Issues in the case study of "Global Knowledge Management at Danone" has been discussed. The issues are: 1- Creating knowledge cultures 2- Knowledge application 3- To extend the Networking Attitude

1. ISSUES in HBS
GLOBAL KNOWLEDGE MANAGEMENT
AT DANONE

3. Company where making the product,
costume and operational available.
Old employees use
Danone was stepped into the traditional method need
system in the year 2002. more time in organizing and
learning a new items.
Danone employees did not
Benenati said “we had to find
use portal and felt most
a way to encourage people to
comfortable talking to each
share”.
other.

4. • Able to communicate direct or indirectly to each others
• Exchanging the problem solving, decision making, preparing the facts for meeting,
Sharing gather the survey and other things that capable to do with the network.
• Culture need to be developed first for ensure that people in the organization
Encourage
sharing
• Taylor (anthropology has become the central focus to the culture. )
• that complex whole which includes knowledge, belief, art, law, morals, custom, and
Culture any other capabilities and habits acquired by man as a member of society.
• Infrastructure in build up the knowledge management.
Organizational • Developing the trust and togetherness between the employee.
Culture

5. One Haworth Center
•Build the new headquarters,
•Top management did in their best to
create:
• A welcoming environment
• Supports collaboration and
communication
• Enhances cohesion throughout the
organization
• Intentionally shifted from safe, rigid
design to one that reflect towards
their flexibility, innovation, and
global customer focus.
•New space nurtures the collaborative,
competitive team that need to be in order
to ensure the success in the years ahead.

6. Knowledge-sharing culture
Growing
Managers need
importance of Measure the
to use knowledge
intellectual sharing and get
leadership cue
capital to the value
Need to have self cards that
organizations and proposition right
knowledge- remind them
the need for also recognize
sharing regarding the
effective the stages of the
importance of
knowledge knowledge-
their own
management sharing.
behaviours
practices

8. Networking Attitude
Issues: Determine the
Aimed to make sure that the firm can share good impact of networking
practices and circulate information with each to the company and
other how networking has
helped Danone.
Used networking wasn’t
Makes use of it does not fully aware of how such
Causes: Knowledge
necessarily need to technology should be used
application
comprehend it. and what are implications
to the business.

9. Knowledge organization is
activities such as document
description, indexing, and
classification; and the broad
meaning of knowledge
Danone utilize knowledge,
organization in the sense of how
discover applications, and develop
Human creativity and innovation knowledge is socially organized
technologies to make their or
are very important inputs to their and how reality is organized,
other organizational operations
processes which means when the
and functions more effective and
management style that is practiced
efficient.
in contemporary operating
organizations was being
developed, intellectual
preparation of a large majority of
the worker population was low.

10. Need to decide if these
principles and practices
Restudy and reintroduce Reintroducing the can be transferred exactly,
the networking concept networking concept or only after they are
adapted, or should they
be fully discarded

12. Mouginnad Benenati believed that the
Networking Attitude had the potential
to be taken further that the sharing
could be taken deeper, wider or richer
Mougin believed that all
90,000 Danone employees
Extend the networking
could benefit from the
attitude
networking attitude to
share the good practices.

13. • More employees
• participants received
Wider • For innovation
• Mougin and
e-mails in advance Benenati going a step
asking for good further by inviting
• Outside the company
practices employees from
• Mougin and various divisions to
• Debarge reported “It
Benenati using tier network with the
was very useful for
tools to build aim of coming up
me to participate in
external bridges to with new processes
this marketplace and
partners, suppliers, or products.
share with my
customers and
colleagues”
consumers.
Deeper Richer

14. Getting good practice:
- Seeking not only opinion from employees but with
supplies
Effective Danone’s strategy:
- Invited consumers to discuss products in development
should be continuous
Deheunynck “ If we just keep sharing practices we are
not going to survive, because the good practice of today
are not going to be good practices of tomorrow”.

15. Q&A