…
6 Obey the 1:7:140 rule!
7 Offer meaning instead of data
8 Have a killer cover slide
9 Focus on the feeling
10 CRAP!
Get your hot little hands on my
bit.ly/APCyes
GET INSTANT ACCESS!
FREE VIDEO CRASH COURSE
on Mastering the Art of
Persuasive
Communication

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ACE the PITCH!