SlideShare una empresa de Scribd logo
1 de 24
Descargar para leer sin conexión
The Future of Television
Mark Suster
PaidContent – November 2011
@msuster
So Interactive, Digital TV is Right Around the Corner?
Nobody Believes it Because We’ve Cried Wolf for 20
Years
This Has Led Our Industry to Become
Frogs Boiling in Water
Metaphor: put a frog into boiling water and it
jumps out, put it in cold water & slowly turn up
temperature and it boils to death
“We Overestimate the Impact of Tech on 3-year
Horizon & Underestimate on 10-year”
- Bill Gates
I Would Argue That the Massive Change in Television
Will Accelerate in 2012
1. Massive decrease in costs of capturing & processing video
2. Significant penetration in broadband, increases in Wi-Fi
3. Huge advances in compression
4. Massively distributed advertising market
5. Decreasing traditional paychecks to creative talent
6. Consumer behavior has made Internet video a reality
Bundled TV Will be the Album of the Future
And The Same Forces that Killed the Album Will Kill
“The Bundle”
1. Disruptive technology that breaks the distribution
strangle hold of content
2. Massive costs reductions in capture, process &
distribute
3. Consumer choice
YouTube is the New Comcast … And Notice the
Change in Branding
And My Bet is that The Future Distributors Are
Not Who Most TV Execs Think
So Why Now?
Americans watch 5.3 hours of TV / Day
TVReading
< 1 Hour
5.3 Hours
Media Patterns
Online
3 Hours
It’s Not Just Dogs on Skateboards Anymore
A Disruptive Breed of Digital Content Producer
Has Emerged
UGC Network TVYouTube
TV
Production
Costs/Minute
$100-400
$6,000-8,000
$50-100k
These 4 Companies Alone Doing > 3 Billion Video
Views / Month
YouTube
TV
Costs/
Minute
With YouTube Content Distribution is Much More
Predictable and Content Producers Have a Direct
Relationship with Viewers
ViewerViewer
 Subscribers
 Email Lists
 Facebook Connect
YouTubeYouTubeProducerProducer
Youth Demo Already 1/3rd
of Time Online
Watching Video
Streaming Video
Other Surfing
And Revenue Becoming Substantive
How Mainstream? 86% of All Internet Watch
Online Video
Aug 11
42 billion views
185 million viewers
228 videos / person
17 hours
91% of Households Still Pay for TV (91%)
This Market Disruption Will
Be Enormous – And It’s
Accelerating Now
Don’t Be a Frog. Get Ahead of the Curve.
</end>
Thank you

Más contenido relacionado

La actualidad más candente

10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of Television10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of TelevisionAlan Wolk
 
LUMA's The State of Digital Video
LUMA's The State of Digital VideoLUMA's The State of Digital Video
LUMA's The State of Digital VideoLUMA Partners
 
TV 2020 – Five years that will change TV like never before
TV 2020 – Five years that will change TV like never beforeTV 2020 – Five years that will change TV like never before
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
 
The Future Of Television
The Future Of TelevisionThe Future Of Television
The Future Of TelevisionP J
 
Fallon Brainfood: TV 2.0 – Scenarios for the Future of Television
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionFallon Brainfood: TV 2.0 – Scenarios for the Future of Television
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
 
TV in 2017 and beyond
TV in 2017 and beyondTV in 2017 and beyond
TV in 2017 and beyondSimon White
 
Future Of Interactive TV
Future Of Interactive TVFuture Of Interactive TV
Future Of Interactive TVProphets Agency
 
Future of TV_Mindshare
Future of TV_MindshareFuture of TV_Mindshare
Future of TV_MindshareMindshare
 
Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015Thierry Labro
 
The Future of Television
The Future of TelevisionThe Future of Television
The Future of TelevisionBrett Petersen
 
Wellington, May 2008 Final Version
Wellington, May 2008   Final VersionWellington, May 2008   Final Version
Wellington, May 2008 Final VersionMegan Elliott
 
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWC
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCHow to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWC
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCOgilvy
 
David Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
David Hallerman | eMarketer | State of the Online Video Market: Big Growth AheadDavid Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
David Hallerman | eMarketer | State of the Online Video Market: Big Growth AheadWill Richmond
 
Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1
Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1
Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1Will Richmond
 
Mobile World Congress Keynote Speaker: Mark Zuckerberg
Mobile World Congress Keynote Speaker: Mark Zuckerberg Mobile World Congress Keynote Speaker: Mark Zuckerberg
Mobile World Congress Keynote Speaker: Mark Zuckerberg Ogilvy
 
Future of Connected TV Mindshare
Future of Connected TV MindshareFuture of Connected TV Mindshare
Future of Connected TV MindshareMindshare
 
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
 
LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
 

La actualidad más candente (20)

10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of Television10 Things You Need To Know About The Future of Television
10 Things You Need To Know About The Future of Television
 
LUMA's The State of Digital Video
LUMA's The State of Digital VideoLUMA's The State of Digital Video
LUMA's The State of Digital Video
 
Future TV 2025
Future TV 2025Future TV 2025
Future TV 2025
 
TV 2020 – Five years that will change TV like never before
TV 2020 – Five years that will change TV like never beforeTV 2020 – Five years that will change TV like never before
TV 2020 – Five years that will change TV like never before
 
The Future Of Television
The Future Of TelevisionThe Future Of Television
The Future Of Television
 
Fallon Brainfood: TV 2.0 – Scenarios for the Future of Television
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionFallon Brainfood: TV 2.0 – Scenarios for the Future of Television
Fallon Brainfood: TV 2.0 – Scenarios for the Future of Television
 
TV in 2017 and beyond
TV in 2017 and beyondTV in 2017 and beyond
TV in 2017 and beyond
 
Future Of Interactive TV
Future Of Interactive TVFuture Of Interactive TV
Future Of Interactive TV
 
Future of TV_Mindshare
Future of TV_MindshareFuture of TV_Mindshare
Future of TV_Mindshare
 
Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015Technology, media and Telecommunications predictions for 2015
Technology, media and Telecommunications predictions for 2015
 
The Future of Television
The Future of TelevisionThe Future of Television
The Future of Television
 
Wellington, May 2008 Final Version
Wellington, May 2008   Final VersionWellington, May 2008   Final Version
Wellington, May 2008 Final Version
 
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWC
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWCHow to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWC
How to Make Wearable Tech that People Won't Want to Take Off #OgilvyMWC
 
David Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
David Hallerman | eMarketer | State of the Online Video Market: Big Growth AheadDavid Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
David Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
 
Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1
Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1
Scott Ferber - VideoNuze Online Video Ad Summit - 6-16-15 v1
 
Mobile World Congress Keynote Speaker: Mark Zuckerberg
Mobile World Congress Keynote Speaker: Mark Zuckerberg Mobile World Congress Keynote Speaker: Mark Zuckerberg
Mobile World Congress Keynote Speaker: Mark Zuckerberg
 
Future of Connected TV Mindshare
Future of Connected TV MindshareFuture of Connected TV Mindshare
Future of Connected TV Mindshare
 
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14
 
LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"
 
The year of connected TV June 2012
The year of connected TV June 2012The year of connected TV June 2012
The year of connected TV June 2012
 

Destacado

Why It's Morning in Venture Capital
Why It's Morning in Venture CapitalWhy It's Morning in Venture Capital
Why It's Morning in Venture CapitalMark Suster
 
Marketing Strategies for 2013
Marketing Strategies for 2013Marketing Strategies for 2013
Marketing Strategies for 2013Mark Suster
 
V4 ypo january 2013 (santa barbara)
V4 ypo   january 2013 (santa barbara)V4 ypo   january 2013 (santa barbara)
V4 ypo january 2013 (santa barbara)Mark Suster
 
Final web summit (dublin oct 2013)
Final web summit (dublin oct 2013)Final web summit (dublin oct 2013)
Final web summit (dublin oct 2013)Mark Suster
 
Final le web london (june 2013)
Final le web   london (june 2013)Final le web   london (june 2013)
Final le web london (june 2013)Mark Suster
 
Online video market sept 2013
Online video market sept 2013Online video market sept 2013
Online video market sept 2013Mark Suster
 
Optimistic vs pessimistic case for entrepreneurs
Optimistic vs pessimistic case for entrepreneursOptimistic vs pessimistic case for entrepreneurs
Optimistic vs pessimistic case for entrepreneursMark Suster
 
Final startup grind
Final startup grindFinal startup grind
Final startup grindMark Suster
 
Upfront Ventures VC Survey 2017
Upfront Ventures VC Survey 2017Upfront Ventures VC Survey 2017
Upfront Ventures VC Survey 2017Mark Suster
 
Final upfront lp survey data 2016
Final upfront lp survey data 2016Final upfront lp survey data 2016
Final upfront lp survey data 2016Mark Suster
 
The Changing Structure of the Venture Capital Industry
The Changing Structure of the Venture Capital IndustryThe Changing Structure of the Venture Capital Industry
The Changing Structure of the Venture Capital IndustryMark Suster
 
Final san diego venture group keynote 2016
Final san diego venture group keynote   2016Final san diego venture group keynote   2016
Final san diego venture group keynote 2016Mark Suster
 
Final LA tech and venture landscape
Final LA tech and venture landscapeFinal LA tech and venture landscape
Final LA tech and venture landscapeMark Suster
 
Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017Mark Suster
 
There is Something Going on in the LA Tech Market by Upfront Ventures
There is Something Going on in the LA Tech Market by Upfront VenturesThere is Something Going on in the LA Tech Market by Upfront Ventures
There is Something Going on in the LA Tech Market by Upfront VenturesMark Suster
 
Final venture outlook 2016
Final venture outlook 2016Final venture outlook 2016
Final venture outlook 2016Mark Suster
 
VC survey data 2016
VC survey data 2016VC survey data 2016
VC survey data 2016Mark Suster
 
Upfront vc analysis 2016
Upfront vc analysis 2016Upfront vc analysis 2016
Upfront vc analysis 2016Mark Suster
 
Upfront LP Survey of the Venture Capital & Startup Industry
Upfront LP Survey of the Venture Capital & Startup IndustryUpfront LP Survey of the Venture Capital & Startup Industry
Upfront LP Survey of the Venture Capital & Startup IndustryMark Suster
 
2016-10 - Laval Virtual Days - Training
2016-10 - Laval Virtual Days - Training2016-10 - Laval Virtual Days - Training
2016-10 - Laval Virtual Days - TrainingSebastien Kuntz
 

Destacado (20)

Why It's Morning in Venture Capital
Why It's Morning in Venture CapitalWhy It's Morning in Venture Capital
Why It's Morning in Venture Capital
 
Marketing Strategies for 2013
Marketing Strategies for 2013Marketing Strategies for 2013
Marketing Strategies for 2013
 
V4 ypo january 2013 (santa barbara)
V4 ypo   january 2013 (santa barbara)V4 ypo   january 2013 (santa barbara)
V4 ypo january 2013 (santa barbara)
 
Final web summit (dublin oct 2013)
Final web summit (dublin oct 2013)Final web summit (dublin oct 2013)
Final web summit (dublin oct 2013)
 
Final le web london (june 2013)
Final le web   london (june 2013)Final le web   london (june 2013)
Final le web london (june 2013)
 
Online video market sept 2013
Online video market sept 2013Online video market sept 2013
Online video market sept 2013
 
Optimistic vs pessimistic case for entrepreneurs
Optimistic vs pessimistic case for entrepreneursOptimistic vs pessimistic case for entrepreneurs
Optimistic vs pessimistic case for entrepreneurs
 
Final startup grind
Final startup grindFinal startup grind
Final startup grind
 
Upfront Ventures VC Survey 2017
Upfront Ventures VC Survey 2017Upfront Ventures VC Survey 2017
Upfront Ventures VC Survey 2017
 
Final upfront lp survey data 2016
Final upfront lp survey data 2016Final upfront lp survey data 2016
Final upfront lp survey data 2016
 
The Changing Structure of the Venture Capital Industry
The Changing Structure of the Venture Capital IndustryThe Changing Structure of the Venture Capital Industry
The Changing Structure of the Venture Capital Industry
 
Final san diego venture group keynote 2016
Final san diego venture group keynote   2016Final san diego venture group keynote   2016
Final san diego venture group keynote 2016
 
Final LA tech and venture landscape
Final LA tech and venture landscapeFinal LA tech and venture landscape
Final LA tech and venture landscape
 
Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017Upfront State of the VC & Tech Industry 2017
Upfront State of the VC & Tech Industry 2017
 
There is Something Going on in the LA Tech Market by Upfront Ventures
There is Something Going on in the LA Tech Market by Upfront VenturesThere is Something Going on in the LA Tech Market by Upfront Ventures
There is Something Going on in the LA Tech Market by Upfront Ventures
 
Final venture outlook 2016
Final venture outlook 2016Final venture outlook 2016
Final venture outlook 2016
 
VC survey data 2016
VC survey data 2016VC survey data 2016
VC survey data 2016
 
Upfront vc analysis 2016
Upfront vc analysis 2016Upfront vc analysis 2016
Upfront vc analysis 2016
 
Upfront LP Survey of the Venture Capital & Startup Industry
Upfront LP Survey of the Venture Capital & Startup IndustryUpfront LP Survey of the Venture Capital & Startup Industry
Upfront LP Survey of the Venture Capital & Startup Industry
 
2016-10 - Laval Virtual Days - Training
2016-10 - Laval Virtual Days - Training2016-10 - Laval Virtual Days - Training
2016-10 - Laval Virtual Days - Training
 

Similar a Future of TV

Connected Home: Fight for the Digital Lvingroom
Connected Home: Fight for the Digital LvingroomConnected Home: Fight for the Digital Lvingroom
Connected Home: Fight for the Digital LvingroomMichael Goodman
 
Presentation DLM Symposium 2012 - Future of TV
Presentation DLM Symposium 2012 - Future of TV Presentation DLM Symposium 2012 - Future of TV
Presentation DLM Symposium 2012 - Future of TV Blockchain News
 
IPTV: Disrupting the Balance of Power in the US Media Industry
IPTV: Disrupting the Balance of Power in the US Media IndustryIPTV: Disrupting the Balance of Power in the US Media Industry
IPTV: Disrupting the Balance of Power in the US Media IndustryMichael Tang
 
Presentation Global Collect Perspectives 2012
Presentation Global Collect Perspectives 2012Presentation Global Collect Perspectives 2012
Presentation Global Collect Perspectives 2012Blockchain News
 
From Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraFrom Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraPeter Xie
 
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...Ryan Ladisa
 
Social TV, Forecasting and Innovation
Social TV, Forecasting and InnovationSocial TV, Forecasting and Innovation
Social TV, Forecasting and InnovationFuturescape
 
Media '08 - Presentation by Assia Grazioli-Venier
Media '08 - Presentation by Assia Grazioli-VenierMedia '08 - Presentation by Assia Grazioli-Venier
Media '08 - Presentation by Assia Grazioli-VenierMegan Elliott
 
Colin donald ECBN presentation
Colin donald ECBN presentationColin donald ECBN presentation
Colin donald ECBN presentationswscreen
 
Media 08 Fairfax Digital, Sydney
Media 08 Fairfax Digital, Sydney Media 08 Fairfax Digital, Sydney
Media 08 Fairfax Digital, Sydney Flypaper TV
 
Knowledge presentation
Knowledge presentationKnowledge presentation
Knowledge presentationRavi Singh
 
E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...
E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...
E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...AdCMO
 
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...Siddharth Sinha
 
Television 2013_Digital Disruption_UOIT Innovation Conference Presentation
Television 2013_Digital Disruption_UOIT Innovation Conference PresentationTelevision 2013_Digital Disruption_UOIT Innovation Conference Presentation
Television 2013_Digital Disruption_UOIT Innovation Conference PresentationSusan Dineen
 
More on Convergence
More on ConvergenceMore on Convergence
More on ConvergenceBelinda Raji
 

Similar a Future of TV (20)

Connected Home: Fight for the Digital Lvingroom
Connected Home: Fight for the Digital LvingroomConnected Home: Fight for the Digital Lvingroom
Connected Home: Fight for the Digital Lvingroom
 
Presentation DLM Symposium 2012 - Future of TV
Presentation DLM Symposium 2012 - Future of TV Presentation DLM Symposium 2012 - Future of TV
Presentation DLM Symposium 2012 - Future of TV
 
IPTV: Disrupting the Balance of Power in the US Media Industry
IPTV: Disrupting the Balance of Power in the US Media IndustryIPTV: Disrupting the Balance of Power in the US Media Industry
IPTV: Disrupting the Balance of Power in the US Media Industry
 
Presentation Global Collect Perspectives 2012
Presentation Global Collect Perspectives 2012Presentation Global Collect Perspectives 2012
Presentation Global Collect Perspectives 2012
 
Future of Television
Future of TelevisionFuture of Television
Future of Television
 
The Future of TV
The Future of TVThe Future of TV
The Future of TV
 
From Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraFrom Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media Era
 
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...
 
Social TV, Forecasting and Innovation
Social TV, Forecasting and InnovationSocial TV, Forecasting and Innovation
Social TV, Forecasting and Innovation
 
Media '08 - Presentation by Assia Grazioli-Venier
Media '08 - Presentation by Assia Grazioli-VenierMedia '08 - Presentation by Assia Grazioli-Venier
Media '08 - Presentation by Assia Grazioli-Venier
 
The Power of Television
The Power of TelevisionThe Power of Television
The Power of Television
 
Colin donald ECBN presentation
Colin donald ECBN presentationColin donald ECBN presentation
Colin donald ECBN presentation
 
Media 08 Fairfax Digital, Sydney
Media 08 Fairfax Digital, Sydney Media 08 Fairfax Digital, Sydney
Media 08 Fairfax Digital, Sydney
 
Knowledge presentation
Knowledge presentationKnowledge presentation
Knowledge presentation
 
E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...
E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...
E marketer digital_video_and_tv_advertising_16_forces_that_will_help_or_hinde...
 
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...
An In-depth Analysis on the Role of Technology and Digital Media on the Viewe...
 
Television 2013_Digital Disruption_UOIT Innovation Conference Presentation
Television 2013_Digital Disruption_UOIT Innovation Conference PresentationTelevision 2013_Digital Disruption_UOIT Innovation Conference Presentation
Television 2013_Digital Disruption_UOIT Innovation Conference Presentation
 
The Indian Connected Consumer
The Indian Connected ConsumerThe Indian Connected Consumer
The Indian Connected Consumer
 
TV-Whitepaper
TV-WhitepaperTV-Whitepaper
TV-Whitepaper
 
More on Convergence
More on ConvergenceMore on Convergence
More on Convergence
 

Más de Mark Suster

Funding in the time of Corona Virus
Funding in the time of Corona VirusFunding in the time of Corona Virus
Funding in the time of Corona VirusMark Suster
 
Managing Your Startup Board
Managing Your Startup BoardManaging Your Startup Board
Managing Your Startup BoardMark Suster
 
Seed stage 2019 final
Seed stage 2019   finalSeed stage 2019   final
Seed stage 2019 finalMark Suster
 
Is vc still a thing final
Is vc still a thing   finalIs vc still a thing   final
Is vc still a thing finalMark Suster
 
Staff at vc firms
Staff at vc firmsStaff at vc firms
Staff at vc firmsMark Suster
 
ICO 2.0 Summit - Keynote Presetnation
ICO 2.0 Summit - Keynote PresetnationICO 2.0 Summit - Keynote Presetnation
ICO 2.0 Summit - Keynote PresetnationMark Suster
 
Upfront Ventures Bitcoin & Blockchain VC Survey
Upfront Ventures Bitcoin & Blockchain VC SurveyUpfront Ventures Bitcoin & Blockchain VC Survey
Upfront Ventures Bitcoin & Blockchain VC SurveyMark Suster
 
Upfront Ventures blockchain and crypto deck
Upfront Ventures blockchain and crypto deckUpfront Ventures blockchain and crypto deck
Upfront Ventures blockchain and crypto deckMark Suster
 
Fundstrat Bitcoin & Blockchain presentation for Upfront Summit
Fundstrat Bitcoin & Blockchain presentation for Upfront SummitFundstrat Bitcoin & Blockchain presentation for Upfront Summit
Fundstrat Bitcoin & Blockchain presentation for Upfront SummitMark Suster
 
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building StarutpsEntrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building StarutpsMark Suster
 
Startup Exits: A Primer
Startup Exits: A PrimerStartup Exits: A Primer
Startup Exits: A PrimerMark Suster
 

Más de Mark Suster (11)

Funding in the time of Corona Virus
Funding in the time of Corona VirusFunding in the time of Corona Virus
Funding in the time of Corona Virus
 
Managing Your Startup Board
Managing Your Startup BoardManaging Your Startup Board
Managing Your Startup Board
 
Seed stage 2019 final
Seed stage 2019   finalSeed stage 2019   final
Seed stage 2019 final
 
Is vc still a thing final
Is vc still a thing   finalIs vc still a thing   final
Is vc still a thing final
 
Staff at vc firms
Staff at vc firmsStaff at vc firms
Staff at vc firms
 
ICO 2.0 Summit - Keynote Presetnation
ICO 2.0 Summit - Keynote PresetnationICO 2.0 Summit - Keynote Presetnation
ICO 2.0 Summit - Keynote Presetnation
 
Upfront Ventures Bitcoin & Blockchain VC Survey
Upfront Ventures Bitcoin & Blockchain VC SurveyUpfront Ventures Bitcoin & Blockchain VC Survey
Upfront Ventures Bitcoin & Blockchain VC Survey
 
Upfront Ventures blockchain and crypto deck
Upfront Ventures blockchain and crypto deckUpfront Ventures blockchain and crypto deck
Upfront Ventures blockchain and crypto deck
 
Fundstrat Bitcoin & Blockchain presentation for Upfront Summit
Fundstrat Bitcoin & Blockchain presentation for Upfront SummitFundstrat Bitcoin & Blockchain presentation for Upfront Summit
Fundstrat Bitcoin & Blockchain presentation for Upfront Summit
 
Entrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building StarutpsEntrepreneurshit. The Truth About Building Starutps
Entrepreneurshit. The Truth About Building Starutps
 
Startup Exits: A Primer
Startup Exits: A PrimerStartup Exits: A Primer
Startup Exits: A Primer
 

Último

Carowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & SurprisesCarowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & Surprisescarawinds99
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...RAGHURAMYC
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersSJU Quizzers
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"IdolsArts
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your LifeSalty Vixen Stories & More
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptSJU Quizzers
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Productionget joys
 

Último (7)

Carowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & SurprisesCarowinds 2024: Thrills, Spills & Surprises
Carowinds 2024: Thrills, Spills & Surprises
 
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ..."Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
"Quest for Knowledge: An Exciting Journey Through 40 Brain-Bending Questions ...
 
Taylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzersTaylor Swift quiz( with answers) by SJU quizzers
Taylor Swift quiz( with answers) by SJU quizzers
 
Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"Holi:: "The Festival of Colors in India"
Holi:: "The Festival of Colors in India"
 
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
5 Moments of Everyday Self-Loathing That Perfectly Describe Your Life
 
Young adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.pptYoung adult book quiz by SJU quizzers.ppt
Young adult book quiz by SJU quizzers.ppt
 
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content ProductionInside Look: Brooke Monk's Exclusive OnlyFans Content Production
Inside Look: Brooke Monk's Exclusive OnlyFans Content Production
 

Future of TV

  • 1. The Future of Television Mark Suster PaidContent – November 2011 @msuster
  • 2. So Interactive, Digital TV is Right Around the Corner?
  • 3. Nobody Believes it Because We’ve Cried Wolf for 20 Years
  • 4. This Has Led Our Industry to Become Frogs Boiling in Water Metaphor: put a frog into boiling water and it jumps out, put it in cold water & slowly turn up temperature and it boils to death
  • 5. “We Overestimate the Impact of Tech on 3-year Horizon & Underestimate on 10-year” - Bill Gates
  • 6. I Would Argue That the Massive Change in Television Will Accelerate in 2012 1. Massive decrease in costs of capturing & processing video 2. Significant penetration in broadband, increases in Wi-Fi 3. Huge advances in compression 4. Massively distributed advertising market 5. Decreasing traditional paychecks to creative talent 6. Consumer behavior has made Internet video a reality
  • 7. Bundled TV Will be the Album of the Future
  • 8. And The Same Forces that Killed the Album Will Kill “The Bundle” 1. Disruptive technology that breaks the distribution strangle hold of content 2. Massive costs reductions in capture, process & distribute 3. Consumer choice
  • 9. YouTube is the New Comcast … And Notice the Change in Branding
  • 10. And My Bet is that The Future Distributors Are Not Who Most TV Execs Think
  • 12. Americans watch 5.3 hours of TV / Day TVReading < 1 Hour 5.3 Hours Media Patterns Online 3 Hours
  • 13. It’s Not Just Dogs on Skateboards Anymore
  • 14. A Disruptive Breed of Digital Content Producer Has Emerged UGC Network TVYouTube TV Production Costs/Minute $100-400 $6,000-8,000 $50-100k
  • 15. These 4 Companies Alone Doing > 3 Billion Video Views / Month YouTube TV Costs/ Minute
  • 16. With YouTube Content Distribution is Much More Predictable and Content Producers Have a Direct Relationship with Viewers ViewerViewer  Subscribers  Email Lists  Facebook Connect YouTubeYouTubeProducerProducer
  • 17. Youth Demo Already 1/3rd of Time Online Watching Video Streaming Video Other Surfing
  • 18. And Revenue Becoming Substantive
  • 19. How Mainstream? 86% of All Internet Watch Online Video
  • 20. Aug 11 42 billion views 185 million viewers 228 videos / person 17 hours
  • 21. 91% of Households Still Pay for TV (91%)
  • 22. This Market Disruption Will Be Enormous – And It’s Accelerating Now
  • 23. Don’t Be a Frog. Get Ahead of the Curve.