From a presentation given by MWI CEO Josh Steimle to the American Chamber of Commerce on July 9th, 2014.
Learn what digital public relations is, and how you can use it to grow your business.
31. Digital Public Relations
Do Not…Tell Me I Can Help You
I’d love to help you, and I’d love to help
the other 20 people who contacted me
this morning, but I can’t help everyone.
36. Digital Public Relations
Know What I’ve Written
If I just wrote a story about your competitor, what
are the chances I’m going to write a similar story
about your company?
37. Digital Public Relations
Know My Interests
I write about Hong Kong, entrepreneurship, and
online marketing. But preferably all three.
38. Digital Public Relations
Offer Something Valuable
“I notice you write about companies like mine,
and that you write for several publications, but
not TechCrunch yet. I have an idea for an article
that could get both of us in TC.”
50. Digital Public Relations
Channels
Industry websites
Niche websites
Blogs
Influential social media accounts
Media-sharing websites (YouTube)
Social networks
Forums
Wikis
Top-tier websites
51. Digital Public Relations
People
Channel first in most cases
Create a profile for a handful of writers
Pitch one story to one writer at a time
Learn something from each interaction
59. Digital Public Relations
Keys to Success w/HARO
Respond quickly
Include “HARO - [story request]” in subject line
Give them what they want, nothing extra
Give them what they want in the first sentence