SEO 101: Optimize Your Website for Asia's Growing Middle Class and Mobile Users
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The document discusses search engine optimization (SEO) opportunities in Asia Pacific. It notes the rapidly growing population, middle class, internet and mobile phone penetration in the region. Proper SEO techniques like keyword strategy, on-site basics, quality content and links can help businesses reach more of the over 1 billion internet and mobile users in Asia Pacific and rank higher in search engines. Regular analysis of SEO performance metrics is also recommended.
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SEO 101: Optimize Your Website for Asia's Growing Middle Class and Mobile Users
- 1. SEO 101@GeneralAssembly Last Revised Date: May, 2014 Author: Joshua Steimle
- 3. The Big Picture SEO 101@GeneralAssembly
- 4. 4.3 Billion SEO 101@GeneralAssembly Source: http://www.worldpopulationstatistics.com/asia-population-2013/ Asia Population, 2013
- 5. 4.9 Billion SEO 101@GeneralAssembly Source: http://en.wikipedia.org/wiki/World_population Asia Population, 2030
- 6. 525 Million SEO 101@GeneralAssembly Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets Asia Middle Class, 2013
- 7. 3.1 Billion SEO 101@GeneralAssembly Source: http://www.reuters.com/middle-class-infographic Asia Middle Class, 2030
- 8. 9.4% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2005
- 9. 31.9% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2013
- 10. 344 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2005
- 11. 1.3 Billion SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2013
- 12. 0 SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2005
- 13. 895 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2013
- 14. 1 Billion+ SEO 101@GeneralAssembly Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/ Asia-Pacific Mobile Internet Users, 2015
- 15. “In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History” SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2647517
- 16. 680 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2012
- 17. 968 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2013
- 18. The Big Picture SEO 101@GeneralAssembly Asia-Pacific Middle Class + Internet + Mobile = Big Opportunity
- 19. How Do I Reach Them? SEO 101@GeneralAssembly Go Where The Customer Is—Online.
- 21. Search Engines SEO 101@GeneralAssembly Google, Yahoo, Bing, Baidu, Yandex, etc.
- 22. Search Engines: What Goes In SEO 101@GeneralAssembly Crawl, Index
- 23. Search Engines: What Comes Out SEO 101@GeneralAssembly Good Answers, Fast
- 24. Search Engines: How They Decide SEO 101@GeneralAssembly Algorithms
- 26. Search Engines: Why They Rank What They Do SEO 101@GeneralAssembly Happy Searchers = $$$
- 27. Search Engines Are Dumb SEO 101@GeneralAssembly
- 28. What is this photo of?
- 29. Search Engines Want To Be Human SEO 101@GeneralAssembly But They’re Not There Yet
- 30. How Important Are Rankings? SEO 101@GeneralAssembly
- 32. So How Do I Rank? SEO 101@GeneralAssembly Help Google Make Searchers Happy
- 33. How Do I Do That? SEO 101@GeneralAssembly Search Engine Optimization (SEO)
- 34. SEO SEO 101@GeneralAssembly All Natural, All Organic
- 36. SEO 101@GeneralAssembly 5 Parts of SEO 1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis
- 37. Keywords SEO 101@GeneralAssembly Search Volume, Relevancy, Competitiveness
- 38. Keywords SEO 101@GeneralAssembly Don’t Ignore The Long Tail
- 40. On-Site Basics SEO 101@GeneralAssembly Indexable Content
- 42. On-Site Basics SEO 101@GeneralAssembly Keyword Tips 1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag
- 43. Content SEO 101@GeneralAssembly Detailed Information, News, Blog, Tips, FAQs
- 44. Quality Content SEO 101@GeneralAssembly So Interesting A Human Would Read It
- 45. Quality Links SEO 101@GeneralAssembly From Relevant, High Quality Websites
- 46. How Easy Can It Be? SEO 101@GeneralAssembly
- 49. Analysis Tools SEO 101@GeneralAssembly 1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com
- 50. What To Measure SEO 101@GeneralAssembly 1. Visitors 2. Queries 3. Rankings 4. Links