Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping. In particular, the study shows how important value and relevance are to consumers as they shop. With more time and money constraints than ever, consumers look for shopping to be a “rewarding experience.” We hope you enjoy reading it. For more information or feedback connect with our NA team @MSLGROUPNA or reach out to us on Twitter @msl_group.

1. CLUB STORE
WHOLESALE
Consumers Seek More
Rewarding Food Experiences
from All Types of Retailers
Traditional
Shopping Channels
SEEK REWARDING
EXPERIENCES
in America
GroceRy storE
VisitS a mOnth
Of coNsumeRs shOp at
GroceRy stOres Each Month
Shop At maSs/Super
Each Month
Majority visit 3 different channels each week
spEcialTy/NaturAl, club and OnlinE chaNnels best deliVer hIghly relevaNt, uniqUe prOductS
And sErvicEs thAt fuEl shOppers’ aspiRatioNs, leadIng tO the highEst aDvocaCy scorEs.
For more information on the study and to
understand how these insights can translate into
actionable solutions for your brand, contact:
Steve Bryant
Director, Food & Beverage
steve.bryant@mslgroup.com | 206.313.1588
F O O D S H O P P E R S
ORGANIC
MARKET
Food Shopping in America, a new study by MSLGROUP and
The Hartman Group, reveals evolving consumer behaviors
when it comes to grocery shopping. In particular, the study shows
how important value and relevance are to consumers as they shop.
With more time and money constraints than ever, consumers look
for shopping to be a “rewarding experience.”
Alternative Channels
Offer a Way to Engage
inSpiriNg prEpareD
Food OptionS
hiGher-QualitY
ProductS
glObal
Fare
seRviceSfrEsh oFferingS
89%
13%
36%
46%
85%
Average
of 15
ShoppEd thE cluB chaNnel
In thE lasT montH
ShoppEd at specIalty/NaturaL
Food StoreS in The lAst mOnth
Spend at lEast 5% oF
GroceRy biLl onLine
cluB storESuperMarkeT spEcialtY shoP