INDIAN CITIES needs to be transformed.

1. India Bicycle
MissionTRANSFORMING INDIAN SUB CONTINENT INTO A HEALTHY - WEALTHY & VIBRANT HABITAT
Murali H R, Namma Cycle , Ride A Cycle Foundation, Bangalore
murali@nammacycle.in
www.nammacycle.in
99450 66612

2. Transforming India through the
Bicycle Wheel
PRO PEOPLE
PRO ACTIVITY
PARTICIPATION
INCLUSION
EQUALITY
TRANSPARENCY
2
NEETI AYOG – TRANSFORMING INDIA THROUGH CYCLING - INVISIBLE CYCLING TO VISIBLE CYCLING

3. Outline
 Principles of Cycling
 Philosophy of Cycling
 Policy of Cycling by Govt of India
 Inspiration
 Vision
 Mission
 Goals and Objectives
 Strategies & Implementation Guidelines
 Impacts
3

4. About Ride-A-Cycle Foundation
 Ride-A-Cycle Foundation is a Non Profit NGO that wants to encourage cycling – as a form of recreation, sport and
as a means to commute to work.
 Ride-A-Cycle Foundation will lobby for the rights of cyclists and for laws that offer protection to cyclists through
dedicated cycling lanes as well as through support for safety regulations. We hope to work with the government
administration to bring about change aimed at encouraging cycling in our cities.
 www.rideacycle.org
 Namma Cycle is a Bicycle Sharing Project being executed at IISc, Bangalore since last 3 years.
 www.nammacycle.in

5. Principles of Cycling –
5 E’s – 2 H & 1 S
Energy
•India imports
80,000 crore of
energy –
unsustainable in
the long run
•Mental, Physical, S
piritual energy is
burnt in the traffic
Equity & Equality
•The poor people
have no mobility
option –
walk/cycle
•Pedestrian death
highest in cities.
•Cyclists
/Pedestrians lack
respect
Economics
•The economics of
space/time/energ
y is highly
expensive for the
car based mobility
systems, cycle
consumes less
space/less time
and less energy in
cities.
Ecology &
Environment
•Air & Noise
pollution is
reaching
dangerous
proportion.
•Cycle will reduce
significantly the
noise and air
pollution.
Emancipation of
the Soul
•Car based
Mobility creates lot
of binding for the
soul as body is at
the center of
mobility
•Cycle focused
society frees the
soul and enables
non violence
movement
Health & Happiness
•Cycling enables
strong community
bonding and
leads to more
happiness
•Cycling improves
the health and
fitness.
Safety
•Cycling enhances
the safety of the
city in general
reducing
accidents.
5

6. Energy
 Can NITI AYOG TRANSFORM THE ENERGY MATRIX by reducing the
fuel consumed pro actively by enabling alternate mode of
commute ?
 Can we enable public transport for all Tier 2/3 cities
 Can we enable cycling & walking
 Nation consumes around 80,000 – 1 lakh crore of imported fuel.
6

7. Ecology and Environment
 Human activities are responsible for the degrading environment
 Ecological damage is irreversible and takes a long time to heal.
 Many species have already vanished.
 Cycle wheel is the wheel that will bring back life.
7

8. Equity and Equality
 Modern automobile culture encroaches on the principles of
―Liberty, Fraternity and Equality “ – Enshrined in the Constitution of
India.
 No liberty - the poor with no motor vehicle have no liberty to move .
 No Equality - The pedestrians are mowed down by reckless vehicle
and they have no respect on the roads.
8

9. Health 9
India having the worlds largest diabetes population
Child Obesity Increasing in Urban Habitats
Average expenditure 10,000 Rs in India

10. Safety
 Cyclists have not killed any one – then why kill the cycling culture
 Indian Roads are the most dangerous roads for pedestrians
 Road accident is the biggest killer and most of the killed are in the age group – 20 – 30.
 ENABLING CYCLING significantly reduces the road accident, as it creates a more human and
living environment
10
http://www.jotr.in/articles/2013/6/1/images/JOrthopTraumatolRehabil_2013_6_1_1_118718_f1.jpg

11. Cost – Benefits of various mobility
modes
 CAR based mobility
has little benefits if
the car users
increase
exponentially.
 CYCLING travel
time is comparable
to cars.
11
Source : https://www.sfmta.com/sites/default/files/BicycleStrategyFinal_0.pdf

12. Philosophy of cycling
Vedic Philosophy
• Namo brahmane namaste vaayo
twameva pratyaksham
Brahmaasi twaameva pratyaksham
brahma vadishyaami
• Prostrations to Thee, O Vayu! Thou
art the visible Brahman. I shall
proclaim Thee as the visible
Brahman. I shall call Thee the just
and the True. May He protect the
teacher and me! May he protect
the teacher! Om
peace, peace, peace!
• Vedic seers treated the “VAAYU” as
the supreme being. India being a
Hindu Nation should show the way
for venerating the life giving force -
VAAYU.
• This can be done by enabling
cycling and reducing the pollution
Buddhist Philosophy
• Buddha taught humanity to make
effort to reduce the sorrow and
suffering on one self and also the
society.
• Societies which have promoted
active life style have more
happiness and less sorrow as they
have more opportunities to interact
and exchange stories and hence
better integrated.
• Less noise and clean air leads to a
meditative atmosphere.
• Cycling enables movement through
compassion.
• Compassion is the highest form of
intelligence and wisdom.
Jaina Philosophy
• The Motor culture creates
tremendous amount of violence
and the children are denied the
freedom to move out in all towns
and cities.
• The Motor culture kills and injures life
and violence is continuous.
• Most of the trees are removed from
the roads to make way for cars. This
removes the habitats for trees as well
• Cycling and walking leads to a
more accommodative and less
violent way of living.
12

13. National Urban Transport Policy -
GOI
Equitable
allocation of
road space -
focus on people
rather than
vehicles
Non-Motorized
Transport is
environmentally
friendly and
must be given
their due share
Have to address
safety concerns
of pedestrians
and cyclists
Features such as
safe bicycle
parking, shade, l
andscaping, dri
nking & resting
stations needed

14. Inspiration 14
COPENHAEGAN
LONDON
SANFRANCISCO
PARIS
Every City is planning for cycling –

15. Global Bicycling Conditions
 Amsterdam, Copenhaegan leading
 China is also leading the world.
 BUT INDIA IS A NON STARTER
15

16. Vision
 Transform the Urban India into a Happy Habitat by enabling cycling
and walking.
 Public Transport sustainability to be a top focus area.
 Integrated mobility design a important criteria.
16

17. NEETI AYOG TRANSFORMATION
Framework
17
Economics
Politics
Execution
Bicycle
Industry
Transforms
itself
PM promotes
cycling
Urban &
Tourism
Ministry set
goals for
cycling
improvement
NEETI AYOG
TRANSFORMATION
EFFECT
1. Building Bicycle Eco System in India
2. Innovative Bicycles for the people at low cost
3. Innovative Bicycle Rickshaws Introduction
4. Bicycle and Women – enabling good cycles for women
5. Bicycle Infrastructure for towns and cities
6. Bicycle Promotion thro the PM’s office

18. Strategic Stakeholders
India Bicycle Mission
Bicycle Infrastructure
Urban Ministry
Enable creation of
the infrastructure
Bicycle Master
Planning for all the
cities
Enable smart show
case for
demonstrating the
practicability of
cycling
Bicycle Industry
Bicycle Quality
Improvement
Bicycle Design
New Products and
Boosting the
Export
Bicycle
Tourism
Enabling Bicycle
Tourism
Bicycle
Promotion
Create a positive
vibe around the
cycle by creating
campaigns like
was done to
prevent AIDS
18

19. Mission Steps and Schedule
Best Practices
review
• Amsterdam /
Copnehaegan
• Beijing &
Shanghai & Tokyo
City Mobility
Data Inventory
• Ask all Urban
Cities to give the
MOBILITY
INDICATORs
• Identify the low
hanging fruits ie
target cities which
can be
transformed
easilly
Assessment
• Support facilities
& programs
Goals
, Objectives &
Target for each
city / state to
meet the NMT
index
Funding and
Prioritization
Design, Environ
mental
clearance, Imp
lementation
19

20. Transit Shift Strategy for each city 20

21. KEY IDEAS
 Bicycle cultures are constructed in relation to patterns of urban history
and spatial development; policies and infrastructure; cultural attitudes
toward mobility and urban space; and informal perceptions and
behavioral codes.
 A focus on mobility systems and how people actually move around
cities demonstrates how urban spaces and their design can have
important impacts on social relations.
 As the case studies of three cities demonstrates, changes in policy and
infrastructure can play a role in promoting bicycle use, but bicycle use
in cities is also highly sensitive to cultural attitudes, social relations, and
local histories.

22. What is Urban “Bicycle Culture?”
The social and political-economic organization, shared
meanings, and actual skills, practices, and norms
involved in riding a bicycle through a city.
Variations in these dynamics from city to city are
related to the production of distinctive social
dynamics, norms, and experiences surrounding
bicycles.

23. Urban Form, Mobility Systems, and
Bicycles
Life in cities is bound up with getting to and from places, and people are
ever more mobile in their cities.
Patterns of urban development shape mobility dynamics as well as social
and economic relations.
 In North America and Europe, many cities underwent redevelopment as
―mass transit‖ cities in the 19th century and then in the 20th underwent
intensive automobilization, transforming the physical character and social
dynamics of urban cores in often negative ways.
 In the fast-growing ―megacities‖ of the Global South, rapid
growth, poverty, expensive and inefficient means of urban
transportation, and unplanned motorization have made intra-urban mobility
difficult.
In these contexts—and because of
policy, infrastructural, and social conditions—bicycles have
been marginalized.

24. Urban Form, Mobility Systems, and
Bicycles
Yet, increasing numbers of urban theorists, transportation planners, and
increasingly certain governments, assert that bicycles need to play a role
in addressing contemporary problems of urban development and mobility:
 Population density and mixed land use make for congestion when cars are
in use. But they also make for short distances for bicycle travel.
 Bicycles are flexible and take up little space; are efficient, inexpensive, and
non-polluting; offer health benefits; and infrastructure investments are
inexpensive.
 Bicycles can improve urban quality of life, though debates over
gentrification-by-bicycle have become intense in certain U.S. cities.
 Studies show that infrastructural and policy changes can support bicycle
use…although these studies tend to be culturally uninformed.

25. The Case Studies: Four Cities
Amsterdam (Netherlands), Bogotá (Colombia), Sao Paulo (Brazil ) , Bangalore
(Central Business District.)
Why them? Each has self-consciously prioritized
bicycle use, yet in distinctive measures given distinct
histories and cultures.
Questions:
 What makes a city conducive to bicycle use?
 What kinds of infrastructural, political-economic, and social qualities characterize
cycling in these cities?
 Who rides, and what are the ordinary pleasures and perils, meanings, skills, and politics
of riding in them?

26. Amsterdam: “The Bicycle City”
Key Characteristics:
 Cycling as ―natural‖ and apolitical, not
done by ―cyclists‖
 Extensive bike lanes, cycle tracks, and
parking, limitations on automobiles.
 Cycling renaissance set against a
backdrop of decline in bikes, rise of
cars post-WWII
• Distinctive association between the bicycle and Dutch national character:
bicycles as ―modest‖ transportation.
• Actual riding through the city is ―organized chaos‖ based on subtle skills and
reading intentions of others, much of which has been learned since childhood.
• Bicycle culture still in formation: shifting meanings, new bicycle types, ongoing
reimagination of the city as ―hip‖ and ―sustainable‖ in which bicycles play a role.

27. Bogotá: The Right to the City
Key Characteristics:
 Cycling as protagonist in urban transformation based on idea
that all should have right to the city
 Sunday Ciclovías since 1974 and Cicloruta built in 2000s, both
viewed as critical to quality of life.
 Colombians identify with cycling. City streets and sidewalks had
been overrun with cars and buses.
 Charismatic mayors, enabled by political changes giving more
autonomy to city, committed to developing bicycle
infrastructure.
• Most riders on cicloruta are low-income men. Ciclovías more socially and
economically-diverse and large-scale.
• Perceptions of insecurity on the cicloruta are common, still requires
engagement with cars.
• Political momentum for bicycle infrastructure has stagnated. New civil
society groups have emerged to promote bicycle use.

28. Sao Paulo: The Right to the City
Key Characteristics:
 The initiative is part of a project
backed by the city's
mayor, Fernando Haddad.
 Planned to expand Sao Paulo's
existing network of bike lanes from
64.7km (40 miles) to 400km in length
by 2016.

29. Bangalore : “Bike Friendliness” in
central business district
Key Characteristics:
 India’s ―Largest Bike Friendly Community.‖
 ―Share the road,‖ an idea and ideology
that’s been around for a long time, and it
forces cyclists to adapt to motor vehicle
system.
 Tender Sure project accommodates cycling
& walking.
• Significant increase in the cycling population from the IT Sector.
• Support from Local Municipality and Government.

30. 30
2
3
4 5
6
1: 3.5m Wide footpath
2: First lane of On street
parking
3: Street Vendors
4: Second Lane of Parking
5: Pedestrians
6: Single Traffic Lane available
for traffic
35m Wide Road in Navi Mumbai, Image by : Avinash
Shabade
1
Present Scenario in INDIA -
WHAT NEEDS TO BE DONE

31. Accommodate cycling in Road cross
Section
31
2.0 10.5 2.0
FP P CW M
2.0 1.8
Cycle
10.5
CW
2.0
P
1.8
Cycle FP
2.0

32. Bicycle Infrastructure
 The Netherlands, Denmark and Germany have been among the most
successful countries at promoting cycling for daily travel. Since all three
countries are quite rich, their high levels of cycling are not due to an
inability to afford more expensive transport modes but due to the
deliberate option to follow the path of wisdom.
 Transport and land-use policies in all these nations shifted drastically to
favor walking, cycling and public transport over the private car. The
policy reform was a reaction to the increasingly harmful
environmental, energy and safety impacts of rising car use.
 These nations created the following infrastructure :
 Extensive systems of separate cycling facilities including bicycle lanes
and bicycle tracks.
 Bicycle Parking
32

33. Mandate for Urban Cities
 Create a Network Framework for citywide cycling
 Prioritize – Evaluate- Fund long/short term cycle projects
 Each city to publish the ―proposed target‖.
33

34. Bicycle Infrastructure for enabling
cycling
34

35. Bicycle sharing - Public Bicycle
Schemes Worldwide
bike-sharing.blogspot.com/ - China & Europe leading the way

36. Outcomes
Increase low-cost
sustainable mobility
options in the city
Reduce pressure on
PT systems
Induce new cycle
ridership – non-
captive users
Put the spotlight on
cycling
Create
environment for
enhancing cycle-
friendliness of the
city

37. Impacts
100 station / 2000 cycle system
Generates 4 million trips in 1 year
Saves 2 lakh litres of petrol
Reduces Carbon emissions by 500 tons

38. Components
Public
Bicycle
Schemes
Financing
Planning +
Monitoring
&
Evaluation
Brand &
Design
Cycle
Stations
Cycles
Technology
Operations

39. Models - PPP
Outdoor Advertisement Corporate Sponsored
- City grants rights to public hoarding spaces
- Needs tightly controlled city hoarding policy
- Outdoor Advertisement Companies often major
players in this market (Clear Channel, JCDecaux)
- City and Sponsor/s work closely together
- Reduces advertisement clutter in the city
- Large companies with strong city connections (Rio
Tinto, Barclays, Denver B-Cycle)

40. Comparison
City/Scheme Start Date Stations Cycles Cycles/Station
Paris/Velib July 2007 1450 20,600 14
London/Barclays July 2010 400 6000 15
Montreal/Bixi May 2009 400 5000 12
Washington D.C/CapitalBikes Sept 2010 100 1100 11
Hangzhou Oct 2008 2200 60,000 27
Wuhan Aug 2009 740 21,000 28
Highlights
• France has ~ 30 cities with such schemes
• ClearChannel and Cyclocity (JCDecaux) major systems in Europe
• B-Cycle and BIXI major systems in N. America

41. Branding

42. Branding

43. Cycles
Unisex
Simple 3-gear system
Aluminum frame - light, strong, durable
One-piece handlebar covers and protects all components
All cables and derailleur covered for better protection
Chain protector integrated into bike structure
Active lighting - front and back, always on
Front and rear internal brakes for greater safety
Adjustable seat positioning
Low center of gravity for greater stability
Tires – high quality, puncture resistant
5 year guarantee

44. Cycles

45. Reforms
Need for Institutional set-up within city – NMT Cell
Commitment to goals in line with NUTP – Comprehensive Mobility Plans
Cycling Policy – National / State / City
Bicycle Master Plan
Creating + Fixing Cycling Infrastructure

46. Costs
Expense Head Amount
Staff (attendants, supervisors, office) 2,00,000
Cycle Station (capital cost annualized
over 10 years)
50,000
Cycle Replacement 60,000
IT + O & M 30,000
Transport 36,000
Admin (6%) 24,000
TOTAL 4 lakhs
50%
12%
15%
8%
9%
6%
Public Bicycle Scheme
Cost per Station (annual)
Staff
(attendants, supervisors, offic
e)
Cycle Station (capital cost
annualized over 10 years)
Cycle Replacement
IT + O & M
Transport
Admin (6%)

47. Financing
Advertisement/Sp
onsors, 2
Rental
Revenue, 0.3
Viability Gap
Funding, 0.4
MoUD /Sustainable
Habitat Mission, 0.3
City, 1
Sources
Rental revenue
depends critically
on first hour rate
structure

48. National Target
City Category (population)
Number of
Cities targeted
for scheme
Number of
Cycle Stations
(per city)
Total Cycle
Stations
Number of
Cycles*
Large (2 million +) 5 500 2500 50,000
Medium (half million – 2
million)
10 250 2500 50,000
Small (less than half million) 25 100 2500 50,000
TOTAL 40 7500 150,000
* 20 cycles per station

49. Estimated Budget Support
200 – 300 crores for operational subsidies (annual)
220 – 380 crores for cycles
5 crores for Capacity Building / Technical Assistance
2 crore for the IT System

50. Bicycle Industry Innovation
Bicycle Industry
Rennaisance
 Indian Bicycle Industry needs support
from the government.
 Ludhiana the hub of the cycle
industry is itself highly
polluted, compare it with Taipei
which is the hub of making quality
cycles.
 They promote the city as a cycling
city consciously and also make more
business.
 Can we Transform LUDHIANA with
the support of the industry into a
cycle city – so that it can act as a
model ?
50
Marketing and Selling
Provide Subsidy and award the best
bicycle designers and manufacturere
Make available good quality bicycles of
different type at low price.
Manufacturing
Emulate Taiwanese Model to become the
world leader in Bicycle Manufacturing
Bicycle Part Manufacturing to be enabled
Design
Design High Quality Easy to Ride Bicycles Design different bicycles

51. Action for Implementation
 Creation of BICYCLE MASTER PLAN for Tier 2 cities and Tier 3 cities.
 This will lead to Creation of a city-wide cycle track network and cycle-safe streets
 A city-wide Public Bicycle Scheme
 Bicycle to be de facto public transport vehicle.
 Bicycle Parking Facilities
 Enable safe- convenient bicycle parking at Parks/Malls/Hotels/Cinemas/Religious Locations/Bus
Stops etc.
 Integration with Public Transport
 Cycling Promotion
 Adoption and use of Design Guidelines for planning and implementing cycle-friendly infrastructure
 Institutional Mechanisms, Capacity-building and Financial Planning for implementing the plan
 Skill Building Training the Urban Engineers about the need for NMT infrastructure.
 Awareness and Education Campaigns
 Reward for cities that have created the infra for cycling.

52. Public Involvement across cities
 Ward-level meetings
 Key stakeholder interviews/training to be conducted
 Media strategy / Media Partners for dissemination of information
 Public meetings and stakeholder interactions should use audio/visual
materials, presentations, panel displays and other innovative methods.
Bilingual materials (English and Marathi) required
 Social Media to be used effectively
 All materials should be available on a website –
indiabicyclemission.gov.in
 The plan summary, draft plan, final plan, maps, charts should be
available as print copies.
 The plan summary should be easy to understand and be available in English
and Local Language.

53. Innovative Bicycles for the people
 The bicycle industry abroad has
undergone a great revolution and
they have made lot of new
inventions in making bicycles for
different needs like cargo
carrying, carrying kids etc.
53

54. Bicycle Usage TransformationCurrent Usage in India Bicycle Usage
This is a Cargo cycle used in EUROPE.This can carry around 70Kgs
easilly and safely.
These type of cargo bikes
with Cargo can carry more
weight and help street
vendors take their products
easily.
This can carry kids and also cargo of around 100 Kgs easilly.
Ergonomic/Aerobic design enables easy ride.
Can be used to carry Cargo
and also kids for shorter trips.
54

55. Bicycle Technology Park – BTP on
lines similar to STP
Opening Bicycle
Technology Park
 Invite world’s biggest cycle
manufacturers and cycle related
accessories in set up Bicycle
Manufacturing under ―MAKE IN
INDIA‖.
 Set up the park with TAX FREE
provisions similar to what was given
for the IT INDUSTRY – Software
Technology Park.
 Taiwan has created such parks and
has given a big boost to such parks.
 Existing facilities in
LUDHIANA/CHENNAI/PUNE to be
upgraded to compete with world
class facilities.
55

56. Womens Mobility – Special Care
Special Bicycle for women
 Both Urban and Rural women
have to face multiple mobility
challenges .
 They infact do more trips than the
men.
 Provide special bicycles for
women in rural areas.
56

57. Bicycle Rickshaw Upgrade
Current Indian Rickshaw
Pedicabs are very popular in Europe.
Indian Scientists tried to build a pedicab that runs on Solar Power.
But the project was not a success.
We need to introduce Pedicabs in Small Towns and Tier-2 Cities.
Need to Upgrade into a
more modern Pedicab
57

58. Bicycle Tourism along rivers
 Build bicycle path along the rivers.
 Conserve all lakes in urban areas by
constructing bicycle tracks.
 Transform the area around following
rivers for walking and cycling
 Kaveri
 Narmada
 Godavari
 Ganga
 Sindhu – Jhelum and areas in Punjab
58

59. Upgrade Tourist Destination to support cycling
- Bicycle Paths with clear maps
 India has high density tourist
destination like Ajanta, Ellora – we
should be creating good tracks for
tourists to enjoy the country side.
 IDENTIFY top 10 tourist destinations
in India and enable cycling
Infrastructure.
59

60. National Bicycle Route Creation
 We need to create a National Bicycle Route for tourists to enjoy cycling
the country like the way it is created in US and Europe.
 Has huge revenue potential for tourism in billions.
60

61. EURO VELO – AN INSPIRATION FOR
ASIA
 EuroVelo:
 promotes economically, environmentally and socially sustainable travel;
 improves the quality of EuroVelo routes in all participating European countries;
 promotes the uniform signing of EuroVelo routes in accordance with published standards;
 provides Europe-wide information on EuroVelo routes and national cycle routes;
 supports the development of national coordination centres for EuroVelo route and
national routes; and
 fosters exchange of experience and best practice between European states and
regions, stimulating high quality cycle strategies and infrastructure.
61
The European Cyclists’ Federation (ECF) is coordinating the development of a network of high-quality cycling routes that connect the whole
continent. The routes can be used by long-distance cycle tourists, as well as by local people making daily journeys. EuroVelo currently comprises of
14 routes and it is envisaged that the network will be substantially complete by 2020.

62. ASIA VELO – ALONG THE SILK ROAD
 India should take the lead in creating a cycle route for the entire asia so that people to
people contact increases in ASIA.
 The current Asia resembles the Europe of the last century with each country fighting its
neighbor.
 Honorable PM who is a cyclist himself should be the chairman of ASIA VELO – the
organization that will enable Asians to cycle in ASIA.
 EACH ASIAN COUNTRY should create a network of routes for Asians to explore.
 ASIA to connect EUROPE through a cycling route via AFGHANISTAN - IRAN.
 ASIANS not in touch with each other for 500 years leading to colonization by Europe.
 In 1453, however, the Ottomans took Constantinople & SILK ROAD was closed. ASIA –
EUROPE DISCONNECTED by LAND since 1400.
 The ASIA VELO will enable Asians to come in touch with one another and be partners for
peace, progress and prosperity.
62

63. Creation of a National Bicycle
Route
Strategy
 The route should have wide
stretches only for cycling and it
should have big trees planted for
providing shades and also
enhancing the environment for
cycling.
 These kind of routes (minimum
distance 10 Km ) should be
created in high density tourist
districts like –
OOTY, JAIPUR, MYSORE, DEHRADU
N, GOA.
63

64. Cycling along the coast
 India has a vast coastal area which has the
western and the eastern Ghats.
 7,517 km of superb space for tourism.
 GOA TO TRIVANDRUM – along the NH 17 –
UPGRADE TO SUPPORT CYCLING
INFRASTRUCTURE
 CALCUTTA TO CHENNAI – NH 5 – upgrade to
support cycling.
 A bicycle trail running along the entire coast will
make cycle tourism one of the biggest hits in the
country.
 Coastal cycling in following states can be
taken on priority basis
 Goa
 Kerala
 Karnataka
64

65. Bicycle Promotion from the PM’s
office
PM as the brand
ambassador of cycling
 Bicycle is looked down in the
society due to various historical
reasons.
 The Image of the cycling as a eco
friendly, healthy mode of
commute requires a ambassador.
 PM of India can be the best
ambassador to promote cycling.
Action Points
 Once in a MONTH – First Friday of every month declare
cycle day – cycle to work and cycle to school/college.
 On that day Every one cycle’s to
office, schools, colleges and each institution publishes
the number of cyclists. Each City/Village to reward the
largest institution which could attract cyclists.
 Bicycle promotion films to be screened in all movie
theatres for 15 – 20 s highlighting the benefits of cycling.
 Bicycle Selfie to be promoted thro the PM riding a
BICYCLE.
 "This is not a new concept. Denmark has been
encouraging its citizens to use cycles often by providing
tax incentives," Modi said.
 "It will not require any budget allocation or file work." -
Modi .
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66. EURO BIKE
EURO BIKE the biggest
cycling show
 The Eurobike is the international
platform for the world’s biggest
innovations in cycling.
 Everything related to bicycles and
bike accessories, fashion and a
wealth of specialist information
about bikes will be spread across
more than 100,000 square meters in
13 exhibition halls.
 More than 1,300 exhibitors, 46,000
industry visitors from over 100
countries, 20,000 bike fans and
about 2,000 journalists are expected
at the 2015 Eurobike.
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67. ASIA BIKE
CONSOLIDATION, CELEBRATION
 India should take the lead in
organizing the ASIA BIKE.
 Consolidate all cycling activities
and share with everyone and
celebrate.
 Invite all asian cycle federations.
 Organize a cycle race in the
continent.

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68. Tour De France – Inspiration
 The Tour de France a
annual multiple stage bicycle
race primarily held in France while
also occasionally making passes
through nearby countries.
 The modern editions of the Tour de
France consist of 21 day-long
segments (stages) over a 23-day
period and cover around 3,500
kilometres (2,200 mi)
 The number of teams usually varies
between 20 and 22, with nine
riders in each.
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69. INDIA RACES across the rivers and
mountains
India Bicycle Mission
1. Should organize Races across the
following 5 rivers of India -
1. Tour de Kaveri
2. Tour de Ganga
3. Tour de Godavari
4. Tour de Sindhu – from Srinagar to
Lahore
5. Tour de Narmada.
Tour De Himalayas
 Tour De Himalayas should enable
cycle race in the Himalayas
starting from Kashmir to Sikkim.
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70. How does the Government win
Tourism Revenue
 Bicycle Tourism – Revenue
Potential - Europe: $57 Billion
Per Year from EuroVelo Bicycle
Route Network
 India can atleast target for $ 1
billion per year from the bicycle
network.
 Enabling cycling on a large scale
will produce atleast 10 lakh jobs
annually.
Revenue from Bicycle
Sharing
 Local Municipality can gain
significant revenue by enabling
cycle sharing.
 Significant saving of the import .
 Reduction in CO 2 emission.
 Strong support from the PM will
send a message that the Gov is
committed for reducing co2
emissions.
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71. NEETI AYOG – TRANSFORMING INDIA - INVISIBLE TO VISIBLE CYCLING
 The above picture shows the
support the PM received from the
cycling community.
 And what better way to thank the
citizen than enabling cycling.
 INVISIBLE TO VISIBLE CYCLING
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72. Bibliography & Acknowledgments
 Comprehensive Bicycle Plan for Pune – Ranjith - Parisar
 Streetmix.net
 en.wikipedia.org
 http://www.michigan.gov/documents/mdot/MDOT_CommAndEco
nBenefitsOfBicyclingInMI_465392_7.pdf
 Acknowledgements
 Various cycling groups across India
 Indian Bicycle Manufacturers
 Commissioner & Traffic Engineering Cell - from Bangalore - BBMP.
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73. Reference for further reading
 London cycling vision.
https://tfl.gov.uk/cdn/static/cms/documents/gla-mayors-cycle-
vision-2013.pdf
 Sanfrancisco cycling plan.
 Copenhagen cycling vision
http://kk.sites.itera.dk/apps/kk_pub2/pdf/823_Bg65v7UH2t.pdf
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