What the hell is social media
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What is social media marketing? Whats new and trendy? How you should communicate with your fans?
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What the hell is social media
- 1. What the hell is social media Seriously? You have to ask?
- 2. Meet the new online world
- 3. Social networks reach 82% of the world’s internet users
- 4. Every 60 seconds somethings is shared
- 6. Mobile interent is helping to drive event more growth
- 7. So, why we are so into social media? • Sharing personal news • Spying competition • Trying do date someone • Maintance relationships for long distance
- 8. We use it to share, discover and CONNECT
- 10. What is social media?
- 11. „Social Media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.“ Avinash Kaushik
- 12. „Social media is a cocktail party“ Jim Tobin
- 13. 91% of marketers see improved website traffic due to social media 79% are generating more quality leads.
- 14. Think before starting and create strategy
- 15. Do you have budget? Social media strategist: $52,000 Community manager: $93,600 Application: $15,000 Mobile: $20,000 Analytics: $30,000 1 Year in US
- 16. Who are our target group? Who are they? Why would they communicate with us? Are they really on social media?
- 17. Set some KPIs and goals What do you expect from social media? What do you want from it?
- 18. What is your brand voice?
- 19. Some theory behind it
- 20. Which media would you use? And for what?
- 21. Basic rules
- 22. Be social, not to do social
- 23. „Activate your fans, don’t just collect them like baseball cards.“ JAY BAER AUTHOR OF BOOK THE NOW REVOLUTION
- 24. Be like Martinus.sk. Live with your customers. Enjoy the time which you spend together.
- 25. Be different
- 26. Be real
- 28. „Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.“ ERIN BURY MANAGING EDITOR AT BETAKIT
- 29. Take care about your customer
- 30. „If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.“ JEFF BEZOS CEO AMAZON.COM
- 31. Socialize your culture not just your technology
- 32. „What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!“ JURE KLEPIC BUSINESS MARKETING CONSULTANT
- 33. Are you ready on Facebook?
- 34. We could talk about Facebook for whole days, so here is my email besocial@muwdigital.sk
- 35. Or you could read this book
- 36. There are more social networks
- 37. Twitter Facebook is for the people you know while Twitter is for those you want to know.
- 38. We are living in visual world. People love beautiful photos, funny pictures and awesome video. Say hello to Instagram, Pinterest and Youtube
- 39. Spread the word!
- 41. „What you should monitor and how“ Zoomsphere Socialbakers Hootsuite Klaboseni
- 43. Don‘t be so serious
- 44. There are two type of companies – quick and dead Be like Oreo
- 46. Digital and social trends What will 2013 bring
- 47. We will live in mobile world
- 49. 4 screen world
- 50. Wanna know more? Books you should read
- 52. Start with strategy Think integrated
- 53. Questions?
- 54. Thanks for your attention
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