This presentation is on the top 3 tips for Google+. The presentation discusses creating the About page, Circles, and what to share. The presentation was presented for Third Tech Tuesday via Reach Your Potential, LLC at the Castle Rock Chamber of Commerce.

1. Google+: Top 3-Tips for More Success
Michelle Post, Ph.D., CSMS
+MichellePostPhD

2. Lessons to Learn
• Google+ Statistics
• Why Does It Matter?
• Creating a Profile (About)
• Creating Circles of Influence
• “Share What’s New . . .”
• Best Times to Post on G+
• Resources
©Michelle Post, Ph.D., CSMS

3. Google+ Statistics
©Michelle Post, Ph.D., CSMS
The numbers say . . .
• Number of registered users: 1.15 B
• Number of monthly active users: 359 M
• Number of monthly users: 201.6 M
• Gender: 62% are Men and 38%
Women
• Generations monthly visits: Golden –
15.4%, Baby Boomers – 35%, Gen-X –
23%, Gen-Y – 28% & Gen-Z – 29%
• Average time spent on G+ monthly – 7
Minutes
Resources for Stats: Digital Marketing Ramblings and Social Media Today

4. Why Does G+ Matter?
©Michelle Post, Ph.D., CSMS
Your Guide to Google+ . . . - http://www.pinterest.com/pin/448600812855641796/

5. Creating a Profile (About)
Steps
1. Create a Google Account - http://bit.ly/1daEcJG
2. Join Google+
3. Create a G+ Business Page -
http://www.google.com/+/business/
4. Create a Profile - About
5. Create Circles
6. Add People
7. Write a Strategy
8. Begin Posting
9. Create Communities
10. Engage
©Michelle Post, Ph.D., CSMS
ABOUT
• People
• In Your Circles
• Have You in Circles
• Work
• Occupation
• Skills
• Employment
• Places
• Contact Information
• App with Google+ Sign-In
• Story
• Tagline
• Introduction
• Bragging Rights
• Education
• Basic Information
• Links
• Google+ URL
• YouTube
• Other Profiles
• Contributor To
• Links

6. Creating Circles of Influence
Types of Circles
• Personal
• Professional
• Industry
• Competitors
• Research
• Friends / Family
Resources
• Mastering Circles: The Key to
Success on Google+
• Mastering Circles Community
• Google+ Circles: The Unanswered
Questions, Answered!
• Using Google Plus Circles
Effectively
• How to Use Google+ Circles to
Build Your Brand (or Blog)
©Michelle Post, Ph.D., CSMS
• Co-Workers
• Alumni
• Passions
• Hashtags
• Local Faves
• And so many
more

7. “Share What’s New . . .”
• Video - YouTube
• Format Enriched
Content
• Photos
• Blog Posts
• Hashtags
• Private / Public
Content
• Community Posts
• Hangouts
©Michelle Post, Ph.D., CSMS
Resources
• The Guide to Creating Shareable
Content on Google+
• Google+ Features to Improve
Marketing
• 13 Google+ Tools to Improve Your
Marketing

8. Best Times To Post on Google+
©Michelle Post, Ph.D., CSMS
To see the full Infographic read: The Best Times To Post On
Facebook, Twitter, Google+, LinkedIn And Pinterest

9. RESOURCES: EXPERTS, COMMUNITIES,
INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS,
& BLOGS/ARTICLES
©Michelle Post, Ph.D., CSMS

10. Additional Resources: G+ Experts
Google+ Experts
• +Ronnie Bincer
• +Chris Brogan
• +Guy Kawasaki
• +Dave Kerpen
• +Stephan Hovnanian
• +Jesse Stay
• +Jesse Wojdylo
©Michelle Post, Ph.D., CSMS
• +C.C. Chapman
• +Ian Cleary
• +Heidi Cohen
• +Ric Dragon
• +Ann Handley
• +Nick Kellet
• +Neal Schaffer
• +Ann Smarty
• +Mark Traphagen

11. Additional Resources: G+ Communities
Communities
• Google+ Pro Tips -
https://plus.google.com/u/0/communities/105248841768188069608
• Google+ Simplified -
https://plus.google.com/communities/107248771498928586959
• Google+ Helper -
https://plus.google.com/communities/105619967999215909743
• Google+ Newbie -
https://plus.google.com/communities/113121062079058075932
• Google+ For Small Business -
https://plus.google.com/communities/100733314294792518208
• The G+ Resource -
https://plus.google.com/communities/114333689953043107221
• Google+ Help -
https://plus.google.com/communities/115758385206378551362
• G+ Updates - https://plus.google.com/communities/117826457344247074938
• The Google+ Resource -
https://plus.google.com/communities/114333689953043107221
©Michelle Post, Ph.D., CSMS

12. Additional Resources: G+ Infographics
Infographics
• 64 Google Plus Tips and Branding Strategies -
http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding-
strategies/
• The State of Google Plus [Infographic] -
http://www.brandwatch.com/2014/02/the-state-of-google-infographic/
• The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba
• Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to-
post-on-google-infographic/
• How to Use Google+ for Business [Infographic] -
http://socialmarketingwriting.com/how-to-use-google-for-business-
infographic/
• Google+: What’s in it for business [Infographic] -
http://www.slideshare.net/searchmojo/search-mojo-
googleplusforbusinessinfographic
• Why Your Business Should Be on Google+ [INFOGRAPHIC] -
http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for-
businesses-infographic
©Michelle Post, Ph.D., CSMS

13. Additional Resources: G+ Videos
Videos
• Lynda.comYouTubeChannel -
https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A
• How To Create a Google+ Account – 2014 -
https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K-
KusTx6
• Introductionto Google+ -
https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid
=N3pq3bLfuRY&v=3FSOhJCio-M
• Google+ tutorial: Creating a Google+ profile -
https://www.youtube.com/watch?v=EIcMVgwBNr0
• How To Create a Google+ Circle -
https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K-
KusTx6
• Complete Guide to Google Plus Circles and Communities(updated) -
https://www.youtube.com/watch?v=jUCu5e_fyeg
• Google+ tutorial: Customizinga Google+ page -
https://www.youtube.com/watch?v=nOigznvhSMA
• Google+ tutorial: Starting a conversation- https://www.youtube.com/watch?v=9flwJQMmbW4
• Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B-
V5VEHRFQY
©Michelle Post, Ph.D., CSMS

14. Additional Resources: G+ Cheat Sheets
& Checklists
Cheat Sheets & Checklists
• Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google-
checklist-infographic.php
• Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and-
shortcuts-effectiveness/
• The Complete Google+ Cheatsheet -
http://www.pinterest.com/pin/448600812855576693/
• 7 Point Checklist to Dominate Your Personal Brand Using Google Plus -
http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/
• Google+ Dimensions Cheat Sheet -
http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/
• Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0
• 5 Step Google Plus Checklist to Help You Create more Interaction -
http://www.reviewzntips.com/google-plus-checklist/
• Checklist for Setting Up Your Google Plus Business Page -
http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business-
page/
©Michelle Post, Ph.D., CSMS

15. Additional Resources: G+ Blog Posts &
Articles
©Michelle Post, Ph.D., CSMS
Blogs & Articles
• Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And
Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page
• 10 marketing experts you should follow on Google+ today -
http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on-
google-today/168576/
• Social Media Examiner Report: Spotlight on Google Plus -
http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google-
plus/
• 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO -
http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts-
to-boost-seo
• Ultimate guide to Google plus optimization for traffic and branding -
http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization-
tips.html
• Social Media Examiner Google+ Posts -
http://www.socialmediaexaminer.com/tag/google-plus/

16. Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS

17. #3RdTT Workshops for 2014
• June 17 - Social Media: Do It Yourself or
Outsource – Which is Cheaper?
• July 15 - Outsourcing with Fiverr
• Aug 19 - Finding Your Target Market for
Facebook, Twitter, and LinkedIn
• Sept 16 - Creating a Social Media Campaign
for Brand Awareness
• Oct 21 - Content Curation Tools are Cool
• Nov 18 - Keywords are Key
• Dec 16 - How do you measure up? Performing
a Self-Social Media Audit
©Michelle Post, Ph.D., CSMS