This is a copy of the presentation made to the Scottish Association of Local Sports Councils by My Town Homepage on 23rd March 2013

1. Why Your Sports Council
should use Social Media
Saturday 23rd March 2013

2. SALSC Annual Conference 1994

3. My Town Homepage Facebook Page

4. MTH Social Media

5. New Instruction Manual

6. Why Your Sports Council
should use Social Media

11. New way of selling
● BE SURE - of your PURPOSE
● ATTRACT - people who believe
what you believe
● BUILD - Trust
● GROW

12. Purpose
Attract
Build
Grow

13. Social Media Growth Cycle

15. Social Media Growth Cycle

16. What's Your Purpose?......
● Improve Health and Physical Activity
● Increase Sports Participation
● Promote Role Models
● Stories by Young People FOR Young
People
● Promote examples of Excellence
● Promote examples of Team Work
● Good News

17. Creating Content

18. Ideas for Content......
● Competition that has taken place
● Awards gained
● Matches won
● Forthcoming Events
● Grants available
● Advice available
● Links to...
○ Local Members' stories
○ Links to National stories
● Volunteering examples
● Coach Education
● etc, etc, etc

19. Marketing Content

23. Engaging with Followers

25. Growing Followers

26. Why Your Sports Council
should use Social Media
Next steps...

27. Questions?
Willie Wilson
My Town Homepage
admin@mytownhomepage.co.uk
07932 644455

28. Why Your Sports Council
should use Social Media
Saturday 23rd March 2013