Buzziest IPL season this year, says Maxus Mesh report

1. IPL 2017

2. Objectives
 Week wise buzz of IPL 2017
 To understand the categories that generated maximum buzz during IPL 2017
 Event unfolding
 Top Teams
 Top Players
 Top Team Hashtags
 IPL and Mood of the Nation – Maxus Kaleidoscope
 Advertisers leaderboard

3. Methodology
The analysis has been done by Maxus Mesh - our marketing command center and dialogue engine that reads environmental
signals in real-time. Also, part of the analysis comes from Maxus proprietary tool – Maxus Kaleidoscope which enables location
based Mood planning of audiences in India basis social media conversations. It uses near real-time posts from Twitter & Instagram
to bucket across 8 broad moods. The moods are extrapolated onto a map of India from where these posts emerge thereby giving
us a literal Map of the mood of a place.
• The social conversations measures impact of IPLT20 in India region.
• Detailed keyword analysis is conducted to identify social chatter around various aspects of IPLT20.

4. SOCIAL BUZZ IPL 2017 – 6,490,666
• 2017 has been most buzziest IPL year in past decade. 2017 was 2X buzzier than 2016 edition.
673,533
465,750
398,728
282389
372399
428162
401045
611,497
372,563 354,659 340844 342031
443125
700912
1,090,342
834,756
692,314
911,028
667,997 656,024
1,344,900
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Final week
IPL 2015 IPL2016 IPL2017

5. 0
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1STMAY
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IPL2017
SOCIAL BUZZ IPL 2017 – 6,490,666
• The final match between #MI vs RPS was most buzziest match which alone generated around
5 lac mentions
The Final – MI vs RPS

6. KKR dominated the popularity through out the IPL 2017 season, ahead of winner Mumbai
Indians.
Social Team Leadership Board – Overall
KKR
1,344,508 mentions
Rising Pune
419,581 mentions
Royal Challengers
906,298 mentions
Delhi Daredevils
169,029 mentionsGujarat lions
262147 mentions
Kings XI Punjab
321,667 mentions
Sunrisers Hyderabad
364,223 mentions
Mumbai Indians
922,847 mentions

7. • Dhoni was most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma
• Last year favourite Virat Kohli could manage with 7th spot due to poor performance
• David Warner is the most popular (Non –Indian) player to be featured in top 8 leaderboard for
both 2016 and 2017 IPL edition.
Social Player Leadership Board - Overall
M S Dhoni
522,170 mentions
Gautam Gambhir
490,495 mentions
Suresh Raina
180,531 mentions
Rohit Sharma
252,014 mentions
Yuvraj Singh
136,264 mentions
Virat Kohli
136,107 mentions Steve Smith
114,185 mentions
David Warner
143,645 mentions

8. #CricketMeriJaan by Mumbai Indians was the most chanted Team hashtag in the tournament
Teams and Hashtags
18,998
33,812
48,879
68,266
90,287
96,589
133,932
264,063
295,053
#DilDilliHai
#livepunjabiplaypunjabi
#Gamemaarichhe
#rangwahijungnayi
#orangearmy
#playbold
#duskidahaad
AmiKKR
#cricketmerijaanMumbai Indian
Kolkata Knight Riders
Kolkata Knight Riders
Royal Challengers Bangalore
Sunrisers Hyderabad
Gujarat Lions
Rising Pune Supergiants
Kings XI Punjab
Delhi Daredevils
Rank this season
1
2
3
4
5
6
7
8
9

9. IPL and Mood of the Nation
THE MOOD AROUND THE INDIAN PREMIER
LEAGUE IS LARGELY ACTION ORIENTED.

10. Demographic of IPL Audience
M E N FA R O U T S H O U T T H E WO M E N
W I T H R E S P E C T TO I P L
C O N V E RS AT I O N S
MOST TALKED ABOUT
TEAMS - 2017
W H I L E D E L H I A C C O U N T S F O R T H E S E C O N D M O S T
N U M B E R O F T W E E T S A R O U N D T H E TO P I C , T H E I R
T E A M D O E S N ’ T F E AT U R E I N T H E M O S T S P O K E N A B O U T
T E A M S .

11. Advertisers Leaderboard
Vodafone had most engaging brand
content story this IPL season. The
cute Zoo Zoo ads and the old couple
ad went viral and was the most liked
and shared story this IPL season.
Also, was most watched ad amongst
Official sponsors to the event.
Vivo is most buzziest brand due
to title sponsorship –VivoIpl.
Apart from Official sponsors this IPL,
the Amazon Chonkpur Cheetah ads
were the most watched ad on digital
this IPL season .

12. Thank You
For further details, please contact:
Rashmi Nakaskar – 9819222195
Rashmi.Nakaskar@maxusglobal.com