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Content Marketing For Beginners

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The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.

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Content Marketing For Beginners

  1. Content Marketing For Beginners Joshua Steimle josh@mwi.com @donloper
  2. Content Marketing For Beginners Intro CEO of MWI, Founded in 1999 Writer at Forbes and as seen in and on…
  3. Content Marketing For Beginners
  4. Content Marketing For Beginners Contact Me josh@mwi.com @donloper
  5. Content Marketing For Beginners You Have One Job If you remember nothing else about content marketing, remember this…
  6. Content Marketing For Beginners Tell Stories
  7. Content Marketing For Beginners Why Content Marketing?
  8. Content Marketing For Beginners Publicity Builtvisible did it by creating engaging, long-form content.
  9. Content Marketing For Beginners Credibility HotelQuickly did it by playing the PR/ content marketing game.
  10. Content Marketing For Beginners Influence Joshua Wong got on the cover of Time by posting content via social media.
  11. Content Marketing For Beginners Name Recognition Tim Ferris and Gary Vaynerchuk built theirs through books, websites, video, blogging, social media, and more.
  12. Content Marketing For Beginners Traffic Colin Nederkoorn wrote a blog post about building a standing desk with just $22 worth of IKEA parts.
  13. Content Marketing For Beginners Sales LEGO became the largest toy company in the world by making a 2-hour promotional video.
  14. Content Marketing For Beginners Growth I grew my company revenues 1,000% in one year by writing in Forbes, Entrepreneur, and other publications.
  15. Content Marketing For Beginners My Content Marketing Story
  16. How I Stopped Monkeying Around & Got Serious About Content Marketing
  17. Content Marketing For Beginners My Blog 13 years, 800+ infrequent posts, not a single lead, no benefit to my business.
  18. Not Much Traffic
  19. Content Marketing For Beginners After 13 Years, I Got Lucky
  20. Content Marketing For Beginners May 15th, 2013 My first article as a contributor to Forbes goes live.
  21. Content Marketing For Beginners July 15th, 2013 First Forbes article discussing SEO “SEO Is Not Dead And Will Never Die”
  22. Content Marketing For Beginners September 23rd, 2013 “4 Tips For Hiring The Right SEO Firm”
  23. Content Marketing For Beginners Easiest Leads. Ever.
  24. Content Marketing For Beginners Easiest Sales. Ever.
  25. Content Marketing For Beginners Why?
  26. Content Marketing For Beginners Credibility The people who read my articles and contacted us were already 80% sold.
  27. Content Marketing For Beginners What About You?
  28. Content Marketing For Beginners 4 Easy Ways To Get Started
  29. Content Marketing For Beginners 1. Website Great content on every single page, FAQs, resources, community tools.
  30. Content Marketing For Beginners 2. Blog Post 3+ times per week, create content that is interesting—tell stories!
  31. Content Marketing For Beginners 3. Social Media Post often, be strategic, tag others, curate content, be social, be authentic, provide real value.
  32. Content Marketing For Beginners 4. Publishing Platforms LinkedIn, Medium, Slideshare
  33. Content Marketing For Beginners Taking It To The Next Level 13 Slightly More Advanced Content Marketing Tactics
  34. Content Marketing For Beginners 1. Video Not as difficult as you think. YouTube is 2nd largest search engine in the world.
  35. Content Marketing For Beginners 2. Guest Posting Still legit if done the right way.
  36. Content Marketing For Beginners 3. Public Speaking Chambers of commerce, training programs, industry events.
  37. Content Marketing For Beginners 4. Email Newsletter Easy to put together, harder to have discipline to keep it up.
  38. 5. Infographics
  39. Content Marketing For Beginners 6. White Papers 8-10 pages, ask for email address in exchange for free but valuable content.
  40. Content Marketing For Beginners 7. eBooks Like a white paper, but longer.
  41. Content Marketing For Beginners 8. Books See the book as a content marketing tool, a means to an end, not an end in and of itself.
  42. Content Marketing For Beginners 9. Mobile Apps Informational apps containing helpful tools and information.
  43. Content Marketing For Beginners 10. Online Magazines They always need and want more content. Create the stories for them.
  44. Content Marketing For Beginners 11. Print Magazines Not everything has to be digital.
  45. Content Marketing For Beginners 12. Podcasts Like video, not as difficult as you might think. And more popular than you might think.
  46. Content Marketing For Beginners 13. Games Gamification of everything. Quizzes, games, apps—they’re all content.
  47. Content Marketing For Beginners After The Basics… Dive into learning more about these aspects of content marketing.
  48. Content Marketing For Beginners Personas
  49. Content Marketing For Beginners Data
  50. Content Marketing For Beginners Idea Creation
  51. Content Marketing For Beginners Editorial Calendars
  52. Content Marketing For Beginners Content Marketing Tools
  53. Content Marketing For Beginners The Next Part Of My Story Produce more content by outsourcing the parts where I’m not necessary.
  54. Content Marketing For Beginners Want More? www.mwi.com/blog/
  55. Content Marketing For Beginners More Resources www.contentmarketinginstitute.com www.marketingprofs.com
 www.copyblogger.com www.marketingland.com Book - Content Chemistry www.michaelhyatt.com www.garyvaynerchuk.com
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The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.

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